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Avoiding the UX Trap

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UX Designers take their jobs very seriously.

We take pride in being experts in all things User Experience. We know personas, wireframes, usability testing, web-icon sets, SVGs and more! When it comes to design critiques we're our own toughest critics. For a project to be successful one must remain disciplined and steadfast. The more we work the stronger our product becomes.

But can, or rather should, we expect to be saved by UX?

Published in: Design
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Avoiding the UX Trap

  1. 1. @_davestadler davestadler.com
  2. 2. @_davestadler davestadler.com
  3. 3. @_davestadler davestadler.com Is it Ketchup?
  4. 4. @_davestadler davestadler.com Illustration by Erik Flowers Is it Deliverables?
  5. 5. @_davestadler davestadler.com Is it a Way of Life? • Developer • Product Manager • Marketer • Salesperson • Designer
  6. 6. @_davestadler davestadler.com Does it Shape Culture? Read more from Neil Degrasse Tyson • All Around Us… Invisible • Grocery Rows • Currency
  7. 7. @_davestadler davestadler.com
  8. 8. @_davestadler davestadler.com UX Solves Problems: • Is it findable? • Is it consistent? • Does it hint at its purpose? • Is it direct? • Does it give feedback? • Is there a result?
  9. 9. @_davestadler davestadler.com The State of Current UX
  10. 10. @_davestadler davestadler.com UX Tools are Prolific Read the post here.
  11. 11. @_davestadler davestadler.com Google Material Design Read the post here.
  12. 12. @_davestadler davestadler.com Obvious Always Wins! Read the post from Luke W.
  13. 13. @_davestadler davestadler.com Graphic from Jared Spool UX is Important Kano Model: • Delights • Meets Expectations • Frustrates
  14. 14. @_davestadler davestadler.com Design in Tech Report Read the report from John Maeda
  15. 15. @_davestadler davestadler.com UX in Tech • Product Design (UX/UI) • Web/Mobile Applications • Startups v. Established Companies • Non-Traditional Backgrounds • Continuous Industry Learning • Wide and Varying Expectations
  16. 16. @_davestadler davestadler.com Report from NN/g Common UX Deliverables
  17. 17. @_davestadler davestadler.com uxchecklist.github.io/
  18. 18. @_davestadler davestadler.com Illustration by Jay Quercia Master of Everything?
  19. 19. @_davestadler davestadler.com
  20. 20. @_davestadler davestadler.com UX is Hard • Diverse Areas of Expertise • Not Widely Understood • Difficult Problems • Simple Problems • We Are Not Our Users • Templates • Lack of Budget
  21. 21. @_davestadler davestadler.com The More We Struggle…
  22. 22. @_davestadler davestadler.com Jack of All Trades… • A Mile-wide and an inch deep • Limitations • Hero-mode • Paralysis • Going through the motions • Burnout
  23. 23. @_davestadler davestadler.com UX is Misunderstood… • Make things Pretty • Passion • Ownership • Too Slow • Process Inhibits Agility • Road-Block to Development
  24. 24. @_davestadler davestadler.com Difficult Problems Require… • Complex solutions • Lots of Research • Lots of Design • Lots of Code • Responsive?
  25. 25. @_davestadler davestadler.com Simple Problems need… • No Design • “MVP” Approach • Ship It! • No Usability Testing
  26. 26. @_davestadler davestadler.com We Are Not Our Users… • Best Guesses • Loudest Opinions • Groupthink • Who advocates for the user?
  27. 27. @_davestadler davestadler.com One Style Guide to Rule them All • Do More with Less • Investment v. Return • Circumvent the Designer • How Shareable is it?
  28. 28. @_davestadler davestadler.com Lack of Budget… • UX Design Team of One • No Research • No Usability Testing • “We trust you.” • Off-the-shelf Designer
  29. 29. @_davestadler davestadler.com
  30. 30. @_davestadler davestadler.com UX Made Easier • Specialization • Design Education • Planning • Overlooking Small Projects • User Research • Goldilock’s Design System • Choose your Battles
  31. 31. @_davestadler davestadler.com Specialization • Embedded UX Designer • Design Thinking • Lean UX • No Silos
  32. 32. @_davestadler davestadler.com Design Education • Retrospectives • Advocates/Stakeholders • Lunch & Learns • Blog Posts
  33. 33. @_davestadler davestadler.com Planning • 6 Inches & 6 Miles • Design Thinking • Agile Development • Iterations • Feature Creep
  34. 34. @_davestadler davestadler.com Overlooking Small Projects • Small projects are important • Forgoing Design hurts the team dynamic • Acknowledge the Pivotal/ Jira Bias
  35. 35. @_davestadler davestadler.com User Research • User Interviews • Usability Testing • Your Customers • Your Employees • usertesting.com • Mechanical Turk
  36. 36. @_davestadler davestadler.com Goldilocks’ Design System • High Degree of Difficulty • Equates to Just the right amount of design: • Based on understanding of “MVP” • Iterations • Design Challenges • Business Goals • Technical Debt
  37. 37. @_davestadler davestadler.com Choose Your Battles • Avoid the temptation of going into Hero-mode • The Team needs to buy-in • Err on Over-communicating • Focus on Opportunities to Add Value
  38. 38. @_davestadler davestadler.com UX is Hard We Can’t Do It Alone
  39. 39. @_davestadler davestadler.com

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