Information Architecture   Information as Strategy
Themes       Architecture is technology value not delivery       Architecture is a profession not a job       Good tech...
Iasa       A platform for architects            Education            Mentoring            Career Path            Cert...
Iasa       Form Communities – 2002 to 2005       Career Path - 2007       Capability Model – 2008       Certification ...
Skills         ≠
Skill SetEnterprise ArchitectureSoftware     Infrastructure Information                              BusinessArchitecture ...
Career Path       Awareness - Foundation       Knowledge - Associate       Practice – Internship and Mentoring       E...
Career Path
Architect Engagement                                                Enterprise                                            ...
Information Architects                                                                                                    ...
Information Architecture       The storage, retrieval, integration and utilization of information        across an organi...
End Module
The Need to Know for Information Architects:           From Big Data to Big Information              Paul Preiss and Tom T...
Agenda•   Review: Architecture Fundamentals•   Introduction: Data, Information and Knowledge•   The Value of the Informati...
Review:Architecture FundamentalsA Quick Overview
What is Architecture?          Architecture is user experience     Architecture is negotiating and bargaining             ...
IASA’s Definition of an Architect is:      Developer lead with      Business person with     business competence       tec...
Key Concerns of an Architect   Whole System Design and Integrity   Alignment with the business       Strategy       En...
IntroductionData, Information and Knowledge
DataData is a raw material    Data is the lowest level of abstraction to derive     information and knowledge.    Raw Da...
InformationInformation is data organized for apurpose   Derived from the Latin verb informare as in "to    give form to t...
KnowledgeKnowledge is a product of Information Knowledge    is created from information that has  been analyzed and assig...
The Value of theInformation ArchitectGoing Beyond Just Design
The DefinitionThe dictionary definition of value:“the worth of something in terms of the amount of otherthings for which i...
Important to Understand Information is at the core of all decisions and businesses:   Empowers facts not guesses or assum...
The Benefits of Information Strategy   Thinking outside of the box for efficiency, growth and creativity   Enablement of...
Value of InformationMultipliers:   Time since first available   Quality and accuracy   Respect and/or proven expertise ...
The Skills and RoleGetting the job done the right way
The Challengeand the opportunity!As an IA you are in the middle creating bridges out to:   Management (C suite, directors...
Operations, Sales, B2B, B2C andmore...“the other customers”   Ensure the information you provide is tailored to the audie...
http://www.louisrosenfeld.com/home/bloug_archive/images/010725b.gif
The Roles and Skills RequiredThe many hats we wear...   UI/UX   Data Warehousing and Business Intelligence   Data Secur...
Big Data toBig InformationWhere we are, where we are goingand how we might get there
Big DataWhere it may come from   Visitor/User/Customer Information   Transactions   Log files   Raw data (of all types...
Bridging the GapHow do we go from (big) data to (big) information   Context + Content + User   Understand the problem be...
Big InformationThe tools we may utilize to get the job done   Master Data Management aka MDM   RDBMS to NOSQL   Date Wa...
How to stay ahead of the curveand continue to grow your career!   Certification and Training       IFC       IAC (Infor...
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The Need to Know for Information Architects: Big Data to Big Information

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  • Before we get started talking about the what, why, who and how of architecture we’d like to clarify some ongoing themes of our architecture practice. First architecture is about technology value at your organization. We are required to save and make money for you in much the same way as any other business unit including sales and marketing. We are not here to make the best developed technology, nor the most stable, nor necessarily deliver every business requirement. We are here to make sure everything (and yes we mean everything!) that gets built for you, by customers or by our providers meets or exceeds expected return on investment. Architecture is a profession not just a job. We are dedicated to adopting best practices from industry of course but our commitment is to making sure that you are working with trained, certified professionals and that those professionals are providing the best service to your company possible. Just like any great initiative we believe this is all about people not just process. Finally, despite our many successes over the past few years as a team, we are also aware of a great number of opportunities to improve architecture practice and support within the company. We are committed to ensuring that every area where architecture touches your role that you have the most support possible.  
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  • The Need to Know for Information Architects: Big Data to Big Information

    1. 1. Information Architecture Information as Strategy
    2. 2. Themes Architecture is technology value not delivery Architecture is a profession not a job Good technology strategy is about how architects engage with youThe use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
    3. 3. Iasa A platform for architects  Education  Mentoring  Career Path  Certification  Best PracticeThe use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
    4. 4. Iasa Form Communities – 2002 to 2005 Career Path - 2007 Capability Model – 2008 Certification – 2009  Foundation, Associate, CITA-P, CITA-M Foundation Training – 2010 Associate Training – 2011 Mentoring - 2012The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
    5. 5. Skills ≠
    6. 6. Skill SetEnterprise ArchitectureSoftware Infrastructure Information BusinessArchitecture Architecture Architecture ArchitectureFoundation Body of Knowledge Design Human Dynamics Quality Attributes IT Environment Business Technology StrategyThe use, disclosure, reproduction, modification, transfer, ortransmittal of this work without the written permission of IASA isstrictly prohibited. © IASA 2009
    7. 7. Career Path Awareness - Foundation Knowledge - Associate Practice – Internship and Mentoring Experience – CITA-Professional Contribution – CITA-MasterThe use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
    8. 8. Career Path
    9. 9. Architect Engagement Enterprise Architects EnterpriseBusiness InformationArchitects Architects Business Capability Software Architect Infrastructure Architects Data Center Software Software Architect Architect
    10. 10. Information Architects  Come from 3 places  Combine skills to DBA succeed User Integration InterfaceThe use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
    11. 11. Information Architecture The storage, retrieval, integration and utilization of information across an organization for strategic gain.The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
    12. 12. End Module
    13. 13. The Need to Know for Information Architects: From Big Data to Big Information Paul Preiss and Tom Thomas
    14. 14. Agenda• Review: Architecture Fundamentals• Introduction: Data, Information and Knowledge• The Value of the Information Architect• The Skills and Role• Big Data to Big Information• The future of the profession and how you can grow your career
    15. 15. Review:Architecture FundamentalsA Quick Overview
    16. 16. What is Architecture? Architecture is user experience Architecture is negotiating and bargaining Architecture is technology Architecture is form Architecture is communication Architecture is artful Architecture is agile Architecture is the creation of a better world Magnus Mårtensson – Microsoft March 2008
    17. 17. IASA’s Definition of an Architect is: Developer lead with Business person with business competence technical competence Technology Strategist for the business Network and system specialist that has IT person who bridges business sense and the gap between strong infrastructure business & technology competence
    18. 18. Key Concerns of an Architect Whole System Design and Integrity Alignment with the business  Strategy  Environment  Customers System Evolution  Architectures are long-lived  A blueprint for implementing strategy  Ability to evolve
    19. 19. IntroductionData, Information and Knowledge
    20. 20. DataData is a raw material  Data is the lowest level of abstraction to derive information and knowledge.  Raw Data (i.e. unprocessed Data) is a collection of numbers, characters, images or other outputs from devices that collect information to convert physical quantities into symbols.
    21. 21. InformationInformation is data organized for apurpose Derived from the Latin verb informare as in "to give form to the mind", "to discipline", "instruct", "teach" Information is an ordered sequence of symbols that record or transmit a message Information is the summarization of Data
    22. 22. KnowledgeKnowledge is a product of Information Knowledge is created from information that has been analyzed and assigned meaning Knowledge is a set of beliefs created from information Knowledge is the interpretation of information and the subsequent actions derived from that interpretation
    23. 23. The Value of theInformation ArchitectGoing Beyond Just Design
    24. 24. The DefinitionThe dictionary definition of value:“the worth of something in terms of the amount of otherthings for which it can be exchanged or in terms of somemedium of exchange”The dictionary definition of information:“knowledge communicated or received concerning a particularfact or circumstance”http://dictionary.reference.com/browse/valuehttp://dictionary.reference.com/browse/information
    25. 25. Important to Understand Information is at the core of all decisions and businesses: Empowers facts not guesses or assumptions Market research, logistics and advertising Inventory quantity, location and turn time to restocking Processes, procedures and intellectual propertyRemove information from a company what is left?
    26. 26. The Benefits of Information Strategy Thinking outside of the box for efficiency, growth and creativity Enablement of embracing that change does and will happen Leveraging existing assets into new paradigms Maximize reuse of information and pre-existing investmentsWho are some of the most successful companies in your domain orin the world? Why?
    27. 27. Value of InformationMultipliers: Time since first available Quality and accuracy Respect and/or proven expertise in the domain
    28. 28. The Skills and RoleGetting the job done the right way
    29. 29. The Challengeand the opportunity!As an IA you are in the middle creating bridges out to: Management (C suite, directors, mid-level) Operations, Sales – B2B, B2C Web Designers and Developers Software Engineers Database Administrators ?????
    30. 30. Operations, Sales, B2B, B2C andmore...“the other customers” Ensure the information you provide is tailored to the audience Ensure your deliverables are in a form they can use quickly Keep your eyes open for reuse by others Beware of and put an end to hoarders and ad hoc silos Be on the watch for misuse, mis-storage and lack of security Every customer is different – needs and expectationsIf you are looking you can find a use for everything and anything...
    31. 31. http://www.louisrosenfeld.com/home/bloug_archive/images/010725b.gif
    32. 32. The Roles and Skills RequiredThe many hats we wear... UI/UX Data Warehousing and Business Intelligence Data Security and Privacy Metadata, Taxonomy and Knowledge ManagementYeah we probably wear that “other” hat too...
    33. 33. Big Data toBig InformationWhere we are, where we are goingand how we might get there
    34. 34. Big DataWhere it may come from Visitor/User/Customer Information Transactions Log files Raw data (of all types and forms) – structured and unstructuredWhere else does YOUR data come from?
    35. 35. Bridging the GapHow do we go from (big) data to (big) information Context + Content + User Understand the problem before we try to create the solution Get stakeholder and executive buy in Roll out in a way that makes sense for your organization  Keeping in mind: size, architectural maturity, previous projectsAre you maximizing the usefulness of your data?
    36. 36. Big InformationThe tools we may utilize to get the job done Master Data Management aka MDM RDBMS to NOSQL Date Warehouses with Data Marts App silos to data hubs with app spokesWhat do you think is coming next?
    37. 37. How to stay ahead of the curveand continue to grow your career! Certification and Training  IFC  IAC (Information Architecture and more)  CITA-P IASA Mentorship Program Contribute to your local and global community...Only you can decide where you will go next!

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