The data governance function exercises authority and control over the management of your mission critical assets and guides how all other data management functions are performed. When selling data governance to organizational management, it is useful to concentrate on the specifics that motivate the initiative. This means developing a specific vocabulary and set of narratives to facilitate understanding of your organizational business concepts. This webinar provides you with an understanding of what data governance functions are required and how they fit with other data management disciplines. Understanding these aspects is a necessary pre-requisite to eliminate the ambiguity that often surrounds initial discussions and implement effective data governance and stewardship programs that manage data in support of organizational strategy. Takeaways: Understanding why data governance can be tricky for most organizations Steps for improving data governance within your organization Guiding principles & lessons learned Understanding foundational data governance concepts based on the DAMA DMBOK