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Knowing more about your customers, and how to engage them more efficiently, is key to your business success. Most businesses don't trust their own customer data, yet depend on it for key decisions about products, marketing and sales. At this event you will learn what steps you can take to improve the quality of your customer data, some of the innovative technology solutions on the market for managaging it, and how to develop a strategy that can deliver return on your investment. Make your existing data a business asset.