Using Social Media to Plan and Promote Events

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This presentation is about how to use social media to plan and promote events. In the presentation we cover using LinkedIn, Facebook, Twitter, YouTube, FourSquare and Google+.
This is great information for any type of event planner or even someone just looking for some tips on how to make a production better.

Published in: Marketing, Technology, Business
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Using Social Media to Plan and Promote Events

  1. 1. Marketing Your Event With Social Media Friday, November 15, 2013
  2. 2. First Things First ✤ Please take out your cell phone ✤ Leave it on ✤ Tell the world why you’re loving this event Friday, November 15, 2013
  3. 3. First Things First P.S. Asking event attendees to shut off cell phones during an event is essentially asking them to not tell the world why they should have been at your event. Friday, November 15, 2013
  4. 4. Road Map ✤ Basics ✤ ✤ Eventbrite ✤ ✤ Facebook Events LinkedIn Intermediate ✤ Hashtags ✤ Live Twitter Feed ✤ Contests Friday, November 15, 2013
  5. 5. Road Map ✤ To Infinity and Beyond! ✤ Advertising Options ✤ Facebook, LinkedIn, Twitter ✤ ✤ Event Apps for Smartphone ✤ Friday, November 15, 2013 Ustream.com After Event Polling
  6. 6. Basics Never to late to start Friday, November 15, 2013
  7. 7. Basics - Social Media ✤ Promote, Promote, Promote! ✤ Offer links to event website and speaker bios ✤ Opportunities for volunteers ✤ Share photos of the behind the scenes efforts ✤ Messages from speakers ✤ Encourage your attendees to tweet during the event and share on their social networks. Friday, November 15, 2013
  8. 8. Basics - Facebook ✤ Creating an event. ✤ - ✤ Friday, November 15, 2013
  9. 9. Add Relevant Photo Basics - Facebook More about this later.. Ask Question? Poll? Friday, November 15, 2013
  10. 10. Basics - Eventbrite.com Friday, November 15, 2013
  11. 11. Basics - Eventbrite Friday, November 15, 2013
  12. 12. Basics - Eventbrite Friday, November 15, 2013
  13. 13. Basics - LinkedIn ✤ Company Status ✤ Share to appropriate group pages Friday, November 15, 2013
  14. 14. Intermediate -Drilling a Little Deeper ✤ Hashtags (#) ✤ Choosing a hashtag for an event: ✤ 3 S’s... ✤ Simple ✤ Short ✤ Sexy Friday, November 15, 2013 Potentially not a drill bit...I realize this.
  15. 15. Intermediate -Hashtag Fails ✤ 123,995 users contributed to 280,443 tweets in the 5 days prior to #SXSW in 2013 ✤ #TooDamnLong ✤ #NotThoughtOut ✤ #AlreadyInUse Friday, November 15, 2013
  16. 16. Intermediate - Live Twitter Feed ✤ Tweetwally.com ✤ Totally Customizable ✤ Live ✤ Fun Friday, November 15, 2013
  17. 17. Intermediate - Live Twitter Feed ✤ Tweetchat ✤ Same options as Tweetwally but less customizable. ✤ Live Feed ✤ Free Friday, November 15, 2013
  18. 18. Intermediate - Twitter List of Speakers ✤ Create a List on Twitter that showcases the speakers for your event so attendees can follow them. Friday, November 15, 2013
  19. 19. Intermediate - Live Contests ✤ Tweet out locations of VIP gifts with the # ✤ Most creative convention photo with # ✤ Questions about speakers Friday, November 15, 2013 Bingo!
  20. 20. Intermediate - Four Square ✤ Create an event on FourSquare for your event. ✤ Prior to event leave tips about the upcoming event at appropriate check-in locations. Friday, November 15, 2013
  21. 21. To Infinity.... - Advertising ✤ Advanced Facebook Advertising ✤ Power Editor ✤ Extremely intelligent targeting options. ✤ Drill down to employer, income, purchase likelihood. Facebook.com/ads/manage/powereditor JonLoomer.com Friday, November 15, 2013
  22. 22. To Infinity.... - Advertising ✤ Facebook Advertising ✤ To Email Lists ✤ Friends of Companies ✤ Demographics ✤ Connected to (person, company) Friday, November 15, 2013
  23. 23. To Infinity.... - Advertising Promoted Tweets Friday, November 15, 2013
  24. 24. To Infinity.... - Advertising Promoted Accounts Friday, November 15, 2013
  25. 25. Too Infinity.... - Advertising Trending Topics Friday, November 15, 2013
  26. 26. To Infinity.... - Advertising Lead Generation Cards Learn more at: Ads.Twitter.com Friday, November 15, 2013
  27. 27. To Infinity.... - Advertising LinkedIn Direct from Linkedin.com/Ads Friday, November 15, 2013
  28. 28. To Infinity.... - Ustream.com ✤ Ustreaming your event is a great way to gain attention for the following year event. ✤ Ustream.com Friday, November 15, 2013
  29. 29. To Infinity.... - Event Apps ✤ Mobinett ✤ SoLoMo ✤ Social ✤ Local ✤ Mobile Friday, November 15, 2013
  30. 30. Additional Promotional Opportunities ✤ Speaker Sneak Peak Videos ✤ A 1 minute video from each speaker... ✤ Ask the speakers to promote via their social media ✤ Facebook Promoted Posts ✤ Eventility.com Friday, November 15, 2013
  31. 31. Additional Opportunities... ✤ Instagram Video ✤ Snapchat isn’t just for sexting...is your demographic using it? ✤ Email Campaigns ✤ Strategic partnerships with organizations that have a large social reach. ✤ Hubspot + CharityWater Friday, November 15, 2013 Every speech needs a random baby picture...
  32. 32. Keep In Touch ✤ ✤ @DavidaPride ✤ Friday, November 15, 2013 Dave@burgessadv.com 207.415.7712 - Text/WhatsApp

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