Using explicit & implicit data to drive customer loyalty
 
Explicit Data
CRM Databases
Sales Data
Service Data
Support Data
Web Form Data
Data Silos
Implicit Data
Marketing Databases
Keyword Data
Display Data
Web Analytic Data
Landing Page Data
Email Data
Blog Data
Ideas Data
Data http://www.youtube.com/watch?v=UN6SJv49v1I   Social Data
http://www.youtube.com/watch?v=kn8bIogXLVA   Social Data
Why integrate explicit & implicit data?
360 degree view
Response Behaviour
Variables
Customer Lifecycle
How does combining this data drive customer loyalty?
Score Behaviour
Nurture Relationships
Automate Communications
How does combining this data drive efficiencies?
 
Sales Insight + Marketing Insight
Closed-Loop R.O.I.
How loyal… are your customers?
Thank You!
http://willscullypower.wordpress.com www.datarati.com.au Resources
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Loyalty Marketing Day 2009 - Using Explicit & Implicit Data to Drive Customer Loyalty

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Loyalty Marketing Day 2009 - Using Explicit & Implicit Data to Drive Customer Loyalty

  1. 1. Using explicit & implicit data to drive customer loyalty
  2. 3. Explicit Data
  3. 4. CRM Databases
  4. 5. Sales Data
  5. 6. Service Data
  6. 7. Support Data
  7. 8. Web Form Data
  8. 9. Data Silos
  9. 10. Implicit Data
  10. 11. Marketing Databases
  11. 12. Keyword Data
  12. 13. Display Data
  13. 14. Web Analytic Data
  14. 15. Landing Page Data
  15. 16. Email Data
  16. 17. Blog Data
  17. 18. Ideas Data
  18. 19. Data http://www.youtube.com/watch?v=UN6SJv49v1I Social Data
  19. 20. http://www.youtube.com/watch?v=kn8bIogXLVA Social Data
  20. 21. Why integrate explicit & implicit data?
  21. 22. 360 degree view
  22. 23. Response Behaviour
  23. 24. Variables
  24. 25. Customer Lifecycle
  25. 26. How does combining this data drive customer loyalty?
  26. 27. Score Behaviour
  27. 28. Nurture Relationships
  28. 29. Automate Communications
  29. 30. How does combining this data drive efficiencies?
  30. 32. Sales Insight + Marketing Insight
  31. 33. Closed-Loop R.O.I.
  32. 34. How loyal… are your customers?
  33. 35. Thank You!
  34. 36. http://willscullypower.wordpress.com www.datarati.com.au Resources

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