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The Power Hour - Marketing Automation 101

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The Power Hour - Marketing Automation 101 presentation was given to a host of digital creative and digital media agencies throughout the Asia-Pacific region.

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The Power Hour - Marketing Automation 101

  1. 1. Loyalty! Welcome to the ‘Power Hour’
  2. 2. Agenda
  3. 3. Who is the Datarati?
  4. 4. Loyalty! Data Planning, Data Strategy, Data Analytics Marketing Automation Database 1. 2. What do we do?
  5. 5. Loyalty! 100 Dec 08 150 Apr 09 50 July 08 200 Jul 09 500+ Apr 10 Rated #1 globally
  6. 6. The Problem
  7. 7. Marketing & Sales Divide
  8. 8. Disparate Databases
  9. 9. Disparate Technology Vendors
  10. 10. The Leaky Funnel
  11. 11. The Solution
  12. 12. Centralise the data
  13. 13. How?
  14. 14. Marketing Automation Database + CRM Database Marketing Data Sales Data Marketing Automation Database
  15. 15. How does it work?
  16. 16. Loyalty! <script src=&quot;http://munchkin.marketo.net/munchkin.js <script>mktoMunchkin(&quot;714-CFZ-249&quot;);</script> &quot; type=&quot;text/javascript&quot;></script> 1 line of code Website & Landing Page How does it work?
  17. 17. Loyalty! Browser Cookies + How does it work?
  18. 18. Loyalty! Digital Behaviour = Captures & Collects
  19. 19. Positively or Negatively Scores Behaviour
  20. 20. Loyalty! Email & SMS Triggers Automate
  21. 21. Loyalty! Test Subject Lines, Copy, Creative, Call to Actions
  22. 22. Loyalty! Optimise Campaign Results
  23. 23. Loyalty! 360 View Dashboard Multi-Channel
  24. 24. What do clients use it for?
  25. 25. Customer Acquisition + Retention Convert site traffic into sales-ready leads
  26. 26. Lead/Customer Nurturing Nurture leads into customers through drip marketing
  27. 27. Automate qualification with demographic + behavioural data Lead/Customer Scoring
  28. 28. Know exactly who is visiting your site + trigger comms Web Analytics (Individual)
  29. 29. Email Marketing Deepen relationships with multi-step segmented campaigns
  30. 30. Landing Pages Maximise conversion rates with pre-population + A/B testing
  31. 31. Dynamically serve new form fields on each visitor session Progressive Web Form Profiling
  32. 32. Customer Controlled Comms Frequency + Format + Interests
  33. 33. 1. 2. 3. 4. 5. Map Content to Buying Stage
  34. 34. Give sales with marketing insight + closed loop ROI reporting CRM Database Integration
  35. 35. Results
  36. 36. Questions? Will Scully-Power Managing Director Datarati +61 400 828 866 [email_address] www.datarati.com.au http://willscullypower.wordpress.com www.twitter.com/willscullypower

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