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Digital 2020 April Global Statshot Report (April 2020) v01

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Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in April 2020. Includes special insights for changes in digital behaviours due to the COVID-19 pandemic. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com

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Digital 2020 April Global Statshot Report (April 2020) v01

  1. 1. DIGITAL2020 THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE APRIL GLOBAL STATSHOT REPORT
  2. 2. CLICK HERE TO READ OUR DIGITAL 2020 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2020 GLOBAL DIGITAL YEARBOOK, WITH ESSENTIAL HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD GLOBAL DIGITAL OVERVIEW ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE DIGITAL2020 DIGITAL2020 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD GLOBAL DIGITAL YEARBOOK
  3. 3. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND NORTH MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
  4. 4. ! Changes to data sources, underlying data, and reporting methodologies mean that various figures in this report will not be comparable to similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide. These changes relate to either (1) a source change, where we have substantially changed the data sources that we use to inform data points; or (2) a base change, where either we or our data providers have made material changes to the ways in which we and / or they collect and / or report underlying data. Wherever such changes occur, we have also endeavoured to re-base the historical data we use for annual or quarterly growth figures, but where we have been unable to re-base historical data, we have included an advisory in the footnotes of each relevant slide. IMPORTANT NOTES ON CHANGES TO DATA
  5. 5. GLOBAL OVERVIEW
  6. 6. 7 APR 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CNNIC; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN APRIL 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: PENETRATION: PENETRATION: PENETRATION: TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 7.77 5.16 4.57 3.81 BILLION BILLION BILLION BILLION 55% 66% 59% 49% DIGITAL AROUND THE WORLD IN APRIL 2020 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
  7. 7. 8 APR 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CNNIC; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. APR 2020 vs. APR 2019 APR 2020 vs. APR 2019 APR 2020 vs. APR 2019 APR 2020 vs. APR 2019 TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +1.1% +2.5% +7.1% +8.7% +82 MILLION +128 MILLION +301 MILLION +304 MILLION GLOBAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION
  8. 8. 9 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SMART TV OR MEDIA STREAMING DEVICE GAMES CONSOLE SMART SPEAKER SMART WATCH SMARTPHONE OR MOBILE PHONE LAPTOP COMPUTER DESKTOP COMPUTER TABLET DEVICE 34% 17% 11% 6.3% 76% 45% 32% 22% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME USING EACH DEVICE IN RECENT WEEKS COVID-19: PEOPLE SPENDING MORE TIME WITH DEVICES global web index global web index
  9. 9. 10 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 79% 45% 32% 26% 25% 13% 10% 6% 74% 45% 36% 37% 19% 20% 12% 7% SMARTPHONE OR MOBILE PHONE LAPTOP COMPUTER SMART TV OR MEDIA STREAMING DEVICE PC / DESKTOP COMPUTER TABLET DEVICE GAMES CONSOLE SMART SPEAKER SMART WATCH FEMALE MALE PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME USING EACH DEVICE IN RECENT WEEKS COVID-19: PEOPLE SPENDING MORE TIME WITH DEVICES global web index
  10. 10. 11 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SPENDING MORE TIME ON MOBILE APPS SPENDING MORE TIME PLAYING COMPUTER OR VIDEO GAMES CREATING AND UPLOADING VIDEOS LISTENING TO MORE PODCASTS WATCHING MORE SHOWS & FILMS ON STREAMING SERVICES SPENDING LONGER USING SOCIAL MEDIA SPENDING LONGER ON MESSENGER SERVICES LISTENING TO MORE MUSIC STREAMING SERVICES 36% 35% 15% 14% 57% 47% 46% 39% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME ON EACH ACTIVITY IN RECENT WEEKS COVID-19: INCREASE IN ONLINE AND DIGITAL ACTIVITIES global web index global web index
  11. 11. 12 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 59% 50% 47% 40% 36% 31% 15% 13% 56% 44% 46% 39% 35% 39% 15% 15% WATCHING MORE SHOWS & FILMS ON STREAMING SERVICES SPENDING LONGER USING SOCIAL MEDIA SPENDING LONGER ON MESSENGER SERVICES LISTENING TO MORE MUSIC STREAMING SERVICES SPENDING MORE TIME ON MOBILE APPS SPENDING MORE TIME PLAYING COMPUTER OR VIDEO GAMES CREATING AND UPLOADING VIDEOS LISTENING TO MORE PODCASTS FEMALE MALE COVID-19: INCREASE IN ONLINE AND DIGITAL ACTIVITIES PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME ON EACH ACTIVITY IN RECENT WEEKS global web index
  12. 12. 13 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. WATCHING SIGNIFICANTLY MORE NEWS COVERAGE WATCHING SIGNIFICANTLY MORE FILMS AND SHOWS ON STREAMING SERVICES SPENDING SIGNIFICANTLY MORE TIME USING MESSENGER SERVICES SPENDING SIGNIFICANTLY MORE TIME USING SOCIAL MEDIA WATCHING SIGNIFICANTLY MORE TV ON BROADCAST TELEVISION CHANNELS 35% 29% 24% 23% 19% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING SIGNIFICANTLY MORE TIME ON EACH ACTIVITY COVID-19: SIGNIFICANT CHANGES IN MEDIA HABITS global web index global web index
  13. 13. 14 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SPENDING MORE TIME ON MOBILE APPS SPENDING MORE TIME PLAYING COMPUTER OR VIDEO GAMES CREATING AND UPLOADING VIDEOS LISTENING TO MORE PODCASTS WATCHING MORE SHOWS & FILMS ON STREAMING SERVICES SPENDING LONGER USING SOCIAL MEDIA SPENDING LONGER ON MESSENGER SERVICES LISTENING TO MORE MUSIC STREAMING SERVICES 10% 10% 5.5% 4.2% 20% 15% 16% 14% PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO EXPECT TO CONTINUE WITH NEW BEHAVIOURS EVEN AFTER THE COVID-19 OUTBREAK ENDS COVID-19: PLANS TO CONTINUE WITH NEW BEHAVIOURS global web index global web index
  14. 14. GLOBAL INTERNET USE
  15. 15. 16 APR 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; UNITED NATIONS (ALL LATEST AVAILABLE DATA IN APRIL 2020). TIME SPENT DATA FROM GLOBALWEBINDEX (Q4 2019), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE CHANGES. TOTAL NUMBER OF GLOBAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL POPULATION ANNUAL GROWTH IN THE NUMBER OF GLOBAL INTERNET USERS AVERAGE AMOUNT OF TIME PER DAY SPENT USING THE INTERNET BY EACH INTERNET USER 4.57 59% +7.1% 6H 39M BILLION +301 MILLION A SNAPSHOT OF INTERNET USE AROUND THE WORLD OVERVIEW OF GLOBAL INTERNET USE
  16. 16. 17 APR 2020 SOURCES: ITU; CIA WORLD FACTBOOK; INTERNETWORLDSTATS; INTERNETLIVESTATS (ALL ACCESSED APRIL 2020). *NOTE: ITU USER NUMBER BASED ON THE PUBLISHED PENETRATION FIGURE COMPARED TO LATEST POPULATION DATA FROM THE UNITED NATIONS.  COMPARABILITY ADVISORY: THE FIGURE THAT WE REPORT FOR INTERNET USERS REFERENCES DATA FROM A VARIETY OF DIFFERENT SOURCES, INCLUDING SOME SOURCES NOT FEATURED ON THIS SLIDE, AND AS A RESULT, OUR OVERALL FIGURE MAY NOT MATCH ANY OF THE TOTALS REPORTED ON THIS SLIDE. GLOBAL INTERNET USERS: ITU DATA* GLOBAL INTERNET USERS: CIA WORLD FACTBOOK DATA GLOBAL INTERNET USERS: INTERNETWORLDSTATS DATA GLOBAL INTERNET USERS: INTERNETLIVESTATS DATA PENETRATION: PENETRATION: PENETRATION: PENETRATION: 4.17 3.39 4.57 4.53 BILLION BILLION BILLION BILLION 54% 44% 59% 58% GLOBAL INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE DIFFERENT PERSPECTIVES: GLOBAL INTERNET USERS
  17. 17. 18 APR 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII (ALL LATEST AVAILABLE DATA IN APRIL 2020). TIME AND SHARE DATA VIA GLOBALWEBINDEX (Q4 2019) *NOTE: FIGURES FOR SHARE BY MOBILE DEVICE TYPE REPRESENT EACH DEVICE’S SHARE OF TOTAL INTERNET USERS, NOT JUST SHARE OF MOBILE INTERNET USERS.  COMPARABILITY ADVISORY: SOURCE CHANGES. TOTAL NUMBER OF MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS SHARE OF ALL INTERNET USERS ACCESSING VIA A SMARTPHONE* SHARE OF ALL INTERNET USERS ACCESSING VIA A FEATURE PHONE* AVERAGE DAILY TIME SPENT USING THE INTERNET ON MOBILE DEVICES 4.20 92% 91% 3.2% 3H 24M BILLION INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES MOBILE INTERNET USE global web index global web index
  18. 18. 19 APR 2020 SOURCE: STATCOUNTER (ACCESSED APRIL 2020). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTE: FIGURES FOR DEVICE SHARE ARE FOR MARCH 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR MARCH 2020 TO MARCH 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES. MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MOBILE PHONES LAPTOPS & DESKTOPS TABLET COMPUTERS OTHER DEVICES 52.0% 45.3% 2.7% 0.12% +6.2% -3.7% -33% +9.1% +305 BPS -172 BPS -33 BPS +1 BP EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS IN MARCH 2020 SHARE OF WEB TRAFFIC BY DEVICE
  19. 19. 20 APR 2020 SOURCE: STATCOUNTER (ACCESSED APRIL 2020). NOTES: BROWSER SHARE VALUES ARE FOR MARCH 2020; CHANGE FIGURES COMPARE EACH BROWSER’S SHARE IN MARCH 2020 TO ITS SHARE IN MARCH 2019. CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). UC BROWSER OPERA INTERNET EXPLORER OTHER CHROME SAFARI FIREFOX SAMSUNG INTERNET 2.0% 1.6% 1.7% 4.9% YOY: -42% YOY: -40% YOY: -33% YOY: -3.6% 63.7% 18.4% 4.4% 3.4% YOY: +1.8% YOY: +17% YOY: -6.0% YOY: +1.2% BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE IN MARCH 2020 SHARE OF GLOBAL WEB TRAFFIC BY BROWSER
  20. 20. 21 APR 2020 SOURCE: OOKLA (APRIL 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS IN MARCH 2020, WITH COMPARISONS TO AVERAGE DOWNLOAD SPEEDS IN MARCH 2019. AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS 30.47 +17% 74.64 +29% MBPS MBPS AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS INTERNET CONNECTION SPEEDS: OVERVIEW
  21. 21. 22 APR 2020 SOURCE: OOKLA (APRIL 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE CONNECTIONS IN MARCH 2020, AND COMPARISONS TO AVERAGE DOWNLOAD SPEEDS FOR MOBILE CONNECTIONS IN MARCH 2019. *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS ONLY INCLUDE COUNTRIES WHICH HAVE POPULATIONS OF AT LEAST 50,000 PEOPLE AND FOR WHICH RELEVANT DATA ARE AVAILABLE IN APRIL 2020. SLOWEST MOBILE INTERNET CONNECTION SPEEDSFASTEST MOBILE INTERNET CONNECTION SPEEDS # COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y 01 UNITED ARAB EMIRATES 83.52 +55% 02 SOUTH KOREA 81.39 +48% 03 QATAR 78.38 +29% 04 CHINA 73.35 +154% 05 CANADA 73.16 +11% 06 NETHERLANDS 72.10 +19% 07 NORWAY 69.33 +2.7% 08 BULGARIA 65.37 +58% 09 AUSTRALIA 63.98 +8.7% 10 CROATIA 55.13 +20% 141 AFGHANISTAN 6.01 -12% 140 VENEZUELA 6.30 -11% 139 SUDAN 6.93 -35% 138 IRAQ 7.00 +16% 137 PALESTINE 7.07 +9.4% 136 ALGERIA 7.73 +30% 135 LIBYA 9.54 -3.7% 134 BANGLADESH 9.87 +2.9% 133 UZBEKISTAN 10.07 +6.1% 132 RWANDA 10.08 -12% COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST MOBILE INTERNET CONNECTION SPEEDS MOBILE INTERNET CONNECTION SPEED RANKINGS
  22. 22. 23 APR 2020 SOURCE: OOKLA (APRIL 2020). *NOTE: FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2020 TO FEBRUARY 2020, EXCEPT FOR CHINA, WHERE FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS IN FEBRUARY 2020 TO JANUARY 2020 DUE TO THE EARLIER LOCKDOWN IN MAINLAND CHINA. +11% +8.0% +6.2% +3.7% +2.9% +2.7% +2.2% +1.8% +1.6% +0.6% +0.04% -0.1% -0.3% -0.4% -0.5% -0.6% -1.3% -1.3% -1.5% -1.7% -1.9% -2.7% -2.9% -3.3% -3.5% -4.2% -4.4% -5.1% -6.6% -7.1% -7.5% -7.5% -7.7% -8.6% -9.6% -9.7% -9.8% -10% -12% -13% -13% -13% -14% -15% -16% -16% -21% HONGKONG KENYA JAPAN WORLDWIDE GERMANY NETHERLANDS VIETNAM U.K. MEXICO NEWZEALAND BRAZIL AUSTRALIA DENMARK THAILAND TAIWAN U.S.A. RUSSIA SINGAPORE ARGENTINA CANADA SWEDEN BELGIUM ROMANIA U.A.E. COLOMBIA NIGERIA INDONESIA FRANCE EGYPT SWITZERLAND AUSTRIA PORTUGAL SOUTHAFRICA SAUDIARABIA POLAND TURKEY SPAIN IRELAND MOROCCO ISRAEL MALAYSIA SOUTHKOREA INDIA PHILIPPINES ITALY CHINA* GHANA MONTH-ON-MONTH CHANGE IN THE AVERAGE DOWNLOAD SPEED OF MOBILE INTERNET CONNECTIONS FROM FEBRUARY TO MARCH 2020* COVID-19: IMPACT ON MOBILE INTERNET SPEEDS
  23. 23. 24 APR 2020 SOURCE: OOKLA (APRIL 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2020, AND COMPARISONS TO AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2019. *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS ONLY INCLUDE COUNTRIES WHICH HAVE POPULATIONS OF AT LEAST 50,000 PEOPLE AND FOR WHICH RELEVANT DATA ARE AVAILABLE IN APRIL 2020. SLOWEST FIXED INTERNET CONNECTION SPEEDSFASTEST FIXED INTERNET CONNECTION SPEEDS # COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y 01 SINGAPORE 197.26 -1.2% 02 HONG KONG 168.99 +0.2% 03 ROMANIA 151.55 +11% 04 THAILAND 149.95 +95% 05 SWITZERLAND 148.24 +27% 06 MONACO 138.55 +0.5% 07 FRANCE 136.45 +24% 08 MACAU 134.73 +30% 09 SWEDEN 134.56 +12% 10 DENMARK 134.13 +34% 176 TURKMENISTAN 1.89 -41% 175 VENEZUELA 2.83 -28% 174 ALGERIA 3.63 -18% 173 YEMEN 4.01 35% 172 CUBA 4.93 -20% 171 SUDAN 5.41 -42% 179 MAURITANIA 5.54 33% 169 DEM. REP. OF THE CONGO 5.60 -40% 168 SYRIA 5.91 -35% 167 LEBANON 6.64 -0.4% COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST FIXED INTERNET CONNECTION SPEEDS FIXED INTERNET CONNECTION SPEED RANKINGS
  24. 24. 25 APR 2020 SOURCE: OOKLA (APRIL 2020). *NOTE: FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2020 TO FEBRUARY 2020, EXCEPT FOR CHINA, WHERE FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS IN FEBRUARY 2020 TO JANUARY 2020 DUE TO THE EARLIER LOCKDOWN IN MAINLAND CHINA. +25% +14% +13% +10% +5.4% +4.3% +2.3% +2.0% +1.9% +1.7% +1.4% +1.1% +1.1% +1.0% +0.8% +0.7% +0.1% -0.1% -0.3% -0.4% -0.4% -1.0% -1.7% -1.9% -2.5% -2.5% -2.7% -2.8% -3.1% -3.2% -3.5% -3.7% -4.1% -4.5% -4.7% -5.3% -6.4% -6.4% -9.3% -10% -12% -14% -16% -16% -17% -20% -24% TAIWAN EGYPT CHINA* THAILAND U.A.E. GERMANY PORTUGAL RUSSIA MEXICO AUSTRIA BRAZIL DENMARK VIETNAM WORLDWIDE SAUDIARABIA AUSTRALIA SWEDEN SWITZERLAND NETHERLANDS HONGKONG NEWZEALAND POLAND U.K. IRELAND BELGIUM FRANCE ROMANIA ISRAEL JAPAN SINGAPORE U.S.A. SPAIN CANADA KENYA MALAYSIA INDONESIA SOUTHAFRICA ARGENTINA INDIA COLOMBIA ITALY NIGERIA GHANA MOROCCO TURKEY SOUTHKOREA PHILIPPINES MONTH-ON-MONTH CHANGE IN THE AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS FROM FEBRUARY TO MARCH 2020* COVID-19: IMPACT ON FIXED INTERNET SPEEDS
  25. 25. 26 APR 2020 SOURCE: SIMILARWEB (APRIL 2020). NOTE: ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. # WEBSITE TIME / VISIT PAGES / VISIT # WEBSITE TIME / VISIT PAGES / VISIT 01 GOOGLE.COM 10M 53S 8.34 02 YOUTUBE.COM 21M 59S 9.22 03 FACEBOOK.COM 11M 16S 9.32 04 BAIDU.COM 8M 10S 8.24 05 TWITTER.COM 10M 26S 10.9 06 WIKIPEDIA.ORG 3M 51S 2.95 07 INSTAGRAM.COM 7M 01S 11.07 08 YAHOO.COM 7M 56S 7.13 09 XVIDEOS.COM 12M 26S 9.19 10 PORNHUB.COM 9M 38S 7.32 11 YANDEX.RU 10M 41S 8.72 12 NETFLIX.COM 9M 17S 4.43 13 YAHOO.CO.JP 10M 21S 7.24 14 XNXX.COM 15M 21S 11.54 15 LIVE.COM 7M 46S 8.19 16 AMAZON.COM 7M 06S 9.12 17 WHATSAPP.COM 2M 46S 1.76 18 NAVER.COM 17M 54S 12.08 19 VK.COM 18M 13S 21.67 20 GOOGLE.COM.BR 6M 55S 7.85 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC WORLD’S MOST VISITED WEBSITES (SIMILARWEB)
  26. 26. 27 APR 2020 SOURCE: ALEXA (APRIL 2020). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON EACH SITE, ON DAYS THEY VISIT EACH SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. # WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY 01 GOOGLE.COM 13M 16S 15.08 02 YOUTUBE.COM 13M 07S 7.35 03 TMALL.COM 6M 43S 2.88 04 FACEBOOK.COM 17M 46S 7.97 05 BAIDU.COM 7M 49S 4.50 06 QQ.COM 3M 41S 4.02 07 SOHU.COM 3M 44S 4.67 08 LOGIN.TMALL.COM 5M 01S 1.00 09 TAOBAO.COM 4M 13S 3.55 10 YAHOO.COM 4M 34S 4.32 11 360.CN 3M 14S 3.92 12 JD.COM 3M 29S 4.46 13 WIKIPEDIA.ORG 3M 51S 2.91 14 AMAZON.COM 9M 09S 8.36 15 SINA.COM.CN 2M 56S 3.52 16 WEIBO.COM 3M 07S 3.76 17 PAGES.TMALL.COM 1M 14S 1.48 18 LIVE.COM 4M 58S 5.15 19 REDDIT.COM 5M 54S 4.51 20 NETFLIX.COM 3M 39S 2.88 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC WORLD’S MOST VISITED WEBSITES (ALEXA)
  27. 27. 28 APR 2020 SOURCE: GOOGLE TRENDS (ACCESSED APRIL 2020); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX vs. TOP QUERY# SEARCH QUERY INDEX vs. TOP QUERY 11 GMAIL 26 12 MP3 24 13 CLIMA 21 14 WHATSAPP 21 15 HOTMAIL 19 16 TWITTER 18 17 NETFLIX 18 18 YAHOO 18 19 TRADUCTOR 18 20 MOVIES 17 01 GOOGLE 100 02 FACEBOOK 96 03 CORONAVIRUS 86 04 YOUTUBE 83 05 YOU 68 06 NEWS 58 07 WEATHER 56 08 TRANSLATE 36 09 AMAZON 35 10 INSTAGRAM 30 BASED ON WORLDWIDE GOOGLE SEARCHES BETWEEN 01 JANUARY AND 31 MARCH 2020 TOP GOOGLE SEARCH QUERIES IN Q1 2020
  28. 28. 29 APR 2020 SOURCE: GOOGLE TRENDS (ACCESSED APRIL 2020); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). # SEARCH QUERY INDEX vs. TOP QUERY# SEARCH QUERY INDEX vs. TOP QUERY 11 INSTAGRAM 15 12 GMAIL 14 13 VIDEOS 14 14 COVID 19 14 15 WHATSAPP 11 16 NETFLIX 10 17 TWITTER 9 18 TRADUCTOR 9 19 CLIMA 9 20 HOTMAIL 8 01 CORONAVIRUS 100 02 GOOGLE 50 03 CORONA 43 04 FACEBOOK 43 05 YOUTUBE 42 06 NEWS 35 07 WEATHER 22 08 AMAZON 18 09 TRANSLATE 16 10 CORONA VIRUS 15 GOOGLE SEARCH QUERIES WITH THE HIGHEST VOLUMES, BASED ON WORLDWIDE GOOGLE SEARCHES BETWEEN 01 MARCH AND 31 MARCH 2020 COVID-19: TOP GOOGLE QUERIES IN MARCH 2020
  29. 29. 30 APR 2020 SOURCE: GOOGLE TRENDS (ACCESSED APRIL 2020); KEPIOS ANALYSIS. NOTES: THE “VOLUME GROWTH” COLUMN SHOWS THE INCREASE IN THE NUMBER OF GOOGLE SEARCHES CONTAINING EACH QUERY DURING MARCH 2020, COMPARED TO THE EQUIVALENT GOOGLE SEARCH VOLUMES DURING FEBRUARY 2020. # SEARCH QUERY VOLUME GROWTH# SEARCH QUERY VOLUME GROWTH 11 CORONAVIRUS ESPAÑA +750% 12 CORONAVIRUS FRANCE +700% 13 EBA +600% 14 CORONA +550% 15 ZOOM +500% 16 KORONAWIRUS +500% 17 CORONAVIRUS +450% 18 CORONAVIRUS SYMPTOMS +450% 19 CORONAVIRUS NEWS +400% 20 SYMPTOMS OF CORONAVIRUS +400% 01 COVID 19 +3,650% 02 CORONAVIRUS TIPS +2,650% 03 COVID-19 +1,950% 04 WORLDOMETER +1,600% 05 HANTAVIRUS +1,200% 06 CORONAVIRUS INDIA +1,100% 07 CORONAVIRUS UK +1,000% 08 HAND SANITIZER +1,000% 09 CORONAVIRUS IN INDIA +850% 10 CORONAVIRUS UPDATE +750% GOOGLE SEARCH QUERIES WITH THE GREATEST INCREASE IN SEARCH VOLUMES BETWEEN 01 MARCH AND 31 MARCH 2020 COVID-19: ‘RISING’ GOOGLE QUERIES IN MARCH 2020
  30. 30. 31 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. WATCH ONLINE VIDEOS WATCH VLOGS LISTEN TO MUSIC STREAMING SERVICES LISTEN TO ONLINE RADIO STATIONS LISTEN TO PODCASTS 90% 51% 72% 48% 42% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO CONSUME EACH KIND OF CONTENT VIA THE INTERNET EACH MONTH ONLINE CONTENT ACTIVITIES global web index global web index
  31. 31. 32 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: REPEATS OF CLASSIC SPORTS MATCHES AND EVENTS LIVE-STREAMS FROM MY FAVOURITE SPORTS STARS LIVE-STREAMS OF ESPORTS UPDATES FROM BLOGGERS AND VLOGGERS NONE OF THESE KINDS OF CONTENT FILMS (MOVIES) FUNNY VIDEOS AND MEMES HOW-TO AND TUTORIAL VIDEOS REPEATS OF POPULAR CLASSIC TV SHOWS LIVE-STREAMS FROM MY FAVOURITE MUSICIANS 13% 21% 11% 17% 8% 14% 11% 11% 13% 14% 47% 50% 34% 33% 34% 32% 35% 30% 21% 20% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO SAY THEY’D LIKE MORE OF EACH KIND OF CONTENT COVID-19: TYPES OF CONTENT PEOPLE WANT global web index global web index global web index global web index
  32. 32. 33 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 58% 56% 54% 52% 50% 49% 48% 46% 46% 45% 45% 40% 38% 38% 38% 37% 37% 35% 35% 34% 34% 33% 33% 32% 31% 31% 30% 26% 26% 25% 24% 23% 23% 22% 21% 21% 21% 21% 20% 20% 17% 17% 15% INDIA CHINA INDONESIA MEXICO TURKEY THAILAND UAE SAUDIARABIA VIETNAM WORLDWIDE COLOMBIA PHILIPPINES BRAZIL ITALY USA TAIWAN MALAYSIA SPAIN SOUTHAFRICA ARGENTINA HONGKONG SINGAPORE CANADA EGYPT IRELAND AUSTRALIA UK FRANCE NEWZEALAND ROMANIA RUSSIA SOUTHKOREA POLAND BELGIUM GERMANY SWEDEN NETHERLANDS PORTUGAL SWITZERLAND AUSTRIA DENMARK JAPAN ISRAEL PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE) USE OF VOICE SEARCH AND VOICE COMMANDS global web index
  33. 33. 34 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 55-6445-5435-4425-3416-24 USE OF VOICE SEARCH OR VOICE COMMANDS: 16-24 YEAR OLDS USE OF VOICE SEARCH OR VOICE COMMANDS: 25-34 YEAR OLDS USE OF VOICE SEARCH OR VOICE COMMANDS: 35-44 YEAR OLDS USE OF VOICE SEARCH OR VOICE COMMANDS: 45-54 YEAR OLDS USE OF VOICE SEARCH OR VOICE COMMANDS: 55-64 YEAR OLDS 51% 50% 44% 35% 26% PERCENTAGE OF GLOBAL INTERNET USERS IN EACH AGE GROUP WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE) USE OF VOICE SEARCH AND VOICE COMMANDS BY AGE global web index global web index
  34. 34. 35 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 58% 58% 58% 51% 50% 49% 49% 47% 45% 45% 45% 44% 43% 43% 43% 43% 41% 40% 39% 38% 38% 38% 37% 33% 33% 33% 33% 32% 29% 29% 28% 27% 27% 27% 26% 26% 24% 23% 21% 21% 21% 20% 18% 18% 17% 13% 9% BRAZIL VIETNAM THAILAND PORTUGAL COLOMBIA ISRAEL MEXICO RUSSIA ITALY POLAND TURKEY INDONESIA SOUTHKOREA ARGENTINA EGYPT SPAIN CHINA PHILIPPINES SWITZERLAND ROMANIA AUSTRIA WORLDWIDE MALAYSIA INDIA FRANCE UAE SAUDIARABIA BELGIUM GERMANY HONGKONG TAIWAN SOUTHAFRICA IRELAND SINGAPORE CANADA NEWZEALAND USA AUSTRALIA NIGERIA JAPAN KENYA UK DENMARK MOROCCO SWEDEN GHANA NETHERLANDS PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE SEARCH TOOLS ON THEIR SMARTPHONE EACH MONTH USE OF IMAGE SEARCH TOOLS global web index
  35. 35. 36 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 55-6445-5435-4425-3416-24 USE OF IMAGE SEARCH TOOLS ON SMARTPHONE: 16-24 YEAR OLDS USE OF IMAGE SEARCH TOOLS ON SMARTPHONE: 25-34 YEAR OLDS USE OF IMAGE SEARCH TOOLS ON SMARTPHONE: 35-44 YEAR OLDS USE OF IMAGE SEARCH TOOLS ON SMARTPHONE: 45-54 YEAR OLDS USE OF IMAGE SEARCH TOOLS ON SMARTPHONE: 55-64 YEAR OLDS 40% 41% 38% 33% 26% PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP WHO USE IMAGE SEARCH TOOLS ON THEIR SMARTPHONE EACH MONTH USE OF IMAGE SEARCH TOOLS BY AGE GROUP global web index global web index
  36. 36. 37 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. ANY DEVICE SMART PHONE PC (LAPTOP OR DESKTOP) GAMES CONSOLE TABLET COMPUTER 80% 69% 40% 26% 19% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE PLAYING GAMES: DEVICE PERSPECTIVE global web index global web index
  37. 37. 38 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 55-6445-5435-4425-3416-24 USE A WEBMAIL SERVICE TO READ OR SEND EMAIL: 16-24 YEAR OLDS USE A WEBMAIL SERVICE TO READ OR SEND EMAIL: 25-34 YEAR OLDS USE A WEBMAIL SERVICE TO READ OR SEND EMAIL: 35-44 YEAR OLDS USE A WEBMAIL SERVICE TO READ OR SEND EMAIL: 45-54 YEAR OLDS USE A WEBMAIL SERVICE TO READ OR SEND EMAIL: 55-64 YEAR OLDS 74% 77% 76% 77% 74% PERCENTAGE OF GLOBAL INTERNET USERS IN EACH AGE GROUP WHO REPORT USING A WEBMAIL SERVICE IN THE PAST MONTH USE OF WEBMAIL SERVICES BY AGE GROUP global web index global web index
  38. 38. 39 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 81% 80% 79% 77% 73% 73% 72% 72% 71% 69% 69% 67% 66% 66% 65% 65% 65% 64% 64% 64% 64% 64% 63% 63% 63% 62% 61% 61% 61% 60% 60% 59% 59% 58% 57% 55% 55% 53% 50% 49% 47% 39% 38% BRAZIL PORTUGAL COLOMBIA MEXICO INDIA SPAIN ARGENTINA MALAYSIA ROMANIA SOUTHAFRICA IRELAND USA SINGAPORE CANADA EGYPT ISRAEL WORLDWIDE HONGKONG PHILIPPINES RUSSIA SAUDIARABIA FRANCE AUSTRALIA CHINA TAIWAN UAE ITALY UK POLAND TURKEY INDONESIA THAILAND NEWZEALAND DENMARK VIETNAM BELGIUM SWITZERLAND GERMANY NETHERLANDS AUSTRIA SWEDEN SOUTHKOREA JAPAN PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA CONCERNS ABOUT MISUSE OF PERSONAL DATA global web index
  39. 39. 40 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 69% 59% 57% 57% 57% 57% 54% 53% 52% 51% 50% 50% 50% 50% 49% 49% 49% 49% 48% 48% 48% 48% 48% 48% 48% 47% 47% 46% 46% 46% 45% 45% 44% 44% 43% 41% 41% 38% 38% 37% 34% 34% 25% INDONESIA MALAYSIA PHILIPPINES INDIA SOUTHAFRICA TAIWAN U.A.E. COLOMBIA PORTUGAL SAUDIARABIA NEWZEALAND THAILAND EGYPT ROMANIA AUSTRIA SINGAPORE ARGENTINA TURKEY MEXICO SPAIN BRAZIL CANADA POLAND U.S.A. GERMANY ISRAEL IRELAND WORLDWIDE SWEDEN SWITZERLAND HONGKONG AUSTRALIA BELGIUM VIETNAM FRANCE RUSSIA U.K. ITALY DENMARK CHINA NETHERLANDS SOUTHKOREA JAPAN PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE TOOLS TO BLOCK ONLINE ADVERTISING EACH MONTH USE OF AD BLOCKERS global web index
  40. 40. 41 APR 2020 45% 47% 40% 36% 29% 54% 54% 46% 43% 41% SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 –44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE PERCENTAGE OF GLOBAL INTERNET USERS OF EACH GENDER IN EACH AGE GROUP THAT USED AN AD-BLOCKING TOOL IN THE PAST MONTH USE OF AD BLOCKERS BY GENDER AND AGE GROUP global web index
  41. 41. GLOBAL SOCIAL MEDIA USE
  42. 42. 43 APR 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION (USERS vs. TOTAL POPULATION*) ANNUAL GROWTH IN THE TOTAL NUMBER OF SOCIAL MEDIA USERS TOTAL NUMBER OF SOCIAL MEDIA USERS ACCESSING VIA MOBILE PHONES PERCENTAGE OF TOTAL SOCIAL MEDIA USERS ACCESSING VIA MOBILE 3.81 49% +8.7% 3.76 99% BILLION +304 MILLION BILLION BASED ON THE NUMBER OF MONTHLY ACTIVE USERS OF TOP SOCIAL MEDIA PLATFORMS IN EACH COUNTRY OR TERRITORY SOCIAL MEDIA USE AROUND THE WORLD global web index
  43. 43. 44 APR 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA). NOTES: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS. PLATFORMS IDENTIFIED BY (**) DO NOT PUBLISH MAU DATA. FIGURES FOR TWITTER AND SNAPCHAT USE EACH PLATFORM’S LATEST ADVERTISING AUDIENCE REACH, AS REPORTED IN EACH PLATFORM’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). 2,498 2,000 2,000 1,300 1,165 1,000 800 731 517 516 430 400 398 386 366 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER* WEIXIN / WECHAT INSTAGRAM* DOUYIN / TIKTOK QQ QZONE SINA WEIBO REDDIT KUAISHOU SNAPCHAT** TWITTER** PINTEREST DATA UPDATED TO: 20 APRIL 2020 BASED ON MONTHLY ACTIVE USERS, ACTIVE USER ACCOUNTS, ADVERTISING AUDIENCES, OR UNIQUE MONTHLY VISITORS (IN MILLIONS) THE WORLD’S MOST-USED SOCIAL PLATFORMS
  44. 44. 45 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). *NOTES: ONLY INCLUDES USERS BETWEEN THE AGES OF 16 AND 64. DOES NOT INCLUDE DATA FOR USERS IN CHINA. FIGURES REPRESENT THE PERCENTAGE OF USERS OF THE PLATFORM IDENTIFIED IN THE LEFT-HAND COLUMN WHO ALSO USE THE PLATFORM IDENTIFIED IN THE ROW AT THE TOP OF EACH COLUMN. THE “WHO USE ANY OTHER” COLUMN IDENTIFIES THE PERCENTAGE OF USERS WHO USE ANY OF THE OTHER 7 PLATFORMS IDENTIFIED IN THE TABLE. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. WHO USE ANY OTHER* WHO USE FACEBOOK WHO USE YOUTUBE WHO USE INSTAGRAM WHO USE REDDIT WHO USE SNAPCHAT WHO USE TWITTER WHO USE TIKTOK WHO USE PINTEREST FACEBOOK USERS 94% 100% 87% 67% 18% 28% 52% 22% 33% YOUTUBE USERS 93% 79% 100% 66% 18% 27% 51% 21% 33% INSTAGRAM USERS 97% 82% 89% 100% 22% 35% 60% 26% 39% REDDIT USERS 99% 80% 88% 79% 100% 55% 73% 44% 62% SNAPCHAT USERS 99% 83% 91% 86% 38% 100% 68% 41% 54% TWITTER USERS 97% 82% 87% 76% 26% 35% 100% 26% 40% TIKTOK USERS 99% 87% 93% 84% 40% 55% 67% 100% 53% PINTEREST USERS 99% 83% 90% 79% 35% 45% 63% 33% 100% PERCENTAGE OF USERS OF EACH SOCIAL MEDIA PLATFORM AGED 16 TO 64* WHO REPORT USING A SELECTION OF OTHER SOCIAL MEDIA PLATFORMS USER OVERLAPS BETWEEN SOCIAL MEDIA PLATFORMS global web index global web index
  45. 45. 46 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45-5435-4425-3416-24 55-64 SPENDING MORE TIME USING SOCIAL MEDIA: 16-24 YEAR OLDS SPENDING MORE TIME USING SOCIAL MEDIA: 25-34 YEAR OLDS SPENDING MORE TIME USING SOCIAL MEDIA: 35-44 YEAR OLDS SPENDING MORE TIME USING SOCIAL MEDIA: 45-54 YEAR OLDS SPENDING MORE TIME USING SOCIAL MEDIA: 55-64 YEAR OLDS 58% 50% 42% 34% 32% PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP* WHO REPORT SPENDING MORE TIME USING SOCIAL MEDIA IN RECENT WEEKS COVID-19: INCREASED SOCIAL MEDIA USE BY AGE GROUP global web index global web index
  46. 46. 47 APR 2020 64% 54% 45% 37% 35% 54% 48% 39% 32% 28% SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE PERCENTAGE OF INTERNET USERS IN SELECTED COUNTRIES* WHO REPORT SPENDING MORE TIME USING SOCIAL MEDIA IN RECENT WEEKS COVID-19: DETAIL OF INCREASED SOCIAL MEDIA USE global web index
  47. 47. 48 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64. PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING MORE TIME USING SOCIAL NETWORKS SUCH AS FACEBOOK OR INSTAGRAM SINCE THE START OF THE COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 64% 58% 55% 50% 49% 47% 47% 47% 45% 43% 39% 38% 38% 36% 35% 34% 26% 23% PHILIPPINES BRAZIL INDIA SOUTHAFRICA CHINA AVERAGE SPAIN NEWZEALAND ITALY CANADA SINGAPORE UK AUSTRALIA USA IRELAND FRANCE GERMANY JAPAN PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT SPENDING MORE TIME USING SOCIAL MEDIA IN RECENT WEEKS COVID-19: INCREASED SOCIAL MEDIA USE BY COUNTRY global web index
  48. 48. 49 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45-5435-4425-3416-24 55-64 SPENDING LONGER USING MESSENGER SERVICES: 16-24 YEAR OLDS SPENDING LONGER USING MESSENGER SERVICES: 25-34 YEAR OLDS SPENDING LONGER USING MESSENGER SERVICES: 35-44 YEAR OLDS SPENDING LONGER USING MESSENGER SERVICES: 45-54 YEAR OLDS SPENDING LONGER USING MESSENGER SERVICES: 55-64 YEAR OLDS 56% 47% 43% 38% 33% PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP* WHO REPORT SPENDING MORE TIME USING MESSENGER SERVICES IN RECENT WEEKS COVID-19: INCREASED MESSENGER USE BY AGE GROUP global web index global web index
  49. 49. IN DETAIL: FACEBOOK
  50. 50. 51 APR 2020 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ACCESSED APRIL 2020). NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. NOTE THAT DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS. NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK SHARE OF POPULATION AGED 13+ THAT MARKETERS CAN REACH WITH ADVERTS ON FACEBOOK QUARTER-ON- QUARTER CHANGE IN FACEBOOK’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2.02 34% +3.9% 44% 56% BILLION +76 MILLION THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK FACEBOOK AUDIENCE OVERVIEW
  51. 51. 52 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ 01 INDIA 280,000,000 +8% +20,000,000 02 U.S.A. 190,000,000 +6% +10,000,000 03 INDONESIA 130,000,000 0% [UNCHANGED] 04 BRAZIL 120,000,000 0% [UNCHANGED] 05 MEXICO 86,000,000 +2% +2,000,000 06 PHILIPPINES 72,000,000 +3% +2,000,000 07 VIETNAM 63,000,000 +3% +2,000,000 08 THAILAND 48,000,000 +2% +1,000,000 09 EGYPT 41,000,000 +8% +3,000,000 10 BANGLADESH 37,000,000 +9% +3,000,000 11 PAKISTAN 37,000,000 +12% +4,000,000 12 TURKEY 37,000,000 0% [UNCHANGED] 13 U.K. 37,000,000 0% [UNCHANGED] 14 COLOMBIA 33,000,000 +3% +1,000,000 15 FRANCE 32,000,000 +3% +1,000,000 16 ARGENTINA 30,000,000 +3% +1,000,000 17 ITALY 30,000,000 +3% +1,000,000 18 GERMANY 28,000,000 0% [UNCHANGED] 19 NIGERIA 26,000,000 +8% +2,000,000 20 MYANMAR 23,000,000 +10% +2,000,000 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL FACEBOOK ADVERTISING REACH FACEBOOK REACH RANKINGS
  52. 52. 53 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU. *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY % 13+ REACH ▲QOQ # COUNTRY % 13+ REACH ▲QOQ 01 LIBYA 99% 5,100,000 +6.3% 02 ARUBA 97% 88,000 +1.1% 03 U.A.E. 96% 8,200,000 +1.2% 04 MALTA 96% 370,000 +2.8% 05 QATAR 96% 2,400,000 0% 06 MONGOLIA 94% 2,200,000 +4.8% 07 TONGA 92% 67,000 +1.5% 08 SAMOA 91% 120,000 0% 09 CAYMAN ISLANDS 91% 50,000 +4.2% 10 ECUADOR 90% 12,000,000 0% 11 PHILIPPINES 90% 72,000,000 +2.9% 12 PERU 90% 23,000,000 +4.5% 13 BRUNEI 89% 310,000 0% 14 ICELAND 88% 250,000 0% 15 MEXICO 87% 86,000,000 +2.4% 16 CYPRUS 86% 890,000 +2.3% 17 SEYCHELLES 86% 67,000 +3.1% 18 MALAYSIA 86% 22,000,000 0% 19 ARGENTINA 85% 30,000,000 +3.4% 20 BOLIVIA 84% 7,200,000 +1.4% COUNTRIES AND TERRITORIES* WITH THE HIGHEST LEVELS OF POTENTIAL FACEBOOK ADVERTISING REACH COMPARED TO POPULATION AGED 13+ FACEBOOK ELIGIBLE AUDIENCE REACH RATE RANKING
  53. 53. 54 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # RELATIVE INCREASE ▲% ▲ USERS# ABSOLUTE INCREASE ▲ USERS ▲% COUNTRIES AND TERRITORIES WITH THE GREATEST RELATIVE INCREASESCOUNTRIES AND TERRITORIES WITH THE GREATEST ABSOLUTE INCREASES 01 CHAD +26% +80,000 02 ANGOLA +20% +400,000 03 SOUTH SUDAN +19% +50,000 04 TAJIKISTAN +17% +40,000 05 MALI +13% +200,000 06 SOMALIA +13% +200,000 07 BURKINA FASO +13% +200,000 08 GUINEA-BISSAU +13% +30,000 09 PAKISTAN +12% +4,000,000 10 GHANA +12% +600,000 01 INDIA +20,000,000 +8% 02 UNITED STATES OF AMERICA +10,000,000 +6% 03 PAKISTAN +4,000,000 +12% 04= EGYPT +3,000,000 +8% 04= BANGLADESH +3,000,000 +9% 06= MEXICO +2,000,000 +2% 06= PHILIPPINES +2,000,000 +3% 06= VIETNAM +2,000,000 +3% 06= NIGERIA +2,000,000 +8% 06= MYANMAR +2,000,000 +10% 06= ALGERIA +2,000,000 +10% COUNTRIES AND TERRITORIES* WITH THE GREATEST QUARTER-ON-QUARTER INCREASES IN POTENTIAL FACEBOOK ADVERTISING REACH FACEBOOK AUDIENCE: LARGEST INCREASES
  54. 54. 55 APR 2020 2.5% 10% 13% 7.4% 4.9% 3.2% 2.4% 3.1% 14% 19% 9.4% 5.4% 3.0% 2.1% SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD FEMALE MALE SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF FACEBOOK’S ADVERTISING AUDIENCE
  55. 55. 56 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 110,000,000 51,000,000 2.5% 62,000,000 3.1% 18-24 478,000,000 200,000,000 10% 289,000,000 14% 25-34 658,000,000 269,000,000 13% 389,000,000 19% 35-44 349,000,000 150,000,000 7.4% 190,000,000 9.4% 45-54 209,000,000 100,000,000 4.9% 110,000,000 5.4% 55-64 130,000,000 65,000,000 3.2% 60,000,000 3.0% 65+ 92,000,000 48,000,000 2.4% 43,000,000 2.1% TOTAL 2,025,000,000 882,000,000 44% 1,143,000,000 56% SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* DETAIL OF FACEBOOK’S ADVERTISING AUDIENCE
  56. 56. 57 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). BASED ON FACEBOOK USERS AGED 18 AND ABOVE. PERCENTAGE OF FACEBOOK USERS ACCESSING VIA ANY KIND OF MOBILE PHONE PERCENTAGE OF FACEBOOK USERS WHO ONLY ACCESS VIA A LAPTOP OR DESKTOP COMPUTER PERCENTAGE OF FACEBOOK USERS WHO ACCESS VIA BOTH PHONES AND COMPUTERS PERCENTAGE OF FACEBOOK USERS WHO ONLY ACCESS VIA A MOBILE PHONE 98.2% 1.8% 20% 78% THE DEVICES THAT FACEBOOK USERS USE TO ACCESS THE PLATFORM FACEBOOK ACCESS BY DEVICE
  57. 57. 58 APR 2020 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 1 14 12 7 5 2 1 16 11 1 12 6 1 13 THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ACTIVITY FREQUENCY
  58. 58. 59 APR 2020 14 14 17 16 13 11 14 12 12 9 7 6 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 - 64 YEARS OLD 65+ YEARS OLD FEMALE MALE MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER OF EACH GENDER* AND IN EACH AGE GROUP* LIKES A POST ON FACEBOOK FACEBOOK MONTHLY POST LIKES BY AGE AND GENDER
  59. 59. 60 APR 2020 6 7 11 12 11 8 5 4 5 5 4 4 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 - 64 YEARS OLD 65+ YEARS OLD FEMALE MALE FACEBOOK MONTHLY COMMENTS BY AGE AND GENDER MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER OF EACH GENDER* AND IN EACH AGE GROUP LIKES A POST ON FACEBOOK
  60. 60. 61 APR 2020 12 16 22 23 22 17 9 10 14 14 13 10 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 - 64 YEARS OLD 65+ YEARS OLD FEMALE MALE FACEBOOK MONTHLY AD CLICKS BY AGE AND GENDER MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER OF EACH GENDER* AND IN EACH AGE GROUP CLICKS ON AN AD ON FACEBOOK
  61. 61. 62 APR 2020 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). NOTE: ONLY INCLUDES DATA FOR USERS AGED 18 AND ABOVE. 26 25 25 25 24 23 22 22 22 22 22 21 21 21 21 21 20 19 18 18 18 18 18 18 17 17 17 17 16 15 15 15 14 13 11 11 10 9 9 9 8 7 7 6 6 6 ROMANIA ISRAEL ITALY DENMARK AUSTRALIA IRELAND PORTUGAL MALAYSIA NEWZEALAND BELGIUM NETHERLANDS U.S.A. U.K. POLAND AUSTRIA SWEDEN VIETNAM CANADA BRAZIL MEXICO SPAIN SINGAPORE TAIWAN THAILAND ARGENTINA FRANCE GERMANY KOREASOUTH SWITZERLAND COLOMBIA HONGKONG TURKEY EGYPT WORLDWIDE PHILIPPINES U.A.E. MOROCCO RUSSIA SAUDIARABIA INDONESIA SOUTHAFRICA INDIA KENYA JAPAN GHANA NIGERIA MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER IN EACH COUNTRY CLICKS ON AN AD ON FACEBOOK FACEBOOK MONTHLY AD CLICKS BY COUNTRY
  62. 62. 63 APR 2020 SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. “Q-O-Q CHANGE” FIGURES REPRESENT THE QUARTER-ON-QUARTER CHANGE vs. Q4 2019. “BPS” STANDS FOR BASIS POINTS, AND REPRESENTS THE ABSOLUTE QUARTER-ON-QUARTER CHANGE. *ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES AND PAGE TYPES, AND PAGES WITH A GREATER NUMBER OF “PAGE LIKES” WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH COMPARED TO THE AVERAGES QUOTED HERE. Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH +0.12% 7.01% 5.20% 26.9% 28.5% +1.7% +0.04% +0.5% +0.8% +1.4% +0.2 BPS +0.3 BPS +3 BPS +21 BPS +40 BPS AVERAGE* MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA FACEBOOK PAGE REACH BENCHMARKS
  63. 63. 64 APR 2020 SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. “Q-O-Q CHANGE” FIGURES REPRESENT THE QUARTER-ON-QUARTER CHANGE vs. Q4 2019. “BPS” STANDS FOR BASIS POINTS, AND REPRESENTS THE ABSOLUTE QUARTER-ON-QUARTER CHANGE. *ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES AND PAGE TYPES, AND PAGES WITH A GREATER NUMBER OF “PAGE LIKES” WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE. Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS OF ANY KIND AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE IMAGE POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS 3.41% 6.15% 4.48% 2.69% 1.38% +0.7% +1.0% +1.3% -1.3% -4.0% +2 BPS +6 BPS +6 BPS -3 BPS -6 BPS AVERAGE* NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE POST COMPARED TO POST REACH FACEBOOK ENGAGEMENT BENCHMARKS
  64. 64. 65 APR 2020 SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. NOTE: COMPARISONS ARE BETWEEN PAGES WITH FEWER THAN TEN THOUSAND PAGE LIKES, AND PAGES WITH MORE THAN ONE HUNDRED THOUSAND PAGE LIKES. *ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES AND PAGE TYPES, AND PAGES WITH A GREATER NUMBER OF “PAGE LIKES” WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE. AVERAGE ORGANIC PAGE POST REACH vs. PAGE LIKES* AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS* AVERAGE ORGANIC PAGE POST REACH vs. PAGE LIKES* AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS* PAGES WITH FEWER THAN 10,000 ‘FANS’ PAGES WITH MORE THAN 100,000 ‘FANS’ 2.14% 2.26%8.34% 4.71% COMPARING THE ORGANIC REACH AND OVERALL ENGAGEMENT RATES OF PAGES WITH FEWER THAN 10,000 FANS, AND MORE THAN 100,000 FANS COMPARING FACEBOOK PERFORMANCE BY PAGE SIZE
  65. 65. IN DETAIL: INSTAGRAM
  66. 66. 67 APR 2020 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS FOR INSTAGRAM (ACCESSED APRIL 2020). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON INSTAGRAM’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. NOTE THAT DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS. NUMBER OF PEOPLE THAT INSTAGRAM REPORTS CAN BE REACHED WITH ADVERTS ON INSTAGRAM SHARE OF POPULATION AGED 13+ THAT MARKETERS CAN REACH WITH ADVERTS ON INSTAGRAM QUARTER-ON- QUARTER CHANGE IN INSTAGRAM’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE* 970 16% +4.5% 51% 49% MILLION +42 MILLION THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM INSTAGRAM AUDIENCE OVERVIEW
  67. 67. 68 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ 01 U.S.A. 120,000,000 0% [UNCHANGED] 02 INDIA 88,000,000 +10% +8,000,000 03 BRAZIL 82,000,000 +6% +5,000,000 04 INDONESIA 64,000,000 +2% +1,000,000 05 RUSSIA 46,000,000 +5% +2,000,000 06 TURKEY 39,000,000 +3% +1,000,000 07 JAPAN 31,000,000 +7% +2,000,000 08 MEXICO 26,000,000 +8% +2,000,000 09 U.K. 25,000,000 +4% +1,000,000 10 GERMANY 22,000,000 +5% +1,000,000 11 ITALY 21,000,000 +5% +1,000,000 12 FRANCE 19,000,000 +6% +1,000,000 13 ARGENTINA 18,000,000 +6% +1,000,000 14 SPAIN 17,000,000 +6% +1,000,000 15= CANADA 13,000,000 0% [UNCHANGED] 15= SOUTH KOREA 13,000,000 0% [UNCHANGED] 15= SAUDI ARABIA 13,000,000 +8% +1,000,000 15= THAILAND 13,000,000 +8% +1,000,000 19= COLOMBIA 12,000,000 0% [UNCHANGED] 19= MALAYSIA 12,000,000 0% [UNCHANGED] 19= UKRAINE 12,000,000 +9% +1,000,000 22= EGYPT 11,000,000 0% [UNCHANGED] 22= PHILIPPINES 11,000,000 0% [UNCHANGED] 24 IRAQ 10,000,000 +5% +500,000 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL INSTAGRAM ADVERTISING REACH INSTAGRAM REACH RANKINGS
  68. 68. 69 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU. *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY % 13+ REACH ▲QOQ # COUNTRY % 13+ REACH ▲QOQ 01 KAZAKHSTAN 63% 8,700,000 +5% 02 BRUNEI 63% 220,000 +5% 03 ICELAND 60% 170,000 0% 04 CAYMAN ISLANDS 60% 33,000 +6% 05 TURKEY 59% 39,000,000 +3% 06 CYPRUS 58% 600,000 +2% 07 KUWAIT 58% 2,000,000 +5% 08 SWEDEN 58% 4,900,000 +2% 09 GUAM 54% 72,000 +1% 10 ANDORRA 54% 37,000 +9% 11 CHILE 54% 8,500,000 +4% 12 BAHRAIN 53% 740,000 +3% 13 ARUBA 52% 47,000 +2% 14 PANAMA 52% 1,700,000 +6% 15 MONTENEGRO 51% 270,000 +4% 16 ARGENTINA 51% 18,000,000 +6% 17 KOSOVO 51% 720,000 +1% 18 NORWAY 50% 2,300,000 0% 19 ISRAEL 49% 3,200,000 0% 20 URUGUAY 49% 1,400,000 0% COUNTRIES AND TERRITORIES* WITH THE HIGHEST LEVELS OF POTENTIAL INSTAGRAM ADVERTISING REACH COMPARED TO POPULATION AGED 13+ INSTAGRAM ELIGIBLE AUDIENCE REACH RATE RANKING
  69. 69. 70 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. MULTIPLE COUNTRIES REGISTERED GROWTH OF 1 MILLION USERS DURING THE STUDY PERIOD, SO THESE COUNTRIES HAVE ALSO BEEN RANKED ON THE BASIS OF RELATIVE GROWTH.  COMPARABILITY ADVISORY: BASE CHANGES. # RELATIVE INCREASE ▲% ▲ USERS# ABSOLUTE INCREASE ▲ USERS ▲% COUNTRIES AND TERRITORIES WITH THE GREATEST RELATIVE INCREASESCOUNTRIES AND TERRITORIES WITH THE GREATEST ABSOLUTE INCREASES* 01 DJIBOUTI +23% +5,000 02 LAOS +20% +40,000 03 AMERICAN SAMOA +20% +1,000 04 NEPAL +17% +200,000 05 DEM. REP. OF THE CONGO +16% +40,000 06 SOLOMON ISLANDS +16% +500 07 CHAD +15% +4,000 08 CAMBODIA +15% +90,000 09 MALI +14% +20,000 10 SIERRA LEONE +14% +7,000 01 INDIA +8,000,000 +10% 02 BRAZIL +5,000,000 +6% 03= MEXICO +2,000,000 +8% 03= JAPAN +2,000,000 +7% 03= RUSSIA +2,000,000 +5% 06= UKRAINE +1,000,000 +9% 06= SAUDI ARABIA +1,000,000 +8% 06= THAILAND +1,000,000 +8% 06= SPAIN +1,000,000 +6% 06= ARGENTINA +1,000,000 +6% COUNTRIES AND TERRITORIES* WITH THE GREATEST QUARTER-ON-QUARTER INCREASES IN POTENTIAL INSTAGRAM ADVERTISING REACH INSTAGRAM AUDIENCE: LARGEST INCREASES
  70. 70. 71 APR 2020 3.4% 13% 17% 9.1% 4.8% 2.2% 1.1% 3.2% 16% 18% 7.5% 3.4% 1.2% 0.8% SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD FEMALE MALE SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF INSTAGRAM’S ADVERTISING AUDIENCE
  71. 71. 72 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 63,000,000 33,000,000 3.4% 31,000,000 3.2% 18-24 285,000,000 131,000,000 13% 151,000,000 16% 25-34 335,000,000 161,000,000 17% 171,000,000 18% 35-44 157,000,000 88,000,000 9.1% 72,000,000 7.5% 45-54 79,000,000 46,000,000 4.8% 33,000,000 3.4% 55-64 32,000,000 21,000,000 2.2% 12,000,000 1.2% 65+ 19,000,000 11,000,000 1.1% 8,000,000 0.8% TOTAL 970,000,000 492,000,000 51% 479,000,000 49% SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* DETAIL OF INSTAGRAM’S ADVERTISING AUDIENCE
  72. 72. 73 APR 2020 SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. *NOTE: ENGAGEMENT RATE (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES, COMMENTS AND SAVES ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT ACCOUNTS, AND ACCOUNTS WITH A LARGER FOLLOWING WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ENGAGEMENT vs. THE AVERAGES CITED HERE. AVERAGE ENGAGEMENT RATE FOR ALL POST TYPES AVERAGE ENGAGEMENT RATE FOR VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR PHOTO POSTS AVERAGE COMMENTS- TO-FOLLOWERS RATIO FOR VIDEO POSTS AVERAGE COMMENTS- TO-FOLLOWERS RATIO FOR PHOTO POSTS 1.52% 1.52% 1.64% 0.10% 0.06% AVERAGE ENGAGEMENT RATES FOR POSTS PUBLISHED BY INSTAGRAM BUSINESS ACCOUNTS INSTAGRAM ENGAGEMENT BENCHMARKS
  73. 73. 74 APR 2020 SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT INSTAGRAM BUSINESS ACCOUNTS. AVERAGE MONTHLY GROWTH IN ACCOUNT FOLLOWERS AVERAGE NUMBER OF MAIN FEED POSTS PER DAY PHOTO POSTS AS A PERCENTAGE OF ALL MAIN FEED POSTS VIDEO POSTS AS A PERCENTAGE OF ALL MAIN FEED POSTS AVERAGE NUMBER OF INSTAGRAM STORIES POSTS PUBLISHED EACH MONTH +2.69% 1.75 77.5% 22.5% 17.0 AVERAGE ACCOUNT GROWTH AND PUBLISHING FREQUENCY BENCHMARKS FOR INSTAGRAM BUSINESS ACCOUNTS INSTAGRAM BUSINESS ACCOUNT BENCHMARKS
  74. 74. IN DETAIL: LINKEDIN
  75. 75. 76 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020).*NOTES: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL (REGISTERED) MEMBERS, NOT MONTHLY ACTIVE USERS, SO FIGURES ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS. LINKEDIN DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER SHARE FIGURES HAVE BEEN EXTRAPOLATED FROM AVAILABLE DATA. NUMBER OF PEOPLE THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN* SHARE OF POPULATION AGED 18+ THAT MARKETERS CAN REACH WITH ADVERTS ON LINKEDIN QUARTER-ON- QUARTER CHANGE IN LINKEDIN’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE* 676 13% +2.0% 43% 57% MILLION +13 MILLION LINKEDIN AUDIENCE OVERVIEW THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON LINKEDIN
  76. 76. 77 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ 01 U.S.A. 160,000,000 0% [UNCHANGED] 02 INDIA 65,000,000 +5% +3,000,000 03 CHINA 50,000,000 0% [UNCHANGED] 04 BRAZIL 41,000,000 +5% +2,000,000 05 U.K. 28,000,000 0% [UNCHANGED] 06 FRANCE 20,000,000 +5% +1,000,000 07 CANADA 17,000,000 0% [UNCHANGED] 08 INDONESIA 15,000,000 0% [UNCHANGED] 09 ITALY 14,000,000 0% [UNCHANGED] 10 MEXICO 14,000,000 +8% +1,000,000 11 SPAIN 13,000,000 0% [UNCHANGED] 12 AUSTRALIA 11,000,000 0% [UNCHANGED] 13 GERMANY 10,000,000 0% [UNCHANGED] 14 TURKEY 8,900,000 +6% +500,000 15 NETHERLANDS 8,700,000 +2% +200,000 16 PHILIPPINES 8,600,000 +4% +300,000 17 COLOMBIA 8,100,000 +4% +300,000 18 ARGENTINA 7,800,000 0% [UNCHANGED] 19 SOUTH AFRICA 7,800,000 +3% +200,000 20 RUSSIA 6,900,000 +6% +400,000 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL LINKEDIN ADVERTISING REACH LINKEDIN REACH RANKINGS
  77. 77. 78 APR 2020 8.3% 27% 6.8% 1.1% 11% 34% 10% 2.1% SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), BASED ON SHARE OF AVAILABLE DATA FOR GENDER AND AGE GROUP. *ADVISORY: DATA ON THIS CHART REPRESENT LINKEDIN’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MEMBERS OR ACTIVE USERS. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 54 YEARS OLD 55+ YEARS OLD FEMALE MALE SHARE OF LINKEDIN’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF LINKEDIN’S ADVERTISING AUDIENCE
  78. 78. IN DETAIL: SNAPCHAT
  79. 79. 80 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: SNAPCHAT’S TOOLS DO NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE. GENDER SHARE FIGURES REPORTED HERE REFLECT A SHARE OF THE TOTAL AUDIENCE FIGURE, SO WILL NOT SUM TO 100%. NUMBER OF PEOPLE THAT SNAPCHAT REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT SHARE OF POPULATION AGED 13+ THAT MARKETERS CAN REACH WITH ADVERTS ON SNAPCHAT QUARTER-ON- QUARTER CHANGE IN SNAPCHAT’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE* 398 6.6% +4.2% 61% 39% MILLION +16 MILLION SNAPCHAT AUDIENCE OVERVIEW THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
  80. 80. 81 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ 01 U.S.A. 102,750,000 +1% +1,500,000 02 INDIA 28,200,000 +23% +5,250,000 03 FRANCE 21,350,000 +0% +100,000 04 U.K. 18,550,000 -1% -150,000 05 SAUDI ARABIA 16,850,000 +5% +750,000 06 MEXICO 16,050,000 +8% +1,250,000 07 BRAZIL 13,050,000 -6% -900,000 08 GERMANY 11,750,000 -3% -400,000 09 CANADA 9,600,000 +18% +1,450,000 10 TURKEY 8,850,000 +15% +1,150,000 11 RUSSIA 8,700,000 +12% +950,000 12 PHILIPPINES 8,250,000 +12% +900,000 13 IRAQ 7,650,000 +17% +1,100,000 14 EGYPT 7,150,000 +17% +1,050,000 15 NETHERLANDS 6,950,000 +5% +300,000 16 AUSTRALIA 6,850,000 0% [UNCHANGED] 17 PAKISTAN 5,400,000 +23% +1,000,000 18 COLOMBIA 5,100,000 +13% +600,000 19 INDONESIA 5,100,000 -6% -300,000 20 SPAIN 4,300,000 -7% -300,000 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL SNAPCHAT ADVERTISING REACH SNAPCHAT REACH RANKINGS
  81. 81. 82 APR 2020 12% 13% 10% 13% 12% 6.7% 8.2% 7.8% 9.7% 6.0% SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). NOTE: SNAPCHAT’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO 100%. *ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS. 13 –17 YEARS OLD 18 – 20 YEARS OLD 21 – 24 YEARS OLD 25 – 34 YEARS OLD 35+ YEARS OLD MALEFEMALE SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF SNAPCHAT’S ADVERTISING AUDIENCE
  82. 82. 83 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). NOTE: SNAPCHAT’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO 100%. *ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS. AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13-17 76,000,000 48,000,000 12% 27,000,000 6.7% 18-20 84,000,000 51,000,000 13% 33,000,000 8.2% 21-24 72,000,000 40,000,000 10% 31,000,000 7.8% 25-34 92,000,000 53,000,000 13% 39,000,000 9.7% 35+ 73,000,000 49,000,000 12% 24,000,000 6.0% TOTAL 398,000,000 241,000,000 61% 153,000,000 38% SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* DETAIL OF SNAPCHAT’S ADVERTISING AUDIENCE
  83. 83. IN DETAIL: TWITTER
  84. 84. 85 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES BASED ON AVAILABLE DATA. ADVISORY: DATA REPORTED BY TWITTER’S SELF- SERVICE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT TIMEFRAMES.  COMPARABILITY ADVISORY: SIGNIFICANT BASE CHANGES. NUMBER OF PEOPLE THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER SHARE OF POPULATION AGED 13+ THAT MARKETERS CAN REACH WITH ADVERTS ON TWITTER QUARTER-ON- QUARTER CHANGE IN TWITTER’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE* 386 6.4% +14% 39% 61% MILLION +47 MILLION TWITTER AUDIENCE OVERVIEW THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON TWITTER
  85. 85. 86 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ 01 U.S.A. 64,200,000 +8% +4,850,000 02 JAPAN 48,450,000 +6% +2,700,000 03 RUSSIA 23,550,000 +149% +14,090,000 04 U.K. 17,750,000 +6% +1,050,000 05 SAUDI ARABIA 15,000,000 +5% +650,000 06 BRAZIL 14,350,000 +18% +2,200,000 07 TURKEY 13,650,000 +16% +1,850,000 08 INDIA 13,150,000 +15% +1,700,000 09 INDONESIA 11,800,000 +11% +1,155,000 10 MEXICO 10,200,000 +8% +750,000 11 FRANCE 8,900,000 +20% +1,455,000 12 SPAIN 8,400,000 +12% +900,000 13 CANADA 8,150,000 +18% +1,270,000 14 THAILAND 7,350,000 +12% +805,000 15 PHILIPPINES 7,150,000 +8% +525,000 16 GERMANY 6,100,000 +16% +855,000 17 SOUTH KOREA 6,050,000 +6% +350,000 18 ARGENTINA 5,550,000 +12% +595,000 19 AUSTRALIA 4,100,000 -34% -2,130,000 20 MALAYSIA 3,900,000 +1% +45,000 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL TWITTER ADVERTISING REACH TWITTER REACH RANKINGS
  86. 86. 87 APR 2020 4.4% 11% 10% 7.9% 5.7% 7.0% 13% 18% 14% 9.4% SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), BASED ON MID-POINTS OF PUBLISHED RANGES FOR GENDER AND AGE GROUP. NOTE: TWITTER’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA REPRESENT TWITTER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO ACTIVE USERS. DATA REPORTED BY TWITTER’S SELF-SERVE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT TIMEFRAMES. 13 –17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 49 YEARS OLD 50+ YEARS OLD FEMALE MALE SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF TWITTER’S ADVERTISING AUDIENCE
  87. 87. IN DETAIL: PINTEREST
  88. 88. 89 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: PINTEREST PUBLISHES DATA FOR USERS OF ‘UNSPECIFIED’ GENDER, IN ADDITION TO ‘MALE’ AND ‘FEMALE’, SO FIGURES FOR MALE AND FEMALE SHOWN ON THIS CHART WILL NOT SUM TO 100%. ADVISORY: DATA SHOWN ON THIS CHART REPRESENT PINTEREST’S ADVERTISING AUDIENCE ONLY, AND MAY NOT BE REFLECTIVE OF PINTEREST’S TOTAL MONTHLY ACTIVE USER BASE. NUMBER OF PEOPLE THAT PINTEREST REPORTS CAN BE REACHED WITH ADVERTS ON PINTEREST SHARE OF POPULATION AGED 13+ THAT MARKETERS CAN REACH WITH ADVERTS ON PINTEREST QUARTER-ON- QUARTER CHANGE IN PINTEREST’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT PINTEREST REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT PINTEREST REPORTS IS MALE* 170 2.8% +0.8% 72% 19% MILLION +1 MILLION PINTEREST AUDIENCE OVERVIEW THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON PINTEREST
  89. 89. 90 APR 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ 01 U.S.A. 79,430,000 0% [UNCHANGED] 02 GERMANY 12,501,000 0% [UNCHANGED] 03 FRANCE 10,760,500 0% [UNCHANGED] 04 U.K. 10,655,000 0% [UNCHANGED] 05 CANADA 8,251,000 0% [UNCHANGED] 06 SPAIN 7,270,500 +7% +445,000 07 ITALY 5,527,500 0% [UNCHANGED] 08 AUSTRALIA 4,736,000 +3% +134,000 09 NETHERLANDS 4,080,000 0% [UNCHANGED] 10 POLAND 3,695,500 -1% -51,500 11 BELGIUM 3,120,500 +8% +220,000 12 ROMANIA 2,055,500 +11% +201,000 13 PORTUGAL 2,005,000 +1% +10,500 14 SWEDEN 1,909,500 -0% -5,500 15 GREECE 1,884,500 0% [UNCHANGED] 16 HUNGARY 1,621,000 +0% +1,000 17 CZECH REP. 1,500,500 +11% +146,000 18 SWITZERLAND 1,454,500 +4% +55,000 19 AUSTRIA 1,309,500 0% [UNCHANGED] 20 DENMARK 1,184,500 -0% -4,500 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL PINTEREST ADVERTISING REACH PINTEREST REACH RANKINGS
  90. 90. 91 APR 2020 11% 29% 15% 4.0% 3.0% 6.7% 2.0% 3.0% 9.0% 4.5% 1.2% 0.8% 1.5% 0.6%0.8% 3.0% 3.2% 0.3% 0.2% 0.8% 0.2% SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: AGE GROUPS AND GENDER DEFINITIONS AS PER PINTEREST’S TOOLS. MARKETERS CAN CURRENTLY ONLY TARGET A SELECTION OF COUNTRIES USING PINTEREST’S SELF-SERVICE ADVERTISING TOOLS, SO FIGURES PRESENTED HERE ARE BASED ON AVAILABLE DATA ONLY. *ADVISORY: DATA ON THIS CHART REPRESENT PINTEREST’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 49* YEARS OLD 50 – 54* YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD FEMALE MALE UNSPECIFIED SHARE OF PINTEREST’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF PINTEREST’S ADVERTISING AUDIENCE
  91. 91. GLOBAL MOBILE USE
  92. 92. 93 APR 2020 SOURCE: GSMA INTELLIGENCE (APRIL 2020). NOTE: PERCENTAGES MAY EXCEED 100% DUE TO INDIVIDUAL USE OF MULTIPLE CONNECTIONS. TOTAL GLOBAL CONNECTIONS FIGURES QUOTED HERE DO NOT INCLUDE IOT CELLULAR CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS. NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) UNIQUE MOBILE USERS AS A PERCENTAGE OF TOTAL POPULATION NUMBER OF MOBILE CONNECTIONS (EXCLUDING IOT) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER 5.16 66% 7.98 103% 1.55 BILLION BILLION A COMPARISON OF UNIQUE MOBILE USERS TO MOBILE CONNECTIONS MOBILE USERS vs. MOBILE CONNECTIONS
  93. 93. 94 APR 2020 SOURCES: GSMA INTELLIGENCE (APRIL 2020); ERICSSON MOBILITY REPORT (NOVEMBER 2019); ERICSSON MOBILITY CALCULATOR (APRIL 2020). NOTE: CONNECTIONS FIGURES DO NOT INCLUDE CELLULAR IOT CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS. TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA 5.91 8.04 BILLION BILLION 5.16 7.98 BILLION BILLION COMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE CONNECTIONS PERSPECTIVES: MOBILE USERS vs. CONNECTIONS
  94. 94. 95 APR 2020 SOURCE: ERICSSON MOBILITY VISUALIZER (ACCESSED APRIL 2020). SHARE OF CONNECTIONS ASSOCIATED WITH SMARTPHONES SHARE OF CONNECTIONS ASSOCIATED WITH FEATURE PHONES SHARE OF CONNECTIONS ASSOCIATED WITH ROUTERS, TABLETS, AND MOBILE PCS 73.0% 23.4% 3.6% PERCENTAGE OF GLOBAL MOBILE CONNECTIONS* ASSOCIATED WITH EACH TYPE OF MOBILE DEVICE SHARE OF GLOBAL MOBILE CONNECTIONS BY DEVICE
  95. 95. 96 APR 2020 SOURCE: ERICSSON MOBILE VISUALIZER (ACCESSED APRIL 2020). MONTHLY MOBILE DATA USED BY THE AVERAGE SMARTPHONE WORLDWIDE: 2.3 2.6 2.9 3.2 3.6 4.1 4.7 5.2 5.7 6.4 7.1 8.7 9.7 10.6 11.7 13.6 15.9 18.4 21.8 26.5 29.0 32.7 36.5 39.6 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 7.2GB MONTHLY AVERAGE GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES) EVOLUTION OF GLOBAL MOBILE DATA CONSUMPTION
  96. 96. 97 APR 2020 SOURCE: APP ANNIE (APRIL 2020); ERICSSON MOBILITY VISUALIZER (ACCESSED APRIL 2020); KEPIOS ANALYSIS. *NOTE: CALCULATIONS FOR AVERAGE CONSUMER SPEND PER SMARTPHONE USE DATA FROM MULTIPLE SOURCES. NUMBER OF MOBILE APP DOWNLOADS IN Q1 2020 (GLOBAL, ALL PLATFORMS) ANNUAL GROWTH IN THE NUMBER OF MOBILE APP DOWNLOADS TOTAL VALUE OF GLOBAL CONSUMER SPEND ON MOBILE APPS IN Q1 2020 ANNUAL GROWTH IN THE VALUE OF CONSUMER SPEND ON MOBILE APPS AVERAGE CONSUMER SPEND ON APPS PER SMARTPHONE* IN Q1 2020 31 +3.3% $23.4 +6.4% $3.90 BILLION BILLION GLOBAL APP DOWNLOADS, AND THE VALUE OF THE GLOBAL MOBILE APP MARKET IN U.S. DOLLARS, INCLUDING ANNUAL TRENDS MOBILE APPS: GLOBAL TRENDS
  97. 97. 98 APR 2020 SOURCE: APP ANNIE (APRIL 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. # GAME NAME COMPANY# APP NAME COMPANY RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERSRANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS 01 PUBG MOBILE TENCENT 02 CANDY CRUSH SAGA ACTIVISION BLIZZARD 03 HONOUR OF KINGS TENCENT 04 GAME FOR PEACE TENCENT 05 CALL OF DUTY: MOBILE ACTIVISION BLIZZARD 06 ANIPOP HAPPY ELEMENTS 07 SUBWAY SURFERS KILOO 08 CLASH OF CLANS SUPERCELL 09 POKÉMON GO NIANTIC 10 MINECRAFT POCKET EDITION MICROSOFT 01 FACEBOOK FACEBOOK 02 WHATSAPP FACEBOOK 03 FACEBOOK MESSENGER FACEBOOK 04 WECHAT TENCENT 05 INSTAGRAM FACEBOOK 06 TIKTOK BYTEDANCE 07 ALIPAY ANT FINANCIAL SERVICES GRP. 08 KUAISHOU (快手) ONESMILE 09 PINDUODUO XUNMENG 10 TAOBAO ALIBABA GROUP GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS BETWEEN 01 JANUARY AND 31 MARCH 2020 GLOBAL MOBILE APP RANKINGS: ACTIVE USERS
  98. 98. 99 APR 2020 SOURCE: APP ANNIE (APRIL 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. # GAME NAME COMPANY# APP NAME COMPANY RANKING OF MOBILE GAMES BY TOTAL NUMBER OF DOWNLOADSRANKING OF MOBILE APPS BY TOTAL NUMBER OF DOWNLOADS 01 BRAIN OUT EYEWIND 02 HUNTER ASSASSIN RUBY GAME 03 WOODTURNING VOODOO 04 JOHNNY TRIGGER SAYGAMES 05 PUBG MOBILE TENCENT 06 FREE FIRE SEA 07 WORMSZONE.IO AZUR INTERACTIVE GAMES 08 SUBWAY SURFERS KILOO 09 DRAW CLIMBER VOODOO 10 RESCUE CUT MARKAPP 01 TIKTOK BYTEDANCE 02 WHATSAPP FACEBOOK 03 FACEBOOK FACEBOOK 04 INSTAGRAM FACEBOOK 05 FACEBOOK MESSENGER FACEBOOK 06 LIKEE YY INC. 07 SNAPCHAT SNAP 08 SHAREIT SHAREIT 09 NETFLIX NETFLIX 10 SPOTIFY SPOTIFY GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL NUMBER OF DOWNLOADS BETWEEN 01 JANUARY AND 31 MARCH 2020 GLOBAL MOBILE APP RANKINGS: DOWNLOADS
  99. 99. 100 APR 2020 SOURCE: APP ANNIE (APRIL 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. NOTE: DOES NOT INCLUDE DATA FOR CONSUMER SPEND VIA THIRD-PARTY ANDROID STORES. # GAME NAME COMPANY# APP NAME COMPANY RANKING OF MOBILE GAMES BY CONSUMER SPENDRANKING OF MOBILE APPS BY CONSUMER SPEND 01 GAME FOR PEACE TENCENT 02 HONOUR OF KINGS TENCENT 03 MONSTER STRIKE MIXI 04 AFK ARENA LILITH 05 CANDY CRUSH SAGA ACTIVISION BLIZZARD 06 LINEAGE 2 NETMARBLE 07 FATE / GRAND ORDER SONY 08 GARDENSCAPES – NEW ACRES PLAYRIX 09 PUBG MOBILE TENCENT 10 RISE OF KINGDOMS LILITH 01 TINDER INTERACTIVE CORP. (IAC) 02 YOUTUBE GOOGLE 03 NETFLIX NETFLIX 04 IQIYI BAIDU 05 TENCENT VIDEO TENCENT 06 TIKTOK BYTEDANCE 07 DISNEY+ DISNEY 08 GOOGLE ONE GOOGLE 09 PANDORA MUSIC SIRIUS XM RADIO 10 LINE MANGA LINE GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY CONSUMER SPEND BETWEEN 01 JANUARY AND 31 MARCH 2020 GLOBAL MOBILE APP RANKINGS: CONSUMER SPEND
  100. 100. 101 APR 2020 SOURCE: APP ANNIE (APRIL 2020). NOTES: RANKINGS BASED ON COMBINED DATA FROM THE GOOGLE PLAY AND APPLE IOS STORES FOR MARCH 2020 ONLY. # CONSUMER SPEND COMPANY# DOWNLOADS COMPANY RANKING OF MOBILE APPS AND GAMES BY GLOBAL CONSUMER SPENDRANKING OF MOBILE APPS AND GAMES BY GLOBAL DOWNLOADS 01 GAME FOR PEACE TENCENT 02 MONSTER STRIKE MIXI 03 HONOUR OF KINGS TENCENT 04 PUBG MOBILE TENCENT 05 CANDY CRUSH SAGA ACTIVISION BLIZZARD 06 AFK ARENA LILITH 07 TIKTOK BYTEDANCE 08 GARDENSCAPES - NEW ACRES PLAYRIX 09 COIN MASTER MOON ACTIVE 10 LINEAGE 2 NETMARBLE 01 TIKTOK BYTEDANCE 02 WHATSAPP FACEBOOK 03 FACEBOOK FACEBOOK 04 FACEBOOK MESSENGER FACEBOOK 05 INSTAGRAM FACEBOOK 06 ZOOM CLOUD MEETINGS ZOOM VIDEO COMMS. 07 SLAP KINGS APPLOVIN 08 DRAW CLIMBER VOODOO 09 WOODTURNING VOODOO 10 NETFLIX NETFLIX GLOBAL RANKINGS OF TOP MOBILE APPS BY NUMBER OF DOWNLOADS AND CONSUMER SPEND BETWEEN 01 MARCH AND 31 MARCH 2020 COVID-19: RANKING OF TOP APPS IN MARCH 2020
  101. 101. 102 APR 2020 SOURCE: STATCOUNTER (ACCESSED APRIL 2020). FIGURES REPRESENT EACH OPERATING SYSTEM’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. SHARE FIGURES ARE FOR MARCH 2020. ANNUAL CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). *NOTES: FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. SHARE OF WEB TRAFFIC ORIGINATING FROM ANDROID DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM APPLE IOS DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM KAI OS DEVICES SHARE OF WEB TRAFFIC ORIGINATING FROM SAMSUNG OS DEVICES* SHARE OF WEB TRAFFIC ORIGINATING FROM OTHER OS DEVICES MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: 72.3% 27.0% 0.3% 0.2% 0.2% -4.1% +21% -62% -39% -82% PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING DIFFERENT MOBILE OPERATING SYSTEMS SHARE OF WEB TRAFFIC BY MOBILE OS
  102. 102. GLOBAL ECOMMERCE USE
  103. 103. 104 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY (ANY DEVICE) VISITED AN ONLINE RETAIL SITE OR STORE (ANY DEVICE) USED A SHOPPING APP ON A MOBILE PHONE OR ON A TABLET PURCHASED A PRODUCT ONLINE (ANY DEVICE) PURCHASED A PRODUCT ONLINE VIA A MOBILE PHONE 81% 90% 66% 74% 51% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH ECOMMERCE ACTIVITY OVERVIEW global web index global web index
  104. 104. 105 APR 2020 SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45-5435-4425-3416-24 55-64 PURCHASED A PRODUCT ONLINE VIA A MOBILE: 16-24 YEAR OLDS PURCHASED A PRODUCT ONLINE VIA A MOBILE: 25-34 YEAR OLDS PURCHASED A PRODUCT ONLINE VIA A MOBILE: 35-44 YEAR OLDS PURCHASED A PRODUCT ONLINE VIA A MOBILE: 45-54 YEAR OLDS PURCHASED A PRODUCT ONLINE VIA A MOBILE: 55-64 YEAR OLDS 55% 57% 54% 43% 30% PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP WHO MADE AN ONLINE PURCHASE VIA A MOBILE PHONE IN THE PAST MONTH MOBILE ECOMMERCE PURCHASES BY AGE GROUP global web index global web index
  105. 105. 106 APR 2020 SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (JANUARY 2020). 17% 17% 15% 15% 13% 12% 12% 11% 10% 9% 9% 9% 9% 8% 8% 8% 8% 8% 7% 7% 7% 7% 7% 6% 6% 5% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% 2% 2% 2% 2% DENMARK SWEDEN NORWAY U.K FINLAND NETHERLANDS PERU FRANCE THAILAND GERMANY HONGKONG TAIWAN U.S.A. CHINA IRELAND JAPAN SPAIN TURKEY ARGENTINA BELGIUM CANADA NEWZEALAND SOUTHKOREA INDIA VIETNAM AUSTRALIA INDONESIA ITALY POLAND SINGAPORE U.A.E. BRAZIL CHILE COLOMBIA MALAYSIA MEXICO NIGERIA PHILIPPINES RUSSIA SOUTHAFRICA VALUE OF ECOMMERCE TRANSACTIONS AS A SHARE OF TOTAL OFFLINE AND ONLINE SALES TRANSACTIONS IN 2019 ECOMMERCE’S SHARE OF ALL SALES TRANSACTIONS
  106. 106. 107 APR 2020 SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (JANUARY 2020). NOTE: TOTAL OF ALL VALUES MAY NOT SUM TO 100% DUE TO ROUNDING. CASH ON DELIVERY BUY NOW, PAY LATER POST- PAY ALL OTHER PAYMENT METHODS DIGITAL OR MOBILE WALLET CREDIT OR DEBIT CARD BANK TRANSFER CHARGE & DEFERRED DEBIT CARD 4.5% 1.6% 1.3% 2.2% 42% 35% 9.0% 5.0% SHARE OF GLOBAL ECOMMERCE TRANSACTIONS BY PAYMENT METHOD ECOMMERCE PAYMENT METHODS
  107. 107. 108 APR 2020 SOURCE: CONTENTSQUARE 2020 DIGITAL EXPERIENCE BENCHMARK REPORT. NOTES: PERCENTAGES REPRESENT EACH DEVICE’S SHARE OF GLOBAL TRAFFIC TO ECOMMERCE WEBSITES DURING FULL YEAR 2019, AND DO NOT FACTOR ACTIVITY IN NATIVE MOBILE OR TABLET APPS. 67% 66% 66% 57% 57% 56% 51% 39% 39% 30% 27% 29% 37% 36% 35% 41% 58% 58% 3% 7% 5% 6% 7% 8% 8% 4% 3% LUXURY APPAREL BEAUTY GROCERY AUTOMOTIVE HOME SUPPLY & TECHNOLOGY TRAVEL ENERGY FINANCIAL SERVICES MOBILE PHONE COMPUTER TABLET PERCENTAGE SHARE OF VISITS TO ECOMMERCE WEBSITES BY DEVICE IN 2019, WITH DETAIL BY PRODUCT CATEGORY SHARE OF ECOMMERCE WEBSITE TRAFFIC BY DEVICE
  108. 108. 109 APR 2020 SOURCE: CONTENTSQUARE 2020 DIGITAL EXPERIENCE BENCHMARK REPORT. NOTES: FIGURES REPRESENT GLOBAL AVERAGES FOR TRAFFIC TO ECOMMERCE WEBSITES DURING FULL YEAR 2019, AND DO NOT FACTOR ACTIVITY IN NATIVE MOBILE OR TABLET APPS. 4.18 4.05 3.18 3.11 2.7 2.57 2.43 2.42 2.35 ENERGY LUXURY HOME SUPPLY & TECHNOLOGY APPAREL TRAVEL COSMETICS GROCERY AUTOMOTIVE FINANCIAL SERVICES AVERAGE NUMBER OF TIMES A SHOPPER MUST VISIT AN ECOMMERCE WEBSITE BEFORE MAKING A PURCHASE, WITH DETAIL BY PRODUCT CATEGORY NUMBER OF WEBSITE VISITS BEFORE CONVERSION
  109. 109. 110 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 45-5435-4425-3416-24 55-64 SPENDING MORE TIME SHOPPING ONLINE: 16-24 YEAR OLDS SPENDING MORE TIME SHOPPING ONLINE: 25-34 YEAR OLDS SPENDING MORE TIME SHOPPING ONLINE: 35-44 YEAR OLDS SPENDING MORE TIME SHOPPING ONLINE: 45-54 YEAR OLDS SPENDING MORE TIME SHOPPING ONLINE: 55-64 YEAR OLDS 46% 53% 50% 42% 32% PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP* WHO REPORT SPENDING MORE TIME SHOPPING ONLINE IN RECENT WEEKS COVID-19: SPENDING MORE TIME SHOPPING ONLINE global web index global web index
  110. 110. 111 APR 2020 44% 50% 48% 40% 33% 47% 55% 52% 44% 30% SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE PERCENTAGE OF INTERNET USERS OF EACH AGE AND GENDER IN SELECT COUNTRIES* WHO SAY THEY’RE SPENDING MORE TIME SHOPPING ONLINE COVID-19: SPENDING MORE TIME SHOPPING ONLINE global web index
  111. 111. 112 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64. PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 67% 47% 46% 41% 39% 37% 37% 35% 32% 32% 30% 30% 29% 28% 25% 24% 23% 15% CHINA AVERAGE SINGAPORE USA BRAZIL UK GERMANY CANADA ITALY INDIA JAPAN AUSTRALIA SOUTHAFRICA IRELAND SPAIN FRANCE PHILIPPINES NEWZEALAND PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO SAY THEY’RE SPENDING MORE TIME SHOPPING ONLINE IN RECENT WEEKS COVID-19: SPENDING MORE TIME SHOPPING ONLINE global web index
  112. 112. 113 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64. PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 33% 29% 27% 19% 17% 15% 12% 9.9% 9.7% 9.6% 7.7% 5.1% 3.6% FOOD& GROCERIES HOUSEHOLD ESSENTIALS PERSONALCARE PRODUCTS CLOTHES ENTRETAINMENT ITEMS COSMETICS& BEAUTYPRODUCTS CHOCOLATE TREATSFOR YOURSELF HOME& GARDEN ALCOHOL HOMEAPPLIANCES &FURNITURE GIFTSFOR OTHERPEOPLE VACATIONS PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECTED COUNTRIES* WHO SAY THEY’RE SHOPPING MORE ONLINE FOR EACH PRODUCT TYPE COVID-19: INCREASE IN ECOMMERCE INTEREST BY ITEM global web index
  113. 113. 114 APR 2020 SOURCE: CONTENTSQUARE (APRIL 2020). NOTES: PERCENTAGES REPRESENT THE AVERAGE INCREASE IN ECOMMERCE WEBSITE TRAFFIC IN THE WEEK TO 15 APRIL 2020, COMPARED TO THE FIRST 6 WEEKS OF 2020. FIGURES REPRESENT GLOBAL AVERAGES FOR TRAFFIC TO ECOMMERCE WEBSITES ONLY, AND DO NOT FACTOR ACTIVITY IN NATIVE APPS. +251% +78% +56% +29% +19% +13% +12% +11% +9% +3% -7% -28% -72% SUPERMARKETS RETAIL TECH MEDIA TELECOM HOME FURNISHINGS & DIY RETAIL HEALTHCARE FASHION BANKING & INSURANCE COSMETICS SPORTS EQUIPMENT JEWELLERY & WATCHES LUXURY ITEMS TOURISM CHANGE IN ECOMMERCE WEBSITE TRAFFIC BY INDUSTRY IN THE WEEK TO 15 APRIL 2020, COMPARED TO TRAFFIC IN THE FIRST 6 WEEKS OF 2020 COVID-19: IMPACT ON ECOMMERCE WEB TRAFFIC
  114. 114. 115 APR 2020 SOURCE: CONTENTSQUARE (APRIL 2020). NOTES: PERCENTAGES REPRESENT THE AVERAGE INCREASE IN THE VOLUME OF ECOMMERCE TRANSACTIONS IN THE WEEK TO 15 APRIL 2020, COMPARED TO THE FIRST 6 WEEKS OF 2020. FIGURES REPRESENT GLOBAL AVERAGES FOR TRANSACTIONS ON ECOMMERCE WEBSITES ONLY, AND DO NOT FACTOR ACTIVITY IN NATIVE APPS. +120% +77% +76% +70% +62% +33% +30% +2% -4% -5% -15% -20% -92% HOME FURNISHINGS & DIY SPORTS EQUIPMENT SUPERMARKETS COSMETICS RETAIL TECH FASHION BANKING & INSURANCE RETAIL HEALTHCARE TELECOM MEDIA LUXURY ITEMS JEWELLERY & WATCHES TOURISM CHANGE IN ECOMMERCE WEBSITE TRANSACTIONS BY INDUSTRY IN THE WEEK TO 15 APRIL 2020, COMPARED TO THE FIRST 6 WEEKS OF 2020 COVID-19: IMPACT ON ECOMMERCE TRANSACTIONS
  115. 115. ADVERTISING
  116. 116. 117 APR 2020 SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64. PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY EITHER APPROVE OR STRONGLY APPROVE OF BRANDS CONTINUING TO ADVERTISE AS NORMAL DURING THE COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 65% 64% 63% 56% 55% 51% 51% 50% 48% 48% 48% 48% 47% 47% 43% 41% 35% 31% INDIA BRAZIL ITALY GERMANY SPAIN AVERAGE SINGAPORE PHILIPPINES SOUTHAFRICA IRELAND AUSTRALIA USA CHINA FRANCE CANADA UK NEWZEALAND JAPAN PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO THINK BRANDS SHOULD CONTINUE TO ADVERTISE AS NORMAL DURING THE COVID-19 CRISIS COVID-19: SHOULD ADVERTISING GO ON AS NORMAL? global web index
  117. 117. 118 APR 2020 5.8% 12% 34% 32% 16% 6.0% 11% 29% 36% 17% SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. STRONGLY DISAPPROVE SOMEWHAT DISAPPROVE NEITHER APPROVE NOR DISAPPROVE SOMEWHAT APPROVE STRONGLY APPROVE FEMALE MALE PERSPECTIVES OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* AS TO WHETHER BRANDS SHOULD CONTINUE TO ADVERTISE AS NORMAL COVID-19: SHOULD BRANDS ADVERTISE AS NORMAL? global web index
  118. 118. MORE INFORMATION
  119. 119. HOOTSUITE CLICK THE LOGOS TO ACCESS ADDITIONAL CONTENT, INSIGHTS, AND RESOURCES FROM WE ARE SOCIAL AND HOOTSUITE: WE ARE SOCIAL
  120. 120. Learn more at https://www.globalwebindex.com 90% GLOBAL COVERAGE ONGOING DATA COLLECTION ACROSS 46 MARKETS CROSS-DEVICE COVERAGE GlobalWebIndex is the leading provider of audience profiling data to agencies, publishers, and brands worldwide. SPECIAL THANKS: GLOBALWEBINDEX
  121. 121. Learn more about Statista at https://www.statista.com 96% OF THE GLOBAL INTERNET POPULATION OVER 150 COUNTRIES AND REGIONS 98% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Statista is one of the world’s largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators on over 90 digital markets within verticals including e-commerce, digital media, advertising, smart home, and fintech for over 150 countries and regions. SPECIAL THANKS: STATISTA
  122. 122. Learn more about GSMA Intelligence at https://www.gsmaintelligence.com GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. SPECIAL THANKS: GSMA INTELLIGENCE
  123. 123. Learn more about App Annie at https://www.appannie.com App Annie is the industry’s most trusted mobile data and analytics platform. App Annie’s mission is to help customers create winning mobile experiences and achieve excellence. The company created the mobile app data market and is committed to delivering the industry’s most complete mobile performance offering. More than 1,100 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile business. The company is headquartered in San Francisco with 12 offices worldwide. 1 MILLION REGISTERED USERS BEST-IN-CLASS DATA COVERAGE ACROSS 150 COUNTRIES UNPARALLELED SERVICE & SUPPORT SPECIAL THANKS: APP ANNIE
  124. 124. Learn more about SimilarWeb at https://www.similarweb.com GRANULAR ANALYSIS GLOBAL COVERAGE APP INTELLIGENCE WEB INTELLIGENCE SimilarWeb provides the measure of the digital world. With an international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across a wide array of industries. Global brands such as Google, eBay, and adidas rely on SimilarWeb to understand, track and grow their digital market share. The company has 450 employees and offices spanning four continents. SimilarWeb has been named one of Wall Street’s Secret Weapons, and one of Calcalist’s 2018 List of 50 Most Promising Israeli Startups. SPECIAL THANKS: SIMILARWEB
  125. 125. Learn more about Locowise at https://locowise.com CUSTOM REPORT BUILDER WITH OVER 300 METRICS CAMPAIGN ANALYSIS, TRACKING AND REPORTING INSIGHTS FROM ALL YOUR NETWORKS IN ONE PLACE PREDICTIVE METRICS TO DRIVE FUTURE STRATEGY Locowise is a social media performance measurement platform that helps agencies to manage clients, produce and prove value, and win new business. SPECIAL THANKS: LOCOWISE

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