The 21st Century Strategy - Reach the Top of Your Game with Vision, People and Technology
Dave Osh, the CEO of QNet, has led the strategic effort of QNet which transformed this online Direct Selling company to a global business leader. Dave will show what worked well and what did not work at all. Engagement of all stake holders was a key success factor in achieving dominance in many markets. Dave will reveal a blue print for strategic success: Selling Vision, Engaging People and Embracing Technology.
Vision is the DestinationStrategies is the road to thedestination.Begin with the end in your mind.If you cannot see it, you cannot build it.Vision provides clarity to strategy.People want to belong to somethingspecial and bigger then themselves.
Make Them Want the VisionBe an evangelist.Communicate the vision withconviction, purpose and clarity.Be passionate and excited.Make it compelling - everybodywants to be part of the vision.Be personal and show What Is ThereFor Them.
1. Core Values 2. Purpose Convictions Why we exist. Never compromised Why we’re here. Expected behaviors3. Envisioned Future 4. BHAG Future storytelling. Big Hairy Connect to big picture. Audacious Goals Define it in a vivid Aggressive far out color. Long term
Engage to ExecuteThe owner and driver concept.Leverage more on emotionalengagement than logical engagement.Emotional Intentional and purposeful Passionate – want to instead of have toLogical Business Plans Action Plans
How to Leverage TechnologyThe trend is your friend.Look for the “next practice” instead ofthe “best practice”.Watch other industries instead ofwatching your competitors.Collaborate, partner and hire thosewho think differently.
Blue Ocean Strategy Challenges Status Quo Red Ocean Blue Ocean • Compete in existing market • Create uncontested market space • Exploit existing demand • Create and capture new demand • Make the value-cost trade-off • Break the value-cost trade-off • Beat the competition • Make the competition irrelevant 27
Break the Value-Cost Trade Off Costs -Eliminate and Reduce High Value Innovation Profitable Growth Raise and Create + Value for the customer
3 Types of Technology Leverages Incremental Technology – take it slowly and end up tailing the world. Disruptive Technology – a winning formula. Combinational Technology – it is the fastest cost effective way to drive innovation in the business.
Selling Vision Action Plan Drive emotions Make it compellingEngaging People One-on-one Adjust, adapt and accommodateLeverage Technology Watch other industries “next practices” Innovate Combinational Technologies