Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
should Itakeon
custom recognition?
cquirenew opportunitiesas
yourcustom erslook to you
forcreativesolutions.
Beingthego-toBeingthego-to
problem -solveron beh...
reak the“right”versus“right
now”cycle.
Refram etheclientRefram etheclient’sneedsas
a function ofeffectiveness,
not velocit...
reatean annuity.
80% ofourcustom
awardsrepeat annually.
istinguish yourselffrom your
com petitors.
Proveyourselfto bem ore
than a brokerofstuff. You
can occupy a creativespace
as...
nd theraceto thebottom .
Alldistributorshavethesam eAlldistributorshavethesam e
product sourcesasyoudo.
Assum esom eoneels...
orego theRFP.
Ask yourselfhow m anyAsk yourselfhow m any “bids”
you’veactually won—and what
it cost youto participatein
th...
ain protection from com petitors
by creatingan exclusive
product.
ThecirclingvulturescanThecirclingvulturescan’t find
youi...
elp yourclient by addingvalue
to theirbusiness.
IsnIsn’t that what we’reall
supposed to bedoing? It’s
about yourclient’sbu...
ncreaseyourbusinessbaseand m argin.
Youalready havethecustom ers,butYoualready havethecustom ers,but
areyoucoveringallthei...
oin in orbeleft out.
8989% oforganizationsutilize
som eform ofrecognition for
theirachievers. Ifyou’renot
sellingit,som eo...
Upcoming SlideShare
Loading in …5
×

Why Should I Take On Custom Recognition?

862 views

Published on

10 reasons to sell custom recognition

Published in: Design
  • Be the first to comment

  • Be the first to like this

Why Should I Take On Custom Recognition?

  1. 1. should Itakeon custom recognition?
  2. 2. cquirenew opportunitiesas yourcustom erslook to you forcreativesolutions. Beingthego-toBeingthego-to problem -solveron behalfof yourclientsm eansthey will think ofyouwhen they are challenged.
  3. 3. reak the“right”versus“right now”cycle. Refram etheclientRefram etheclient’sneedsas a function ofeffectiveness, not velocity. Ask the question,“What areyoutrying to achieve?”to revealthe truth behind theirthinking.
  4. 4. reatean annuity. 80% ofourcustom awardsrepeat annually.
  5. 5. istinguish yourselffrom your com petitors. Proveyourselfto bem ore than a brokerofstuff. You can occupy a creativespace asthesoleproviderforyour clients.
  6. 6. nd theraceto thebottom . Alldistributorshavethesam eAlldistributorshavethesam e product sourcesasyoudo. Assum esom eoneelse—at som epoint—willbewillingto taketheorderfrom your client on a thinnerm argin.
  7. 7. orego theRFP. Ask yourselfhow m anyAsk yourselfhow m any “bids” you’veactually won—and what it cost youto participatein theonesyoudidn’t win. Participatein theprocess,but offerone-of-a-kind alternatives beyond thescopeoftheRFP. Think outsidethebid!Think outsidethebid!
  8. 8. ain protection from com petitors by creatingan exclusive product. ThecirclingvulturescanThecirclingvulturescan’t find youifthey don’t havethe product. Shut out your com petition with custom work. And besureto work with vendorswho willprotect your relationship with theclient.
  9. 9. elp yourclient by addingvalue to theirbusiness. IsnIsn’t that what we’reall supposed to bedoing? It’s about yourclient’sbusiness,not yours…oryourvendor’s. Solutionsthat aregenuinely focused on thecustom erwill alwaysriseto thetop.
  10. 10. ncreaseyourbusinessbaseand m argin. Youalready havethecustom ers,butYoualready havethecustom ers,but areyoucoveringalltheirneeds? The awardscategory isabout 5% ofthe prom otionalproductsm arket. That’s $50,000 ofevery m illion. Isyour businessaligned with thosenum bers,or do youhavean opportunity to grow yourbusinessyourbusiness—and your m argins—organically?
  11. 11. oin in orbeleft out. 8989% oforganizationsutilize som eform ofrecognition for theirachievers. Ifyou’renot sellingit,som eoneelsecertainly is. And what youdon’t need is som eoneelsesnoopingaround yourcustom er.

×