Maximizing Relevancy of Search and Product Listing Pages for your Website Customers March 25, 2009 12:00PM EDT Enter the V...
Peter L. Wilkerson -  [email_address] discoveryarchitecture.wordpress.com www.linkedin.com/in/peterwilkerson www.davalen.com
You Can Lead a Horse to Water… www.davalen.com
… But You Can’t Make Him Drink… www.davalen.com
…  But You Can Make Him Thirsty! www.davalen.com
<ul><li>OmniFind (ODE)  =  </li></ul><ul><li>Leading a Horse to Water </li></ul><ul><li>Navigation  Search Results Pages <...
<ul><li>Marketing = Making the Horse Thirsty </li></ul>www.davalen.com
<ul><li>OmniFind (ODE)  =  </li></ul><ul><li>Making the Horse Thirsty </li></ul>PRODUCT LISTS www.davalen.com
<ul><li>Product Lists </li></ul><ul><li>Global Sequencing Based on Relevancy </li></ul>www.davalen.com
<ul><li>Product Lists </li></ul><ul><li>Targeted Sequencing Based on Persona </li></ul>www.davalen.com
<ul><li>Catalog Navigation  </li></ul><ul><li>Static Grouping </li></ul><ul><li>Group like things together –  </li></ul><u...
<ul><li>Faceted Navigation </li></ul><ul><li>Dynamic Grouping </li></ul><ul><li>But can a static catalog rearrange items? ...
www.davalen.com
<ul><li>Tech Talk </li></ul>www.davalen.com
Search & Filter <ul><li>WebSphere Commerce (WC)  allows Marketers to assign  product attributes </li></ul><ul><li>OmniFind...
EggHead Alert! www.davalen.com
<ul><li>Building a Discovery Strategy </li></ul>www.davalen.com
WC   +  ODE  =   >ROI www.davalen.com
Maximizing Relevancy of Search and Product Listing Pages for your Website Customers Peter L Wilkerson  –  Davalen, LLC [em...
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Maximizing Relevancy of Search and Product Listing Pages for your Website Customers

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March 25, 2009
Maximizing Relevancy of Search and Product Listing Pages for your Website Customers

Peter L Wilkerson, OmniFind Practice Area Manager

Published in: Technology, Design
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  • Thought #1 The ability to group products in different ways is key Thought #2 Online Catalogs as in Inventory of our Warehouse Thought #3 Online Catalog as a shopper adviser - using facets
  • Maximizing Relevancy of Search and Product Listing Pages for your Website Customers

    1. 1. Maximizing Relevancy of Search and Product Listing Pages for your Website Customers March 25, 2009 12:00PM EDT Enter the Voice Conference:1-888-447-7153 ID: 6285560 when prompted. Ruth Jarvis, Director of Marketing [email_address] Peter L Wilkerson, OmniFind Practice Area Manager [email_address] www.davalen.com
    2. 2. Peter L. Wilkerson - [email_address] discoveryarchitecture.wordpress.com www.linkedin.com/in/peterwilkerson www.davalen.com
    3. 3. You Can Lead a Horse to Water… www.davalen.com
    4. 4. … But You Can’t Make Him Drink… www.davalen.com
    5. 5. … But You Can Make Him Thirsty! www.davalen.com
    6. 6. <ul><li>OmniFind (ODE) = </li></ul><ul><li>Leading a Horse to Water </li></ul><ul><li>Navigation Search Results Pages </li></ul>www.davalen.com
    7. 7. <ul><li>Marketing = Making the Horse Thirsty </li></ul>www.davalen.com
    8. 8. <ul><li>OmniFind (ODE) = </li></ul><ul><li>Making the Horse Thirsty </li></ul>PRODUCT LISTS www.davalen.com
    9. 9. <ul><li>Product Lists </li></ul><ul><li>Global Sequencing Based on Relevancy </li></ul>www.davalen.com
    10. 10. <ul><li>Product Lists </li></ul><ul><li>Targeted Sequencing Based on Persona </li></ul>www.davalen.com
    11. 11. <ul><li>Catalog Navigation </li></ul><ul><li>Static Grouping </li></ul><ul><li>Group like things together – </li></ul><ul><li>a normal catalog hierarchy function </li></ul><ul><li> S q u a r e s C i r c l e s T r i a n g l e s </li></ul>Product Lists www.davalen.com
    12. 12. <ul><li>Faceted Navigation </li></ul><ul><li>Dynamic Grouping </li></ul><ul><li>But can a static catalog rearrange items? </li></ul><ul><li> Red Blue Green </li></ul>Product Lists www.davalen.com
    13. 13. www.davalen.com
    14. 14. <ul><li>Tech Talk </li></ul>www.davalen.com
    15. 15. Search & Filter <ul><li>WebSphere Commerce (WC) allows Marketers to assign product attributes </li></ul><ul><li>OmniFind (ODE) allows searches to be filtered by the values of those product attributes </li></ul>www.davalen.com
    16. 16. EggHead Alert! www.davalen.com
    17. 17. <ul><li>Building a Discovery Strategy </li></ul>www.davalen.com
    18. 18. WC + ODE = >ROI www.davalen.com
    19. 19. Maximizing Relevancy of Search and Product Listing Pages for your Website Customers Peter L Wilkerson – Davalen, LLC [email_address] 800.827.8451 Blog: discoveryarchitecture.wordpress.com LinkedIn: www.linkedin.com/in/peterwilkerson Visit Davalen at www.Davalen.com or call 800.827.8451 for more information. Thank you for attending… www.davalen.com

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