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Wonders of marketing automation

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Automation aims to simplify the marketing processes such as email, social media messages & more. Get to know about the wonders of Marketing Automation and how it’s changing the daily lives of marketers around the world.

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Wonders of marketing automation

  1. 1. Wonders of Marketing Automation
  2. 2.  Damn sure that you have heard about it, plenty of marketers has fallen head over heels in love with it, but still at the end of the day, many are left behind confused about it….
  3. 3. Enter the beautiful world of Marketing Automation
  4. 4. Marketing Automation isn’t something new. Ever since man discovered marketing as a way to promote the products & services of their businesses, there has been an immense amount of competition. And as time passed, marketing infused with technology which gave rise to modern marketing emerged as we know it. Generations of marketers started finding competitive ways to reach prospects through the mediums of radio, television & internet and there was a time when many marketers started struggling with the ever expanding customer base.
  5. 5. • It is said that this is when technology of marketing automation emerged a solution was given to the marketers to reach people through a number of continually increasing media channels. But it’s origins can be traced back to the basic form of customer relationship management which was rolodexes & collection of business cards.
  6. 6. Itallbeganbackinthe 1990sbutwasn'tuntil themiddleof2000s whenthemarketing automationindustry startedtakingshape.In pastyears,itbecame morethan$1.62 billionindustryfroma $225millionindustry garneringmorethan 142,700users worldwide.
  7. 7. Today, Marketing Automation has become the system of record for modern marketers where it has turned to a place where they can manage all their data & create a rich profile of their target buyers. It is the place where the data is managed to create rich profiles of their target buyers. This intelligence can be used to send out the right information at the right time to move prospects along their buying journey.
  8. 8. The simple fact that marketing automation systems can link into CRMs gives marketers to give visibility into all the data, so sales can do a better job & close deals faster.
  9. 9. Who can use Marketing Automation? • It’s a common misconception that marketing automation is only for big companies. Right now, small & mid-sized businesses make the largest growing segment in the market right now. And trust me, thousands of companies across multiple industries, who are even smaller than SMBs are using marketing automation as well.
  10. 10. What are the common features?  Email Marketing  Landing Pages  Campaign Management  Prediction/Scoring  Lead Management  CRM Integration  Social Marketing  Analytics
  11. 11. Now let’s check into some reasons why marketing automation should be used. 1. It Saves Your Time 2. Helps To Get More Out of The CRM 3. It Gives “Big Picture” of the Data 4. It helps you to be Consistent 5. Empowers Personalization
  12. 12. 1. It Saves Your Time • Most marketing automation tools allow to manage all the campaigns from one dashboard & to send multiple marketing messages in one go. It also makes you stay organized by enabling you to schedule your campaigns & social media posts ahead of time. • Most marketing automation tools also have the interface for drag & drop which enables marketers to build email campaigns, landing pages & social campaigns with no technical or design expertise required. • Also, by making the sales process more efficient & effective, you can reduce the time it takes for a potential lead to become a customer.
  13. 13. 2. Helps To Get More Out of The CRM • CRM is more contact focused & usually used more by sales. Marketing automation on the other hand is marketing focused. While great on their own, both are more valuable when combined. This enables to give a full picture of a prospect’s relationship with your brand & makes it easier for you to align with it.
  14. 14. 3. It Gives “Big Picture” of the Data • Marketing automation tools allow you to tag all your marketing activities with the associated campaigns & see an all-inclusive analytics of your traffic, conversion rates, clicks etc. in one place. You can even more access reports & view how everything is performing in real time. Using one tool designed to track how marketing efforts are affecting sales, you get the visibility needed to pivot your strategy immediately.
  15. 15. 4. It helps you to be Consistent • With marketing automation tool, marketers can relax a bit knowing that the online audience will be receiving the same & consistent experience based on their actions. For an example, when a user subscribes to the blog, a workflow can be set up to automatically send a welcome email suggesting articles. With marketing automation, you can forget about manually sending out emails to your database. No matter when a user jumps into a workflow, they’ll always get optimized messaging.
  16. 16. 5. Empowers Personalization • With marketing automation tool, marketers can relax a bit knowing that the online audience will be receiving the same & consistent experience based on their actions. For an example, when a user subscribes to the blog, a workflow can be set up to automatically send a welcome email suggesting articles. With marketing automation, you don’t have to worry about manually sending out emails to the database. No matter when a user jumps into a workflow, the user will always get optimized messaging when no matter when the jump into workflow is made.
  17. 17. • But however, marketing automation has become a buzz word, for marketers to seek out the software under the assumption that all of the digital marketing tools that are necessary for growth, including the ones needed to generate new leads, roll up under the umbrella of marketing automation. This mistaken belief has left many marketers with elegant tools but no solution to generate new leads to nurture in the first place.
  18. 18. • Imagine that you are growing a plant. First, you need fertile soil for the growth of the plant. Next, you will need seeds, then water & light in order for the seeds to nurture into a blooming plant. Effective marketing automation is just like nurturing this plant.
  19. 19. • You need to figure out what you need, do some research & get in touch with the best providers. Marketing automation is a blessing & a curse. While there are chances that it can cause a few headaches in research, you’ll be glad that you didn’t end up biting the bullet.
  20. 20. Save your time & effort in marketing automation by leaving the task of attaining market data to us. Stay ahead of your competition with DataCaptive. DataCaptive for Data that sells.
  21. 21. Give your Campaigns a boost with marketing automation & generate revenue like never before. Call us for a quote at 1-800-523-1387 Or contact us at connect@datacaptive.com

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