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Best Practice WorkshopThe secret to developing an integrated traditional & digital marketing strategyCEBIT AUSTRALIA 2013T...
My Objective Today
Today…
Looking for the Key to Success?Best Practice Workshop | CeBIT Australia 2013
Successful Marketers vs. Failed Marketers?Best Practice Workshop | CeBIT Australia 2013
What’s the Secret?
Fall in Love with Data
Everyone is a Series of Digits
Everything they do is a Series of Digits
Constant in Love, Money, Success?
The Life of a Marketer today…
The Changing BuyerBest Practice Workshop | CeBIT Australia 2013
The Constantly Connected BuyerBest Practice Workshop | CeBIT Australia 2013
Their Customer Lifecycle (It’s Not Linear)Best Practice Workshop | CeBIT Australia 2013
Content Marketing Mapped to the Customer LifecyclesBest Practice Workshop | CeBIT Australia 2013
Multiple Marketing ChannelsBest Practice Workshop | CeBIT Australia 2013
Digital Body Language generating ‘Big Data’Best Practice Workshop | CeBIT Australia 2013
Social Influencers Driving Brand EngagementBest Practice Workshop | CeBIT Australia 2013
Hundreds of Software Vendors Capturing Disparate DataBest Practice Workshop | CeBIT Australia 2013
Today’s Marketer… Dazed and ConfusedBest Practice Workshop | CeBIT Australia 2013
Where to begin? Start with Analysing Your Historical DataBest Practice Workshop | CeBIT Australia 2013
Best Practice Workshop | CeBIT Australia 2013So Where Does Traditional Marketing Fit into the Mix?
Traditional Unsegmented Direct Mail Event InvitationBest Practice Workshop | CeBIT Australia 2013
Collect Business Cards from the TradeshowBest Practice Workshop | CeBIT Australia 2013
Manually Add Names into an Excel SheetBest Practice Workshop | CeBIT Australia 2013
Excel Hell: Manual Process & Error ProneBest Practice Workshop | CeBIT Australia 2013
Poor Event Follow Up… if at allBest Practice Workshop | CeBIT Australia 2013
Why Does This Happen? The Leaky Revenue FunnelBest Practice Workshop | CeBIT Australia 2013
Communication: Marketing & Sales DivideBest Practice Workshop | CeBIT Australia 2013
Problem: Marketing & Sales AlignmentBest Practice Workshop | CeBIT Australia 2013
Guess Who Suffers The Most?Best Practice Workshop | CeBIT Australia 2013
How can we solve this problem?Best Practice Workshop | CeBIT Australia 2013
Best Practice Workshop | CeBIT Australia 2013Example: Event Invitation Sent to Highly Engaged/Scored Prospects
New School: Tradeshow Kiosk Data CaptureBest Practice Workshop | CeBIT Australia 2013
New School: Breakfast/Lunch/Dinner iPad Data CaptureBest Practice Workshop | CeBIT Australia 2013
New School: Analogue to Digital in Seconds!Best Practice Workshop | CeBIT Australia 2013
What do we need to do?Best Practice Workshop | CeBIT Australia 2013
Technology: Listen + Engage + Trigger + CRM = Revenue + ProfitBest Practice Workshop | CeBIT Australia 2013Social Engageme...
People: Leaders & Change Agents (Execs, Marketing & Sales)Best Practice Workshop | CeBIT Australia 2013
Process: Top, Middle & Bottom of Revenue FunnelBest Practice Workshop | CeBIT Australia 2013
Success Metrics: Move From Campaign to Pipeline & RevenueBest Practice Workshop | CeBIT Australia 2013
Planning: Budgeting, Campaigns, Conversions, Resources & TrainingBest Practice Workshop | CeBIT Australia 2013
Because…Best Practice Workshop | CeBIT Australia 2013
You are Fighting for your Prospects & Customers Attention!Best Practice Workshop | CeBIT Australia 2013
You Need to Be Listening, Engaging, Communicating in Real-Time!Best Practice Workshop | CeBIT Australia 2013
So… What Are the 5 Steps to Success?Best Practice Workshop | CeBIT Australia 2013
Step 1: Have an…Best Practice Workshop | CeBIT Australia 2013
Step 2: Think PositivelyBest Practice Workshop | CeBIT Australia 2013
Step 3: Law of AttractionBest Practice Workshop | CeBIT Australia 2013
Step 4: Create a Vision Board of Your Success!Best Practice Workshop | CeBIT Australia 2013
Step 5: Believe It Can Be Achieved!Best Practice Workshop | CeBIT Australia 2013
You May Ask…Best Practice Workshop | CeBIT Australia 2013
Because…Best Practice Workshop | CeBIT Australia 2013
The Decision is Yours!Best Practice Workshop | CeBIT Australia 2013
Thank You!Best Practice Workshop | CeBIT Australia 2013
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The Secret: to developing an integrated traditional & digital marketing strategy

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The Secret: to developing an integrated traditional & digital marketing strategy

  1. 1. Best Practice WorkshopThe secret to developing an integrated traditional & digital marketing strategyCEBIT AUSTRALIA 2013Tuesday 28 May 2013+61 2 9045 0946www.datarati.com.auLevel 5, 50 York Street Sydney 2000 Australia
  2. 2. My Objective Today
  3. 3. Today…
  4. 4. Looking for the Key to Success?Best Practice Workshop | CeBIT Australia 2013
  5. 5. Successful Marketers vs. Failed Marketers?Best Practice Workshop | CeBIT Australia 2013
  6. 6. What’s the Secret?
  7. 7. Fall in Love with Data
  8. 8. Everyone is a Series of Digits
  9. 9. Everything they do is a Series of Digits
  10. 10. Constant in Love, Money, Success?
  11. 11. The Life of a Marketer today…
  12. 12. The Changing BuyerBest Practice Workshop | CeBIT Australia 2013
  13. 13. The Constantly Connected BuyerBest Practice Workshop | CeBIT Australia 2013
  14. 14. Their Customer Lifecycle (It’s Not Linear)Best Practice Workshop | CeBIT Australia 2013
  15. 15. Content Marketing Mapped to the Customer LifecyclesBest Practice Workshop | CeBIT Australia 2013
  16. 16. Multiple Marketing ChannelsBest Practice Workshop | CeBIT Australia 2013
  17. 17. Digital Body Language generating ‘Big Data’Best Practice Workshop | CeBIT Australia 2013
  18. 18. Social Influencers Driving Brand EngagementBest Practice Workshop | CeBIT Australia 2013
  19. 19. Hundreds of Software Vendors Capturing Disparate DataBest Practice Workshop | CeBIT Australia 2013
  20. 20. Today’s Marketer… Dazed and ConfusedBest Practice Workshop | CeBIT Australia 2013
  21. 21. Where to begin? Start with Analysing Your Historical DataBest Practice Workshop | CeBIT Australia 2013
  22. 22. Best Practice Workshop | CeBIT Australia 2013So Where Does Traditional Marketing Fit into the Mix?
  23. 23. Traditional Unsegmented Direct Mail Event InvitationBest Practice Workshop | CeBIT Australia 2013
  24. 24. Collect Business Cards from the TradeshowBest Practice Workshop | CeBIT Australia 2013
  25. 25. Manually Add Names into an Excel SheetBest Practice Workshop | CeBIT Australia 2013
  26. 26. Excel Hell: Manual Process & Error ProneBest Practice Workshop | CeBIT Australia 2013
  27. 27. Poor Event Follow Up… if at allBest Practice Workshop | CeBIT Australia 2013
  28. 28. Why Does This Happen? The Leaky Revenue FunnelBest Practice Workshop | CeBIT Australia 2013
  29. 29. Communication: Marketing & Sales DivideBest Practice Workshop | CeBIT Australia 2013
  30. 30. Problem: Marketing & Sales AlignmentBest Practice Workshop | CeBIT Australia 2013
  31. 31. Guess Who Suffers The Most?Best Practice Workshop | CeBIT Australia 2013
  32. 32. How can we solve this problem?Best Practice Workshop | CeBIT Australia 2013
  33. 33. Best Practice Workshop | CeBIT Australia 2013Example: Event Invitation Sent to Highly Engaged/Scored Prospects
  34. 34. New School: Tradeshow Kiosk Data CaptureBest Practice Workshop | CeBIT Australia 2013
  35. 35. New School: Breakfast/Lunch/Dinner iPad Data CaptureBest Practice Workshop | CeBIT Australia 2013
  36. 36. New School: Analogue to Digital in Seconds!Best Practice Workshop | CeBIT Australia 2013
  37. 37. What do we need to do?Best Practice Workshop | CeBIT Australia 2013
  38. 38. Technology: Listen + Engage + Trigger + CRM = Revenue + ProfitBest Practice Workshop | CeBIT Australia 2013Social EngagementTriggered MarketingCustomerRelationshipManagementSocial ListeningTargeted Event ListsSegmented Messages Based on BehavioursTracking Engagement via Sharing EventListen to Pre & Live Event Chatter!Listen to Post Event Chatter!Engage Your Influencers!Automate Targeted Event Follow UpProvide Sales with Actionable Data Insights!
  39. 39. People: Leaders & Change Agents (Execs, Marketing & Sales)Best Practice Workshop | CeBIT Australia 2013
  40. 40. Process: Top, Middle & Bottom of Revenue FunnelBest Practice Workshop | CeBIT Australia 2013
  41. 41. Success Metrics: Move From Campaign to Pipeline & RevenueBest Practice Workshop | CeBIT Australia 2013
  42. 42. Planning: Budgeting, Campaigns, Conversions, Resources & TrainingBest Practice Workshop | CeBIT Australia 2013
  43. 43. Because…Best Practice Workshop | CeBIT Australia 2013
  44. 44. You are Fighting for your Prospects & Customers Attention!Best Practice Workshop | CeBIT Australia 2013
  45. 45. You Need to Be Listening, Engaging, Communicating in Real-Time!Best Practice Workshop | CeBIT Australia 2013
  46. 46. So… What Are the 5 Steps to Success?Best Practice Workshop | CeBIT Australia 2013
  47. 47. Step 1: Have an…Best Practice Workshop | CeBIT Australia 2013
  48. 48. Step 2: Think PositivelyBest Practice Workshop | CeBIT Australia 2013
  49. 49. Step 3: Law of AttractionBest Practice Workshop | CeBIT Australia 2013
  50. 50. Step 4: Create a Vision Board of Your Success!Best Practice Workshop | CeBIT Australia 2013
  51. 51. Step 5: Believe It Can Be Achieved!Best Practice Workshop | CeBIT Australia 2013
  52. 52. You May Ask…Best Practice Workshop | CeBIT Australia 2013
  53. 53. Because…Best Practice Workshop | CeBIT Australia 2013
  54. 54. The Decision is Yours!Best Practice Workshop | CeBIT Australia 2013
  55. 55. Thank You!Best Practice Workshop | CeBIT Australia 2013

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