Information technology in agriculture


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Information technology in agriculture

  1. 1. Indian Agriculture – The Next Wave: IT as the Game Changer
  2. 2. Agriculture and allied sectors in India: Key Facts Source: Economic Survey 2012-13, IBEF, Ministry of Agriculture Producer of milk, cashew, coconut, tea, ginger, turmeric, banana, black pepper in the world; largest cattle population in the world ~281 million World’s second largest producer of fruits, vegetables, wheat, rice, sugar, groundnut, cotton; second in worldwide farm output World’s third largest producer of tobacco Largest producers of agricultural produce (coffee, cotton, etc), livestock & poultry meat Of world fruit production Of India’s population depends on agriculture as primary source of livelihood 1st 2nd 3rd 13% Top 5 ~58%
  3. 3. Stakeholder value chain spans across producers to processors and the retail consumer AGRICULTURE VALUE CHAIN Pre- Cultivation Crop selection Credit access Land selection Calendar definition Land preparation & sowing Input management Water management, fertilisation Pest management Food processing Packaging Transportation Marketing LIVESTOCK VALUE CHAIN Breeding Production Transportation Processing Packaging Distribution Retail Consumer Source: Secondary sources FARMING COMMUNITY INDUSTRYRESEARCHERS GOVERNMENT/POLICY MAKERS INSTITUTIONS, AGENCIESACADEMIA ITSERVICEPROVIDERS CONSUMERS
  4. 4. Higher input costs and falling productivity emerging as key challenges CHALLENGES HorticultureLivestock CropsSoil AGRI-BUSINESS MARKETS Under-developed Poor market intelligence Infrastructure TALENT Quality Access, unemployment Skills MACRO ECONOMIC Ecosystem Variability Inefficiency InfrastructureDemographics COSTS High prices Low profitability Low yields • Non-availability of hybrids • Lack of technical inputs • Dearth of quality • Plant genetic resources • Post-harvest losses • Seed, planting material production • Soil & nutrient mgmt • Pest & disease mgmt • Post harvest (perishability, inadequate storage, cold chains) • Farm mechanisation • Genetic resources • Production, identification • Diseases • Health & fodder • Livestock insurance • Available nutrients • Crops/cropping system • Recommended doze of fertilisers • Fertiliser, manure availability Source: ITRA Strategy Formulation Meeting, Mar 2013
  5. 5. Rural Broadband • Aksh Broadband • N-Louge Communications • Gramjyoti • AKshaya NOFN: Connect all 2,50,000 Gram panchayats in India Krishi Vigyan Kendras 631 nos Mobile subscribers: 331.6 million Telecom subscribers: 338.54 million Mobile internet users: ~5 million1 Internet users1: 45 million (est.) Active internet users: ~37 million1 Teledensity: 39.85 Computer literates: 70 million Rural connectivity: Rapid improvements providing a suitable platform for service delivery Source: 1 IAMAI, ICAR, TRAI (Dec-2012), • Rural telecom subscribers account for nearly 38 per cent of total subscribers • ~98 per cent of rural users are mobile subscribers • Government and telecom players aiming to increase rural broadband penetration • ~8 per cent of the rural population is estimated to be computer literate • Government’s National Optic Fibre Network (NOFN) program expected to significantly improve connectivity and ICT access
  6. 6. AGRICULTURE AND ALLIED SECTORS Soil, water, weather : • Improved soil management • Soil mapping • Weather forecasting • Abiotic stresses • Environment, natural resources • Disasters • Remote sensing Crop production: • Seed production systems, planting material • Crop production systems • Farm mechanisation • Farm management • Precision farming • Pest/disease management • Biotic stress management • Post-harvest management • Food processing systems Livestock, fisheries: • Herd/flock mgmt • Management of semen stations & semen availability • Milk collection, storage, processing • Production , availability of fish seed • Marine fishing and logistics • Fish processing & production • Marketing of products Agri education, extension: • Education/training processes • Produce professionals with practical, research skills • Extend crop technologies • Reducing lab to land gap • Better capacity building/training of stakeholders • Real-time advisory Areas for IT Intervention Marketing, Agri- business: • Efficient procurement • Storage and supply of produce and processed goods to consumers • Sale of produce by farmers • Better market intelligence Sensing & Communication Tech Data Management Modelling & Simulation Data Mining & Knowledge Extraction Decision Support Systems IT has the potential to emerge as the key influencer across the value chain... Source: ITRA Strategy Formulation Meeting, Mar 2013
  7. 7. DIGITAL MANDI: A mobile application developed by IIT Kanpur and BSNL, aims to provide current rates of crops to farmers so they can choose appropriate time and market to sell their crops for maximum profit • Product: Livelihood 360, ConceptWaves Software Solutions • Technology: Mobile based ERP application - a comprehensive produce management solution • Objective: Revolutionise crop estimation, collection & processing for better returns and improved quality • Solution: Uses cloud & mobile computing to capture & send real-time data for analysis & planning; supports end-to-end data management for harvest estimates, actual number of harvest crop, financial transactions • Captures details about farmers, land, crop, literacy, health, nutrition - holistic view of village eco-system • Adopted by >12,000 farmers in 658 villages in Araku Valley region, engaged in coffee and pepper farms • Decreased yield estimation period from 70 days to 45 days Source: NASSCOM Foundation,, TCS mKrishi: TCS’ mobile agro-advisory system - uses mobile phones and sensor technology to let farmers send queries, receive information on microclimate, local mandi prices, seek expert’s advice and other information relevant to them in their local language; supports text, voice, pictures mKisan: Using mobile technologies to strengthen farmer-extension-expert-linkages in India Objective: Mobile-based agro advisory for smallholders; reach livestock producers with actionable information Solution: Mobile channels like voice/text messages, on-demand videos, farmer helpline, to be used. Offer advice on relevant crop and livestock issues and provide platform for exchange of knowledge: • Provide daily bulletins (meteorology forecasts, pest attacks, livestock disease outbreaks) • Strengthen market linkages by providing up to date information on prevailing market prices • Improve access to advisory services by providing information on local service provision sources Mobile rapidly emerging as the most ideal service delivery platform
  8. 8. Databases, Data mgmt & reporting Information sys, Decision Support sys Collaboration s/w Mobile tech, Geographic tech Wireless, Surveillance sys Modeling/analysis, Weather forecasting Logistics mgmt, Equipment mgmt Disease & pesticide monitoring, Post harvest mgmt • Animal identification, selective breeding and increasing productivity • Genetic resources • Disease surveillance • Market info systems • Data mining • Facility management • eConferencing • Video conferencing • eLearning • Crowd sourcing systems • GIS, GPS, RFID • SMS alerts • Mobile advisory services • Online disease diagnosis • Online monitoring of pesticide sales/usage • Post-harvest loss, wastage management • SCM, logistics mgmt. • Database of machines, manufacturers, service providers • Automation/AI • Weather forecasting • Soil analysis • Farm profitability • Water availability • Heat detection • Health monitoring • Feeding system • Wireless sensor networks SOIL CROPS HORTICULTURE LIVESTOCK ...With application areas spanning genetic resource management to supply chain management Application areas Source: ITRA Strategy Formulation Meeting, Mar 2013