Press release dated 20.08.2012 Enhanced content marketing possibility for publishers: Datamaticsand PAUX enter into a strategic alliance for ‘Content-to-Cash’, a new online platform in the publishing spaceDatamatics Global Services (DGSL), provider of global Information Technology (IT) and Knowledge ProcessOutsourcing (KPO) solutions,and PAUX Technologies, Berlin based startup with an innovative technology forsemantic content management and social enhancement, today announced their strategic pactfor integratedservice offering and a new online platform for content enrichment and monetization, called ‘Content-to-Cash’. Together both partners plan to sell their solution globally.Semantic content enrichment earlier came at an enormous cost and required huge executionworkforce.Thisjoint offering aims to solve the problem of comprehensive and semantic enrichment ofcontent.Datamatics & PAUXsolutions intend to make it easier for publishers to generate additional revenuefor their content includingonline services such as notes with bidirectional Facebook access, personalizedcontent, mobile e-learningand sophisticated help functions.For all services related to this new solution, specially trained teams are available globally to support clients inautomation of processes, deliver qualityand cost benefits.Thus, now for the first time ever, it is possible tocombine semantic enrichment of content from PAUX with outsourcing and already established technologiessuch as content digitization, conversion, eBooks and content billing from Datamatics.Michael Dreusicke, founder and director of PAUX Technologies stated “Flexibility and cost efficiency are thekey parameters while building an innovative approach towards servicing our customers.By partnering withDatamatics we are now able to deliversolutions faster and at a cost effective manner.Whether it is a printedbook, a PDF, Word or InDesign document, we can now digitize large volumes of data in a short time andenrich itautomatically with value-added services.Content can therefore often andeasily be monetized“.Commenting on the partnership,Michael Thuleweit, Managing Director,Datamatics Global Services said,“PAUX Technologies has built up an internationally recognized expertise through their high degree ofspecialization in value-added services for content semantics. We are pleased that now we will able to offertheir technology as part of existing solutions to Datamatics’ customers around the globe. “The first sets of customers of the joint offering are expected to generate sales with the new platform beforethe Book Fair in October, where they will also have an opportunity to showcase their projects.
About Datamatics Global Services LtdDatamatics, a trusted partner to several Fortune 500 Companies is a global provider of InformationTechnology (IT) and Knowledge Process Outsourcing (KPO) and Consulting services. The company providesbusiness aligned next generation solutions to a wide range of industry verticals that help enterprises acrossthe world overcome their business challenges and achieve operational efficiencies. These solutions leverageinnovations in technology, knowledge of business processes, and domain expertise to provide clients acompetitive edge.Datamatics specializes in Digital Publishing Solutions, Engineering & Embedded Services, Finance &Accounting Services, Information Management, IT Consulting, IT Services, eRetail Solutions, Research &Analytics, Resource Augmentation, Smart Document Processing, Billing andPayment Solutions.Datamatics has been conferred with many industry awards globally. A few of them include: In 2011, IAOPranked the company amongst the top 20 leaders in Financial Services. In 2010, the company was featuredamongst the Global Services 100 List and was the proud recipient of Global HR Strategy Award & HRLeadership Award at Asias Best Employer Brand Awards 2010. Datamatics received HR Super Achiever Awardat Asia Pacific HRM Congress in 2009. Datamatics is the first and only Indian Software company to have wonthe International Asia Pacific Quality Award in the Services Category. Hundreds of companies from Canada,USA, China, Russia, Japan amongst others competed for this award. The Black Book of Outsourcing rankedDatamatics third amongst document process outsourcing providers globally in 2007 and Top 50 ManagedOutsourced Vendors in 2006.About PAUX Technologies GmbHPAUX Technologies develops semantically enriched component content management, social mediaintegration and e-learning solutions for publishers, authorities and enterprises based of semantic webtechnology.To learn more, please visit www.datamatics.com and www.paux.de.For more information, please contact:Datamatics:Ralph Cramer, email@example.comPhone: .: +49 (0)15154733105Thomas Weerth, Thomas.firstname.lastname@example.orgPhone: +49(0)6155-79537-0PAUX:Michael Dreusicke, email@example.com, Phone: +49 (0)30-60955000