Finding Waldo - Social Media Advertising and Recruitment Strategies

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This presentation was given to the Kennebec Valley Human Resources Association and covers tips and tactics for using social media to find and hire the best applicants.

Resources mentioned:
HootSuite
FollowerWonk
Twitter
Facebook

Published in: Business, Technology
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Finding Waldo - Social Media Advertising and Recruitment Strategies

  1. 1. Kennebec Valley Human Resources Association Social Media Advertising and Recruitment Strategies january 8, 2014
  2. 2. About Burgess Advertising and Marketing • Founded in 1986 • Full-Service • Industries of focus: • Insurance/Financial • Technology/Industrial • Higher Education • Healthcare
  3. 3. Connect with us online www.BurgessAdv.com
  4. 4. Finding Waldo. (Recruiting with Social media) (Recruiting with Social media)
  5. 5. Tools to aid the search • Hootsuite.com • LinkedIn • Facebook Scheduling • Twitter Search
  6. 6. Hootsuite.com • Free! • Manage many of your networks via one vehicle. • User friendly • Monitor specific phrases that are relevant to your search.
  7. 7. LinkedIn
  8. 8. LinkedIn Premium
  9. 9. Twitter Search • Search.Twitter.com • Free • Use quotations around the exact phrase you are looking to search for. i.e. “Looking for a job in Maine.”
  10. 10. Promoted Tweet
  11. 11. Promoted Account Promoted Accounts
  12. 12. Lead Generation Cards Learn more at: Ads.Twitter.com
  13. 13. Hashtags (not to be confused with hash browns) • A method to search but also receive attention. • Consider the following: #Jobs #Hiring #NewJob
  14. 14. Prospect via Facebook Facebook search: Graph Search People who work for ____ and live in _____.
  15. 15. The average Facebook user... spends 351 minutes a month on Facebook “likes” 40 different business pages uses Facebook at work - 30% has 634 social ties in their social network
  16. 16. Facebook Scheduler • Free • Easy to use • Plan posts ahead of time
  17. 17. Facebook Post Stats • Photo posts get 39% more interaction • Shorter posts get 23% more interaction • Engagement rates on Thursday and Friday are 18% higher
  18. 18. Tips: via: undercoverrecruiter.com
  19. 19. Don’t be afraid to have fun.
  20. 20. What the buzz is about
  21. 21. LinkedIn Advertising
  22. 22. Strategy
  23. 23. Who are you looking for? What are top-achievers interested in already? Where are they online? How can you attract them?
  24. 24. Ways to find & engage For Twitter: Followerwonk.com LinkedIn: Search, Groups, or Referrals.
  25. 25. FOLLWERWONK SEARCH: CEO, MAINE
  26. 26. Numbers don’t lie 14.4 million people used social media to find a new job in 2011. (Career Enlightenment.com)
  27. 27. Measurement
  28. 28. Measure what matters to you You Applications? Interactions? Email Subscribers? New Likes New Followers ReTweets Pins Views
  29. 29. Favorite Mobile Tools for Social Media • HootSuite - App • TweetDeck • Facebook Pages • LinkedIn App • bit.ly App
  30. 30. Likeable Media • Social Media Marketing Agency out of NYC. • Uses Snapchat as an option to apply. "Because of the space we're in, Snapchat can be a great way to show your creativity and do something that's a little bit different." From BusinessInsider.com
  31. 31. Have Fun, Be Authentic.

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