Digital 2020 April Global Statshot Report (April 2020) v01

DIGITAL2020
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
APRIL GLOBAL STATSHOT REPORT

CLICK HERE TO READ OUR DIGITAL 2020
GLOBAL OVERVIEW REPORT, WITH MORE
THAN 200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2020
GLOBAL DIGITAL YEARBOOK, WITH
ESSENTIAL HEADLINE DIGITAL DATA
FOR EVERY COUNTRY IN THE WORLD
GLOBAL DIGITAL OVERVIEW
ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE
DIGITAL2020 DIGITAL2020
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
GLOBAL DIGITAL YEARBOOK

GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND NORTH MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE
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!
Changes to data sources, underlying data, and reporting methodologies mean that various figures in this
report will not be comparable to similar figures that we published in previous Global Digital Reports.
Wherever such changes affect data in this report, we have included a  COMPARABILITY ADVISORY
in the footnotes of each relevant slide. These changes relate to either (1) a source change, where we
have substantially changed the data sources that we use to inform data points; or (2) a base change,
where either we or our data providers have made material changes to the ways in which we and / or
they collect and / or report underlying data. Wherever such changes occur, we have also endeavoured
to re-base the historical data we use for annual or quarterly growth figures, but where we have been
unable to re-base historical data, we have included an advisory in the footnotes of each relevant slide.
IMPORTANT NOTES ON CHANGES TO DATA

7
APR
2020
SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND
EARNINGS REPORTS; CNNIC; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN APRIL 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
URBANISATION: PENETRATION: PENETRATION: PENETRATION:
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
7.77 5.16 4.57 3.81
BILLION BILLION BILLION BILLION
55% 66% 59% 49%
DIGITAL AROUND THE WORLD IN APRIL 2020
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE

8
APR
2020
SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND
EARNINGS REPORTS; CNNIC; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
APR 2020 vs. APR 2019 APR 2020 vs. APR 2019 APR 2020 vs. APR 2019 APR 2020 vs. APR 2019
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
+1.1% +2.5% +7.1% +8.7%
+82 MILLION +128 MILLION +301 MILLION +304 MILLION
GLOBAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION

9
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
SMART TV OR MEDIA
STREAMING DEVICE
GAMES
CONSOLE
SMART
SPEAKER
SMART
WATCH
SMARTPHONE OR
MOBILE PHONE
LAPTOP
COMPUTER
DESKTOP
COMPUTER
TABLET
DEVICE
34% 17% 11% 6.3%
76% 45% 32% 22%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME USING EACH DEVICE IN RECENT WEEKS
COVID-19: PEOPLE SPENDING MORE TIME WITH DEVICES
global
web
index
global
web
index

10
APR
2020
79%
45%
32%
26%
25%
13%
10%
6%
74%
45%
36%
37%
19%
20%
12%
7%
SMARTPHONE OR
MOBILE PHONE
LAPTOP
COMPUTER
SMART TV OR MEDIA
STREAMING DEVICE
PC / DESKTOP
COMPUTER
TABLET
DEVICE
GAMES
CONSOLE
SMART
SPEAKER
SMART
WATCH
FEMALE
MALE
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME USING EACH DEVICE IN RECENT WEEKS
COVID-19: PEOPLE SPENDING MORE TIME WITH DEVICES
global
web
index

11
APR
2020
SPENDING MORE TIME
ON MOBILE APPS
SPENDING MORE TIME PLAYING
COMPUTER OR VIDEO GAMES
CREATING AND
UPLOADING VIDEOS
LISTENING TO
MORE PODCASTS
WATCHING MORE SHOWS &
FILMS ON STREAMING SERVICES
SPENDING LONGER
USING SOCIAL MEDIA
SPENDING LONGER ON
MESSENGER SERVICES
LISTENING TO MORE MUSIC
STREAMING SERVICES
36% 35% 15% 14%
57% 47% 46% 39%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME ON EACH ACTIVITY IN RECENT WEEKS
COVID-19: INCREASE IN ONLINE AND DIGITAL ACTIVITIES
global
web
index
global
web
index

12
APR
2020
59%
50%
47%
40%
36%
31%
15%
13%
56%
44%
46%
39%
35%
39%
15%
15%
SPENDING LONGER
USING SOCIAL MEDIA
SPENDING LONGER ON
MESSENGER SERVICES
LISTENING TO MORE
MUSIC STREAMING SERVICES
SPENDING MORE TIME
ON MOBILE APPS
CREATING AND
UPLOADING VIDEOS
LISTENING TO
MORE PODCASTS
FEMALE
MALE
COVID-19: INCREASE IN ONLINE AND DIGITAL ACTIVITIES
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME ON EACH ACTIVITY IN RECENT WEEKS
global
web
index

13
APR
2020
WATCHING
SIGNIFICANTLY MORE
NEWS COVERAGE
WATCHING SIGNIFICANTLY
MORE FILMS AND SHOWS
ON STREAMING SERVICES
SPENDING SIGNIFICANTLY
MORE TIME USING
MESSENGER SERVICES
SPENDING SIGNIFICANTLY
MORE TIME USING
SOCIAL MEDIA
WATCHING SIGNIFICANTLY
MORE TV ON BROADCAST
TELEVISION CHANNELS
35% 29% 24% 23% 19%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING SIGNIFICANTLY MORE TIME ON EACH ACTIVITY
COVID-19: SIGNIFICANT CHANGES IN MEDIA HABITS
global
web
index
global
web
index

14
APR
2020
SPENDING MORE TIME
ON MOBILE APPS
CREATING AND
UPLOADING VIDEOS
LISTENING TO
MORE PODCASTS
SPENDING LONGER
USING SOCIAL MEDIA
SPENDING LONGER ON
MESSENGER SERVICES
LISTENING TO MORE MUSIC
STREAMING SERVICES
10% 10% 5.5% 4.2%
20% 15% 16% 14%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO EXPECT TO CONTINUE WITH NEW BEHAVIOURS EVEN AFTER THE COVID-19 OUTBREAK ENDS
COVID-19: PLANS TO CONTINUE WITH NEW BEHAVIOURS
global
web
index
global
web
index

16
APR
2020
SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY
AUTHORITIES; APJII; UNITED NATIONS (ALL LATEST AVAILABLE DATA IN APRIL 2020). TIME SPENT DATA FROM GLOBALWEBINDEX (Q4 2019), BASED ON A BROAD SURVEY OF INTERNET USERS AGED
16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE CHANGES.
TOTAL NUMBER
OF GLOBAL
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF TOTAL
GLOBAL POPULATION
ANNUAL GROWTH
IN THE NUMBER OF
GLOBAL INTERNET USERS
AVERAGE AMOUNT OF TIME PER
DAY SPENT USING THE INTERNET
BY EACH INTERNET USER
4.57 59% +7.1% 6H 39M
BILLION +301 MILLION
A SNAPSHOT OF INTERNET USE AROUND THE WORLD
OVERVIEW OF GLOBAL INTERNET USE

17
APR
2020
SOURCES: ITU; CIA WORLD FACTBOOK; INTERNETWORLDSTATS; INTERNETLIVESTATS (ALL ACCESSED APRIL 2020). *NOTE: ITU USER NUMBER BASED ON THE PUBLISHED PENETRATION FIGURE
COMPARED TO LATEST POPULATION DATA FROM THE UNITED NATIONS.  COMPARABILITY ADVISORY: THE FIGURE THAT WE REPORT FOR INTERNET USERS REFERENCES DATA FROM A VARIETY
OF DIFFERENT SOURCES, INCLUDING SOME SOURCES NOT FEATURED ON THIS SLIDE, AND AS A RESULT, OUR OVERALL FIGURE MAY NOT MATCH ANY OF THE TOTALS REPORTED ON THIS SLIDE.
GLOBAL INTERNET USERS:
ITU DATA*
CIA WORLD FACTBOOK DATA
INTERNETWORLDSTATS DATA
INTERNETLIVESTATS DATA
PENETRATION: PENETRATION: PENETRATION: PENETRATION:
4.17 3.39 4.57 4.53
BILLION BILLION BILLION BILLION
54% 44% 59% 58%
GLOBAL INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE
DIFFERENT PERSPECTIVES: GLOBAL INTERNET USERS

18
APR
2020
SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY
AUTHORITIES; APJII (ALL LATEST AVAILABLE DATA IN APRIL 2020). TIME AND SHARE DATA VIA GLOBALWEBINDEX (Q4 2019) *NOTE: FIGURES FOR SHARE BY MOBILE DEVICE TYPE REPRESENT EACH
DEVICE’S SHARE OF TOTAL INTERNET USERS, NOT JUST SHARE OF MOBILE INTERNET USERS.  COMPARABILITY ADVISORY: SOURCE CHANGES.
TOTAL NUMBER
OF MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
TOTAL INTERNET USERS
SHARE OF ALL INTERNET
USERS ACCESSING
VIA A SMARTPHONE*
SHARE OF ALL INTERNET
USERS ACCESSING
VIA A FEATURE PHONE*
AVERAGE DAILY TIME SPENT
USING THE INTERNET
ON MOBILE DEVICES
4.20 92% 91% 3.2% 3H 24M
BILLION
INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES
MOBILE INTERNET USE
global
web
index
global
web
index

19
APR
2020
SOURCE: STATCOUNTER (ACCESSED APRIL 2020). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTE: FIGURES FOR DEVICE SHARE ARE FOR
MARCH 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR MARCH 2020 TO MARCH 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN
INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019:
MOBILE
PHONES
LAPTOPS &
DESKTOPS
TABLET
COMPUTERS
OTHER
DEVICES
52.0% 45.3% 2.7% 0.12%
+6.2% -3.7% -33% +9.1%
+305 BPS -172 BPS -33 BPS +1 BP
EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS IN MARCH 2020
SHARE OF WEB TRAFFIC BY DEVICE

20
APR
2020
SOURCE: STATCOUNTER (ACCESSED APRIL 2020). NOTES: BROWSER SHARE VALUES ARE FOR MARCH 2020; CHANGE FIGURES COMPARE EACH BROWSER’S SHARE IN MARCH 2020 TO ITS
SHARE IN MARCH 2019. CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
UC BROWSER OPERA INTERNET EXPLORER OTHER
CHROME SAFARI FIREFOX SAMSUNG INTERNET
2.0% 1.6% 1.7% 4.9%
YOY: -42% YOY: -40% YOY: -33% YOY: -3.6%
63.7% 18.4% 4.4% 3.4%
YOY: +1.8% YOY: +17% YOY: -6.0% YOY: +1.2%
BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE IN MARCH 2020
SHARE OF GLOBAL WEB TRAFFIC BY BROWSER

21
APR
2020
SOURCE: OOKLA (APRIL 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS IN MARCH 2020, WITH COMPARISONS TO AVERAGE DOWNLOAD SPEEDS IN MARCH 2019.
AVERAGE SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF MOBILE
INTERNET CONNECTIONS
AVERAGE SPEED OF
FIXED INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF FIXED
INTERNET CONNECTIONS
30.47 +17% 74.64 +29%
MBPS MBPS
AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS
INTERNET CONNECTION SPEEDS: OVERVIEW

22
APR
2020
SOURCE: OOKLA (APRIL 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE CONNECTIONS IN MARCH 2020, AND COMPARISONS TO AVERAGE DOWNLOAD SPEEDS FOR
MOBILE CONNECTIONS IN MARCH 2019. *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS ONLY INCLUDE COUNTRIES WHICH HAVE POPULATIONS OF AT LEAST 50,000
PEOPLE AND FOR WHICH RELEVANT DATA ARE AVAILABLE IN APRIL 2020.
SLOWEST MOBILE INTERNET CONNECTION SPEEDSFASTEST MOBILE INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
01 UNITED ARAB EMIRATES 83.52 +55%
02 SOUTH KOREA 81.39 +48%
03 QATAR 78.38 +29%
04 CHINA 73.35 +154%
05 CANADA 73.16 +11%
06 NETHERLANDS 72.10 +19%
07 NORWAY 69.33 +2.7%
08 BULGARIA 65.37 +58%
09 AUSTRALIA 63.98 +8.7%
10 CROATIA 55.13 +20%
141 AFGHANISTAN 6.01 -12%
140 VENEZUELA 6.30 -11%
139 SUDAN 6.93 -35%
138 IRAQ 7.00 +16%
137 PALESTINE 7.07 +9.4%
136 ALGERIA 7.73 +30%
135 LIBYA 9.54 -3.7%
134 BANGLADESH 9.87 +2.9%
133 UZBEKISTAN 10.07 +6.1%
132 RWANDA 10.08 -12%
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST MOBILE INTERNET CONNECTION SPEEDS
MOBILE INTERNET CONNECTION SPEED RANKINGS

23
APR
2020
SOURCE: OOKLA (APRIL 2020). *NOTE: FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2020 TO FEBRUARY 2020, EXCEPT FOR CHINA,
WHERE FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS IN FEBRUARY 2020 TO JANUARY 2020 DUE TO THE EARLIER LOCKDOWN IN MAINLAND CHINA.
+11%
+8.0%
+6.2%
+3.7%
+2.9%
+2.7%
+2.2%
+1.8%
+1.6%
+0.6%
+0.04%
-0.1%
-0.3%
-0.4%
-0.5%
-0.6%
-1.3%
-1.3%
-1.5%
-1.7%
-1.9%
-2.7%
-2.9%
-3.3%
-3.5%
-4.2%
-4.4%
-5.1%
-6.6%
-7.1%
-7.5%
-7.5%
-7.7%
-8.6%
-9.6%
-9.7%
-9.8%
-10%
-12%
-13%
-13%
-13%
-14%
-15%
-16%
-16%
-21%
HONGKONG
KENYA
JAPAN
WORLDWIDE
GERMANY
NETHERLANDS
VIETNAM
U.K.
MEXICO
NEWZEALAND
BRAZIL
AUSTRALIA
DENMARK
THAILAND
TAIWAN
U.S.A.
RUSSIA
SINGAPORE
ARGENTINA
CANADA
SWEDEN
BELGIUM
ROMANIA
U.A.E.
COLOMBIA
NIGERIA
INDONESIA
FRANCE
EGYPT
SWITZERLAND
AUSTRIA
PORTUGAL
SOUTHAFRICA
SAUDIARABIA
POLAND
TURKEY
SPAIN
IRELAND
MOROCCO
ISRAEL
MALAYSIA
SOUTHKOREA
INDIA
PHILIPPINES
ITALY
CHINA*
GHANA
MONTH-ON-MONTH CHANGE IN THE AVERAGE DOWNLOAD SPEED OF MOBILE INTERNET CONNECTIONS FROM FEBRUARY TO MARCH 2020*
COVID-19: IMPACT ON MOBILE INTERNET SPEEDS

24
APR
2020
SOURCE: OOKLA (APRIL 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2020, AND COMPARISONS TO AVERAGE DOWNLOAD
SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2019. *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS ONLY INCLUDE COUNTRIES WHICH HAVE POPULATIONS OF
AT LEAST 50,000 PEOPLE AND FOR WHICH RELEVANT DATA ARE AVAILABLE IN APRIL 2020.
SLOWEST FIXED INTERNET CONNECTION SPEEDSFASTEST FIXED INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
01 SINGAPORE 197.26 -1.2%
02 HONG KONG 168.99 +0.2%
03 ROMANIA 151.55 +11%
04 THAILAND 149.95 +95%
05 SWITZERLAND 148.24 +27%
06 MONACO 138.55 +0.5%
07 FRANCE 136.45 +24%
08 MACAU 134.73 +30%
09 SWEDEN 134.56 +12%
10 DENMARK 134.13 +34%
176 TURKMENISTAN 1.89 -41%
175 VENEZUELA 2.83 -28%
174 ALGERIA 3.63 -18%
173 YEMEN 4.01 35%
172 CUBA 4.93 -20%
171 SUDAN 5.41 -42%
179 MAURITANIA 5.54 33%
169 DEM. REP. OF THE CONGO 5.60 -40%
168 SYRIA 5.91 -35%
167 LEBANON 6.64 -0.4%
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST FIXED INTERNET CONNECTION SPEEDS
FIXED INTERNET CONNECTION SPEED RANKINGS

25
APR
2020
SOURCE: OOKLA (APRIL 2020). *NOTE: FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2020 TO FEBRUARY 2020, EXCEPT FOR CHINA,
WHERE FIGURES COMPARE AVERAGE DOWNLOAD SPEEDS IN FEBRUARY 2020 TO JANUARY 2020 DUE TO THE EARLIER LOCKDOWN IN MAINLAND CHINA.
+25%
+14%
+13%
+10%
+5.4%
+4.3%
+2.3%
+2.0%
+1.9%
+1.7%
+1.4%
+1.1%
+1.1%
+1.0%
+0.8%
+0.7%
+0.1%
-0.1%
-0.3%
-0.4%
-0.4%
-1.0%
-1.7%
-1.9%
-2.5%
-2.5%
-2.7%
-2.8%
-3.1%
-3.2%
-3.5%
-3.7%
-4.1%
-4.5%
-4.7%
-5.3%
-6.4%
-6.4%
-9.3%
-10%
-12%
-14%
-16%
-16%
-17%
-20%
-24%
TAIWAN
EGYPT
CHINA*
THAILAND
U.A.E.
GERMANY
PORTUGAL
RUSSIA
MEXICO
AUSTRIA
BRAZIL
DENMARK
VIETNAM
WORLDWIDE
SAUDIARABIA
AUSTRALIA
SWEDEN
SWITZERLAND
NETHERLANDS
HONGKONG
NEWZEALAND
POLAND
U.K.
IRELAND
BELGIUM
FRANCE
ROMANIA
ISRAEL
JAPAN
SINGAPORE
U.S.A.
SPAIN
CANADA
KENYA
MALAYSIA
INDONESIA
SOUTHAFRICA
ARGENTINA
INDIA
COLOMBIA
ITALY
NIGERIA
GHANA
MOROCCO
TURKEY
SOUTHKOREA
PHILIPPINES
MONTH-ON-MONTH CHANGE IN THE AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS FROM FEBRUARY TO MARCH 2020*
COVID-19: IMPACT ON FIXED INTERNET SPEEDS

26
APR
2020
SOURCE: SIMILARWEB (APRIL 2020). NOTE: ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS.
ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE TIME / VISIT PAGES / VISIT # WEBSITE TIME / VISIT PAGES / VISIT
01 GOOGLE.COM 10M 53S 8.34
02 YOUTUBE.COM 21M 59S 9.22
03 FACEBOOK.COM 11M 16S 9.32
04 BAIDU.COM 8M 10S 8.24
05 TWITTER.COM 10M 26S 10.9
06 WIKIPEDIA.ORG 3M 51S 2.95
07 INSTAGRAM.COM 7M 01S 11.07
08 YAHOO.COM 7M 56S 7.13
09 XVIDEOS.COM 12M 26S 9.19
10 PORNHUB.COM 9M 38S 7.32
11 YANDEX.RU 10M 41S 8.72
12 NETFLIX.COM 9M 17S 4.43
13 YAHOO.CO.JP 10M 21S 7.24
14 XNXX.COM 15M 21S 11.54
15 LIVE.COM 7M 46S 8.19
16 AMAZON.COM 7M 06S 9.12
17 WHATSAPP.COM 2M 46S 1.76
18 NAVER.COM 17M 54S 12.08
19 VK.COM 18M 13S 21.67
20 GOOGLE.COM.BR 6M 55S 7.85
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (SIMILARWEB)

27
APR
2020
SOURCE: ALEXA (APRIL 2020). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED
PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON EACH SITE, ON DAYS THEY VISIT EACH SITE, MEASURED
IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY
01 GOOGLE.COM 13M 16S 15.08
02 YOUTUBE.COM 13M 07S 7.35
03 TMALL.COM 6M 43S 2.88
04 FACEBOOK.COM 17M 46S 7.97
05 BAIDU.COM 7M 49S 4.50
06 QQ.COM 3M 41S 4.02
07 SOHU.COM 3M 44S 4.67
08 LOGIN.TMALL.COM 5M 01S 1.00
09 TAOBAO.COM 4M 13S 3.55
10 YAHOO.COM 4M 34S 4.32
11 360.CN 3M 14S 3.92
12 JD.COM 3M 29S 4.46
13 WIKIPEDIA.ORG 3M 51S 2.91
14 AMAZON.COM 9M 09S 8.36
15 SINA.COM.CN 2M 56S 3.52
16 WEIBO.COM 3M 07S 3.76
17 PAGES.TMALL.COM 1M 14S 1.48
18 LIVE.COM 4M 58S 5.15
19 REDDIT.COM 5M 54S 4.51
20 NETFLIX.COM 3M 39S 2.88
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (ALEXA)

28
APR
2020
SOURCE: GOOGLE TRENDS (ACCESSED APRIL 2020); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE
VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
# SEARCH QUERY INDEX vs. TOP QUERY# SEARCH QUERY INDEX vs. TOP QUERY
11 GMAIL 26
12 MP3 24
13 CLIMA 21
14 WHATSAPP 21
15 HOTMAIL 19
16 TWITTER 18
17 NETFLIX 18
18 YAHOO 18
19 TRADUCTOR 18
20 MOVIES 17
01 GOOGLE 100
02 FACEBOOK 96
03 CORONAVIRUS 86
04 YOUTUBE 83
05 YOU 68
06 NEWS 58
07 WEATHER 56
08 TRANSLATE 36
09 AMAZON 35
10 INSTAGRAM 30
BASED ON WORLDWIDE GOOGLE SEARCHES BETWEEN 01 JANUARY AND 31 MARCH 2020
TOP GOOGLE SEARCH QUERIES IN Q1 2020

29
APR
2020
SOURCE: GOOGLE TRENDS (ACCESSED APRIL 2020); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE
VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
# SEARCH QUERY INDEX vs. TOP QUERY# SEARCH QUERY INDEX vs. TOP QUERY
11 INSTAGRAM 15
12 GMAIL 14
13 VIDEOS 14
14 COVID 19 14
15 WHATSAPP 11
16 NETFLIX 10
17 TWITTER 9
18 TRADUCTOR 9
19 CLIMA 9
20 HOTMAIL 8
01 CORONAVIRUS 100
02 GOOGLE 50
03 CORONA 43
04 FACEBOOK 43
05 YOUTUBE 42
06 NEWS 35
07 WEATHER 22
08 AMAZON 18
09 TRANSLATE 16
10 CORONA VIRUS 15
GOOGLE SEARCH QUERIES WITH THE HIGHEST VOLUMES, BASED ON WORLDWIDE GOOGLE SEARCHES BETWEEN 01 MARCH AND 31 MARCH 2020
COVID-19: TOP GOOGLE QUERIES IN MARCH 2020

30
APR
2020
SOURCE: GOOGLE TRENDS (ACCESSED APRIL 2020); KEPIOS ANALYSIS. NOTES: THE “VOLUME GROWTH” COLUMN SHOWS THE INCREASE IN THE NUMBER OF GOOGLE SEARCHES
CONTAINING EACH QUERY DURING MARCH 2020, COMPARED TO THE EQUIVALENT GOOGLE SEARCH VOLUMES DURING FEBRUARY 2020.
# SEARCH QUERY VOLUME GROWTH# SEARCH QUERY VOLUME GROWTH
11 CORONAVIRUS ESPAÑA +750%
12 CORONAVIRUS FRANCE +700%
13 EBA +600%
14 CORONA +550%
15 ZOOM +500%
16 KORONAWIRUS +500%
17 CORONAVIRUS +450%
18 CORONAVIRUS SYMPTOMS +450%
19 CORONAVIRUS NEWS +400%
20 SYMPTOMS OF CORONAVIRUS +400%
01 COVID 19 +3,650%
02 CORONAVIRUS TIPS +2,650%
03 COVID-19 +1,950%
04 WORLDOMETER +1,600%
05 HANTAVIRUS +1,200%
06 CORONAVIRUS INDIA +1,100%
07 CORONAVIRUS UK +1,000%
08 HAND SANITIZER +1,000%
09 CORONAVIRUS IN INDIA +850%
10 CORONAVIRUS UPDATE +750%
GOOGLE SEARCH QUERIES WITH THE GREATEST INCREASE IN SEARCH VOLUMES BETWEEN 01 MARCH AND 31 MARCH 2020
COVID-19: ‘RISING’ GOOGLE QUERIES IN MARCH 2020

31
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
WATCH
ONLINE VIDEOS
WATCH
VLOGS
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE
RADIO STATIONS
LISTEN TO
PODCASTS
90% 51% 72% 48% 42%
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO CONSUME EACH KIND OF CONTENT VIA THE INTERNET EACH MONTH
ONLINE CONTENT ACTIVITIES
global
web
index
global
web
index

32
APR
2020
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
REPEATS OF CLASSIC SPORTS
MATCHES AND EVENTS
LIVE-STREAMS FROM MY
FAVOURITE SPORTS STARS
LIVE-STREAMS
OF ESPORTS
UPDATES FROM
BLOGGERS AND VLOGGERS
NONE OF THESE
KINDS OF CONTENT
FILMS
(MOVIES)
FUNNY VIDEOS
AND MEMES
HOW-TO AND
TUTORIAL VIDEOS
REPEATS OF POPULAR
CLASSIC TV SHOWS
LIVE-STREAMS FROM MY
FAVOURITE MUSICIANS
13% 21% 11% 17% 8% 14% 11% 11% 13% 14%
47% 50% 34% 33% 34% 32% 35% 30% 21% 20%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO SAY THEY’D LIKE MORE OF EACH KIND OF CONTENT
COVID-19: TYPES OF CONTENT PEOPLE WANT
global
web
index
global
web
index
global
web
index
global
web
index

33
APR
2020
58%
56%
54%
52%
50%
49%
48%
46%
46%
45%
45%
40%
38%
38%
38%
37%
37%
35%
35%
34%
34%
33%
33%
32%
31%
31%
30%
26%
26%
25%
24%
23%
23%
22%
21%
21%
21%
21%
20%
20%
17%
17%
15%
INDIA
CHINA
INDONESIA
MEXICO
TURKEY
THAILAND
UAE
SAUDIARABIA
VIETNAM
WORLDWIDE
COLOMBIA
PHILIPPINES
BRAZIL
ITALY
USA
TAIWAN
MALAYSIA
SPAIN
SOUTHAFRICA
ARGENTINA
HONGKONG
SINGAPORE
CANADA
EGYPT
IRELAND
AUSTRALIA
UK
FRANCE
NEWZEALAND
ROMANIA
RUSSIA
SOUTHKOREA
POLAND
BELGIUM
GERMANY
SWEDEN
NETHERLANDS
PORTUGAL
SWITZERLAND
AUSTRIA
DENMARK
JAPAN
ISRAEL
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
USE OF VOICE SEARCH AND VOICE COMMANDS
global
web
index

34
APR
2020
55-6445-5435-4425-3416-24
USE OF VOICE SEARCH
OR VOICE COMMANDS:
16-24 YEAR OLDS
USE OF VOICE SEARCH
OR VOICE COMMANDS:
25-34 YEAR OLDS
USE OF VOICE SEARCH
OR VOICE COMMANDS:
35-44 YEAR OLDS
USE OF VOICE SEARCH
OR VOICE COMMANDS:
45-54 YEAR OLDS
USE OF VOICE SEARCH
OR VOICE COMMANDS:
55-64 YEAR OLDS
51% 50% 44% 35% 26%
PERCENTAGE OF GLOBAL INTERNET USERS IN EACH AGE GROUP WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
USE OF VOICE SEARCH AND VOICE COMMANDS BY AGE
global
web
index
global
web
index

35
APR
2020
58%
58%
58%
51%
50%
49%
49%
47%
45%
45%
45%
44%
43%
43%
43%
43%
41%
40%
39%
38%
38%
38%
37%
33%
33%
33%
33%
32%
29%
29%
28%
27%
27%
27%
26%
26%
24%
23%
21%
21%
21%
20%
18%
18%
17%
13%
9%
BRAZIL
VIETNAM
THAILAND
PORTUGAL
COLOMBIA
ISRAEL
MEXICO
RUSSIA
ITALY
POLAND
TURKEY
INDONESIA
SOUTHKOREA
ARGENTINA
EGYPT
SPAIN
CHINA
PHILIPPINES
SWITZERLAND
ROMANIA
AUSTRIA
WORLDWIDE
MALAYSIA
INDIA
FRANCE
UAE
SAUDIARABIA
BELGIUM
GERMANY
HONGKONG
TAIWAN
SOUTHAFRICA
IRELAND
SINGAPORE
CANADA
NEWZEALAND
USA
AUSTRALIA
NIGERIA
JAPAN
KENYA
UK
DENMARK
MOROCCO
SWEDEN
GHANA
NETHERLANDS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE SEARCH TOOLS ON THEIR SMARTPHONE EACH MONTH
USE OF IMAGE SEARCH TOOLS
global
web
index

36
APR
2020
55-6445-5435-4425-3416-24
USE OF IMAGE SEARCH
TOOLS ON SMARTPHONE:
16-24 YEAR OLDS
USE OF IMAGE SEARCH
25-34 YEAR OLDS
USE OF IMAGE SEARCH
35-44 YEAR OLDS
USE OF IMAGE SEARCH
45-54 YEAR OLDS
USE OF IMAGE SEARCH
55-64 YEAR OLDS
40% 41% 38% 33% 26%
PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP WHO USE IMAGE SEARCH TOOLS ON THEIR SMARTPHONE EACH MONTH
USE OF IMAGE SEARCH TOOLS BY AGE GROUP
global
web
index
global
web
index

37
APR
2020
ANY
DEVICE
SMART
PHONE
PC (LAPTOP
OR DESKTOP)
GAMES
CONSOLE
TABLET
COMPUTER
80% 69% 40% 26% 19%
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
PLAYING GAMES: DEVICE PERSPECTIVE
global
web
index
global
web
index

38
APR
2020
55-6445-5435-4425-3416-24
USE A WEBMAIL SERVICE
TO READ OR SEND EMAIL:
16-24 YEAR OLDS
25-34 YEAR OLDS
35-44 YEAR OLDS
45-54 YEAR OLDS
55-64 YEAR OLDS
74% 77% 76% 77% 74%
PERCENTAGE OF GLOBAL INTERNET USERS IN EACH AGE GROUP WHO REPORT USING A WEBMAIL SERVICE IN THE PAST MONTH
USE OF WEBMAIL SERVICES BY AGE GROUP
global
web
index
global
web
index

39
APR
2020
81%
80%
79%
77%
73%
73%
72%
72%
71%
69%
69%
67%
66%
66%
65%
65%
65%
64%
64%
64%
64%
64%
63%
63%
63%
62%
61%
61%
61%
60%
60%
59%
59%
58%
57%
55%
55%
53%
50%
49%
47%
39%
38%
BRAZIL
PORTUGAL
COLOMBIA
MEXICO
INDIA
SPAIN
ARGENTINA
MALAYSIA
ROMANIA
SOUTHAFRICA
IRELAND
USA
SINGAPORE
CANADA
EGYPT
ISRAEL
WORLDWIDE
HONGKONG
PHILIPPINES
RUSSIA
SAUDIARABIA
FRANCE
AUSTRALIA
CHINA
TAIWAN
UAE
ITALY
UK
POLAND
TURKEY
INDONESIA
THAILAND
NEWZEALAND
DENMARK
VIETNAM
BELGIUM
SWITZERLAND
GERMANY
NETHERLANDS
AUSTRIA
SWEDEN
SOUTHKOREA
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA
CONCERNS ABOUT MISUSE OF PERSONAL DATA
global
web
index

40
APR
2020
69%
59%
57%
57%
57%
57%
54%
53%
52%
51%
50%
50%
50%
50%
49%
49%
49%
49%
48%
48%
48%
48%
48%
48%
48%
47%
47%
46%
46%
46%
45%
45%
44%
44%
43%
41%
41%
38%
38%
37%
34%
34%
25%
INDONESIA
MALAYSIA
PHILIPPINES
INDIA
SOUTHAFRICA
TAIWAN
U.A.E.
COLOMBIA
PORTUGAL
SAUDIARABIA
NEWZEALAND
THAILAND
EGYPT
ROMANIA
AUSTRIA
SINGAPORE
ARGENTINA
TURKEY
MEXICO
SPAIN
BRAZIL
CANADA
POLAND
U.S.A.
GERMANY
ISRAEL
IRELAND
WORLDWIDE
SWEDEN
SWITZERLAND
HONGKONG
AUSTRALIA
BELGIUM
VIETNAM
FRANCE
RUSSIA
U.K.
ITALY
DENMARK
CHINA
NETHERLANDS
SOUTHKOREA
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE TOOLS TO BLOCK ONLINE ADVERTISING EACH MONTH
USE OF AD BLOCKERS
global
web
index

41
APR
2020
45% 47%
40%
36%
29%
54% 54%
46%
43%
41%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 –44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE
MALE
PERCENTAGE OF GLOBAL INTERNET USERS OF EACH GENDER IN EACH AGE GROUP THAT USED AN AD-BLOCKING TOOL IN THE PAST MONTH
USE OF AD BLOCKERS BY GENDER AND AGE GROUP
global
web
index

43
APR
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; MEDIASCOPE;
CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE
AND BASE CHANGES.
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS
SOCIAL MEDIA
PENETRATION (USERS
vs. TOTAL POPULATION*)
ANNUAL GROWTH IN
THE TOTAL NUMBER OF
SOCIAL MEDIA USERS
TOTAL NUMBER OF SOCIAL
MEDIA USERS ACCESSING
VIA MOBILE PHONES
PERCENTAGE OF TOTAL
SOCIAL MEDIA USERS
ACCESSING VIA MOBILE
3.81 49% +8.7% 3.76 99%
BILLION +304 MILLION BILLION
BASED ON THE NUMBER OF MONTHLY ACTIVE USERS OF TOP SOCIAL MEDIA PLATFORMS IN EACH COUNTRY OR TERRITORY
SOCIAL MEDIA USE AROUND THE WORLD
global
web
index

44
APR
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA). NOTES: PLATFORMS
IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS. PLATFORMS IDENTIFIED BY (**) DO NOT PUBLISH MAU DATA. FIGURES FOR TWITTER AND SNAPCHAT
USE EACH PLATFORM’S LATEST ADVERTISING AUDIENCE REACH, AS REPORTED IN EACH PLATFORM’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020).
2,498
2,000
2,000
1,300
1,165
1,000
800
731
517
516
430
400
398
386
366
FACEBOOK
YOUTUBE
WHATSAPP
FB MESSENGER*
WEIXIN / WECHAT
INSTAGRAM*
DOUYIN / TIKTOK
QQ
QZONE
SINA WEIBO
REDDIT
KUAISHOU
SNAPCHAT**
TWITTER**
PINTEREST
DATA UPDATED TO:
20 APRIL 2020
BASED ON MONTHLY ACTIVE USERS, ACTIVE USER ACCOUNTS, ADVERTISING AUDIENCES, OR UNIQUE MONTHLY VISITORS (IN MILLIONS)
THE WORLD’S MOST-USED SOCIAL PLATFORMS

45
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). *NOTES: ONLY INCLUDES USERS BETWEEN THE AGES OF 16 AND 64. DOES NOT INCLUDE DATA FOR USERS IN CHINA. FIGURES REPRESENT THE
PERCENTAGE OF USERS OF THE PLATFORM IDENTIFIED IN THE LEFT-HAND COLUMN WHO ALSO USE THE PLATFORM IDENTIFIED IN THE ROW AT THE TOP OF EACH COLUMN. THE “WHO USE ANY
OTHER” COLUMN IDENTIFIES THE PERCENTAGE OF USERS WHO USE ANY OF THE OTHER 7 PLATFORMS IDENTIFIED IN THE TABLE. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
WHO USE
ANY OTHER*
WHO USE
FACEBOOK
WHO USE
YOUTUBE
WHO USE
INSTAGRAM
WHO USE
REDDIT
WHO USE
SNAPCHAT
WHO USE
TWITTER
WHO USE
TIKTOK
WHO USE
PINTEREST
FACEBOOK USERS 94% 100% 87% 67% 18% 28% 52% 22% 33%
YOUTUBE USERS 93% 79% 100% 66% 18% 27% 51% 21% 33%
INSTAGRAM USERS 97% 82% 89% 100% 22% 35% 60% 26% 39%
REDDIT USERS 99% 80% 88% 79% 100% 55% 73% 44% 62%
SNAPCHAT USERS 99% 83% 91% 86% 38% 100% 68% 41% 54%
TWITTER USERS 97% 82% 87% 76% 26% 35% 100% 26% 40%
TIKTOK USERS 99% 87% 93% 84% 40% 55% 67% 100% 53%
PINTEREST USERS 99% 83% 90% 79% 35% 45% 63% 33% 100%
PERCENTAGE OF USERS OF EACH SOCIAL MEDIA PLATFORM AGED 16 TO 64* WHO REPORT USING A SELECTION OF OTHER SOCIAL MEDIA PLATFORMS
USER OVERLAPS BETWEEN SOCIAL MEDIA PLATFORMS
global
web
index
global
web
index

46
APR
2020
45-5435-4425-3416-24 55-64
SPENDING MORE TIME
USING SOCIAL MEDIA:
16-24 YEAR OLDS
SPENDING MORE TIME
USING SOCIAL MEDIA:
25-34 YEAR OLDS
SPENDING MORE TIME
USING SOCIAL MEDIA:
35-44 YEAR OLDS
SPENDING MORE TIME
USING SOCIAL MEDIA:
45-54 YEAR OLDS
SPENDING MORE TIME
USING SOCIAL MEDIA:
55-64 YEAR OLDS
58% 50% 42% 34% 32%
PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP* WHO REPORT SPENDING MORE TIME USING SOCIAL MEDIA IN RECENT WEEKS
COVID-19: INCREASED SOCIAL MEDIA USE BY AGE GROUP
global
web
index
global
web
index

47
APR
2020
64%
54%
45%
37%
35%
54%
48%
39%
32%
28%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE
MALE
PERCENTAGE OF INTERNET USERS IN SELECTED COUNTRIES* WHO REPORT SPENDING MORE TIME USING SOCIAL MEDIA IN RECENT WEEKS
COVID-19: DETAIL OF INCREASED SOCIAL MEDIA USE
global
web
index

48
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64.
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING MORE TIME USING SOCIAL NETWORKS SUCH AS FACEBOOK OR INSTAGRAM SINCE THE START
OF THE COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
64%
58%
55%
50% 49%
47% 47% 47% 45%
43%
39% 38% 38%
36% 35% 34%
26%
23%
PHILIPPINES
BRAZIL
INDIA
SOUTHAFRICA
CHINA
AVERAGE
SPAIN
NEWZEALAND
ITALY
CANADA
SINGAPORE
UK
AUSTRALIA
USA
IRELAND
FRANCE
GERMANY
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT SPENDING MORE TIME USING SOCIAL MEDIA IN RECENT WEEKS
COVID-19: INCREASED SOCIAL MEDIA USE BY COUNTRY
global
web
index

49
APR
2020
45-5435-4425-3416-24 55-64
SPENDING LONGER USING
MESSENGER SERVICES:
16-24 YEAR OLDS
MESSENGER SERVICES:
25-34 YEAR OLDS
MESSENGER SERVICES:
35-44 YEAR OLDS
MESSENGER SERVICES:
45-54 YEAR OLDS
MESSENGER SERVICES:
55-64 YEAR OLDS
56% 47% 43% 38% 33%
PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP* WHO REPORT SPENDING MORE TIME USING MESSENGER SERVICES IN RECENT WEEKS
COVID-19: INCREASED MESSENGER USE BY AGE GROUP
global
web
index
global
web
index

51
APR
2020
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ACCESSED APRIL 2020). NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’
AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS.
 COMPARABILITY ADVISORY: BASE CHANGES. NOTE THAT DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
NUMBER OF PEOPLE THAT
FACEBOOK REPORTS
CAN BE REACHED WITH
ADVERTS ON FACEBOOK
SHARE OF POPULATION
AGED 13+ THAT MARKETERS
CAN REACH WITH
ADVERTS ON FACEBOOK
QUARTER-ON-
QUARTER CHANGE
IN FACEBOOK’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE*
2.02 34% +3.9% 44% 56%
BILLION +76 MILLION
THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK
FACEBOOK AUDIENCE OVERVIEW

52
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ
01 INDIA 280,000,000 +8% +20,000,000
02 U.S.A. 190,000,000 +6% +10,000,000
03 INDONESIA 130,000,000 0% [UNCHANGED]
04 BRAZIL 120,000,000 0% [UNCHANGED]
05 MEXICO 86,000,000 +2% +2,000,000
06 PHILIPPINES 72,000,000 +3% +2,000,000
07 VIETNAM 63,000,000 +3% +2,000,000
08 THAILAND 48,000,000 +2% +1,000,000
09 EGYPT 41,000,000 +8% +3,000,000
10 BANGLADESH 37,000,000 +9% +3,000,000
11 PAKISTAN 37,000,000 +12% +4,000,000
12 TURKEY 37,000,000 0% [UNCHANGED]
13 U.K. 37,000,000 0% [UNCHANGED]
14 COLOMBIA 33,000,000 +3% +1,000,000
15 FRANCE 32,000,000 +3% +1,000,000
16 ARGENTINA 30,000,000 +3% +1,000,000
17 ITALY 30,000,000 +3% +1,000,000
18 GERMANY 28,000,000 0% [UNCHANGED]
19 NIGERIA 26,000,000 +8% +2,000,000
20 MYANMAR 23,000,000 +10% +2,000,000
COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL FACEBOOK ADVERTISING REACH
FACEBOOK REACH RANKINGS

53
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S.
CENSUS BUREAU. *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY % 13+ REACH ▲QOQ # COUNTRY % 13+ REACH ▲QOQ
01 LIBYA 99% 5,100,000 +6.3%
02 ARUBA 97% 88,000 +1.1%
03 U.A.E. 96% 8,200,000 +1.2%
04 MALTA 96% 370,000 +2.8%
05 QATAR 96% 2,400,000 0%
06 MONGOLIA 94% 2,200,000 +4.8%
07 TONGA 92% 67,000 +1.5%
08 SAMOA 91% 120,000 0%
09 CAYMAN ISLANDS 91% 50,000 +4.2%
10 ECUADOR 90% 12,000,000 0%
11 PHILIPPINES 90% 72,000,000 +2.9%
12 PERU 90% 23,000,000 +4.5%
13 BRUNEI 89% 310,000 0%
14 ICELAND 88% 250,000 0%
15 MEXICO 87% 86,000,000 +2.4%
16 CYPRUS 86% 890,000 +2.3%
17 SEYCHELLES 86% 67,000 +3.1%
18 MALAYSIA 86% 22,000,000 0%
19 ARGENTINA 85% 30,000,000 +3.4%
20 BOLIVIA 84% 7,200,000 +1.4%
COUNTRIES AND TERRITORIES* WITH THE HIGHEST LEVELS OF POTENTIAL FACEBOOK ADVERTISING REACH COMPARED TO POPULATION AGED 13+
FACEBOOK ELIGIBLE AUDIENCE REACH RATE RANKING

54
APR
2020
# RELATIVE INCREASE ▲% ▲ USERS# ABSOLUTE INCREASE ▲ USERS ▲%
COUNTRIES AND TERRITORIES WITH THE GREATEST RELATIVE INCREASESCOUNTRIES AND TERRITORIES WITH THE GREATEST ABSOLUTE INCREASES
01 CHAD +26% +80,000
02 ANGOLA +20% +400,000
03 SOUTH SUDAN +19% +50,000
04 TAJIKISTAN +17% +40,000
05 MALI +13% +200,000
06 SOMALIA +13% +200,000
07 BURKINA FASO +13% +200,000
08 GUINEA-BISSAU +13% +30,000
09 PAKISTAN +12% +4,000,000
10 GHANA +12% +600,000
01 INDIA +20,000,000 +8%
02 UNITED STATES OF AMERICA +10,000,000 +6%
03 PAKISTAN +4,000,000 +12%
04= EGYPT +3,000,000 +8%
04= BANGLADESH +3,000,000 +9%
06= MEXICO +2,000,000 +2%
06= PHILIPPINES +2,000,000 +3%
06= VIETNAM +2,000,000 +3%
06= NIGERIA +2,000,000 +8%
06= MYANMAR +2,000,000 +10%
06= ALGERIA +2,000,000 +10%
COUNTRIES AND TERRITORIES* WITH THE GREATEST QUARTER-ON-QUARTER INCREASES IN POTENTIAL FACEBOOK ADVERTISING REACH
FACEBOOK AUDIENCE: LARGEST INCREASES

55
APR
2020
2.5%
10%
13%
7.4%
4.9%
3.2%
2.4%
3.1%
14%
19%
9.4%
5.4%
3.0%
2.1%
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL
MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF FACEBOOK’S ADVERTISING AUDIENCE

56
APR
2020
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL
AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE
13-17 110,000,000 51,000,000 2.5% 62,000,000 3.1%
18-24 478,000,000 200,000,000 10% 289,000,000 14%
25-34 658,000,000 269,000,000 13% 389,000,000 19%
35-44 349,000,000 150,000,000 7.4% 190,000,000 9.4%
45-54 209,000,000 100,000,000 4.9% 110,000,000 5.4%
55-64 130,000,000 65,000,000 3.2% 60,000,000 3.0%
65+ 92,000,000 48,000,000 2.4% 43,000,000 2.1%
TOTAL 2,025,000,000 882,000,000 44% 1,143,000,000 56%
SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
DETAIL OF FACEBOOK’S ADVERTISING AUDIENCE

57
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). BASED ON FACEBOOK USERS AGED 18 AND ABOVE.
PERCENTAGE OF FACEBOOK
USERS ACCESSING VIA ANY
KIND OF MOBILE PHONE
USERS WHO ONLY ACCESS VIA A
LAPTOP OR DESKTOP COMPUTER
USERS WHO ACCESS VIA BOTH
PHONES AND COMPUTERS
USERS WHO ONLY ACCESS
VIA A MOBILE PHONE
98.2% 1.8% 20% 78%
THE DEVICES THAT FACEBOOK USERS USE TO ACCESS THE PLATFORM
FACEBOOK ACCESS BY DEVICE

58
APR
2020
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS MADE IN
THE PAST 30 DAYS
(ALL POST TYPES)
FACEBOOK POSTS
SHARED IN THE PAST 30
DAYS (ALL POST TYPES)
FACEBOOK ADVERTS
CLICKED IN THE PAST 30
DAYS (ANY CLICK TYPE)
1 1 14 12 7 5 2 1 16 11
1 12 6 1 13
THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK
FACEBOOK ACTIVITY FREQUENCY

59
APR
2020
14 14
17
16
13
11
14
12 12
9
7
6
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR
‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 - 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER OF EACH GENDER* AND IN EACH AGE GROUP* LIKES A POST ON FACEBOOK
FACEBOOK MONTHLY POST LIKES BY AGE AND GENDER

60
APR
2020
6
7
11
12
11
8
5
4
5 5
4 4
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 - 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
FACEBOOK MONTHLY COMMENTS BY AGE AND GENDER
MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER OF EACH GENDER* AND IN EACH AGE GROUP LIKES A POST ON FACEBOOK

61
APR
2020
12
16
22
23
22
17
9
10
14 14
13
10
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 - 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
FACEBOOK MONTHLY AD CLICKS BY AGE AND GENDER
MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER OF EACH GENDER* AND IN EACH AGE GROUP CLICKS ON AN AD ON FACEBOOK

62
APR
2020
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). NOTE: ONLY INCLUDES DATA FOR USERS AGED 18 AND ABOVE.
26
25 25 25
24
23
22 22 22 22 22
21 21 21 21 21
20
19
18 18 18 18 18 18
17 17 17 17
16
15 15 15
14
13
11 11
10
9 9 9
8
7 7
6 6 6
ROMANIA
ISRAEL
ITALY
DENMARK
AUSTRALIA
IRELAND
PORTUGAL
MALAYSIA
NEWZEALAND
BELGIUM
NETHERLANDS
U.S.A.
U.K.
POLAND
AUSTRIA
SWEDEN
VIETNAM
CANADA
BRAZIL
MEXICO
SPAIN
SINGAPORE
TAIWAN
THAILAND
ARGENTINA
FRANCE
GERMANY
KOREASOUTH
SWITZERLAND
COLOMBIA
HONGKONG
TURKEY
EGYPT
WORLDWIDE
PHILIPPINES
U.A.E.
MOROCCO
RUSSIA
SAUDIARABIA
INDONESIA
SOUTHAFRICA
INDIA
KENYA
JAPAN
GHANA
NIGERIA
MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER IN EACH COUNTRY CLICKS ON AN AD ON FACEBOOK
FACEBOOK MONTHLY AD CLICKS BY COUNTRY

63
APR
2020
SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. “Q-O-Q CHANGE” FIGURES REPRESENT THE QUARTER-ON-QUARTER CHANGE vs. Q4 2019. “BPS” STANDS FOR
BASIS POINTS, AND REPRESENTS THE ABSOLUTE QUARTER-ON-QUARTER CHANGE. *ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES AND PAGE TYPES,
AND PAGES WITH A GREATER NUMBER OF “PAGE LIKES” WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH COMPARED TO THE AVERAGES QUOTED HERE.
Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE:
AVERAGE MONTHLY
CHANGE IN PAGE LIKES
AVERAGE POST REACH
vs. PAGE LIKES
AVERAGE ORGANIC
REACH vs. PAGE LIKES
PERCENTAGE OF PAGES
USING PAID MEDIA
AVERAGE PAID REACH
vs. TOTAL REACH
+0.12% 7.01% 5.20% 26.9% 28.5%
+1.7% +0.04% +0.5% +0.8% +1.4%
+0.2 BPS +0.3 BPS +3 BPS +21 BPS +40 BPS
AVERAGE* MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA
FACEBOOK PAGE REACH BENCHMARKS

64
APR
2020
SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. “Q-O-Q CHANGE” FIGURES REPRESENT THE QUARTER-ON-QUARTER CHANGE vs. Q4 2019. “BPS” STANDS FOR
BASIS POINTS, AND REPRESENTS THE ABSOLUTE QUARTER-ON-QUARTER CHANGE. *ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES AND PAGE TYPES,
AND PAGES WITH A GREATER NUMBER OF “PAGE LIKES” WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE.
Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE:
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE POSTS OF ANY KIND
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE VIDEO POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE IMAGE POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE LINK POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE STATUS POSTS
3.41% 6.15% 4.48% 2.69% 1.38%
+0.7% +1.0% +1.3% -1.3% -4.0%
+2 BPS +6 BPS +6 BPS -3 BPS -6 BPS
AVERAGE* NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE POST COMPARED TO POST REACH
FACEBOOK ENGAGEMENT BENCHMARKS

65
APR
2020
SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. NOTE: COMPARISONS ARE BETWEEN PAGES WITH FEWER THAN TEN THOUSAND PAGE LIKES, AND PAGES
WITH MORE THAN ONE HUNDRED THOUSAND PAGE LIKES. *ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES AND PAGE TYPES, AND PAGES WITH A
GREATER NUMBER OF “PAGE LIKES” WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE.
AVERAGE ORGANIC PAGE
POST REACH vs. PAGE LIKES*
AVERAGE ENGAGEMENT RATE
FOR FACEBOOK PAGE POSTS*
AVERAGE ORGANIC PAGE
POST REACH vs. PAGE LIKES*
AVERAGE ENGAGEMENT RATE
FOR FACEBOOK PAGE POSTS*
PAGES WITH FEWER THAN 10,000 ‘FANS’ PAGES WITH MORE THAN 100,000 ‘FANS’
2.14% 2.26%8.34% 4.71%
COMPARING THE ORGANIC REACH AND OVERALL ENGAGEMENT RATES OF PAGES WITH FEWER THAN 10,000 FANS, AND MORE THAN 100,000 FANS
COMPARING FACEBOOK PERFORMANCE BY PAGE SIZE

67
APR
2020
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS FOR INSTAGRAM (ACCESSED APRIL 2020). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH ADVERTISING AUDIENCE DATA FOR
GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON INSTAGRAM’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH
TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. NOTE THAT DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
INSTAGRAM REPORTS
CAN BE REACHED WITH
ADVERTS ON INSTAGRAM
SHARE OF POPULATION
CAN REACH WITH
ADVERTS ON INSTAGRAM
QUARTER-ON-
QUARTER CHANGE
IN INSTAGRAM’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS MALE*
970 16% +4.5% 51% 49%
MILLION +42 MILLION
THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM
INSTAGRAM AUDIENCE OVERVIEW

68
APR
2020
01 U.S.A. 120,000,000 0% [UNCHANGED]
02 INDIA 88,000,000 +10% +8,000,000
03 BRAZIL 82,000,000 +6% +5,000,000
04 INDONESIA 64,000,000 +2% +1,000,000
05 RUSSIA 46,000,000 +5% +2,000,000
06 TURKEY 39,000,000 +3% +1,000,000
07 JAPAN 31,000,000 +7% +2,000,000
08 MEXICO 26,000,000 +8% +2,000,000
09 U.K. 25,000,000 +4% +1,000,000
10 GERMANY 22,000,000 +5% +1,000,000
11 ITALY 21,000,000 +5% +1,000,000
12 FRANCE 19,000,000 +6% +1,000,000
13 ARGENTINA 18,000,000 +6% +1,000,000
14 SPAIN 17,000,000 +6% +1,000,000
15= CANADA 13,000,000 0% [UNCHANGED]
15= SOUTH KOREA 13,000,000 0% [UNCHANGED]
15= SAUDI ARABIA 13,000,000 +8% +1,000,000
15= THAILAND 13,000,000 +8% +1,000,000
19= COLOMBIA 12,000,000 0% [UNCHANGED]
19= MALAYSIA 12,000,000 0% [UNCHANGED]
19= UKRAINE 12,000,000 +9% +1,000,000
22= EGYPT 11,000,000 0% [UNCHANGED]
22= PHILIPPINES 11,000,000 0% [UNCHANGED]
24 IRAQ 10,000,000 +5% +500,000
COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL INSTAGRAM ADVERTISING REACH
INSTAGRAM REACH RANKINGS

69
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S.
CENSUS BUREAU. *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY % 13+ REACH ▲QOQ # COUNTRY % 13+ REACH ▲QOQ
01 KAZAKHSTAN 63% 8,700,000 +5%
02 BRUNEI 63% 220,000 +5%
03 ICELAND 60% 170,000 0%
04 CAYMAN ISLANDS 60% 33,000 +6%
05 TURKEY 59% 39,000,000 +3%
06 CYPRUS 58% 600,000 +2%
07 KUWAIT 58% 2,000,000 +5%
08 SWEDEN 58% 4,900,000 +2%
09 GUAM 54% 72,000 +1%
10 ANDORRA 54% 37,000 +9%
11 CHILE 54% 8,500,000 +4%
12 BAHRAIN 53% 740,000 +3%
13 ARUBA 52% 47,000 +2%
14 PANAMA 52% 1,700,000 +6%
15 MONTENEGRO 51% 270,000 +4%
16 ARGENTINA 51% 18,000,000 +6%
17 KOSOVO 51% 720,000 +1%
18 NORWAY 50% 2,300,000 0%
19 ISRAEL 49% 3,200,000 0%
20 URUGUAY 49% 1,400,000 0%
COUNTRIES AND TERRITORIES* WITH THE HIGHEST LEVELS OF POTENTIAL INSTAGRAM ADVERTISING REACH COMPARED TO POPULATION AGED 13+
INSTAGRAM ELIGIBLE AUDIENCE REACH RATE RANKING

70
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF
AT LEAST 50,000 PEOPLE. MULTIPLE COUNTRIES REGISTERED GROWTH OF 1 MILLION USERS DURING THE STUDY PERIOD, SO THESE COUNTRIES HAVE ALSO BEEN RANKED ON THE BASIS OF
RELATIVE GROWTH.  COMPARABILITY ADVISORY: BASE CHANGES.
# RELATIVE INCREASE ▲% ▲ USERS# ABSOLUTE INCREASE ▲ USERS ▲%
COUNTRIES AND TERRITORIES WITH THE GREATEST RELATIVE INCREASESCOUNTRIES AND TERRITORIES WITH THE GREATEST ABSOLUTE INCREASES*
01 DJIBOUTI +23% +5,000
02 LAOS +20% +40,000
03 AMERICAN SAMOA +20% +1,000
04 NEPAL +17% +200,000
05 DEM. REP. OF THE CONGO +16% +40,000
06 SOLOMON ISLANDS +16% +500
07 CHAD +15% +4,000
08 CAMBODIA +15% +90,000
09 MALI +14% +20,000
10 SIERRA LEONE +14% +7,000
01 INDIA +8,000,000 +10%
02 BRAZIL +5,000,000 +6%
03= MEXICO +2,000,000 +8%
03= JAPAN +2,000,000 +7%
03= RUSSIA +2,000,000 +5%
06= UKRAINE +1,000,000 +9%
06= SAUDI ARABIA +1,000,000 +8%
06= THAILAND +1,000,000 +8%
06= SPAIN +1,000,000 +6%
06= ARGENTINA +1,000,000 +6%
COUNTRIES AND TERRITORIES* WITH THE GREATEST QUARTER-ON-QUARTER INCREASES IN POTENTIAL INSTAGRAM ADVERTISING REACH
INSTAGRAM AUDIENCE: LARGEST INCREASES

71
APR
2020
3.4%
13%
17%
9.1%
4.8%
2.2%
1.1%
3.2%
16%
18%
7.5%
3.4%
1.2% 0.8%
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF INSTAGRAM’S ADVERTISING AUDIENCE

72
APR
2020
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL
13-17 63,000,000 33,000,000 3.4% 31,000,000 3.2%
18-24 285,000,000 131,000,000 13% 151,000,000 16%
25-34 335,000,000 161,000,000 17% 171,000,000 18%
35-44 157,000,000 88,000,000 9.1% 72,000,000 7.5%
45-54 79,000,000 46,000,000 4.8% 33,000,000 3.4%
55-64 32,000,000 21,000,000 2.2% 12,000,000 1.2%
65+ 19,000,000 11,000,000 1.1% 8,000,000 0.8%
TOTAL 970,000,000 492,000,000 51% 479,000,000 49%
SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
DETAIL OF INSTAGRAM’S ADVERTISING AUDIENCE

73
APR
2020
SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. *NOTE: ENGAGEMENT RATE (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES, COMMENTS AND
SAVES ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT
ACCOUNTS, AND ACCOUNTS WITH A LARGER FOLLOWING WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ENGAGEMENT vs. THE AVERAGES CITED HERE.
AVERAGE
ENGAGEMENT RATE
FOR ALL POST TYPES
AVERAGE
ENGAGEMENT RATE
FOR VIDEO POSTS
AVERAGE
ENGAGEMENT RATE
FOR PHOTO POSTS
AVERAGE COMMENTS-
TO-FOLLOWERS RATIO
FOR VIDEO POSTS
AVERAGE COMMENTS-
TO-FOLLOWERS RATIO
FOR PHOTO POSTS
1.52% 1.52% 1.64% 0.10% 0.06%
AVERAGE ENGAGEMENT RATES FOR POSTS PUBLISHED BY INSTAGRAM BUSINESS ACCOUNTS
INSTAGRAM ENGAGEMENT BENCHMARKS

74
APR
2020
SOURCE: LOCOWISE (APRIL 2020). FIGURES REPRESENT AVERAGES FOR Q1 2020. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT INSTAGRAM BUSINESS
ACCOUNTS.
AVERAGE MONTHLY
GROWTH IN
ACCOUNT FOLLOWERS
AVERAGE NUMBER
OF MAIN FEED
POSTS PER DAY
PHOTO POSTS AS A
PERCENTAGE OF
ALL MAIN FEED POSTS
VIDEO POSTS AS A
PERCENTAGE OF
ALL MAIN FEED POSTS
AVERAGE NUMBER OF
INSTAGRAM STORIES POSTS
PUBLISHED EACH MONTH
+2.69% 1.75 77.5% 22.5% 17.0
AVERAGE ACCOUNT GROWTH AND PUBLISHING FREQUENCY BENCHMARKS FOR INSTAGRAM BUSINESS ACCOUNTS
INSTAGRAM BUSINESS ACCOUNT BENCHMARKS

76
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020).*NOTES: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL
(REGISTERED) MEMBERS, NOT MONTHLY ACTIVE USERS, SO FIGURES ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS. LINKEDIN DOES
NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER SHARE FIGURES HAVE BEEN EXTRAPOLATED FROM AVAILABLE DATA.
LINKEDIN REPORTS
CAN BE REACHED WITH
ADVERTS ON LINKEDIN*
SHARE OF POPULATION
CAN REACH WITH
ADVERTS ON LINKEDIN
QUARTER-ON-
QUARTER CHANGE
IN LINKEDIN’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS MALE*
676 13% +2.0% 43% 57%
MILLION +13 MILLION
LINKEDIN AUDIENCE OVERVIEW
THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON LINKEDIN

77
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
01 U.S.A. 160,000,000 0% [UNCHANGED]
02 INDIA 65,000,000 +5% +3,000,000
03 CHINA 50,000,000 0% [UNCHANGED]
04 BRAZIL 41,000,000 +5% +2,000,000
05 U.K. 28,000,000 0% [UNCHANGED]
06 FRANCE 20,000,000 +5% +1,000,000
07 CANADA 17,000,000 0% [UNCHANGED]
08 INDONESIA 15,000,000 0% [UNCHANGED]
09 ITALY 14,000,000 0% [UNCHANGED]
10 MEXICO 14,000,000 +8% +1,000,000
11 SPAIN 13,000,000 0% [UNCHANGED]
12 AUSTRALIA 11,000,000 0% [UNCHANGED]
14 TURKEY 8,900,000 +6% +500,000
15 NETHERLANDS 8,700,000 +2% +200,000
16 PHILIPPINES 8,600,000 +4% +300,000
17 COLOMBIA 8,100,000 +4% +300,000
18 ARGENTINA 7,800,000 0% [UNCHANGED]
19 SOUTH AFRICA 7,800,000 +3% +200,000
20 RUSSIA 6,900,000 +6% +400,000
COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL LINKEDIN ADVERTISING REACH
LINKEDIN REACH RANKINGS

78
APR
2020
8.3%
27%
6.8%
1.1%
11%
34%
10%
2.1%
SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), BASED ON SHARE OF AVAILABLE DATA FOR GENDER AND AGE GROUP.
*ADVISORY: DATA ON THIS CHART REPRESENT LINKEDIN’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MEMBERS OR ACTIVE USERS.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 54
YEARS OLD
55+
YEARS OLD
FEMALE
MALE
SHARE OF LINKEDIN’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF LINKEDIN’S ADVERTISING AUDIENCE

80
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: SNAPCHAT’S
TOOLS DO NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO
NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE. GENDER SHARE FIGURES REPORTED HERE REFLECT A SHARE OF THE TOTAL AUDIENCE FIGURE, SO WILL NOT SUM TO 100%.
SNAPCHAT REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SHARE OF POPULATION
CAN REACH WITH
ADVERTS ON SNAPCHAT
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
398 6.6% +4.2% 61% 39%
MILLION +16 MILLION
SNAPCHAT AUDIENCE OVERVIEW
THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT

81
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
01 U.S.A. 102,750,000 +1% +1,500,000
02 INDIA 28,200,000 +23% +5,250,000
03 FRANCE 21,350,000 +0% +100,000
04 U.K. 18,550,000 -1% -150,000
05 SAUDI ARABIA 16,850,000 +5% +750,000
06 MEXICO 16,050,000 +8% +1,250,000
07 BRAZIL 13,050,000 -6% -900,000
08 GERMANY 11,750,000 -3% -400,000
09 CANADA 9,600,000 +18% +1,450,000
10 TURKEY 8,850,000 +15% +1,150,000
11 RUSSIA 8,700,000 +12% +950,000
12 PHILIPPINES 8,250,000 +12% +900,000
13 IRAQ 7,650,000 +17% +1,100,000
14 EGYPT 7,150,000 +17% +1,050,000
15 NETHERLANDS 6,950,000 +5% +300,000
16 AUSTRALIA 6,850,000 0% [UNCHANGED]
17 PAKISTAN 5,400,000 +23% +1,000,000
18 COLOMBIA 5,100,000 +13% +600,000
19 INDONESIA 5,100,000 -6% -300,000
20 SPAIN 4,300,000 -7% -300,000
COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL SNAPCHAT ADVERTISING REACH
SNAPCHAT REACH RANKINGS

82
APR
2020
12%
13%
10%
13%
12%
6.7%
8.2% 7.8%
9.7%
6.0%
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). NOTE: SNAPCHAT’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN
‘MALE’ OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO
100%. *ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
13 –17
YEARS OLD
18 – 20
YEARS OLD
21 – 24
YEARS OLD
25 – 34
YEARS OLD
35+
YEARS OLD
MALEFEMALE
SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF SNAPCHAT’S ADVERTISING AUDIENCE

83
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). NOTE: SNAPCHAT’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN
‘MALE’ OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO
100%. *ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
13-17 76,000,000 48,000,000 12% 27,000,000 6.7%
18-20 84,000,000 51,000,000 13% 33,000,000 8.2%
21-24 72,000,000 40,000,000 10% 31,000,000 7.8%
25-34 92,000,000 53,000,000 13% 39,000,000 9.7%
35+ 73,000,000 49,000,000 12% 24,000,000 6.0%
TOTAL 398,000,000 241,000,000 61% 153,000,000 38%
SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
DETAIL OF SNAPCHAT’S ADVERTISING AUDIENCE

85
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: TWITTER DOES NOT
PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES BASED ON AVAILABLE DATA. ADVISORY: DATA REPORTED BY TWITTER’S SELF-
SERVICE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT TIMEFRAMES.  COMPARABILITY ADVISORY: SIGNIFICANT BASE CHANGES.
TWITTER REPORTS
CAN BE REACHED WITH
ADVERTS ON TWITTER
SHARE OF POPULATION
CAN REACH WITH
ADVERTS ON TWITTER
QUARTER-ON-
QUARTER CHANGE
IN TWITTER’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT TWITTER
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TWITTER
REPORTS IS MALE*
386 6.4% +14% 39% 61%
MILLION +47 MILLION
TWITTER AUDIENCE OVERVIEW
THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON TWITTER

86
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST
50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES.
01 U.S.A. 64,200,000 +8% +4,850,000
02 JAPAN 48,450,000 +6% +2,700,000
03 RUSSIA 23,550,000 +149% +14,090,000
04 U.K. 17,750,000 +6% +1,050,000
05 SAUDI ARABIA 15,000,000 +5% +650,000
06 BRAZIL 14,350,000 +18% +2,200,000
07 TURKEY 13,650,000 +16% +1,850,000
08 INDIA 13,150,000 +15% +1,700,000
09 INDONESIA 11,800,000 +11% +1,155,000
10 MEXICO 10,200,000 +8% +750,000
11 FRANCE 8,900,000 +20% +1,455,000
12 SPAIN 8,400,000 +12% +900,000
13 CANADA 8,150,000 +18% +1,270,000
14 THAILAND 7,350,000 +12% +805,000
15 PHILIPPINES 7,150,000 +8% +525,000
16 GERMANY 6,100,000 +16% +855,000
17 SOUTH KOREA 6,050,000 +6% +350,000
18 ARGENTINA 5,550,000 +12% +595,000
19 AUSTRALIA 4,100,000 -34% -2,130,000
20 MALAYSIA 3,900,000 +1% +45,000
COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL TWITTER ADVERTISING REACH
TWITTER REACH RANKINGS

87
APR
2020
4.4%
11% 10%
7.9%
5.7%
7.0%
13%
18%
14%
9.4%
SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020), BASED ON MID-POINTS OF PUBLISHED RANGES FOR GENDER AND AGE GROUP.
NOTE: TWITTER’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA REPRESENT TWITTER’S ADVERTISING AUDIENCE ONLY, AND
MAY NOT CORRELATE TO ACTIVE USERS. DATA REPORTED BY TWITTER’S SELF-SERVE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT TIMEFRAMES.
13 –17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 49
YEARS OLD
50+
YEARS OLD
FEMALE
MALE
SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF TWITTER’S ADVERTISING AUDIENCE

89
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: PINTEREST PUBLISHES
DATA FOR USERS OF ‘UNSPECIFIED’ GENDER, IN ADDITION TO ‘MALE’ AND ‘FEMALE’, SO FIGURES FOR MALE AND FEMALE SHOWN ON THIS CHART WILL NOT SUM TO 100%. ADVISORY: DATA
SHOWN ON THIS CHART REPRESENT PINTEREST’S ADVERTISING AUDIENCE ONLY, AND MAY NOT BE REFLECTIVE OF PINTEREST’S TOTAL MONTHLY ACTIVE USER BASE.
PINTEREST REPORTS
CAN BE REACHED WITH
ADVERTS ON PINTEREST
SHARE OF POPULATION
CAN REACH WITH
ADVERTS ON PINTEREST
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
170 2.8% +0.8% 72% 19%
MILLION +1 MILLION
PINTEREST AUDIENCE OVERVIEW
THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON PINTEREST

90
APR
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
01 U.S.A. 79,430,000 0% [UNCHANGED]
03 FRANCE 10,760,500 0% [UNCHANGED]
04 U.K. 10,655,000 0% [UNCHANGED]
05 CANADA 8,251,000 0% [UNCHANGED]
06 SPAIN 7,270,500 +7% +445,000
07 ITALY 5,527,500 0% [UNCHANGED]
08 AUSTRALIA 4,736,000 +3% +134,000
09 NETHERLANDS 4,080,000 0% [UNCHANGED]
10 POLAND 3,695,500 -1% -51,500
11 BELGIUM 3,120,500 +8% +220,000
12 ROMANIA 2,055,500 +11% +201,000
13 PORTUGAL 2,005,000 +1% +10,500
14 SWEDEN 1,909,500 -0% -5,500
15 GREECE 1,884,500 0% [UNCHANGED]
16 HUNGARY 1,621,000 +0% +1,000
17 CZECH REP. 1,500,500 +11% +146,000
18 SWITZERLAND 1,454,500 +4% +55,000
19 AUSTRIA 1,309,500 0% [UNCHANGED]
20 DENMARK 1,184,500 -0% -4,500
COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL PINTEREST ADVERTISING REACH
PINTEREST REACH RANKINGS

91
APR
2020
11%
29%
15%
4.0%
3.0%
6.7%
2.0%
3.0%
9.0%
4.5%
1.2% 0.8% 1.5%
0.6%0.8%
3.0% 3.2%
0.3% 0.2% 0.8% 0.2%
SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (APRIL 2020). *NOTES: AGE GROUPS AND GENDER DEFINITIONS AS PER PINTEREST’S TOOLS.
MARKETERS CAN CURRENTLY ONLY TARGET A SELECTION OF COUNTRIES USING PINTEREST’S SELF-SERVICE ADVERTISING TOOLS, SO FIGURES PRESENTED HERE ARE BASED ON AVAILABLE DATA
ONLY. *ADVISORY: DATA ON THIS CHART REPRESENT PINTEREST’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 49*
YEARS OLD
50 – 54*
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
UNSPECIFIED
SHARE OF PINTEREST’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF PINTEREST’S ADVERTISING AUDIENCE

93
APR
2020
SOURCE: GSMA INTELLIGENCE (APRIL 2020). NOTE: PERCENTAGES MAY EXCEED 100% DUE TO INDIVIDUAL USE OF MULTIPLE CONNECTIONS. TOTAL GLOBAL CONNECTIONS FIGURES
QUOTED HERE DO NOT INCLUDE IOT CELLULAR CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE TO DATA IN OUR
PREVIOUS REPORTS.
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
UNIQUE MOBILE
USERS AS A PERCENTAGE
OF TOTAL POPULATION
NUMBER OF MOBILE
CONNECTIONS
(EXCLUDING IOT)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
5.16 66% 7.98 103% 1.55
BILLION BILLION
A COMPARISON OF UNIQUE MOBILE USERS TO MOBILE CONNECTIONS
MOBILE USERS vs. MOBILE CONNECTIONS

94
APR
2020
SOURCES: GSMA INTELLIGENCE (APRIL 2020); ERICSSON MOBILITY REPORT (NOVEMBER 2019); ERICSSON MOBILITY CALCULATOR (APRIL 2020). NOTE: CONNECTIONS FIGURES DO NOT
INCLUDE CELLULAR IOT CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS.
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
5.91 8.04
BILLION BILLION
5.16 7.98
BILLION BILLION
COMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE CONNECTIONS
PERSPECTIVES: MOBILE USERS vs. CONNECTIONS

95
APR
2020
SOURCE: ERICSSON MOBILITY VISUALIZER (ACCESSED APRIL 2020).
SHARE OF CONNECTIONS
ASSOCIATED WITH
SMARTPHONES
ASSOCIATED WITH
FEATURE PHONES
ASSOCIATED WITH ROUTERS,
TABLETS, AND MOBILE PCS
73.0% 23.4% 3.6%
PERCENTAGE OF GLOBAL MOBILE CONNECTIONS* ASSOCIATED WITH EACH TYPE OF MOBILE DEVICE
SHARE OF GLOBAL MOBILE CONNECTIONS BY DEVICE

96
APR
2020
SOURCE: ERICSSON MOBILE VISUALIZER (ACCESSED APRIL 2020).
MONTHLY MOBILE DATA USED BY THE
AVERAGE SMARTPHONE WORLDWIDE:
2.3 2.6 2.9 3.2 3.6 4.1 4.7 5.2 5.7 6.4 7.1
8.7
9.7 10.6
11.7
13.6
15.9
18.4
21.8
26.5
29.0
32.7
36.5
39.6
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
Q4
2017
Q1
2018
Q2
2018
Q3
2018
Q4
2018
Q1
2019
Q2
2019
Q3
2019
Q4
2019
7.2GB
MONTHLY AVERAGE GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES)
EVOLUTION OF GLOBAL MOBILE DATA CONSUMPTION

97
APR
2020
SOURCE: APP ANNIE (APRIL 2020); ERICSSON MOBILITY VISUALIZER (ACCESSED APRIL 2020); KEPIOS ANALYSIS.
*NOTE: CALCULATIONS FOR AVERAGE CONSUMER SPEND PER SMARTPHONE USE DATA FROM MULTIPLE SOURCES.
NUMBER OF MOBILE APP
DOWNLOADS IN Q1 2020
(GLOBAL, ALL PLATFORMS)
ANNUAL GROWTH IN
THE NUMBER OF MOBILE
APP DOWNLOADS
TOTAL VALUE OF GLOBAL
CONSUMER SPEND ON
MOBILE APPS IN Q1 2020
ANNUAL GROWTH IN THE
VALUE OF CONSUMER
SPEND ON MOBILE APPS
AVERAGE CONSUMER
SPEND ON APPS PER
SMARTPHONE* IN Q1 2020
31 +3.3% $23.4 +6.4% $3.90
BILLION BILLION
GLOBAL APP DOWNLOADS, AND THE VALUE OF THE GLOBAL MOBILE APP MARKET IN U.S. DOLLARS, INCLUDING ANNUAL TRENDS
MOBILE APPS: GLOBAL TRENDS

98
APR
2020
SOURCE: APP ANNIE (APRIL 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES.
# GAME NAME COMPANY# APP NAME COMPANY
RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERSRANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS
01 PUBG MOBILE TENCENT
02 CANDY CRUSH SAGA ACTIVISION BLIZZARD
03 HONOUR OF KINGS TENCENT
04 GAME FOR PEACE TENCENT
05 CALL OF DUTY: MOBILE ACTIVISION BLIZZARD
06 ANIPOP HAPPY ELEMENTS
07 SUBWAY SURFERS KILOO
08 CLASH OF CLANS SUPERCELL
09 POKÉMON GO NIANTIC
10 MINECRAFT POCKET EDITION MICROSOFT
01 FACEBOOK FACEBOOK
02 WHATSAPP FACEBOOK
03 FACEBOOK MESSENGER FACEBOOK
04 WECHAT TENCENT
05 INSTAGRAM FACEBOOK
06 TIKTOK BYTEDANCE
07 ALIPAY ANT FINANCIAL SERVICES GRP.
08 KUAISHOU (快手) ONESMILE
09 PINDUODUO XUNMENG
10 TAOBAO ALIBABA GROUP
GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS BETWEEN 01 JANUARY AND 31 MARCH 2020
GLOBAL MOBILE APP RANKINGS: ACTIVE USERS

99
APR
2020
SOURCE: APP ANNIE (APRIL 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES.
RANKING OF MOBILE GAMES BY TOTAL NUMBER OF DOWNLOADSRANKING OF MOBILE APPS BY TOTAL NUMBER OF DOWNLOADS
01 BRAIN OUT EYEWIND
02 HUNTER ASSASSIN RUBY GAME
03 WOODTURNING VOODOO
04 JOHNNY TRIGGER SAYGAMES
06 FREE FIRE SEA
07 WORMSZONE.IO AZUR INTERACTIVE GAMES
08 SUBWAY SURFERS KILOO
09 DRAW CLIMBER VOODOO
10 RESCUE CUT MARKAPP
01 TIKTOK BYTEDANCE
06 LIKEE YY INC.
07 SNAPCHAT SNAP
08 SHAREIT SHAREIT
09 NETFLIX NETFLIX
10 SPOTIFY SPOTIFY
GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL NUMBER OF DOWNLOADS BETWEEN 01 JANUARY AND 31 MARCH 2020
GLOBAL MOBILE APP RANKINGS: DOWNLOADS

100
APR
2020
SOURCE: APP ANNIE (APRIL 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. NOTE: DOES NOT INCLUDE DATA FOR CONSUMER SPEND VIA THIRD-PARTY ANDROID STORES.
RANKING OF MOBILE GAMES BY CONSUMER SPENDRANKING OF MOBILE APPS BY CONSUMER SPEND
03 MONSTER STRIKE MIXI
04 AFK ARENA LILITH
06 LINEAGE 2 NETMARBLE
07 FATE / GRAND ORDER SONY
08 GARDENSCAPES – NEW ACRES PLAYRIX
10 RISE OF KINGDOMS LILITH
01 TINDER INTERACTIVE CORP. (IAC)
02 YOUTUBE GOOGLE
03 NETFLIX NETFLIX
04 IQIYI BAIDU
05 TENCENT VIDEO TENCENT
06 TIKTOK BYTEDANCE
07 DISNEY+ DISNEY
08 GOOGLE ONE GOOGLE
09 PANDORA MUSIC SIRIUS XM RADIO
10 LINE MANGA LINE
GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY CONSUMER SPEND BETWEEN 01 JANUARY AND 31 MARCH 2020
GLOBAL MOBILE APP RANKINGS: CONSUMER SPEND

101
APR
2020
SOURCE: APP ANNIE (APRIL 2020). NOTES: RANKINGS BASED ON COMBINED DATA FROM THE GOOGLE PLAY AND APPLE IOS STORES FOR MARCH 2020 ONLY.
# CONSUMER SPEND COMPANY# DOWNLOADS COMPANY
RANKING OF MOBILE APPS AND GAMES BY GLOBAL CONSUMER SPENDRANKING OF MOBILE APPS AND GAMES BY GLOBAL DOWNLOADS
02 MONSTER STRIKE MIXI
06 AFK ARENA LILITH
07 TIKTOK BYTEDANCE
08 GARDENSCAPES - NEW ACRES PLAYRIX
09 COIN MASTER MOON ACTIVE
10 LINEAGE 2 NETMARBLE
01 TIKTOK BYTEDANCE
06 ZOOM CLOUD MEETINGS ZOOM VIDEO COMMS.
07 SLAP KINGS APPLOVIN
08 DRAW CLIMBER VOODOO
09 WOODTURNING VOODOO
10 NETFLIX NETFLIX
GLOBAL RANKINGS OF TOP MOBILE APPS BY NUMBER OF DOWNLOADS AND CONSUMER SPEND BETWEEN 01 MARCH AND 31 MARCH 2020
COVID-19: RANKING OF TOP APPS IN MARCH 2020

102
APR
2020
SOURCE: STATCOUNTER (ACCESSED APRIL 2020). FIGURES REPRESENT EACH OPERATING SYSTEM’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. SHARE FIGURES ARE FOR MARCH
2020. ANNUAL CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). *NOTES: FIGURES FOR SAMSUNG OS REFER ONLY
TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID.
SHARE OF WEB TRAFFIC
ORIGINATING FROM
ANDROID DEVICES
ORIGINATING FROM
APPLE IOS DEVICES
ORIGINATING FROM
KAI OS DEVICES
ORIGINATING FROM
SAMSUNG OS DEVICES*
ORIGINATING FROM
OTHER OS DEVICES
MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019:
72.3% 27.0% 0.3% 0.2% 0.2%
-4.1% +21% -62% -39% -82%
PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING DIFFERENT MOBILE OPERATING SYSTEMS
SHARE OF WEB TRAFFIC BY MOBILE OS

104
APR
2020
SEARCHED ONLINE FOR
A PRODUCT OR SERVICE
TO BUY (ANY DEVICE)
VISITED AN ONLINE
RETAIL SITE OR STORE
(ANY DEVICE)
USED A SHOPPING
APP ON A MOBILE
PHONE OR ON A TABLET
PURCHASED A
PRODUCT ONLINE
(ANY DEVICE)
PURCHASED A
PRODUCT ONLINE
VIA A MOBILE PHONE
81% 90% 66% 74% 51%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH
ECOMMERCE ACTIVITY OVERVIEW
global
web
index
global
web
index

105
APR
2020
45-5435-4425-3416-24 55-64
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
16-24 YEAR OLDS
PURCHASED A PRODUCT
25-34 YEAR OLDS
PURCHASED A PRODUCT
35-44 YEAR OLDS
PURCHASED A PRODUCT
45-54 YEAR OLDS
PURCHASED A PRODUCT
55-64 YEAR OLDS
55% 57% 54% 43% 30%
PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP WHO MADE AN ONLINE PURCHASE VIA A MOBILE PHONE IN THE PAST MONTH
MOBILE ECOMMERCE PURCHASES BY AGE GROUP
global
web
index
global
web
index

106
APR
2020
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (JANUARY 2020).
17%
17%
15%
15%
13%
12%
12%
11%
10%
9%
9%
9%
9%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
6%
6%
5%
5%
5%
5%
5%
5%
4%
4%
4%
4%
4%
2%
2%
2%
2%
DENMARK
SWEDEN
NORWAY
U.K
FINLAND
NETHERLANDS
PERU
FRANCE
THAILAND
GERMANY
HONGKONG
TAIWAN
U.S.A.
CHINA
IRELAND
JAPAN
SPAIN
TURKEY
ARGENTINA
BELGIUM
CANADA
NEWZEALAND
SOUTHKOREA
INDIA
VIETNAM
AUSTRALIA
INDONESIA
ITALY
POLAND
SINGAPORE
U.A.E.
BRAZIL
CHILE
COLOMBIA
MALAYSIA
MEXICO
NIGERIA
PHILIPPINES
RUSSIA
SOUTHAFRICA
VALUE OF ECOMMERCE TRANSACTIONS AS A SHARE OF TOTAL OFFLINE AND ONLINE SALES TRANSACTIONS IN 2019
ECOMMERCE’S SHARE OF ALL SALES TRANSACTIONS

107
APR
2020
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (JANUARY 2020). NOTE: TOTAL OF ALL VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
CASH ON
DELIVERY
BUY NOW,
PAY LATER
POST-
PAY
ALL OTHER
PAYMENT METHODS
DIGITAL OR
MOBILE WALLET
CREDIT OR
DEBIT CARD
BANK
TRANSFER
CHARGE & DEFERRED
DEBIT CARD
4.5% 1.6% 1.3% 2.2%
42% 35% 9.0% 5.0%
SHARE OF GLOBAL ECOMMERCE TRANSACTIONS BY PAYMENT METHOD
ECOMMERCE PAYMENT METHODS

108
APR
2020
SOURCE: CONTENTSQUARE 2020 DIGITAL EXPERIENCE BENCHMARK REPORT. NOTES: PERCENTAGES REPRESENT EACH DEVICE’S SHARE OF GLOBAL TRAFFIC TO ECOMMERCE WEBSITES DURING
FULL YEAR 2019, AND DO NOT FACTOR ACTIVITY IN NATIVE MOBILE OR TABLET APPS.
67%
66%
66%
57%
57%
56%
51%
39%
39%
30%
27%
29%
37%
36%
35%
41%
58%
58%
3%
7%
5%
6%
7%
8%
8%
4%
3%
LUXURY
APPAREL
BEAUTY
GROCERY
AUTOMOTIVE
HOME SUPPLY
& TECHNOLOGY
TRAVEL
ENERGY
FINANCIAL
SERVICES
MOBILE PHONE COMPUTER TABLET
PERCENTAGE SHARE OF VISITS TO ECOMMERCE WEBSITES BY DEVICE IN 2019, WITH DETAIL BY PRODUCT CATEGORY
SHARE OF ECOMMERCE WEBSITE TRAFFIC BY DEVICE

109
APR
2020
SOURCE: CONTENTSQUARE 2020 DIGITAL EXPERIENCE BENCHMARK REPORT. NOTES: FIGURES REPRESENT GLOBAL AVERAGES FOR TRAFFIC TO ECOMMERCE WEBSITES DURING FULL YEAR 2019,
AND DO NOT FACTOR ACTIVITY IN NATIVE MOBILE OR TABLET APPS.
4.18
4.05
3.18
3.11
2.7
2.57
2.43
2.42
2.35
ENERGY
LUXURY
HOME SUPPLY
& TECHNOLOGY
APPAREL
TRAVEL
COSMETICS
GROCERY
AUTOMOTIVE
FINANCIAL
SERVICES
AVERAGE NUMBER OF TIMES A SHOPPER MUST VISIT AN ECOMMERCE WEBSITE BEFORE MAKING A PURCHASE, WITH DETAIL BY PRODUCT CATEGORY
NUMBER OF WEBSITE VISITS BEFORE CONVERSION

110
APR
2020
45-5435-4425-3416-24 55-64
SPENDING MORE TIME
SHOPPING ONLINE:
16-24 YEAR OLDS
SPENDING MORE TIME
SHOPPING ONLINE:
25-34 YEAR OLDS
SPENDING MORE TIME
SHOPPING ONLINE:
35-44 YEAR OLDS
SPENDING MORE TIME
SHOPPING ONLINE:
45-54 YEAR OLDS
SPENDING MORE TIME
SHOPPING ONLINE:
55-64 YEAR OLDS
46% 53% 50% 42% 32%
PERCENTAGE OF INTERNET USERS IN EACH AGE GROUP* WHO REPORT SPENDING MORE TIME SHOPPING ONLINE IN RECENT WEEKS
COVID-19: SPENDING MORE TIME SHOPPING ONLINE
global
web
index
global
web
index

111
APR
2020
44%
50%
48%
40%
33%
47%
55%
52%
44%
30%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE
MALE
PERCENTAGE OF INTERNET USERS OF EACH AGE AND GENDER IN SELECT COUNTRIES* WHO SAY THEY’RE SPENDING MORE TIME SHOPPING ONLINE
global
web
index

112
APR
2020
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE
COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
67%
47% 46%
41% 39% 37% 37% 35%
32% 32% 30% 30% 29% 28%
25% 24% 23%
15%
CHINA
AVERAGE
SINGAPORE
USA
BRAZIL
UK
GERMANY
CANADA
ITALY
INDIA
JAPAN
AUSTRALIA
SOUTHAFRICA
IRELAND
SPAIN
FRANCE
PHILIPPINES
NEWZEALAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO SAY THEY’RE SPENDING MORE TIME SHOPPING ONLINE IN RECENT WEEKS
global
web
index

113
APR
2020
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE
COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
33%
29%
27%
19%
17%
15%
12%
9.9% 9.7% 9.6%
7.7%
5.1%
3.6%
FOOD&
GROCERIES
HOUSEHOLD
ESSENTIALS
PERSONALCARE
PRODUCTS
CLOTHES
ENTRETAINMENT
ITEMS
COSMETICS&
BEAUTYPRODUCTS
CHOCOLATE
TREATSFOR
YOURSELF
HOME&
GARDEN
ALCOHOL
HOMEAPPLIANCES
&FURNITURE
GIFTSFOR
OTHERPEOPLE
VACATIONS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECTED COUNTRIES* WHO SAY THEY’RE SHOPPING MORE ONLINE FOR EACH PRODUCT TYPE
COVID-19: INCREASE IN ECOMMERCE INTEREST BY ITEM
global
web
index

114
APR
2020
SOURCE: CONTENTSQUARE (APRIL 2020). NOTES: PERCENTAGES REPRESENT THE AVERAGE INCREASE IN ECOMMERCE WEBSITE TRAFFIC IN THE WEEK TO 15 APRIL 2020, COMPARED TO THE
FIRST 6 WEEKS OF 2020. FIGURES REPRESENT GLOBAL AVERAGES FOR TRAFFIC TO ECOMMERCE WEBSITES ONLY, AND DO NOT FACTOR ACTIVITY IN NATIVE APPS.
+251%
+78%
+56%
+29%
+19%
+13%
+12%
+11%
+9%
+3%
-7%
-28%
-72%
SUPERMARKETS
RETAIL TECH
MEDIA
TELECOM
HOME FURNISHINGS & DIY
RETAIL HEALTHCARE
FASHION
BANKING & INSURANCE
COSMETICS
SPORTS EQUIPMENT
JEWELLERY & WATCHES
LUXURY ITEMS
TOURISM
CHANGE IN ECOMMERCE WEBSITE TRAFFIC BY INDUSTRY IN THE WEEK TO 15 APRIL 2020, COMPARED TO TRAFFIC IN THE FIRST 6 WEEKS OF 2020
COVID-19: IMPACT ON ECOMMERCE WEB TRAFFIC

115
APR
2020
SOURCE: CONTENTSQUARE (APRIL 2020). NOTES: PERCENTAGES REPRESENT THE AVERAGE INCREASE IN THE VOLUME OF ECOMMERCE TRANSACTIONS IN THE WEEK TO 15 APRIL 2020,
COMPARED TO THE FIRST 6 WEEKS OF 2020. FIGURES REPRESENT GLOBAL AVERAGES FOR TRANSACTIONS ON ECOMMERCE WEBSITES ONLY, AND DO NOT FACTOR ACTIVITY IN NATIVE APPS.
+120%
+77%
+76%
+70%
+62%
+33%
+30%
+2%
-4%
-5%
-15%
-20%
-92%
HOME FURNISHINGS & DIY
SPORTS EQUIPMENT
SUPERMARKETS
COSMETICS
RETAIL TECH
FASHION
BANKING & INSURANCE
RETAIL HEALTHCARE
TELECOM
MEDIA
LUXURY ITEMS
JEWELLERY & WATCHES
TOURISM
CHANGE IN ECOMMERCE WEBSITE TRANSACTIONS BY INDUSTRY IN THE WEEK TO 15 APRIL 2020, COMPARED TO THE FIRST 6 WEEKS OF 2020
COVID-19: IMPACT ON ECOMMERCE TRANSACTIONS

117
APR
2020
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY EITHER APPROVE OR STRONGLY APPROVE OF BRANDS CONTINUING TO ADVERTISE AS NORMAL DURING THE COVID-19
CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
65% 64% 63%
56% 55%
51% 51% 50% 48% 48% 48% 48% 47% 47%
43% 41%
35%
31%
INDIA
BRAZIL
ITALY
GERMANY
SPAIN
AVERAGE
SINGAPORE
PHILIPPINES
SOUTHAFRICA
IRELAND
AUSTRALIA
USA
CHINA
FRANCE
CANADA
UK
NEWZEALAND
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO THINK BRANDS SHOULD CONTINUE TO ADVERTISE AS NORMAL DURING THE COVID-19 CRISIS
COVID-19: SHOULD ADVERTISING GO ON AS NORMAL?
global
web
index

118
APR
2020
5.8%
12%
34%
32%
16%
6.0%
11%
29%
36%
17%
STRONGLY
DISAPPROVE
SOMEWHAT
DISAPPROVE
NEITHER APPROVE
NOR DISAPPROVE
SOMEWHAT
APPROVE
STRONGLY
APPROVE
FEMALE
MALE
PERSPECTIVES OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* AS TO WHETHER BRANDS SHOULD CONTINUE TO ADVERTISE AS NORMAL
COVID-19: SHOULD BRANDS ADVERTISE AS NORMAL?
global
web
index

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ACROSS 46 MARKETS
CROSS-DEVICE
COVERAGE
GlobalWebIndex is the leading provider of audience profiling
data to agencies, publishers, and brands worldwide.
SPECIAL THANKS: GLOBALWEBINDEX

Learn more about Statista at https://www.statista.com
96% OF THE GLOBAL
INTERNET POPULATION
OVER 150 COUNTRIES
AND REGIONS
98% OF WORLDWIDE
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MORE THAN 30,000
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Statista is one of the world’s largest online statistics databases. Its Digital Market
Outlook products provide forecasts, detailed market insights, and key indicators
on over 90 digital markets within verticals including e-commerce, digital media,
advertising, smart home, and fintech for over 150 countries and regions.
SPECIAL THANKS: STATISTA

Learn more about GSMA Intelligence at https://www.gsmaintelligence.com
GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers
rely on GSMA Intelligence to support strategic decision-making and long-term investment
planning. The data is used as an industry reference point and is frequently cited by the
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regular thought-leading research reports across a range of industry topics.
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Learn more about App Annie at https://www.appannie.com
App Annie is the industry’s most trusted mobile data and analytics platform. App Annie’s mission is
to help customers create winning mobile experiences and achieve excellence. The company created
the mobile app data market and is committed to delivering the industry’s most complete mobile
performance offering. More than 1,100 enterprise clients and 1 million registered users across the
globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile
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1 MILLION
REGISTERED USERS
BEST-IN-CLASS
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COVERAGE ACROSS
150 COUNTRIES
UNPARALLELED
SERVICE & SUPPORT
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Learn more about SimilarWeb at https://www.similarweb.com
GRANULAR
ANALYSIS
GLOBAL
COVERAGE
APP
INTELLIGENCE
WEB
INTELLIGENCE
SimilarWeb provides the measure of the digital world. With an international online panel consisting
of hundreds of millions of devices, SimilarWeb provides granular insights about any website or
app across a wide array of industries. Global brands such as Google, eBay, and adidas rely
on SimilarWeb to understand, track and grow their digital market share. The company has 450
employees and offices spanning four continents. SimilarWeb has been named one of Wall
Street’s Secret Weapons, and one of Calcalist’s 2018 List of 50 Most Promising Israeli Startups.
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Digital 2020 April Global Statshot Report (April 2020) v01

Digital 2020 April Global Statshot Report (April 2020) v01

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