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Mapping the Grocery Shopper’s
Mobile Path-to-Purchase
Mobile is used throughout a shopper’s journey
How do consumers use mobile to save time, effort, and money?
Mobile is proving to be a crucial shopping companion
What mobile tools help shoppers improve their experience?
Digital Lis...
READ THE FULL REPORT
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Who are the mobile grocery shoppers?
1
M...
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Mobile grocery shoppers: Young, Urban & ...
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Smartphones drive online grocery shoppin...
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Millennials & Gen Z drive home delivery ...
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What’s in the mobile grocery shopper’s b...
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The mobile food basket includes fresh & ...
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Mobile shoppers get pantry items for tri...
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Mobile shoppers buy personal care items ...
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Mobile shoppers save on household suppli...
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How do grocery buyers use mobile for sho...
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Grocery shopping apps used by majority o...
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Mobile grocery shoppers prefer apps to b...
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Shoppers prefer apps from retailers over...
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Shoppers want features relevant before s...
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What’s the role of mobile in path-to-pur...
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Awareness Influence Conversion
Activity
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% US consumers who have use mobile durin...
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% US consumers who have used mobile duri...
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% US consumers who have use mobile durin...
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% US consumers who have use mobile durin...
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% US smartphone owners who made a mobile...
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% US consumers who have use mobile durin...
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% US grocery shoppers who use mobile in-...
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% US grocery shoppers who use mobile aft...
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How do mobile coupons impact shopper pat...
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% US consumers who redeemed mobile coupo...
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Index value in comparison to all grocery...
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% US mobile grocery shoppers who have us...
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% US smartphone owners who have used mob...
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% US mobile grocery shoppers who say the...
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How do mobile ads impact shopper path-to...
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Index value inc comparison to all shoppe...
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Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 1 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 2 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 3 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 4 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 5 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 6 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 7 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 8 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 9 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 10 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 11 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 12 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 13 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 14 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 15 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 16 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 17 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 18 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 19 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 20 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 21 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 22 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 23 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 24 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 25 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 26 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 27 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 28 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 29 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 30 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 31 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 32 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 33 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 34 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 35 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 36 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 37 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 38 Mapping the Grocery Shopper's Mobile Path to-Purchase Slide 39
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Mapping the Grocery Shopper's Mobile Path to-Purchase

In this report we look into who the mobile grocery shopper is and what are they buying via mobile, what is the grocery shopper’s mobile path-to-purchase, and how mobile coupons and ads influence shopper behavior.

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Mapping the Grocery Shopper's Mobile Path to-Purchase

  1. 1. Mapping the Grocery Shopper’s Mobile Path-to-Purchase
  2. 2. Mobile is used throughout a shopper’s journey How do consumers use mobile to save time, effort, and money?
  3. 3. Mobile is proving to be a crucial shopping companion What mobile tools help shoppers improve their experience? Digital Lists Mobile Coupons Mobile Ads
  4. 4. READ THE FULL REPORT Click
  5. 5. Click to download this report in PowerPoint and Keynote charts with full analysis Who are the mobile grocery shoppers? 1 Mobile grocery shopping, though limited to less than a fifth of all shoppers, is a growing trend having surpassed desktop grocery shopping. Young, urban and affluent shoppers drive the mobile grocery-shopping trend. Smartphones are the primary device of choice among mobile grocery shoppers ahead of tablets.
  6. 6. Click to download this report in PowerPoint and Keynote charts with full analysis Mobile grocery shoppers: Young, Urban & Affluent % US consumers who have bought groceries using their mobile device by demographic US consumer mobile grocery shoppers by demographic 35% 65% Have bought groceries using mobile device Have not bought groceries using mobile device 20% 41% 21% 18% 8% 23% 69% 22% 37% 41% 43% 57%Men Women 18-33 34-55 56+ Urban Suburban Rural <$50K $51K - $99K $100K - $149K $150K+ • Mobile grocery shoppers are most likely to be Millennials (41%) followed by Generation X (37%). • Mobile grocery shopping is more prominent among urbanites (69%) compared to suburban (23%) and rural (8%) residents. • More than three in five (61%) of mobile grocery shoppers are affluent consumers making above $100K a year.
  7. 7. Click to download this report in PowerPoint and Keynote charts with full analysis Smartphones drive online grocery shopping 81% 19% Have bought groceries online Have not bought groceries online % US consumers who have bought groceries online by device type 27% 35% 38%Smartphones Desktop Tablet US consumer online grocery shoppers by device type • Just under one in five (19%) shoppers purchased grocery online in 2014 – up from less than one in ten (9%) in 2013. • Mobile devices account for more than three in five (65%) online grocery shoppers, with smartphones (38%) ahead of tablets (27%).
  8. 8. Click to download this report in PowerPoint and Keynote charts with full analysis Millennials & Gen Z drive home delivery of grocery % US grocery shoppers who use mobile for grocery shopping by age group US grocery shopper mobile shopping methods by demographic • Young mobile grocery shoppers drive home delivery of grocery orders – Generation Z (28%) and Millennials (30%). • Generation Z (20%) and Millennials (19%) most likely to use subscription services to get their weekly or monthly groceries. 2% 2% 5% 9% 6% 4% 6% 17% 10% 10% 11% 22% 17% 18% 19% 30% 14% 14% 20% 28% Gen Z (15-20) Millennials (21-34) Generation X (35-49) Baby Boomers (50-64) Silent Generation (65+) Order via mobile for home delivery Use online automatic subscription service Use a virtual supermarket Order online and pick up inside store
  9. 9. Click to download this report in PowerPoint and Keynote charts with full analysis What’s in the mobile grocery shopper’s basket? 2 Mobile grocery shoppers purchase everything from fresh and frozen food to diapers and pet food using their handheld devices. Surprisingly consumers are more willing to buy fresh vegetables than frozen food. They are also willing to try out new products especially pantry foods like spreads, jams, oil, snacks and dips. Consumers also buy personal care, household supplies, baby care and pet care products in bulk for the convenience of not having to visit stores as well as for a lower price.
  10. 10. Click to download this report in PowerPoint and Keynote charts with full analysis The mobile food basket includes fresh & frozen % US consumers who have bought groceries on mobile by product category and purchase intent US mobile grocery basket for regular usage food items • Consumers using mobile to purchase food for regular usage are most likely to add fresh vegetables (36%) to their basket. • Mobile grocery shoppers buy frozen products due to their long shelf lives – dessert (30%), seafood (28%), & vegetables (26%). Purchase Intent: Regular usage 14% 16% 21% 26% 28% 30% 36%Fresh vegetables Frozen dessert Frozen seafood Frozen vegetables Frozen appetizers Fresh fruit Fresh baked goods
  11. 11. Click to download this report in PowerPoint and Keynote charts with full analysis Mobile shoppers get pantry items for trial % US consumers who have bought groceries on mobile by product category and purchase intent US mobile grocery basket for trial usage food items • Consumers using mobile to try out new products are most likely to buy spreads & jams (21%), followed by oil (20%). • Mobile grocery shoppers’ trail basket includes comfort food such as snacks & chips (18%), and dressings & dips (15%) Purchase Intent: Trial new product 10% 11% 13% 15% 18% 20% 21%Spreads and jam Oil Snacks and chips Dressings and dips Frozen ethnic food Deli meat Specialty bread
  12. 12. Click to download this report in PowerPoint and Keynote charts with full analysis Mobile shoppers buy personal care items in bulk % US consumers who have bought groceries on mobile by product category and purchase intent US mobile grocery basket for stocking up non-food items • Consumers use mobile to stock up on personal care products like body wash (33%), shampoo/conditioner (31%), and toothpaste (31%). • Mobile grocery shoppers also stock up household supplies like laundry detergent (27%), dish soap (25%), and toilet paper (25%). Purchase Intent: Stocking Up 25% 25% 27% 27% 31% 31% 33%Body Wash Shampoo / Conditioner Toothpaste Cosmetics Laundry Detergent Dish Soap Toilet Paper
  13. 13. Click to download this report in PowerPoint and Keynote charts with full analysis Mobile shoppers save on household supplies % US consumers who have bought groceries on mobile by product category and purchase intent US mobile grocery basket for bulk value purchase • Mobile grocery shoppers’ value driven bulk buy includes baby care products like wipes/diapers (19%), baby food/formula (16%) • Mobile shoppers also purchase dog food (19%) and cat food (17%) in bulk to save on the total price paid. Purchase Intent: Save on bulk purchase 10% 12% 12% 16% 17% 19% 19%Baby wipes / Diapers Dog Food (Dry) Cat Food (Dry) Baby food / Formula Pet accessories Baby accessories Maternity products
  14. 14. Click to download this report in PowerPoint and Keynote charts with full analysis How do grocery buyers use mobile for shopping? 3 Mobile grocery shoppers prefer using mobile apps – specifically from retailers compared to those from CPG brands. Young consumers below the age of 34 make up most of the mobile app users. These consumers want their grocery apps to include editable and shareable shopping lists that sync across devices as well as help them look up recipes, scan barcodes and locate stores.
  15. 15. Click to download this report in PowerPoint and Keynote charts with full analysis Grocery shopping apps used by majority of shoppers % US smartphone owners who have downloaded a shopping app for groceries US consumer grocery shopping app download trend • Mobile grocery shopping app penetration increased from 43% in 2013 to more than half the smartphone user base (58%) in 2014. • By the end of 2015, an estimated 78% of smartphone owners will have downloaded grocery-shopping apps. 78% 58% 43% 26% 2012 2013 2014 2015
  16. 16. Click to download this report in PowerPoint and Keynote charts with full analysis Mobile grocery shoppers prefer apps to browser % US consumers who have used mobile for grocery shopping US mobile grocery shopping app users by demographic • Mobile grocery shoppers prefer using apps (58%) to the mobile browser (22%) for shopping purposes. • Millennials (18-33 year olds) make up for more than half (56%) of grocery shopping app users. 22% 20% 58% Downloaded and used a grocery shopping app Downloaded but haven't used a grocery shopping app Use mobile browser for grocery shopping 8% 23% 69% 9% 35% 56% 43% 57%Men Women 18-33 34-55 56+ Urban Suburban Rural
  17. 17. Click to download this report in PowerPoint and Keynote charts with full analysis Shoppers prefer apps from retailers over CPG brands % US smartphone owners who use a grocery app by app type US consumer most popular types of grocery apps by usage • Mobile grocery shoppers prefer to download apps from retailers (57%) compare to those from CPG brands (30%). • More than a quarter (26%) of mobile grocer shoppers prefer digital coupon apps. 12% 22% 26% 30% 57%Grocery retailer app CPG brand app Digital coupons app Food/recipe app Fitness/Nutrition app
  18. 18. Click to download this report in PowerPoint and Keynote charts with full analysis Shoppers want features relevant before store visit App feature index in comparison to all features average US consumer most valued grocery app feature • Consumers most requested feature from grocery shopping app is an editable and shareable shopping list. • Consumers also want to use grocery shopping apps to search and review recipes, scan barcodes, and locate nearby stores. 3.0 4.5 5.1 5.4 5.9 6.7 Edit/share shopping list Recipe search/ reviews Sync shopping lists from multiple places Barcode scanner Store locator Save frequently purchased item Index value above 1 represents high value placed on app feature compared to other features
  19. 19. Click to download this report in PowerPoint and Keynote charts with full analysis What’s the role of mobile in path-to-purchase? 4 Grocery shoppers use mobile before a store visit to find information on products and brands via lists or other apps. Inside a store they use mobile to review information before making a final purchase decision. In addition to shopping lists, mobile ads and coupons play a key role throughout the shopper path-to-purchase.
  20. 20. Click to download this report in PowerPoint and Keynote charts with full analysis Awareness Influence Conversion Activity Collect information at the category and product levels. Objective Discover all possible options available in the market. Activity Sift through information and narrow choices down to fewer options. Objective Arm self with information and tools in preparation for the store visit. Activity Visit store and check products to review information. Objective Make best possible purchase decision with information at hand. Stage 1 Stage 2 Stage 3
  21. 21. Click to download this report in PowerPoint and Keynote charts with full analysis % US consumers who have use mobile during the purchase journey US grocery shopper mobile usage - Awareness Stage 32% 68% Use mobile in awarenss stage Do not use mobile in awareness stage • Nearly seven in ten (68%) of mobile grocery shoppers have used the device in the awareness stage to collect information. • Grocery shoppers use mobile to look up nutritional info (42%), brand / product info (37%), and watch product videos (28%). 28% 37% 42% Research nutritional info Research brand or product info Watch product videos Shoppers use mobile to collect informationAwareness
  22. 22. Click to download this report in PowerPoint and Keynote charts with full analysis % US consumers who have used mobile during the purchase journey US shoppers’ retailer related mobile activity - Awareness Stage • Millennials are more likely than all other shoppers to view mobile ads (38%), to visit websites (35%), and to check loyalty programs, coupons, offers (35%) in the awareness stage. Mobile touch points: Ads, Websites,Apps & Emails 30% 35% 35% 38% 19% 23% 24% 27% All grocery shoppers Millennials View mobile ads from retailers Visit retailer websites Check app for loyalty status / coupons / offers Read retailer emails Awareness
  23. 23. Click to download this report in PowerPoint and Keynote charts with full analysis % US consumers who have use mobile during the purchase journey US grocery shopper mobile usage - Influence Stage • More than four in five (86%) of mobile grocery shoppers have used the device in the influence stage to narrow down their choices. • Grocery shoppers use mobile to find and save coupons (69%), create shopping lists (59%), and browse recipes (35%). Shopper use mobile for coupons and listsInfluence 14% 86% Use mobile in influence stage Do not use mobile in influence stage 35% 59% 69% Find and save coupons Create shopping lists Browse recipes
  24. 24. Click to download this report in PowerPoint and Keynote charts with full analysis % US consumers who have use mobile during the purchase journey US consumer coupon saving behavior - Influence Stage • Nearly seven in ten (69%) of mobile grocery shoppers use mobile coupons. • Mobile grocery shoppers save their mobile coupons in emails (24%), apps (20%), and digital grocery cards (15%). Emails and apps used to store and sort couponsInfluence 10% 15% 20% 24% 31%Non mobile coupons Save in email on mobile device Save in app Save to digital grocery card Save to mobile wallet 69% use mobile coupons
  25. 25. Click to download this report in PowerPoint and Keynote charts with full analysis % US smartphone owners who made a mobile shopping list US consumer shopping list behavior - Influence Stage • Shoppers are more likely to make a shopping list on mobile (59%) compared to pen and paper (31%). • Grocery shoppers create shopping lists on mobile note apps (47%), productivity apps (32%), and emails (15%). Shoppers prefer mobile to create shopping listsInfluence 10% 31% 59% Create shopping list on mobile Create shopping list on paper Do not use a shopping list 6% 15% 32% 47%As a mobile note In a list making productivity app Emailed to themselves Other
  26. 26. Click to download this report in PowerPoint and Keynote charts with full analysis % US consumers who have use mobile during the purchase journey US grocery shopper mobile usage - Conversion Stage • Nearly three in five (59%) mobile grocery shoppers use the device during conversion stage to make final purchase decision. • Grocery shoppers use mobile in-store to review shopping lists (42%), search for discounts (37%), and get competitor pricing (27%) Shoppers use mobile in-store to finalize purchaseConversion 41% 59% Use mobile in conversion stage Do not use mobile in conversion stage 27% 37% 42% Review shopping lists Search for discount/promos Get competitor pricing
  27. 27. Click to download this report in PowerPoint and Keynote charts with full analysis % US grocery shoppers who use mobile in-store US grocery shopper in-store mobile usage - Conversion Stage • Millennial shoppers use mobile in-store to call friends & family (29%), scan QR codes (28%), and watch product videos (24%). • Moms use mobile in-store to search for discounts/promos (67%), get competitor pricing (54%), and look up information (39%). Millennials & Moms drive in-store mobile usageConversion 16% 26% 25% 35% 39% 54% 67% 50% 24% 28% 29% 35% 29% 43% 39% 56% 12% 13% 14% 22% 25% 27% 37% 42% All shoppers Millennials Moms Review shopping list Search for discounts/promos Get competitor pricing Look up product/brand info Browse recipes Call friends and family about product Scan QR code or product for info/deals Watch product videos
  28. 28. Click to download this report in PowerPoint and Keynote charts with full analysis % US grocery shoppers who use mobile after completing purchase inside a store US grocery shopper in-store mobile usage - Post Purchase • Shoppers also use mobile inside stores post-purchase to log onto store’s loyalty program (22%), complete a survey (19%), sign up for contests (18%), and share coupon on social media (14%). Millennials & Moms engage post-purchaseConversion 33% 22% 31% 36% 29% 28% 28% 32% 14% 18% 19% 22% All shoppers Millennials Moms Log onto store’s loyalty program Complete store’s satisfaction survey Sign up for a store contest or game Share coupons with friends or family via social media
  29. 29. Click to download this report in PowerPoint and Keynote charts with full analysis How do mobile coupons impact shopper path-to-purchase? 5 Consumers use mobile coupons throughout the path-to-purchase. In awareness stage it helps them collect information on products related to price. In the influence stage they store mobile coupons via apps and email in preparation for a store visit. In the conversion they redeem coupons as well as go onto share their experience with friends and family both online and offline.
  30. 30. Click to download this report in PowerPoint and Keynote charts with full analysis % US consumers who redeemed mobile coupons by demographic group and category US grocery shopper mobile coupon redemption trends • Shoppers prefer mobile coupons (69%) to print. • Mobile coupon redeemers are likely to be women (61%) and Generation X-ers (48%). • Shoppers most likely to use mobile coupons when buying food & beverages (71%) followed by household products (53%). Generation X women drive mobile coupon usage 31% 69% Redeemed coupons via mobile device Redeemed print coupons or did not redeem coupons at all 31% 53% 71% 12% 48% 40% 39% 61%Women Men 18-33 34-55 56+ Food / beverages Household products Personal care products
  31. 31. Click to download this report in PowerPoint and Keynote charts with full analysis Index value in comparison to all grocery shoppers US shopper metrics comparison for mobile coupon users • Mobile coupon users are 2.75 times more valuable than the average grocery shopper over their lifetime. • Mobile coupon users shop twice as often and spend 1.5 times more than the average grocery shopper. Mobile coupon users: The most valuable segment 969490 151 200 275 100100100 All shoppers Mobile coupon users Non mobile coupon users Consumer Life Time Value Shopping frequency Consumer Spend per basket
  32. 32. Click to download this report in PowerPoint and Keynote charts with full analysis % US mobile grocery shoppers who have used mobile coupons US consumer mobile coupon attitude and behavior • Shoppers find mobile coupons relevant during product research (47%) and say it saves them time and effort (37%). • Shopper either clip mobile coupons using an app (36%) or email it to self (14%) before a store visit. • Shoppers report a positive experience using mobile coupons in store due to discount (84%) and a hassle free experience (60%). Mobile coupons add value across path-to-purchase 14% 36% 37% 47% 60% 84% Mobile coupons save me money while shopping in store Mobile coupons are easy to use while paying in store Mobile coupons are relevant for my research before store visit Mobile coupons save time while searching for information I clip mobile coupons before a trip to the store I email mobile coupons to myself before a trip to the store Conversion Stage Awareness Stage Influence Stage
  33. 33. Click to download this report in PowerPoint and Keynote charts with full analysis % US smartphone owners who have used mobile coupons US mobile coupon user word of mouth behavior post purchase • Grocery shoppers who have a positive mobile coupon experience are more likely to create word of mouth (72%) than not. • Shoppers use both online via social media (62%) and offline in-person (43%) interactions to create word of mouth. Mobile coupon users create word of mouth 28% 72% Tell others about my mobile coupon experience Don't share my experience with others 43% 62% Share experience on social media or messenger app Tell others about it in person
  34. 34. Click to download this report in PowerPoint and Keynote charts with full analysis % US mobile grocery shoppers who say they want given mobile coupon improvements US shopper mobile coupon improvement demands • Shoppers want a mobile coupon experience that is easy to find (38%), easy to store (47%), and easy to redeem (56%). Mobile coupon users want a better experience 38% 47% 56% No scanning at checkout Easier to save coupon to my mobile Receive a coupon/ offer on my mobile when I enter store
  35. 35. Click to download this report in PowerPoint and Keynote charts with full analysis How do mobile ads impact shopper path-to-purchase? 6 While CPG mobile ads are helpful for shoppers in the awareness stage because it enables them to discover new products and brands, mobile ads also serve a purpose in the influence stage where they drive shoppers to the retail store to check out products and promotions. Majority of ad viewers, especially Generation X women, attribute their decision to buy groceries on the mobile ad as well.
  36. 36. Click to download this report in PowerPoint and Keynote charts with full analysis Index value inc comparison to all shoppers US consumer lift in store visit as a result of mobile ads • Mobile ads resulted in a 36% increase in store visits Year-on-Year (2013-2014). • CPG mobile ads drove a 75% increase in store visits compared to a control population with identical attributes. Mobile ads motivate shoppers to visit stores 144 111100 General Population Control Group Exposed Audience Lift in store visits for 2013 CPG mobile ads Lift in store visits for 2014 CPG mobile ads 196 112 100 General Population Control Group Exposed Audience 29% lift 44% lift 75% lift 96% lift
  37. 37. Click to download this report in PowerPoint and Keynote charts with full analysis % US smartphone owners who have bought a product after viewing a mobile ad by category US consumer products purchased as a result of mobile ads • Viewing a CPG ad on their mobile devices converted seven in ten (70%) grocery shoppers in to buyers. • Mobile ads drive purchase across food (51%), personal care (42%), household supplies (36%), and beverages (30%). Mobile ads drive food and personal care purchase 30% 70% Purchased product after seeing mobile ad Haven't purchased product as a result of mobile ad 30% 36% 42% 51% Food Personal Care Household Supplies Beverages
  38. 38. Click to download this report in PowerPoint and Keynote charts with full analysis % US smartphone owners who have bought a product after viewing a mobile ad by category US consumer mobile ad driven grocery shoppers by category • Mobile ads influence women more than men across food and beverage (55%), personal care (67%), and household supplies (57%). • Generation X shoppers most likely to buy food/beverage (41%), and personal care products (46%) after viewing a mobile ad. Mobile ads most effective on Gen-X women shoppers 55%45% Male Female 67% 33% Male Female 57%43% Male Female 21% 41% 38%18-33 34-55 56+ 25% 46% 29% 27% 36% 37% Food/Beverage Ad Personal Care Ad Household Supplies Ad
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In this report we look into who the mobile grocery shopper is and what are they buying via mobile, what is the grocery shopper’s mobile path-to-purchase, and how mobile coupons and ads influence shopper behavior.

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