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Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

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How do you build a real-time customer analytics and recommendation system? How do you integrate DSE or Cassandra with your legacy infrastructure? How you blend batch and realtime technologies to get the best results? We'll cover all these topics and more in the talk, and share valuable lessons learned from production deployments.

About the Speaker
Matt Stump CEO, Vorstella

Matt is the CEO and Founder of Vorstella, a consulting group that specializes in large-scale software architecture. Vorstella has worked with some of the largest and most prominent brands in the IoT, financial, and retail spaces to plan and execute digital transformations enabling the creation of new lines of revenue and increased customer engagement. Prior to Vorstella, Matt ran the product marketing and strategic accounts consulting divisions within DataStax, founded and sold a a security company (SourceNinja), and was the principle engineer overseeing the PGP line of products at Symantec.

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Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

  1. 1. Real-time Customer 360° How to build real-time customer analytics and recommendation systems
  2. 2. Why Customer 360°?
  3. 3. Consolidate Data
  4. 4. Understand the Customer
  5. 5. Why is it hard?
  6. 6. How do we solve it?
  7. 7. Streamin g Analytics Batch Analytics Real-time
  8. 8. Cassandra Search Graph
  9. 9. © DataStax, All Rights Reserved. 16

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