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Emerging trends in mobile payment
services among US smartphone owners
What share of smartphone owners use mobile payment s...
US consumers’ familiarity with and usage of mobile payment services
% US smartphone owners
9%
37% 54%
Know and used a mobi...
US consumers’ familiarity with mobile payment services
% US smartphone owners who have heard of given mobile payment servi...
US consumers’ usage of mobile payment services
% US smartphone owners who have used a given mobile payment service
Source:...
US consumers’ usage of mobile payment by purpose
% US smartphone owners who have used a mobile payment service
Source: You...
US consumers’ reasons for not using a mobile payment service
% US smartphone owners who have not used a mobile payment ser...
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Emerging trends in mobile payment services among us smartphone owners

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According to a May 2015 survey by YouGov, more than half of US smartphone owners have used a mobile payment service. PayPal is the most well known as well as the most widely used payment service ahead of Google Wallet, Apple Pay and other mobile payment services provided by banks and independent developers. US consumers mostly use mobile payment services to pay for products and services they purchase online. They also use the service for small personal transfers between friends and family. Among consumers who are yet to use a mobile payment service, the top reason keeping them from adopting it is a lack of benefit over cash and card.

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Emerging trends in mobile payment services among us smartphone owners

  1. 1. Emerging trends in mobile payment services among US smartphone owners What share of smartphone owners use mobile payment services? Which mobile payment services are well known & widely used? What do consumers use mobile payment services for?
  2. 2. US consumers’ familiarity with and usage of mobile payment services % US smartphone owners 9% 37% 54% Know and used a mobile payment service Know but not used a mobile payment service Don't know and haven't used a mobile payment service Source: YouGov, May 2015
  3. 3. US consumers’ familiarity with mobile payment services % US smartphone owners who have heard of given mobile payment service Source: YouGov, May 2015 4% 6% 6% 7% 15% 17% 19% 49% 51% 85%Paypal Google Wallet Apple Pay Bank of America Online Transfer A bank-specific payment service (i.e., Chase QuickPay) Square Cash Xoom Venmo Dwolla Popmoney
  4. 4. US consumers’ usage of mobile payment services % US smartphone owners who have used a given mobile payment service Source: YouGov, May 2015 1% 1% 1% 2% 2% 3% 4% 5% 8% 44%Paypal Google Wallet Bank of America Online Transfer A bank-specific payment service (i.e., Chase QuickPay) Apple Pay Square Cash Popmoney Xoom Venmo Dwolla
  5. 5. US consumers’ usage of mobile payment by purpose % US smartphone owners who have used a mobile payment service Source: YouGov, May 2015 8% 9% 9% 13% 15% 18% 20% 21% 27%To make a purchase online To pay or send money to a business / store for a product or service To send money to a friend or family member To transfer money between my own accounts To receive money from a friend or family member To pay an individual for a product or service (e.g., handyman, cleaner, paying rent to a landlord, etc.) To make a purchase in a physical store To receive money from an individual for a product or service (e.g., payment for handiwork, receive rent from a tenant, etc.) To receive money from a business for a product or service
  6. 6. US consumers’ reasons for not using a mobile payment service % US smartphone owners who have not used a mobile payment service Source: YouGov, May 2015 4% 5% 5% 6% 13% 22% I have no need for mobile payment services I don't trust the internet with my money I have not had an opportunity to use a mobile payment service I don't understand how to use the apps / websites I am afraid of losing my smartphone I am afraid of losing my money while it's being transferred
  7. 7. CLICK HERE GET ALL CHARTS & FULL ANALYSIS DOC PDF PPT KEY

According to a May 2015 survey by YouGov, more than half of US smartphone owners have used a mobile payment service. PayPal is the most well known as well as the most widely used payment service ahead of Google Wallet, Apple Pay and other mobile payment services provided by banks and independent developers. US consumers mostly use mobile payment services to pay for products and services they purchase online. They also use the service for small personal transfers between friends and family. Among consumers who are yet to use a mobile payment service, the top reason keeping them from adopting it is a lack of benefit over cash and card.

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