Easier, Faster, Smarter
View Recording !!
!
You can view the recording of this webinar at:!
http://info.datameer.com/Online-SlideshareInstant-Visu...
Instant Visualization in Every
Step of Analysis!

#datameer @karenhsumar @bigdata	

© 2013 Datameer, Inc. All rights reser...
About Our Speaker!
Karen Hsu @karenhsumar!
With over 15 years of experience in
enterprise software, Karen Hsu has coauthor...
Agenda!
• 

Data Scientist Challenges!

• 

Lean Analytics Process !

• 

Technology!

• 

Demonstration!

• 

Q&A!

#data...
Data Scientist Challenges in
Analysis Process!
•  Multiple tools!
•  Unable to reproduce results !
•  Not business friendl...
Lean Analytics Process and
Metrics!

© 2013 Datameer, Inc. All rights reserved.
Data Scientist Workflow!

Id Use
Case!

Integrate!

Prepare!

Analyze!

Visualize!

Deploy!

#datameer @karenhsumar @bigdat...
Lean Analytics Process !

1. Integrate!

Identify!
Use Case!

4. Visualize!

2. Prepare!

Deploy!

3. Analyze!

!
!
#datam...
Identify Use Case!
Funnel
Optimization

Behavioral
Analytics

Fraud
Prevention

EDW
Optimization

Customer
Segmentation


...
Integrate!
Codeless Data Integration

Big Data Management

#datameer @karenhsumar @bigdata	

© 2013 Datameer, Inc. All rig...
Prepare!
Uniqueness!
Accuracy!
Consistency!
Completeness!
Duplicates!

#datameer @karenhsumar @bigdata	

© 2013 Datameer, ...
Prepare!
Data Profiling

Transformation

Enrichment

#datameer @karenhsumar @bigdata	

© 2013 Datameer, Inc. All rights res...
Analyze!
Interactive Spreadsheet

Smart Analytics

Collaboration + Governance

#datameer @karenhsumar @bigdata	

© 2013 Da...
Visualize!
• 

Freeform Visualization

Visualize Anywhere

#datameer @karenhsumar @bigdata	

© 2013 Datameer, Inc. All rig...
Predictive Deployment!
Java, .NET	

C, SQL

	


SAS, R, IBM
SPSS, Perl,
Python

	


Scientist s 	

Desktop	


Lost in 	

T...
Deploy!
• 

Security

Scheduling

Monitoring

Reproducing Projects

#datameer @karenhsumar @bigdata	

© 2013 Datameer, Inc...
Predictive Deployment!
Model Deployment
and Execution	


Model Building	

	

! 

Angoss	


! 

BigML	


! 

FICO Model Bui...
Demonstration!

#datameer @karenhsumar @bigdata	

© 2013 Datameer, Inc. All rights reserved.
Demonstration Flow!

1. Integrate!

Identify!
Use Case!

4. Visualize!

2. Prepare!

Deploy!

3. Analyze!

!
!
#datameer @...
Identify Use Case!
What are the trends
linking website behavior
to lead activity to
revenue?!
!
How does website
behavior ...
Integrate!
1. Integrate!

Identify!
Use Case!

4. Visualize!

2. Prepare!

Deploy!

3. Analyze!

#datameer @karenhsumar @b...
Prepare!
1. Integrate!

Identify!
Use Case!

4. Visualize!

Deploy!

2. Prepare!
3. Analyze!

Transform!

Profile!
Identify...
Analyze!
1. Integrate!

Identify!
Use Case!

4. Visualize!

2. Prepare!

Deploy!

3. Analyze!

#datameer @karenhsumar @big...
Visualize!
1. Integrate!

Identify!
Use Case!

4. Visualize!

2. Prepare!

Deploy!

3. Analyze!

#datameer @karenhsumar @b...
Predictive Deployment!
Model Deployment
and Execution	


Model Building	

	

! 

Angoss	


! 

BigML	


! 

FICO Model Bui...
Deploy!

1. Integrate!

Identify!
Use Case!

4. Visualize!

2. Prepare!

Deploy!

3. Analyze!

!
!
#datameer @karenhsumar ...
Addressing Data Scientist
Challenges in Workflow !
Multiple tools!

One tool!

Reproduce results!

Collaborate + Track!

No...
For more information!
Learn
more!

!

http://www.datameer.com/
solutions/use-cases.html!

!

Contact!

! 

@karenhsumar
kh...
@Datameer!
!
Predictive Model Markup Language!
!   PMML is an XML-based language used to define statistical and data mining models

an...
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Instant Visualizations in Every Step of Analysis

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Surveys reveal that concerns about data quality can create barriers for companies deploying Analytics and BI initiatives.

How can you readily identify and correct data quality issues at every step of your big data analysis to ensure accurate insights into customer behavior? In this webcast, we'll discuss how IT and business users can leverage self-service visualizations to quickly spot and correct data anomalies throughout the analytic process.

In this webinar, you will learn how to:

-Continuously visualize a profile of your data to identify inconsistencies, incompleteness and duplicates in your data
-Visualize machine learning and data mining, including clustering, decision tree analysis, column correlations and recommendations
-Create self-service visualizations for business and IT users

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Instant Visualizations in Every Step of Analysis

  1. 1. Easier, Faster, Smarter
  2. 2. View Recording !! ! You can view the recording of this webinar at:! http://info.datameer.com/Online-SlideshareInstant-Visualizations-in-Every-Step-of-AnalysisOnDemand.html! © 2013 Datameer, Inc. All rights reserved.
  3. 3. Instant Visualization in Every Step of Analysis! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  4. 4. About Our Speaker! Karen Hsu @karenhsumar! With over 15 years of experience in enterprise software, Karen Hsu has coauthored 4 patents and worked in a variety of engineering, marketing and sales roles.! ! Most recently she came from Informatica where worked with the start-ups Informatica purchased to bring data quality, master data management, B2B and data security solutions to market.  Karen has a Bachelors of Science degree in Management Science and Engineering from Stanford University. ! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  5. 5. Agenda! •  Data Scientist Challenges! •  Lean Analytics Process ! •  Technology! •  Demonstration! •  Q&A! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  6. 6. Data Scientist Challenges in Analysis Process! •  Multiple tools! •  Unable to reproduce results ! •  Not business friendly! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  7. 7. Lean Analytics Process and Metrics! © 2013 Datameer, Inc. All rights reserved.
  8. 8. Data Scientist Workflow! Id Use Case! Integrate! Prepare! Analyze! Visualize! Deploy! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  9. 9. Lean Analytics Process ! 1. Integrate! Identify! Use Case! 4. Visualize! 2. Prepare! Deploy! 3. Analyze! ! ! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  10. 10. Identify Use Case! Funnel Optimization Behavioral Analytics Fraud Prevention EDW Optimization Customer Segmentation
 #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  11. 11. Integrate! Codeless Data Integration Big Data Management #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  12. 12. Prepare! Uniqueness! Accuracy! Consistency! Completeness! Duplicates! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  13. 13. Prepare! Data Profiling Transformation Enrichment #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  14. 14. Analyze! Interactive Spreadsheet Smart Analytics Collaboration + Governance #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  15. 15. Visualize! •  Freeform Visualization Visualize Anywhere #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  16. 16. Predictive Deployment! Java, .NET C, SQL SAS, R, IBM SPSS, Perl, Python Scientist s Desktop Lost in Translation SAS, R, IBM SPSS … Production Environment Great for model building but not for scoring, even more so when it comes to Hadoop #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  17. 17. Deploy! •  Security Scheduling Monitoring Reproducing Projects #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  18. 18. Predictive Deployment! Model Deployment and Execution Model Building !  Angoss !  BigML !  FICO Model Builder !  IBM SPSS !  KNIME !  KXEN !  Microstrategy !  Open Data !  Pervasive DataRush !  RapidMiner !  R / Rattle !  SAS !  SAP Business Objects !  Salford Systems !  StatSoft STASTISTICA !  SQL Server !  TIBCO Spotfire !  Custom Code, etc. Datameer Server PMML   PMML   PMML   (models)   (models)   (models)   PMML Deploy in minutes ... © 2013 Datameer, Inc. All rights reserved.       Universal  PMML     Plug-­‐in  (UPPI)          
  19. 19. Demonstration! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  20. 20. Demonstration Flow! 1. Integrate! Identify! Use Case! 4. Visualize! 2. Prepare! Deploy! 3. Analyze! ! ! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  21. 21. Identify Use Case! What are the trends linking website behavior to lead activity to revenue?! ! How does website behavior affect churn? ! © 2013 Datameer, Inc. All rights reserved.
  22. 22. Integrate! 1. Integrate! Identify! Use Case! 4. Visualize! 2. Prepare! Deploy! 3. Analyze! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  23. 23. Prepare! 1. Integrate! Identify! Use Case! 4. Visualize! Deploy! 2. Prepare! 3. Analyze! Transform! Profile! Identify Outliers! Convert! Enrich! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  24. 24. Analyze! 1. Integrate! Identify! Use Case! 4. Visualize! 2. Prepare! Deploy! 3. Analyze! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  25. 25. Visualize! 1. Integrate! Identify! Use Case! 4. Visualize! 2. Prepare! Deploy! 3. Analyze! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  26. 26. Predictive Deployment! Model Deployment and Execution Model Building !  Angoss !  BigML !  FICO Model Builder !  IBM SPSS !  KNIME !  KXEN !  Microstrategy !  Open Data !  Pervasive DataRush !  RapidMiner !  R / Rattle !  SAS !  SAP Business Objects !  Salford Systems !  StatSoft STASTISTICA !  SQL Server !  TIBCO Spotfire !  Custom Code, etc. Datameer Server PMML   PMML   PMML   (models)   (models)   (models)   PMML Deploy in minutes ... © 2013 Datameer, Inc. All rights reserved.       Universal  PMML     Plug-­‐in  (UPPI)          
  27. 27. Deploy! 1. Integrate! Identify! Use Case! 4. Visualize! 2. Prepare! Deploy! 3. Analyze! ! ! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  28. 28. Addressing Data Scientist Challenges in Workflow ! Multiple tools! One tool! Reproduce results! Collaborate + Track! Not for business! Ease of Use! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  29. 29. For more information! Learn more! ! http://www.datameer.com/ solutions/use-cases.html! ! Contact! !  @karenhsumar khsu@datameer.com! #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.
  30. 30. @Datameer!
  31. 31. ! Predictive Model Markup Language! !   PMML is an XML-based language used to define statistical and data mining models and to share these between compliant applications. !   It is a mature standard developed by the DMG (Data Mining Group) to avoid proprietary issues and incompatibilities and to deploy models. !   PMML eliminates need for custom model deployment and ensures reliability. Models Data Transformations PMML defines a standard not only to represent data-mining models, but also data handling and data transformations (pre- and post-processing) #datameer @karenhsumar @bigdata © 2013 Datameer, Inc. All rights reserved.

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