Showing the need to integrate web experiences with other paid, owned, earned channels
Session is about adding more structure and covering best practices for some of these activities
Panel discussion: Create data-driven personalised experiences at moments that matter
Panel discussion: Create data-driven personalised
experiences at moments that matter
Hosted by by Dr Dave Chaffey, co-founder and
Content Director, Smart Insights
Brand Marketing Summit, London, 25th June, 2019
Download : www.slideshare.net/smart-insights
Co-founder and Editor of
SmartInsights.com - a marketing
advice community with > ½
Premium members in over 120
countries use our planning
guides, templates and online
courses to Plan, Manage and
Optimize their digital marketing.
We also deliver consulting and
training for members.
Digital Marketing strategist, consultant, trainer and author since ‘97
About Dave Chaffey
and Smart Insights
Q. Opportunities for personalisation across complex customer journey?
Source: Smart Insights customer lifecycle guide
Q. Martech stack to best support
Martech opportunities – systems and insight
Q. Integrating personalization data with 360 degree insight?
Source: Roland Berger
Q. Linking structured testing and AI -
where to start?
Q. How many structured experiments
does your business run each month?
The big question
‘With all the AI options available, why haven’t more
e-commerce teams adopted this technology more readily?’
55% of retailers investing in AI report substantially accelerated revenue growth
Source: Oxford Economics report
Source: Smart Insights article - 5 applications of AI
Q. How can AI and ML support personalization?