Social	  Recrui,ng	                    in	  an	            Unsocial	  Environment	  December	  3rd,	  2010	  Social	  Recr...
Purpose	  of	  this	  presenta,on	  Get	  you	  to	  think	  about	  the	  answer	  to	  these	  ques,ons…	    • 	  What	 ...
Agenda	  •    Is	  social	  media	  new?	  •    How	  has	  recruiCng	  changed?	  •    Why	  did	  the	  Army	  go	  soci...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
NOPE…just	  the	  tools!	  There	  were	  four	  main	  purposes	  of	  the	  Declara,on:	   	  GeTng	  reluctant	  colon...
Defini,on	  of	  Social	  –adjec,ve	  	  1.	  pertaining	  to,	  devoted	  to,	  or	  characterized	  by	  friendly	  compa...
Working	  Defini,on	  	   Social networking is the creation of connections between individuals and advertisers who share a ...
Why	  Social	  Networking	  is	  Important	  •    78% of consumers trust recommendations from other     consumers they kno...
Encourage	  Target	  Audience	  Par,cipa,on	  Ensuring	  that	  ac-vity	  is	  driven	  exclusively	  by	  our	  target	  ...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
Yes…I’m	  old!!	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	  	  	  #MNREC	  
Before	  the	  internet…	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	  	  	  #MNREC	  
How	  have	  things	  changed?	  • 	  86%	  of	  job	  seekers	  search	  online	  • 	  Social	  media	  sCll	  isn’t	  on...
What	  is	  the	  percep,on?	                                                           words                             ...
Super	  Bowl	  2011	  Ticket	  Giveaway	                                                       •  I	  have	  2	  Cckets	  ...
Is	  this	  your	  applicants	  experience?	                                                 •    Self	  Select	          ...
How	  does	  your	  process	  make	  people	  feel?	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave110...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
Before	  Social	  Media	                              “Recrui,ng	  Slogans”	    It	  didn’t	  maKer	  what	  Soldiers	  th...
What	  do	  you	  think	  when	  you	  see…	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	...
Do	  these	  come	  to	  mind?	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	  	  	  #MNRE...
What	  it	  means	  to	  the	  Army…	                                                                    No	  longer	  jus...
Army	  Strong	  Stories	  600+	  Bloggers	    Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	 ...
Army	  Strong	  Stories	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	  	  	  #MNREC	  
Social	  Media	  –	  Straight	  from	  Iraq	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	...
US	  Army	  Astronauts	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	  	  	  #MNREC	  
The	  Army	  Experience	  Center	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	  	  	  #MN...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
Marke,ng	  •  What	  consumer	  problem	  must	     the	  adverCsing	  solve?	  •  What	  is	  the	  objecCve	  of	  the	 ...
Social	  Recrui,ng	  IS	  Marke,ng	  •  This	  should	  be	  more	  than	  a	  job	  posCng.	  •  It’s	  a	  story	  of	  ...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
Brand	  •  A	  brand	  is	  a	  name,	  sign,	  symbol,	  slogan	  or	     anything	  that	  is	  used	  to	  idenCfy	  an...
Is	  it	  Quality	  or	  something	  else??	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	...
Your	  Brand	  •  PercepCons	  =	  Reality	  •  What	  is	  being	  said	  in	  the	  news	     about	  your	  brand	  imp...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
STEP	  1:	  	  Develop	  a	  posi,on	  statement	        The	  Army’s	  Posi,oning	  For	  Recrui,ng	        Soldier’s	  P...
STEP	  2:	  	  Develop	  a	  strategy	         Strategy	         Short	  term	  -­‐	  	                   Launch	  and	  ...
Know	  your	  audience	  •  Each	  generaCon	  has	  different	     career	  goals	  •  They	  can	  be	  found	  in	  diffe...
Development	  of	  a	  Strategy	                                     •  Define	  your	  content	                           ...
Communica,on	  Plan	                                    •    Think	  like	  a	  magazine	  (annual	  plan)	               ...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
Social	  Media	  is	  about	  Rela,onships	  What	  is	  it	  like	  on	  the	  first	  date?	                             ...
How	  do	  you	  create	  conversa,ons?	    Social networking is the creation of connections betweenindividuals and advert...
Part	  of	  your	  strategy	  should	  include	  listening	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @...
Click	  tRecrui,ng	  in	  an	  Unsocial	  Estyle	        Social	   o	  edit	  Master	  ,tle	   nvironment	       •  Click	...
Worst	  Prac,ces	  •  HR	  Team	  mistakes	      •  Misspellings	  in	  job	  posCngs	      •  CommunicaCon	  errors	  wit...
Best	  Prac,ces	  •    Hand	  wriKen	  rejecCon	  noCce	  •    Discount	  coupons	  for	  company	  products	  •    Feedba...
What	  can	  we	  do	  to	  get	  beher?	   Develop	  a	  strategy	  and	  a	  communicaCon	  plan	   Know	  your	  audi...
What	  can	  we	  do	  to	  get	  beher?	   	  Get	  employees	  into	  recruiCng	  communiCes	   Understand	  the	  “ru...
A	  new	  recruiters	  tool	  on	  Facebook	                                                                    Free	  6	 ...
A	  new	  recruiters	  tool	  on	  Facebook	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	...
What	  are	  your	  thoughts?	   Social	  Recrui,ng	  in	  an	  Unsocial	  Environment	     @Dave1102	  	  	  	  	  #MNREC...
Upcoming SlideShare
Loading in …5
×

Social Recruiting In An Unsocial Enviornment (Mnrec 12).Pptx

757 views

Published on

Presentation given at the Minnesota Recruiters Conference on December 3rd, 2010

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
757
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Recruiting In An Unsocial Enviornment (Mnrec 12).Pptx

  1. 1. Social  Recrui,ng   in  an   Unsocial  Environment  December  3rd,  2010  Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  2. 2. Purpose  of  this  presenta,on  Get  you  to  think  about  the  answer  to  these  ques,ons…   •   What  do  people  think  about  the  company?   •   Do  your  acCons  improve  that  percepCon?   •   Are  you  a  recruiter  or  a  career  counselor?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  3. 3. Agenda  •  Is  social  media  new?  •  How  has  recruiCng  changed?  •  Why  did  the  Army  go  social?  •  Do  you  have  a  social  media  strategy?  •  What  is  MarkeCng?  •  What  is  a  brand  and  why  is  it  important  to  recruiCng?  •  How  is  social  media  like  daCng?  •  How  can  we  make  the  experience  beKer  for  prospecCve   employees?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  4. 4. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   Is social m –  Fourth  level   e dia new? »  FiPh  level  12/2/10   4   December  3rd,  2010   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  5. 5. NOPE…just  the  tools!  There  were  four  main  purposes  of  the  Declara,on:     GeTng  reluctant  colonists  on  board       Explaining  the  colonists  posiCon  on  the  purpose  of  government       LisCng  the  colonists  grievances  against  King  George  III  to  show  the  legiCmacy  of  their  acCons  to  others       To  encourage  foreign  naCons  to  help  them     Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  6. 6. Defini,on  of  Social  –adjec,ve    1.  pertaining  to,  devoted  to,  or  characterized  by  friendly  companionship  or  rela,ons:  a  social  club.    2.  seeking  or  enjoying  the  companionship  of  others;  friendly;  sociable;  gregarious.    3.  of,  pertaining  to,  connected  with,  or  suited  to  polite  or  fashionable  society:  a  social  event.    4.  living  or  disposed  to  live  in  companionship  with  others  or  in  a  community,  rather  than  in  isolaCon:   People  are  social  beings.    5.  of  or  pertaining  to  human  society,  esp.  as  a  body  divided  into  classes  according  to  status:  social  rank.    6.  involved  in  many  social  acCviCes:  Were  so  busy  working,  we  have  to  be  a  liKle  less  social  now.    7.  of  or  pertaining  to  the  life,  welfare,  and  relaCons  of  human  beings  in  a  community:  social  problems.    8.  noCng  or  pertaining  to  ac,vi,es  designed  to  remedy  or  alleviate  certain  unfavorable  condi,ons  of   life  in  a  community,  esp.  among  the  poor.    9.  pertaining  to  or  advocaCng  socialism.    10.  Zoology  .  living  habitually  together  in  communiCes,  as  bees  or  ants.    11.  Botany  .  growing  in  patches  or  clumps.    12.  Rare  .  occurring  or  taking  place  between  allies  or  confederates.    –noun    13.  a  social  gathering  or  party,  esp.  of  or  as  given  by  an  organized    group:  a  church  social.     Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  7. 7. Working  Defini,on     Social networking is the creation of connections between individuals and advertisers who share a common interest in order to create new conversations that add measurable value to a brand, product or service. Viral Marketing The process of creating the potential for exponential growth in a messages exposure and influence, usually refers to the pass- along of some element or content that is usually online Buzz Generally considered an outcome resulting from large numbers of individuals talking about a product, service or brand Word-of-Mouth Marketing Activities that companies undertake to generate personal, often in-person, recommendations as well as referrals for brand names, products and services Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  8. 8. Why  Social  Networking  is  Important  •  78% of consumers trust recommendations from other consumers they know (1) Now this is closer to 90%•  71% of 13-24 year olds consume user-generated content (2)•  35% of executives have read a blog in the last month (3)•  40% of today’s consumers are creating their own entertainment (4)•  51% of consumers are watching and reading content created by other consumers (5) Sources: 1.  Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey, The Nielsen Company, October 2007 2.  Harrison Group/Deloitte Touche Survey, March 2007 3.  Business Elite: USA 2007 Survey, Ipsos Media, October 2007 4.  State of the Media Democracy: Deloitte & Touche Technology, Media and Telecommunications practice, August 2007 5.  State of the Media Democracy: Deloitte & Touche Technology, Media and Telecommunications practice, August 2007 Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  9. 9. Encourage  Target  Audience  Par,cipa,on  Ensuring  that  ac-vity  is  driven  exclusively  by  our  target  audiences  will  help  build  a  high  level  of  trust  in  programs  •  Modern  web  users’  trust  is  earned,  not  given,  so  it’s  imperaCve  that  we   leave  as  liKle  a  “footprint”  as  possible   –  As  liKle  reacCve  moderaCon  as  possible  (e.g.,  don’t  let  community  see  you  remove   content  aPer  the  fact)   –  Let  others  respond  to  negaCve  comments.   –  Establish  ground  rules  on  what  will  get  a  comment  deleted.    (e.g.,  obscene  language,   inappropriate  comments,  spam,  etc)  •  Customers  prefer  interacCons  with  each  other  to  receiving  “markeCng   speak”  about  why  they  should  consider  or  buy  new  products  /  services   –  December  2008  Web  2.0  Research  confirms  this   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  10. 10. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   s recruiting change d? –  Fourth  level   How ha »  FiPh  level  12/2/10   10   December  3rd,  2010   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  11. 11. Yes…I’m  old!!   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  12. 12. Before  the  internet…   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  13. 13. How  have  things  changed?  •   86%  of  job  seekers  search  online  •   Social  media  sCll  isn’t  on  the  radar  for  over  a  third  of  job  seekers  (36%)  •   83%  of  job  seekers  would  rather  have  a  job  they  love  than  a  job  that  pays  well   Do  you  think  a  job  is  more  important  than  a  purchase??     A  March  2009  study  by  Knowledge  Networks  found  that  between  10%  and  24%  of  US   social  media  users  turned  to  social  networks  when  making  purchase  decisions  about   various  categories  of  products  and  services.  (eMarketer,  October  2009)     Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  14. 14. What  is  the  percep,on?   words Search ct No hum an conta Not user friendly Employers don’t care 1st to apply get the job Apply & wait & wait & wai t Hard to priorit ize Recruiters just fill jobs#CareerCollec,ve   Did I mention no human contact? Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  15. 15. Super  Bowl  2011  Ticket  Giveaway   •  I  have  2  Cckets  for  the   Super  Bowl   •  Tweet  why  you  should   get  one  of  the  Cckets   •  And  the  winner  is…   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  16. 16. Is  this  your  applicants  experience?   •  Self  Select   •  Excited  about  Cckets  ( job)   •  No  clear  Cmeline   •  No  noCficaCon   •  Would  you  do  this  again?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  17. 17. How  does  your  process  make  people  feel?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  18. 18. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   di d the Ar m y go social? –  Fourth  level   Why »  FiPh  level  12/2/10   18   December  3rd,  2010   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  19. 19. Before  Social  Media   “Recrui,ng  Slogans”   It  didn’t  maKer  what  Soldiers  thought…no  one  asked  them.   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  20. 20. What  do  you  think  when  you  see…   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  21. 21. Do  these  come  to  mind?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  22. 22. What  it  means  to  the  Army…   No  longer  just  for  recrui,ng!   Physical, Emotional, & Mental Strength Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  23. 23. Army  Strong  Stories  600+  Bloggers   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  24. 24. Army  Strong  Stories   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  25. 25. Social  Media  –  Straight  from  Iraq   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  26. 26. US  Army  Astronauts   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  27. 27. The  Army  Experience  Center   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  28. 28. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   –  Fourth  level   What is Marketing? »  FiPh  level  12/2/10   28   December  3rd,  2010   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  29. 29. Marke,ng  •  What  consumer  problem  must   the  adverCsing  solve?  •  What  is  the  objecCve  of  the   adverCsing?  •  What  is  the  most  important   benefit,  promise,  and/or  offer?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  30. 30. Social  Recrui,ng  IS  Marke,ng  •  This  should  be  more  than  a  job  posCng.  •  It’s  a  story  of  employee  experiences.  •  It’s  about  relaConships  and  communiCes.   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  31. 31. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   is a Whatevel   bran d an d –  Fourth  l m portant to recruiting? why is it » iFiPh  level  12/2/10   31   December  3rd,  2010   @Dave1102  
  32. 32. Brand  •  A  brand  is  a  name,  sign,  symbol,  slogan  or   anything  that  is  used  to  idenCfy  and   disCnguish  a  specific  product,  service,  or   business.   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  33. 33. Is  it  Quality  or  something  else??   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  34. 34. Your  Brand  •  PercepCons  =  Reality  •  What  is  being  said  in  the  news   about  your  brand  impacts   Negative Positive percepCons  of  the  company.  •  HR  departments  DO  have  an   impact  on  the  brand…a  good   markeCng  department  will  realize   that!  •  Employees  must  believe  in  the   brand  if  you  plan  to  include  them   in  social  recruiCng.   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  35. 35. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   Do yo u have a soevel  al me d i ia strategy? »  FiPh  l c –  Fourth  level  12/2/10   35   December  3rd,  2010   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  36. 36. STEP  1:    Develop  a  posi,on  statement   The  Army’s  Posi,oning  For  Recrui,ng   Soldier’s  Purpose:  A  Soldier  serves  in  the  US  Army  and  is  commiKed  to  protecCng  the  U.S.   ConsCtuCon  and  all  that  it  stands  for.     Soldiers  Defini,on:  A  Soldier  is  strong  (Mentally,  physically  and  emoConally),  adapCve,   confident,  and  values  driven.   Value  Statement:  Becoming  a  Soldier  prepares  you  to  succeed  at  whatever  you  select  as  your   goals.   Posi,oning  Statement:  Being  a  Soldier  strengthens  you  today  and  for  the  future  because  the   Army  develops  your  potenCal  through  relevant  and  challenging  training,  shared  values  and   personal  experience.  Soldiers  consistently  take  pride  in  making  a  difference  for  themselves,   their  families  and  the  NaCon.     Support      Enlisted:  Army  skills;  leadership  and  teamwork  training;  educaConal  opportuniCes        Officer:    Leadership  and  management  development  of  each  cadet/officer      EmoConal  assurance  for  both:  pride  in  making  a  difference   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  37. 37. STEP  2:    Develop  a  strategy   Strategy   Short  term  -­‐       Launch  and  establish  Army  Brand     Increase  Leads  and  traffic  to  staCons  to  meet  recruiCng  mission     PosiCon  Brand  for  Long  Term  success  -­‐  one  look  and  one  voice   Midterm  -­‐       Build  Army  Brand  and  improve  awareness  and  propensity     Employ  market  segmentaCon  research  to  target  messages  more  effecCvely     Employ  Public  RelaCons  to  extend  message  to  both  the  internal  and  external   audiences     Develop  ethnic  specific  messages  to  increase  enlistments  in  under-­‐represented   ethnic  markets   Long  term  -­‐     Reinforce  Army  Brand  with  compelling  and  relevant  ads  and  messages     Integrate  learning  from  Ad  Tracking  and  research  to  improve  campaign   effecCveness     Synchronize  Army-­‐wide  outreach  programs  and  assets  to  support  recruiCng   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  38. 38. Know  your  audience  •  Each  generaCon  has  different   career  goals  •  They  can  be  found  in  different   social  circles  •   For  40%  of  new  graduates,  the  most  important  thing  to  them  in  their  first  job  is  opportuniCes  to  learn  and  develop  their  career.  Salary  and  benefits  is  most  important  for  25%  of  new  grads,  and  work/life  balance  is  tops  for  17  percent.  •   If  you’re  targeCng  older  workers,  one  place  to  adverCse  your  jobs  might  be  on  Facebook.  The  number  of  workers  55  and  older  on  Facebook  has  increased  922%  since  2009.   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  39. 39. Development  of  a  Strategy   •  Define  your  content   •  Determine  locaCons  to  post   content   •  Explore  social  media  management   tools   •  Measure  success  (ROI  vs  ROO)   Publish  a  communica,on  plan   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  40. 40. Communica,on  Plan   •  Think  like  a  magazine  (annual  plan)   •  What  is  the  story  you  want  to  tell?   •  Is  there  a  cycle  to  your  recruiCng?   •  IdenCfy  who  controls  account   •  Establish  rules   •  Ensure  informaCon  is  authenCc  and   verifiable  Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  41. 41. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   ocial me dia like dating? –  Fourth  level   How is s »  FiPh  level  12/2/10   41   December  3rd,  2010   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  42. 42. Social  Media  is  about  Rela,onships  What  is  it  like  on  the  first  date?   And  ager  the  marriage?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  43. 43. How  do  you  create  conversa,ons?   Social networking is the creation of connections betweenindividuals and advertisers who share a common interest in order tocreate new conversations that add measurable value to a brand,product or service. YESAre  there  any  ques,ons?   What  do  you  think  about  this?   Do  you  agree?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  44. 44. Part  of  your  strategy  should  include  listening   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  45. 45. Click  tRecrui,ng  in  an  Unsocial  Estyle   Social   o  edit  Master  ,tle   nvironment   •  Click  to  edit  Master  text  styles   –  Second  level   Third   w e make the experience How • can level  evel   employees? better for ro –  Fourth  l plevel  spective »  FiPh  12/2/10   45   December  3rd,  2010   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC   @Dave1102  
  46. 46. Worst  Prac,ces  •  HR  Team  mistakes   •  Misspellings  in  job  posCngs   •  CommunicaCon  errors  with  applicant   •  Job  posCngs  not  closed  when  filled  •  Comments  about  applicants  on  social  media   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  47. 47. Best  Prac,ces  •  Hand  wriKen  rejecCon  noCce  •  Discount  coupons  for  company  products  •  Feedback  from  interview  •  Offered  advice  for  next  interview  •  “like  a  marriage”   fro m Our B ran d t isco un T hanks•  Offer  interview  hints     10 % D•  Response  from  SM  •  Video  posCngs  from  hiring  manager   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  48. 48. What  can  we  do  to  get  beher?   Develop  a  strategy  and  a  communicaCon  plan   Know  your  audience  and  understand  generaConal   differences     Post  closing  dates  for  posiCons   ApplicaCon  response  includes   decision  dates     Send  a  “press  release”  profiling   the  selected  candidate     Employee  blogs  to  communicate   company  culture   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  49. 49. What  can  we  do  to  get  beher?     Get  employees  into  recruiCng  communiCes   Understand  the  “rules”  of  social  media…let  others   defend  your  organizaCon     Provide  a  reason  for  prospects  to  stay  engaged  with   your  community   Watch  those  outside  your  industry… be  a  leader  not  a  follower     Can  your  community  help  those   leaving  the  company?       How  about  a  NewsleKer?     Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  50. 50. A  new  recruiters  tool  on  Facebook   Free  6  Week  Trial   Sign  up  at:    hKp://www.work4labs.com/     Email  team@work4labs.com   for  extension  to  6  weeks   TWITTER:  @Work4Labs   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  51. 51. A  new  recruiters  tool  on  Facebook   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  
  52. 52. What  are  your  thoughts?   Social  Recrui,ng  in  an  Unsocial  Environment   @Dave1102          #MNREC  

×