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MACAU
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social
we are social
MACAU
208,580
900,000
MOBILE SUBSCRIBERS
280,900
INTERNET USERS
558,100
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
50 %
37 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
100+ %
URBAN
100%
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN MACAU
MALE:
48%
FEMALE:
52%
18-24:
33%
13-17:
14%
25-34:
34%
35--44:
11%
45-54:
5%
55-64:
2%
65+:
2%
This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
Social strives to ensure that all data
and charts contained in this report are,
as at the time of publishing, accurate
and up-to-date, We Are Social shall
not be responsible for any errors or
omissions contained in this report, or
for the results obtained from its use.
All information contained in this
report is provided “as is”, with no
guarantee whatsoever of its accuracy,
completeness, correctness or non-
infringement of third-party rights and
without warranty of any kind, express
or implied, including without limitation,
warranties of merchantability or fitness
for any particular purpose. This report
contains data, tables, figures, maps,
flags, analyses and technical notes
that relate to various geographical
territories around the world, however
reference to these territories and
any associated elements (including
names and flags) does not imply the
expression of any opinion whatsoever
on the part of We Are Social, or any of
the featured brands, nor any of those
organisations’ partners, affiliates,
employees or agents, concerning the
legal status of any country, territory,
city or area or of its authorities, or
concerning the delimitation of its
frontiers or boundaries.
This report is provided with the
understanding that it does not constitute
professional advice or services
of any kind and should therefore
not be substituted for independent
investigations, thought or judgment.
Accordingly, neither We Are Social
nor any of the brands or organisations
featured or cited herein, nor any of their
partners, affiliates, group companies,
employees or agents shall, to the fullest
extent permitted by law, be liable
to you or anyone else for any direct,
indirect, punitive, incidental, special,
consequential, exemplary or similar
loss or damage, or loss or damage of
any kind, suffered by you or anyone
else as a result of any use, action or
decision taken by you or anyone else
in any way connected to this report or
the information contained herein, or
the result(s) thereof, even if advised of
the possibility of such loss or damage.
This report may contain references to
third parties, however this report does
not endorse any such third parties
or their products or services, nor is
this report sponsored, endorsed or
associated with such third parties.
This report is subject to change without
notice. To ensure you have the most up-
to-date version of this report, please
visit http://datareportal.com/
DISCLAIMER AND IMPORTANT NOTES
Digital 2011 Macau (December 2011)

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Digital 2011 Macau (December 2011)

  • 1. MACAU SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social
  • 2. we are social MACAU 208,580 900,000 MOBILE SUBSCRIBERS 280,900 INTERNET USERS 558,100 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 50 % 37 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 3. we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 FACEBOOK DEMOGRAPHICS IN MACAU MALE: 48% FEMALE: 52% 18-24: 33% 13-17: 14% 25-34: 34% 35--44: 11% 45-54: 5% 55-64: 2% 65+: 2%
  • 4.
  • 5. This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/ DISCLAIMER AND IMPORTANT NOTES