Presentación hp ess - (pablo ráez).- evento nube conectada 18042012


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  • — Spain, whose economy has been among the hardest hit by the financial crisis, is seen by many technology experts as fertile ground for developing cloud computing, with its potential to cut fixed costs. RelatedCloud Computing Hits Snag in Europe (September 20, 2010) Fifty percent of the country’s gross domestic product and 43 percent of Spanish jobs are in services, which is the area “best positioned to lead the migration to the cloud,” according to a study published in May by the Bankinter Foundation of Innovation and consultants from Accenture. But the adoption of cloud computing is proving slow for many reasons, observers say: The financial sector, a natural client of data-oriented services, faces regulations limiting the transfer of customer information; small and medium-size businesses, which could take advantage of the lower cost for information services, have been profoundly shaken by the economic crisis; and the bloated public sector is fighting to protect wages and jobs in a country where unemployment hovers around 20 percent. Outside of those constraints, an overall resistance to change is blocking cloud computing’s adoption. “Spain is a conservative market, where the customers tend to be risk-averse,” said Martin Buhr, a former senior executive of Amazon Web Services who recently joined Nimbula, a start-up company that makes software for cloud services. Cloud computing and related services generated €198 million, or $260 million, in revenue in Spain last year, according to IDC, a market research company. Spain has one of the largest civil services in Europe, employing about three million people. In its report, the Bankinter foundation said that cloud computing was not only “the best-placed technology” to facilitate telecommuting and reduce the costs linked to staffing public buildings, but also that the cloud could “help improve the efficiency of an administrative system that is very widely dispersed among state, regional and local bodies, by virtualizing part of the services and moving them to the cloud.” In practice, however, cloud proponents are still struggling to get that message across to the top echelons of public administration. “There are some ministries that have tested cloud computing and that I believe are close to making decisions,” said Alberto Roman, a sales account manager in Spain for Terremark, a U.S. firm specializing in cloud computing services. “What we’re seeing in the public sector is that the adoption of cloud computing might be slower than some people want, but they are clearly looking outside to see how things are changing, notably in the U.S. and the U.K. “I think we will see a shift in this area, even if the big arrival of the cloud in Spanish public administration might not come before another two years,” he said. Other executives are more gloomy. “There is huge potential for improvement in the public administration, but I’m not optimistic,” said Alejandro Fernández, co-founder of Fractalia Software, a Spanish IT company. The government, however, insists that its staff is on track to embrace cloud computing as part of a broader plan to modernize public administration that was unveiled this summer. “We are on a path that is perhaps more about a cultural change than a technological change,” said Juan TomásHernani, general secretary for innovation within the Spanish Ministry of Science and Innovation. “But I do think that we have now put ourselves in a position to take that step.” Spanish banks, meanwhile, are also moving into cloud computing, but with great caution. BBVA and Bankinter, for instance, are both testing the possibility of externalizing some basic functions, like e-mail and office automation. Executives from both banks, however, insisted separately that several hurdles were still obstructing the wide-scale adoption of cloud computing in banking. “In Europe, but especially in Spain, we have very strong regulation concerning where protected financial data can be stored,” said IdoiaMaguregui, Bankinter’s director of technology, “and this regulation makes it difficult for such data to move out of the direct control of a bank.” A BBVA executive also questions how useful outsourcing services to the cloud could be for a big bank. “You cannot give a standard service to a bank like ours,” said Pedro Suja, BBVA’s head of European infrastructure. “The provider has to build to our own specificities, which is an investment that we have already done.” He gave as an example the company’s e-mail system, in which correspondence is archived for several years, a result of strict regulations. “I feel that for many services, we already have them very well constructed within the bank,” Mr. Suja said. “We don’t really see the savings from a change.” In the near term, small and medium-sized enterprises in Spain could see the most benefit from cloud computing. For instance, the Bankinter Foundation’s study found that only 14.2 percent of small- and medium-size businesses shared electronic information with their production or distribution partners. At the same time, smaller companies can ill afford to make significant infrastructure investments in the midst of a financial crisis. “There is an opportunity for cloud providers, who can provide these services on a pay-per-use basis, freeing the firms from initial investments in software licenses and development,” the Bankinter Foundation study said. Meanwhile, some Spanish companies are betting heavily on cloud computing — even if their focus is not necessarily on Spain. Last February, Telefónica, the Spanish telecommunications operator, agreed to extend its cooperation with NEC of Japan to develop cloud computing applications jointly in Latin America, where the Spanish operator has a strong presence. For now, the priority for cloud computing proponents may simply be to raise awareness, said Adolfo BorreroVillalón, president of a regional association of about 400 technology companies from Andalusia, in the south of Spain. In late October, his association will open a cloud computing demonstration center in Seville, funded by both the public and private sectors. “We really still need to preach the new gospel to both normal people and companies here,” he said.
  • Presentación hp ess - (pablo ráez).- evento nube conectada 18042012

    1. 1. CloudSystem, la propuesta de Cloud privada de HPPablo RáezCloud Sales & Business Development Manager18 de Abril de 2012© Copyright 2012 Hewlett-Packard Development Company, L.P.
    3. 3. ¿Qué es Cloud Computing?Una definición formal“Cloud computing is a style of computing where scalable and elastic IT-enabled capabilities are delivered as a service to external customersusing Internet technologies”Fuente: Gartner, Inc. “Cloud ComputingKey Initiative Overview” by David Cearley,February 5, 2010 Orientado a Servicio Escalable y Elástico Bajo Demanda Compartido Pago por Uso Basado en Tecnología Internet
    4. 4. Situación del mercado español
    5. 5. El proceso de transformación de IT CLOUD IT IT IT IT CENTRADO IT CENTRADO DEDICADO VIRTUALIZADO AUTOMATIZADO EN SERVICIO EN NEGOCIOInfraestructura Infraestructura Infraestructura Infraestructura Infraestructura Tradicional Virtualizada Automatizada como Servicio como Valor Menor Coste de Agilidad / Relación 1:1 Gestión / Tiempos de Provisión decarga : máquinas Utilización Mejorada Eliminación de Error Respuesta servicios Internos y Humano Mejorados Externos Madurez de la Infraestructura Tecnológica
    6. 6. ROL ESTRATEGICO DEL RESPONSABLE DE TI Se convierte en CONSTRUCTOR y BROKER de servicios TRANSFORMAR aplicaciones e infraestructuras legacy GESTIONAR Y ASEGURAR activos cloud y aplicaciones legacyCONSTRUIRservicios cloud CONSUMIRinternos servicios externos de forma segura
    7. 7. HYBRID CLOUD El Futuro de la Nube ACELERAR EL CRECIMIENTO DE INGRESOS Alineamiento de IT y negocio MAYOR AGILIDAD Respuesta continua a oportunidades y competencia PROTECCION DE INVERSIONES Integra IT tradicional y nuevos servicios de cloudTradiciona Pública l Privada MENOR COSTE Reducción de CAPEX y OPEX
    8. 8. ¿Como crear una Cloud?Preguntas y dudashabituales:•¿Implementar la Cloud supondrá mucho tiempo ydinero?•¿Mi Organización esta preparada para el Cloud?• ¿Por donde empezar? ¿Hardware? ¿Software? ¿Servicios?•¿Qué implemento IaaS, PaaS o SaaS?•¿Qué Servicios llevo a la Cloud?
    9. 9. ARQUITECTURA REFERENCIA CLOUD HP CLOUDSYSTEMDemand Service Presentation (Portal) Service Management Portal de Peticiones Service Governance Provisión Gestión SecurityDelivery Orquestación Control de uso Monitorización Provisión de SW Provisión de de la de Servicio y aplicaciones infraestructura InfraestructuraSupply Recursos
    10. 10. HP CloudSystemEXPERIENCIA Sistema completo, integrado y abierto para construir y gestionar CloudsDiferenciadores clave: • Visión sencilla de los Servicios independientemente de que estén en Clouds privadas, públicas y hibridas • Multi-hypervisor, multi-OS, infraestructura heterogénea • Automatización inteligente y gestión del ciclo de vida desde las aplicaciones hasta la infraestructura • Gestión de Servidores físicos y virtuales • Seguro, escalable y elástico
    11. 11. HP CLOUDSYSTEM Una solución adaptable a cada entorno EXPERIENCIA CLOUDSYSTEMCLOUDSYSTEM CLOUDSYSTEM SERVICE PROVIDER MATRIX ENTERPRISE Público, Privado alojado (hosted)Privado, IaaS y PaaS Privado, Híbrido
    12. 12. CLOUDSYSTEM HP CloudSystem Matrix MATRIX Solución Integral Hardware, Software y Servicios Privado, IaaS y PaaS + + + = Servicios en Virtual Blades HP CloudFábrica y On Site Connect Service de integración Automation Virtual Connect • Portal AutoServicioAll-in-One Services Virtualización Blade Servers •Orquestador conexiones a • Aprovisionamiento HW + SW LAN y SAN •Gestión de Parches •Monitorización de Servicio Permite una rápida implementación y soporte de una Solución Integral de Servicios Compartidos
    13. 13. CloudSystem Matrix Usuario “Self-Service” Diseñador/Arquitecto• Fácil de usar • Definir Servicios• Solicitar Servicioses • Crear CloudMaps• Vista de los Recursos • Importar CloudMaps Administración • Autorizar Usuarios & Servicios • Monitorizar Eventos & Rescurrsos • Gestionar los Pools de Recursos
    14. 14. Crear nuevos Servicios fácilmente “Drag and Drop”Contruir nuevos servicios complejos con las “Plantillas” CloudMap™• Crear fácilmente un catálogo de servicios, rápida y consistentemente• Importar “Plantillas” de Microsoft®, Oracle, SAP y VMware• Ofrecer un Catálogo de Servicios Workflows• Despliegue con un sólo Click Deployment scripts Sizers Best practice templates White papers
    15. 15. HP CLOUD MAPS • Templates, workflows, sizers y whitepapers de las aplicaciones más populares como Microsoft, Oracle, SAP y VMware • Fácil de importar a Matrix para integrarlo en su entornoWorkflows • Reduce drásticamente el tiempo de aprovisionamiento en Deployment scripts • Microsoft Exchange Server 2010 80% • Microsoft SQL Server 2008Sizers • Microsoft Office Communications Server 2007 R2 Best practice templates • Microsoft SharePoint 2010 • Microsoft Office SharePoint Server 2007 Ejemplos de Templates: Whitepapers • 5,000 user Microsoft Exchange Server 2010 gold tier service • SQL Server 2008 Business Intelligence Enterprise configuration • Microsoft SharePoint 2007 1000 user configuration
    16. 16. BENEFICIOS DE CLOUD COMPUTING COSTE CALIDAD AGILIDADProductividad mejorada Niveles de servicio mejorados Respuesta mejorada Semanas Semanas a Minutos a MinutosMejor utilización Gestión simplificada Nuevos proyectos de negocio Semanas 2x a DíasRecuperar capacidad y Mejor alineamiento Negocio-IT Apoyo a la innovación de Negocioenergía de instalaciones Años a 3x Meses
    17. 17. SERVICIOS Y WORKSHOPS PARA EL CLOUD• HP Cloud Discovery Workshop• HP Cloud Roadmap Services• HP CloudStart Services• HP Cloud Design Services• HP Cloud Security Assessment Service• HP Hybrid Services• HP Workload Analysis Workshop
    18. 18. Networking Tipping Point Storage12500, IRF Security Physical + Virtual Blade Servers BladeSystem Matrix Cloud Service Automation
    19. 19. Muchas gracias© Copyright 2012 Hewlett-Packard Development Company, L.P.