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Marketing Cloud - Database Marketing - The New Frontier

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Marketing Cloud - Database Marketing - The New Frontier

  1. 1. M a r k e t i n g C l o u d
  2. 2. Loyalty! #mktgcloud #datarati
  3. 3. Loyalty! $50/5
  4. 4. Loyalty! Education
  5. 5. Loyalty! Please stand
  6. 6. Loyalty! d a t a r a t i . c o m .a u
  7. 7. Database Marketing The New Frontier Hal Varian, Google
  8. 8. Database Marketing The New Frontier
  9. 9. Takeaways 1. 2. 3. 4.
  10. 10. 1. What is new?
  11. 11. 2. How does it work?
  12. 12. 3. Why is it important?
  13. 13. 4. What are the… RESULTS!
  14. 14. Old 1. vs. New
  15. 15. Loyalty!
  16. 16. Loyalty!
  17. 17. Loyalty!
  18. 18. Loyalty!
  19. 19. Loyalty! No Visibility Too hard
  20. 20. Loyalty! Limited Visibility
  21. 21. Loyalty! No Visibility Decisions Poor
  22. 22. Loyalty! Visibility to the new frontier! Welcome… (MAD)
  23. 24. Loyalty! 2. How does it work? ?
  24. 25. Loyalty! <script src=&quot;http://munchkin.marketo.net/munchkin.js <script>mktoMunchkin(&quot;714-CFZ-249&quot;);</script> &quot; type=&quot;text/javascript&quot;></script> 1 line of code Website & Landing Page
  25. 26. Loyalty! Browser Cookies +
  26. 27. Loyalty! Digital Behaviour =
  27. 28. Loyalty! Scoring
  28. 29. Loyalty! Email & SMS Triggers
  29. 30. Loyalty! Testing
  30. 31. Loyalty! Optimising
  31. 32. Loyalty! Dashboard
  32. 33. Loyalty! Why is it important? 3. ?
  33. 34. Loyalty! Responses Rates
  34. 35. Loyalty! Nowhere to hide
  35. 36. Loyalty! Lost Writing on the wall
  36. 37. Loyalty! Lost Client Marketer loses job
  37. 38. Loyalty! Agency loses client
  38. 39. Loyalty! Winning Losing vs.
  39. 40. Loyalty! Visibility What are the results? ? 4.
  40. 41. Loyalty! Sources of value (MAD) 1. 2. 3. 4. 5.
  41. 42. Loyalty! 100 Dec 08 150 Apr 09 50 July 08 200 Jul 09 300+ Oct 09 Rated #1 globally
  42. 44. Takeaways 1. 2. 3. 4.
  43. 45. Loyalty! Next Steps
  44. 46. Loyalty! Data Planning, Data Strategy, Data Management Marketing Automation & CRM Database Solutions Multi-Channel Reporting & Analytics Campaign Testing & Optimisation 1. 2. 3. 4.
  45. 47. Q&A
  46. 48. Loyalty! Have a great day!
  47. 49. d a t a r a t i . c o m . a u

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