Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Year in Mobile Games 2019

34 views

Published on

The annual GDC presentation from Dave Rohrl, Steve Meretzky, and Juan Gril on the most interesting design trends in the mobile gaming market. Now in its 10th year, it offers some of the most entertaining insights on mobile games and their annual evolution.

Published in: Design
  • Be the first to comment

The Year in Mobile Games 2019

  1. 1. The Year in Mobile Games Steve Meretzky (Independent) Dave Rohrl (Mobile Game Doctor) Juan Gril (Microsoft)
  2. 2. Welcome! • Silence your devices • Fill out your evaluation emails
  3. 3. 2009 #1 - The Sims 3 #2 – The Oregon Trail
  4. 4. 2010 #1 – Angry Birds #2 – Bejeweled 2
  5. 5. 2011 #1 – Angry Birds #2 – Smurfs Village
  6. 6. 2012 #1 – DragonVale #2 – Slotomania
  7. 7. 2013 #1 – Candy Crush Saga #2 – Clash of Clans
  8. 8. 2014 #1 – Clash of Clans #2 – Candy Crush Saga
  9. 9. 2015 #1 – Clash of Clans #2 – Game of War – Fire Age
  10. 10. 2016 #1 – Game of War – Fire Age #2 – Clash of Clans
  11. 11. 2017 #1 – Candy Crush Saga #2 – Clash Royale
  12. 12. 2018 #1 – Candy Crush Saga #2 – Fortnite
  13. 13. sources: Gamasutra AppAnnie musical accompaniment: written by Irving Gordon sung by Nat King Cole
  14. 14. 1. PACK ANIMALS
  15. 15. The Year in MOBILEGames
  16. 16. The Yearin Mobile Games
  17. 17. [source: AppAnnie]
  18. 18. [source: AppAnnie]
  19. 19. [source: AppAnnie] (1-2-2017)
  20. 20. [source: AppAnnie] (1-8-2018)
  21. 21. [source: AppAnnie] (1-7-2019)
  22. 22. Theories • Co-branding efforts • Website polish • Enabled “party play” • YouTube influencers • Local servers • Xbox version • Sharing revenue with game developers
  23. 23. Lessons • Some games are hits right out of the gate, but…
  24. 24. Lessons • Some games are hits right out of the gate, but… • Don’t assume that there’s a magic bullet
  25. 25. Lessons • Some games are hits right out of the gate, but… • Don’t assume that there’s a magic bullet • Think about getting to the tipping point, especially if you are aiming at this younger demographic
  26. 26. 2. LE ROYALE WITH GUNS
  27. 27. Copyright © Mobile Game Doctor 2019
  28. 28. Copyright © Mobile Game Doctor 2019 0 10 20 30 40 50 60 70 2018-03-16 2018-03-20 2018-03-24 2018-03-28 2018-04-01 2018-04-05 2018-04-09 2018-04-13 2018-04-17 2018-04-21 2018-04-25 2018-04-29 2018-05-03 2018-05-07 2018-05-11 2018-05-15 2018-05-19 2018-05-23 2018-05-27 2018-05-31 2018-06-04 2018-06-08 2018-06-12 2018-06-16 2018-06-20 2018-06-24 2018-06-28 2018-07-02 2018-07-06 2018-07-10 2018-07-14 2018-07-18 2018-07-22 2018-07-26 2018-07-30 2018-08-03 2018-08-07 2018-08-11 2018-08-15 2018-08-19 2018-08-23 2018-08-27 2018-08-31 2018-09-04 2018-09-08 2018-09-12 2018-09-16 2018-09-20 2018-09-24 2018-09-28 2018-10-02 2018-10-06 2018-10-10 2018-10-14 2018-10-18 2018-10-23 2018-10-27 2018-10-31 2018-11-04 2018-11-08 2018-11-12 2018-11-16 2018-11-20 2018-11-24 2018-11-28 2018-12-02 2018-12-06 2018-12-10 2018-12-14 2018-12-18 2018-12-22 2018-12-26 2018-12-30 2019-01-03 2019-01-07 2019-01-11 2019-01-15 2019-01-19 2019-01-23 2019-01-27 2019-01-31 2019-02-04 2019-02-08 2019-02-12 2019-02-16 2019-02-20 2019-02-24 2019-02-28 2019-03-04 Fortnite Grossing Rank, Games, United States iPad iPhone
  29. 29. Copyright © Mobile Game Doctor 2019
  30. 30. Copyright © Mobile Game Doctor 2019
  31. 31. Copyright © Mobile Game Doctor 2019
  32. 32. Copyright © Mobile Game Doctor 2019
  33. 33. Copyright © Mobile Game Doctor 2019
  34. 34. Copyright © Mobile Game Doctor 2019
  35. 35. Copyright © Mobile Game Doctor 2019
  36. 36. Copyright © Mobile Game Doctor 2019
  37. 37. Copyright © Mobile Game Doctor 2019 The Problems with Mobile • Worse mobile control scheme • Long session times • Better visibility on big screen • Competitive disadvantage
  38. 38. Copyright © Mobile Game Doctor 2019
  39. 39. Copyright © Mobile Game Doctor 2019 8-17
  40. 40. Copyright © Mobile Game Doctor 2019 Why Would a Younger Audience Skew Mobile? • Limited access to consoles • Ability to play at school • Easy play when co-located • Greater parental comfort with mobile payment
  41. 41. Copyright © Mobile Game Doctor 2019 0 10 20 30 40 50 60 70 2018-03-16 2018-03-21 2018-03-26 2018-03-31 2018-04-05 2018-04-10 2018-04-15 2018-04-20 2018-04-25 2018-04-30 2018-05-05 2018-05-10 2018-05-15 2018-05-20 2018-05-25 2018-05-30 2018-06-04 2018-06-09 2018-06-14 2018-06-19 2018-06-24 2018-06-29 2018-07-04 2018-07-09 2018-07-14 2018-07-19 2018-07-24 2018-07-29 2018-08-03 2018-08-08 2018-08-13 2018-08-18 2018-08-23 2018-08-28 2018-09-02 2018-09-07 2018-09-12 2018-09-17 2018-09-22 2018-09-27 2018-10-02 2018-10-07 2018-10-12 2018-10-17 2018-10-23 2018-10-28 2018-11-02 2018-11-07 2018-11-12 2018-11-17 2018-11-22 2018-11-27 2018-12-02 2018-12-07 2018-12-12 2018-12-17 2018-12-22 2018-12-27 2019-01-01 2019-01-06 2019-01-11 2019-01-16 2019-01-21 2019-01-26 2019-01-31 2019-02-05 2019-02-10 2019-02-15 2019-02-20 2019-02-25 2019-03-02 Fortnite Grossing Rank, Games, United States iPad iPhone 0 50 100 150 200 250 300 350 400 2018-04-17 2018-04-21 2018-04-25 2018-04-29 2018-05-03 2018-05-07 2018-05-11 2018-05-15 2018-05-19 2018-05-23 2018-05-27 2018-05-31 2018-06-04 2018-06-08 2018-06-12 2018-06-16 2018-06-20 2018-06-24 2018-06-28 2018-07-02 2018-07-06 2018-07-10 2018-07-14 2018-07-18 2018-07-22 2018-07-26 2018-07-30 2018-08-03 2018-08-07 2018-08-11 2018-08-15 2018-08-19 2018-08-23 2018-08-27 2018-08-31 2018-09-04 2018-09-08 2018-09-12 2018-09-16 2018-09-20 2018-09-24 2018-09-28 2018-10-02 2018-10-06 2018-10-10 2018-10-14 2018-10-18 2018-10-23 2018-10-27 2018-10-31 2018-11-04 2018-11-08 2018-11-12 2018-11-16 2018-11-20 2018-11-24 2018-11-28 2018-12-02 2018-12-06 2018-12-10 2018-12-14 2018-12-18 2018-12-22 2018-12-26 2018-12-30 2019-01-03 2019-01-07 2019-01-11 2019-01-15 2019-01-19 2019-01-23 2019-01-27 2019-01-31 2019-02-04 2019-02-08 2019-02-12 2019-02-16 2019-02-20 2019-02-24 2019-02-28 2019-03-04 PUBG MOBILE Grossing Rank, Games, United States Google Play iPad iPhone
  42. 42. Copyright © Mobile Game Doctor 2019 0 200 400 600 800 1000 1200 1400 2018-06-27 2018-06-30 2018-07-03 2018-07-06 2018-07-09 2018-07-12 2018-07-15 2018-07-18 2018-07-21 2018-07-24 2018-07-27 2018-07-30 2018-08-02 2018-08-05 2018-08-08 2018-08-11 2018-08-14 2018-08-17 2018-08-20 2018-08-23 2018-08-26 2018-08-29 2018-09-01 2018-09-04 2018-09-07 2018-09-10 2018-09-13 2018-09-16 2018-09-19 2018-09-22 2018-09-25 2018-09-28 2018-10-01 2018-10-04 2018-10-07 2018-10-10 2018-10-13 2018-10-16 2018-10-19 2018-10-23 2018-10-26 2018-10-29 2018-11-01 2018-11-04 2018-11-07 2018-11-10 2018-11-13 2018-11-16 2018-11-19 2018-11-22 2018-11-25 2018-11-28 2018-12-01 2018-12-04 2018-12-07 2018-12-10 2018-12-13 2018-12-16 2018-12-19 2018-12-22 2018-12-25 2018-12-28 2018-12-31 2019-01-03 2019-01-06 2019-01-09 2019-01-12 2019-01-15 2019-01-18 2019-01-21 2019-01-24 2019-01-27 2019-01-30 2019-02-02 2019-02-05 2019-02-08 2019-02-11 2019-02-14 2019-02-17 2019-02-20 2019-02-23 2019-02-26 2019-03-01 2019-03-04 Battlelands Royale Grossing Rank, Games, United States 0 100 200 300 400 500 600 700 800 900 2013-05-03 2013-05-27 2013-06-20 2013-07-14 2013-08-07 2013-08-31 2013-09-24 2013-10-18 2013-11-11 2013-12-05 2013-12-29 2014-01-22 2014-02-15 2014-03-11 2014-04-04 2014-04-28 2014-05-22 2014-06-15 2014-07-09 2014-08-02 2014-08-26 2014-09-19 2014-10-13 2014-11-06 2014-11-30 2014-12-24 2015-01-17 2015-02-10 2015-03-06 2015-03-30 2015-04-23 2015-05-17 2015-06-10 2015-07-04 2015-07-28 2015-08-21 2015-09-14 2015-10-08 2015-11-01 2015-11-25 2015-12-19 2016-01-12 2016-02-05 2016-02-29 2016-03-24 2016-04-17 2016-05-11 2016-06-04 2016-06-28 2016-07-22 2016-08-15 2016-09-08 2016-10-02 2016-10-26 2016-11-19 2016-12-13 2017-01-06 2017-01-30 2017-02-23 2017-03-19 2017-04-12 2017-05-06 2017-05-30 2017-06-23 2017-07-17 2017-08-10 2017-09-03 2017-09-27 2017-10-21 2017-11-17 2017-12-11 2018-01-05 2018-01-29 2018-02-22 2018-03-18 2018-04-11 2018-05-05 2018-05-29 2018-06-22 2018-07-16 2018-08-09 2018-09-02 2018-09-26 2018-10-20 2018-11-13 2018-12-07 2018-12-31 2019-01-24 2019-02-17 Pixel Gun 3D Grossing Rank, Games, United States Google Play iPad iPhone
  43. 43. Copyright © Mobile Game Doctor 2019 Lessons • Mobile Battle Royale is hard • Kid appeal is important • Runaway mobile success may not be about mobile • Mobile-only BR hasn’t worked • …yet
  44. 44. 3. 10 YEARS
  45. 45. iGen (gen Z) • Doesn’t socialize in person • Addicted to their phone • Less interest in drug consumption, or sex • Developmental delay of 2 years or more
  46. 46. What can we learn from these games
  47. 47. not here!
  48. 48. Original iPhone Price (unlocked): $499 iPhone X: $999
  49. 49. 4. A TALE OF TWO CLONES
  50. 50. Gardenscapes Matchington Mansion
  51. 51. Gardenscapes Matchington Mansion
  52. 52. Matchington Mansion Gardenscapes
  53. 53. Matchington Mansion Gardenscapes
  54. 54. [source: AppAnnie]
  55. 55. Release Dates Gardenscapes iOS – June 2016 Android – July 2016 Homescapes iOS – July 2017 Android – August 2017 Matchington Mansion iOS – June 2017 Android – September 2017
  56. 56. Lessons
  57. 57. Lessons • There may be room for not just one clone, but two…
  58. 58. Lessons • There may be room for not just one clone, but two… – If there’s enough innovation
  59. 59. Lessons • There may be room for not just one clone, but two… – If there’s enough innovation – If the genre is popular and supports multiple games
  60. 60. Lessons • There may be room for not just one clone, but two… – If there’s enough innovation – If the genre is popular and supports multiple games – If both games are executed at a very high quality
  61. 61. Lessons • There may be room for not just one clone, but two… – If there’s enough innovation – If the genre is popular and supports multiple games – If both games are executed at a very high quality – If neither clone suffers from a late-to-market problem
  62. 62. Lessons • There may be room for not just one clone, but two… – If there’s enough innovation – If the genre is popular and supports multiple games – If both games are executed at a very high quality – If neither clone suffers from a late-to-market problem -or- • Dave, Juan and I have no idea what we’re talking about.
  63. 63. 5. THE LONG AND WINDING BRAWL
  64. 64. Copyright © Mobile Game Doctor 2019
  65. 65. Copyright © Mobile Game Doctor 2019 The Great Mobile MOBA? • Resource collection • Multiple abilities per character • Steady streams of grunts • Turrets and base defense The Great Mobile Team-Based Shooter!
  66. 66. Copyright © Mobile Game Doctor 2019
  67. 67. Copyright © Mobile Game Doctor 2019 Regular Game Modes • Gem Grab • Bounty • Heist • Showdown (Solo or Duo) Ticketed Events ● Robo Rumble ● Boss Fight ● Big Game Modifiers ● Meteor Shower ● Energy Drink ● Angry Robo ● Healing Mushrooms Special Game Modes ● Brawl Ball ● Siege
  68. 68. Copyright © Mobile Game Doctor 2019
  69. 69. Copyright © Mobile Game Doctor 2019 HEAVYHEALER THROWER HEALER SNIPER HEALER
  70. 70. Copyright © Mobile Game Doctor 2019
  71. 71. Copyright © Mobile Game Doctor 2019
  72. 72. Copyright © Mobile Game Doctor 2019
  73. 73. Copyright © Mobile Game Doctor 2019
  74. 74. Copyright © Mobile Game Doctor 2019
  75. 75. Copyright © Mobile Game Doctor 2019 0 50 100 150 200 250 300 -06-15 -06-22 -06-29 -07-06 -07-13 -07-20 -07-27 -08-03 -08-10 -08-17 -08-24 -08-31 -09-07 -09-14 -09-21 -09-28 -10-05 -10-12 -10-19 -10-26 -11-02 -11-09 -11-16 -11-23 -11-30 -12-07 -12-14 -12-22 -12-29 -01-05 -01-12 -01-19 -01-26 -02-02 -02-09 -02-16 -02-23 -03-02 -03-09 -03-16 -03-23 -03-30 -04-06 -04-13 -04-20 -04-27 -05-04 -05-11 -05-18 -05-25 -06-01 -06-08 -06-15 -06-22 -06-29 -07-06 -07-13 -07-20 -07-27 -08-03 -08-10 -08-17 -08-24 -08-31 -09-07 -09-14 -09-21 -09-28 -10-05 -10-12 -10-19 -10-27 -11-03 -11-10 -11-17 -11-24 -12-01 -12-08 -12-15 -12-22 -12-29 -01-05 -01-12 -01-19 -01-26 -02-02 -02-09 Brawl Stars Grossing Rank, Games, Canada
  76. 76. Copyright © Mobile Game Doctor 2019 Lessons • Supercell strikes again • The road is long (but sometimes necessary) • Control scheme tolerance evolving • Content treadmill? • We still await the great mobile MOBA
  77. 77. 6. NOTABLE GAMES 2018
  78. 78. Q & A
  79. 79. The Year in Mobile Games Steve Meretzky (Independent) Dave Rohrl (Mobile Game Doctor) Juan Gril (Microsoft)

×