Semantic technology solves a concrete problem: sorting through large collections of unstructured data. With unstructured data expected to account for over 80 percent of all data within the next five years, the ability to target this data using semantic technology opens doors to better understand context and intent in search, and ultimately achieve greater visibility and relevant results. This presentation will showcase how semantic technologies can understand article content and select contextually relevant adverts to most effectively monetize content for advertisers and publishers.
* Discover how semantic technology helps thousands of advertisers reach their audience in a meaningful way, and helps hundreds of online publishers monetize their content.
* Learn how semantic technology reduces errors and time spent by marketers when defining their campaigns and yield better overall results.
* Understand some of the challenges that come with semantic technologies and how to address them ahead of time.
* Go behind the scenes with semantic and linguistic processing of web pages.