Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Merlin Entertainment January 2015
| Social media competition update September 2015
Social media competition update September 2015
Hello!!
In this short document we’ve laid out what we believe to be
the lat...
intu Merry Hill WiFi presentation August 2015
The big one!
Facebook
Social media competition update September 2015
Facebook / What you can do!
✓Ask your followers to post on your page to ent...
Social media competition update September 2015
Facebook / What you can’t do!
✗ Ask your community to tag themselves in a p...
Social media competition update September 2015
Facebook / Good to know!
•  Remember: you can promote your competition as
m...
intu Merry Hill WiFi presentation August 2015
The brief one!
Twitter
Social media competition update September 2015
Twitter / What you can do!
✓Ask your followers to reply to a tweet with som...
Social media competition update September 2015
Twitter / What you can’t do!
✗ Set volume based tweet targets in return for...
intu Merry Hill WiFi presentation August 2015
The visual one!
Instagram
Social media competition update September 2015
Instagram / What you can do!
✓Ask your followers to post their own image th...
Social media competition update September 2015
Instagram / What you can’t do!
✗ Unlike the other platforms, very little in...
intu Merry Hill WiFi presentation August 2015
The inspiring one!
Pinterest
Social media competition update September 2015
Pinterest / What you can do!
✓Ask your followers to post an image that incl...
Social media competition update September 2015
Pinterest / What you can’t do!
✗ Ask people to add pins from your selection...
Social media competition update September 2015
Sources!
•  https://www.facebook.com/business/news/page-promotions-
terms"
...
Merlin Entertainment January 2015
| Thank you
Upcoming SlideShare
Loading in …5
×

Giants and Titans social media competition update - September 2015

475 views

Published on

To help our clients keep abreast of the ever changing rules around social media contests, we've compiled this handy guide covering Facebook, Twitter, Instagram & Pinterest

Published in: Social Media
  • My friend sent me a link to to tis site. This awesome company. They wrote my entire research paper for me, and it turned out brilliantly. I highly recommend this service to anyone in my shoes. ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Giants and Titans social media competition update - September 2015

  1. 1. Merlin Entertainment January 2015 | Social media competition update September 2015
  2. 2. Social media competition update September 2015 Hello!! In this short document we’ve laid out what we believe to be the latest Do’s and Don’ts around social competition mechanics. In the ever-changing online landscape it’s important to note that what follows is our current view of the situation – and any of the guidance could change at any point. So it’s always worth double-checking before any activity begins. We’re only a phone call away and are always happy to try & answer any specific queries.
  3. 3. intu Merry Hill WiFi presentation August 2015 The big one! Facebook
  4. 4. Social media competition update September 2015 Facebook / What you can do! ✓Ask your followers to post on your page to enter ✓Ask your followers to comment on a post to enter ✓Ask your followers to Like a post to enter ✓Ask your followers to send you a message to enter ✓Use Likes as a voting mechanism
  5. 5. Social media competition update September 2015 Facebook / What you can’t do! ✗ Ask your community to tag themselves in a picture or post that they don’t appear in ✗ Make Liking your page mandatory before the competition can be entered (this used to be common and was called ‘fangating’) ✗ Ask your community to share a post on their or their friends’ timeline in order to enter or get bonus entries
  6. 6. Social media competition update September 2015 Facebook / Good to know! •  Remember: you can promote your competition as much as you want through your timeline. But if your post looks like an ad and sounds like an ad, Facebook will curb it’s reach unless you pay to boost it. •  You’re responsible for the legalities of the promotion – Facebook won’t publish anything to cover you here. So always show terms & conditions, official rules and eligibility requirements
  7. 7. intu Merry Hill WiFi presentation August 2015 The brief one! Twitter
  8. 8. Social media competition update September 2015 Twitter / What you can do! ✓Ask your followers to reply to a tweet with some personal input – for example “Reply to @username and tell us why you love Christmas” ✓Ask your followers to post a tweet that includes a particular hashtag ✓Award a prize to the first person to reply to a particular tweet (but beware: this can be seen as unfair!) ✓Ask people to follow you to enter (with a winner selected from all your followers) ✓Ask people to share content they’ve created (images, videos etc.)
  9. 9. Social media competition update September 2015 Twitter / What you can’t do! ✗ Set volume based tweet targets in return for entries (for example “whoever retweets this the most wins”) ✗ Give prizes to follower [x] (e.g. “Our 1000th follower will win a prize”). This will simply encourage people to unfollow and re-follow you.
  10. 10. intu Merry Hill WiFi presentation August 2015 The visual one! Instagram
  11. 11. Social media competition update September 2015 Instagram / What you can do! ✓Ask your followers to post their own image that includes a particular hashtag ✓Ask your followers to send you a direct message ✓Ask your followers to tag a friend in the comments area of one of your posts ✓Ask your followers to Like or comment on an image to win ✓Ask your followers to repost one of your images (using a hashtag)
  12. 12. Social media competition update September 2015 Instagram / What you can’t do! ✗ Unlike the other platforms, very little information is available around Instagram don’ts. While this may make it look like anything goes, the same common sense rules apply as for any other channel.
  13. 13. intu Merry Hill WiFi presentation August 2015 The inspiring one! Pinterest
  14. 14. Social media competition update September 2015 Pinterest / What you can do! ✓Ask your followers to post an image that includes a particular hashtag ✓Ask your followers to Pin an image of their choice ✓Create judge-based contests where the winner is chosen by a qualified expert
  15. 15. Social media competition update September 2015 Pinterest / What you can’t do! ✗ Ask people to add pins from your selection – they should be able to pin anything they like to enter. ✗ Use pins, boards, likes or follows to represent an entry or vote. ✗ ‘Encourage spammy behaviour’ such as asking participants to comment in order to enter. ✗ Require a minimum number of pins to enter a contest. ✗ Call any contest “Pin it to win it”.
  16. 16. Social media competition update September 2015 Sources! •  https://www.facebook.com/business/news/page-promotions- terms" •  https://support.twitter.com/articles/68877" •  https://help.instagram.com/179379842258600" •  http://www.socialmediaexaminer.com/pinterest-contest- without-breaking-rules/
  17. 17. Merlin Entertainment January 2015 | Thank you

×