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Learn what’s lurking
in the dark (data)
A guide for letting data-aware storage shine a light
As storage has gotten cheaper, those who generate data
have saved more and more of it.
Unfortunately,they’velostsightofwha...
What’s in your
stored data?
If you don’t know what you have,
you can’t use it for a business advantage.
Massive audio file...
What is dark data?
It’s data your organization created, collected
and stored – but failed to use.
Data goes dark because o...
Dark data most often affects unstructured
information, including:
• Text documents;
• Multimedia files;
• PowerPoint decks...
Dark data =
missed opportunities
+ hidden pitfalls
You lose chances to:
• Learn more about employees and customers
• Decre...
Three kinds of
dark data risk
leaking or losing sensitive,
dormant data and PII
Regulatory risk:
failing to protect IP
Int...
creating order
from chaos
Data-aware storage has no dark corners.
You can ask:
• What do we have?
• Who created it?
• Who ...
curbing dark data
Don’t let newly
created data go dark.
Step 1
Analyze data as it is created, so users can
surface insight...
creating order
from chaos
Choose solutions that let you:Step 2
• Assess dormant data
• See data demographics
• Drill down ...
Want to learn more about what’s
lurking in your dark data?
Download our white paper “Unstructured Data: Friend or Foe.”
Fo...
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Learn What's Lurking in the Dark (Data)

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Dark data turns into missed opportunities and hidden pitfalls. Learn how to fix it with data-aware storage.

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Learn What's Lurking in the Dark (Data)

  1. 1. Learn what’s lurking in the dark (data) A guide for letting data-aware storage shine a light
  2. 2. As storage has gotten cheaper, those who generate data have saved more and more of it. Unfortunately,they’velostsightofwhatthey’vestored. problem: dark data Their data has gone dark.
  3. 3. What’s in your stored data? If you don’t know what you have, you can’t use it for a business advantage. Massive audio files? Sales notes? PII? Personnel data? Key insights?
  4. 4. What is dark data? It’s data your organization created, collected and stored – but failed to use. Data goes dark because owners lack the tools, infrastructure or skills to leverage it.
  5. 5. Dark data most often affects unstructured information, including: • Text documents; • Multimedia files; • PowerPoint decks; • Spreadsheets; and • More. These assets make up about 80% of the data most companies create.
  6. 6. Dark data = missed opportunities + hidden pitfalls You lose chances to: • Learn more about employees and customers • Decrease costs • Increase productivity and profits • Avoid liabilities
  7. 7. Three kinds of dark data risk leaking or losing sensitive, dormant data and PII Regulatory risk: failing to protect IP Intellectual property risk: missing out on improvement chances Opportunity risk:
  8. 8. creating order from chaos Data-aware storage has no dark corners. You can ask: • What do we have? • Who created it? • Who accessed it? • For what reason? • How could we do better?
  9. 9. curbing dark data Don’t let newly created data go dark. Step 1 Analyze data as it is created, so users can surface insights and spot issues before they become problems.
  10. 10. creating order from chaos Choose solutions that let you:Step 2 • Assess dormant data • See data demographics • Drill down for detail • List data at a granular, file level • Search, export or drill even further
  11. 11. Want to learn more about what’s lurking in your dark data? Download our white paper “Unstructured Data: Friend or Foe.” Follow DataGravity on Twitter. Like us on Facebook. Connect with us on LinkedIn. Check out our blog. Contact us.

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