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The AppsFlyer Performance Index for eCommerce, Travel and Utility Apps

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The AppsFlyer Performance Index for eCommerce, Travel and Utility Apps

  1. 1. Q3/2015 THE APPSFLYER PERFORMANCE INDEX FOR eCommerce, Travel and Utility Apps
  2. 2. APPS APPS APPS PER DAY APPS PER DEVICE
  3. 3. WHAT IS POSSIBLE LTV UPLIFT IMPROVED RETENTION DATA ANALYSIS
  4. 4. Key Takeaways • Twitter stands out with a 25% higher retention than 2nd place • Google proves user intent is a great indication of loyalty • Cheetah mobile’s investment in quality user acquisition pays off
  5. 5. • Facebook’s unrivaled reach and strong retention puts the social network well ahead of the crowd • Twitter scale on Android not as high as its top retention position – landing it in 8th spot • China grown networks (Mobvita, Cheeah Mobile, AppFlood, Yeah Mobi) emerging as dominant forces across the globe with 4 out of top 6 slots • India’s mobile growth is evident with four networks (Komli, Tyroo, affle, InMobi) entering the top 25
  6. 6. Key Takeaways • Intent in iOS searches shows its value as Google AdWords tops chart • Social networks show very high value • Twitter proves its cross-platform value
  7. 7. Average Normalized Retention iOS 11-25
  8. 8. • On iOS just as on Android: Facebook’s unrivaled reach and strong retention puts social network well ahead of the crowd • Great reach and great retention put Twitter in 2nd spot • AppLovin proves focus on data bears fruit
  9. 9. Day 1 Day 7 Day 30 Organic Paid Organic Paid • •
  10. 10. Day 1 Day 7 Day 30 Organic Paid Organic Paid
  11. 11. 29.06% 10.99% 3.29% 25.53% 10.21% 3.17% Day 1 Day 7 Day 30 Android Apple
  12. 12. ZTE Sony HTC Motorola LG Samsung Asus Lenovo Huawei Xiaomi Average Normalized Retention by Brand – Top 10 Smartphone Makers
  13. 13. UK Spain Mexico Malaysia US Thailand Russia Brazil Indonesia Vietnam
  14. 14. Average Normalized Retention by OS Version – Android Top 10
  15. 15. . . . . . . . . . .
  16. 16. Average Normalized Retention OS Version - iOS
  17. 17. Thanks! www.appsflyer.com

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