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The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
The Best Data “Fails” 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
About DATUM 
DATUM is committed to delivering the operating model that 
drives business value from information management. 
We lead with experts and a proven methodology that fosters 
collaboration between business leaders and data management 
professionals. 
Through advisory services and software, DATUM provides 
repeatability and greater independence for sustainable success: 
• Increase shareholder value & economic impact 
• Gain executive insight & agility with trusted analytics 
• Get more value from data management solutions 
• Establish a sustainable operating model 
www.datumstrategy.com 
Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC

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9 Funny Data "Fails"

  • 1. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 2. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 3. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 4. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 5. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 6. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 7. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 8. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 9. The Best Data “Fails” Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC
  • 10. About DATUM DATUM is committed to delivering the operating model that drives business value from information management. We lead with experts and a proven methodology that fosters collaboration between business leaders and data management professionals. Through advisory services and software, DATUM provides repeatability and greater independence for sustainable success: • Increase shareholder value & economic impact • Gain executive insight & agility with trusted analytics • Get more value from data management solutions • Establish a sustainable operating model www.datumstrategy.com Confidential and Proprietary. All rights reserved Copyright© 2014. DATUM LLC