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74
Click here for more Hootsuite insights into the Future of Customer Engagement.
Spectrum Health: To encourage advocacy among its
31,000 employees, Spectrum Health created a structure
within its social strategy that gave employees trusted
content they felt empowered to share. By building out
digital skill sets internally, Spectrum employees have
become confident advocates, providing a better customer
experience in the health care sector. Watch here.
BUILDING CONFIDENCE ENABLING CONVENIENCE
Sodexo: Amid privacy concerns
and the rise of private messaging
channels, Sodexo uses the power
of 1:1 connection and peer-to-
peer trust on social media to create
meaningful relationships with
students on campus. Watch here.
PROVIDING CONNECTION
Adobe: Experiences matter more
than products for today’s consumers.
To meet these high expectations and
provide a unified customer experience,
Adobe builds a 360-degree view of the
customer through social data and insights
across the entire company. Watch here.
HOOTSUITE’S PERSPECTIVE: BEST-IN-CLASS EXAMPLES

74
Click here for more Hootsuite insights into the Future of Customer Engagement.
Spectrum Health: To encourage advocacy among its
31,000 employees, Spectrum Health created a structure
within its social strategy that gave employees trusted
content they felt empowered to share. By building out
digital skill sets internally, Spectrum employees have
become confident advocates, providing a better customer
experience in the health care sector. Watch here.
BUILDING CONFIDENCE ENABLING CONVENIENCE
Sodexo: Amid privacy concerns
and the rise of private messaging
channels, Sodexo uses the power
of 1:1 connection and peer-to-
peer trust on social media to create
meaningful relationships with
students on campus. Watch here.
PROVIDING CONNECTION
Adobe: Experiences matter more
than products for today’s consumers.
To meet these high expectations and
provide a unified customer experience,
Adobe builds a 360-degree view of the
customer through social data and insights
across the entire company. Watch here.
HOOTSUITE’S PERSPECTIVE: BEST-IN-CLASS EXAMPLES

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