You're problem is simple. You have multiple streams of behavioural data from multiple sources including email, social, search, display, mobile and the web, being generated in different formats, stored in multiple locations all using different metrics to measure success. More often than not marketers KPIs are still measured on useless vanity campaign metrics such as open & click thru rates, webform submissions and unique visitors to a landing page or website. It's no longer good enough to report on these types of metrics. You need to talk in the language of your CEO to gain respect as a marketer these days e.g. Revenue, Profit, etc.
Welcome to the new world of the revenue driven marketer.