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Wonders of Marketing Automation
 Damn sure that you have heard about it, plenty of
marketers has fallen head over heels in love with
it, but still at the end of the day, many are left
behind confused about it….
Enter the beautiful world of Marketing Automation
Marketing Automation isn’t something new. Ever
since man discovered marketing as a way to promote
the products & services of their businesses, there has
been an immense amount of competition. And as
time passed, marketing infused with technology
which gave rise to modern marketing emerged as we
know it. Generations of marketers started finding
competitive ways to reach prospects through the
mediums of radio, television & internet and there was
a time when many marketers started struggling with
the ever expanding customer base.
• It is said that this is when
technology of marketing
automation emerged a solution was
given to the marketers to reach
people through a number of
continually increasing media
channels.
But it’s origins can be traced back to
the basic form of customer
relationship management which
was rolodexes & collection of
business cards.
Itallbeganbackinthe
1990sbutwasn'tuntil
themiddleof2000s
whenthemarketing
automationindustry
startedtakingshape.In
pastyears,itbecame
morethan$1.62
billionindustryfroma
$225millionindustry
garneringmorethan
142,700users
worldwide.
Today, Marketing Automation has become the
system of record for modern marketers where it has
turned to a place where they can manage all their
data & create a rich profile of their target buyers. It
is the place where the data is managed to create
rich profiles of their target buyers. This intelligence
can be used to send out the right information at the
right time to move prospects along their buying
journey.
The simple fact that marketing
automation systems can link into
CRMs gives marketers to give visibility
into all the data, so sales can do a
better job & close deals faster.
Who can use Marketing
Automation?
• It’s a common misconception that
marketing automation is only for big
companies. Right now, small & mid-sized
businesses make the largest growing
segment in the market right now. And trust
me, thousands of companies across
multiple industries, who are even smaller
than SMBs are using marketing automation
as well.
What are the common features?
 Email Marketing
 Landing Pages
 Campaign
Management
 Prediction/Scoring
 Lead Management
 CRM Integration
 Social Marketing
 Analytics
Now let’s check into some reasons why
marketing automation should be used.
1. It Saves Your Time
2. Helps To Get More Out of The CRM
3. It Gives “Big Picture” of the Data
4. It helps you to be Consistent
5. Empowers Personalization
1. It Saves Your Time
• Most marketing automation tools allow to manage all the
campaigns from one dashboard & to send multiple marketing
messages in one go. It also makes you stay organized by enabling
you to schedule your campaigns & social media posts ahead of
time.
• Most marketing automation tools also have the interface for drag
& drop which enables marketers to build email campaigns, landing
pages & social campaigns with no technical or design expertise
required.
• Also, by making the sales process more efficient & effective, you
can reduce the time it takes for a potential lead to become a
customer.
2. Helps To Get More Out of The CRM
• CRM is more contact focused & usually used more by sales.
Marketing automation on the other hand is marketing
focused. While great on their own, both are more valuable
when combined. This enables to give a full picture of a
prospect’s relationship with your brand & makes it easier for
you to align with it.
3. It Gives “Big Picture” of the Data
• Marketing automation tools allow you to tag all your marketing
activities with the associated campaigns & see an all-inclusive
analytics of your traffic, conversion rates, clicks etc. in one place.
You can even more access reports & view how everything is
performing in real time. Using one tool designed to track how
marketing efforts are affecting sales, you get the visibility
needed to pivot your strategy immediately.
4. It helps you to be Consistent
• With marketing automation tool, marketers can relax a bit
knowing that the online audience will be receiving the same &
consistent experience based on their actions. For an example,
when a user subscribes to the blog, a workflow can be set up to
automatically send a welcome email suggesting articles. With
marketing automation, you can forget about manually sending
out emails to your database. No matter when a user jumps into a
workflow, they’ll always get optimized messaging.
5. Empowers Personalization
• With marketing automation tool, marketers can relax a bit
knowing that the online audience will be receiving the same &
consistent experience based on their actions. For an example,
when a user subscribes to the blog, a workflow can be set up to
automatically send a welcome email suggesting articles. With
marketing automation, you don’t have to worry about manually
sending out emails to the database. No matter when a user
jumps into a workflow, the user will always get optimized
messaging when no matter when the jump into workflow is
made.
• But however, marketing automation
has become a buzz word, for
marketers to seek out the software
under the assumption that all of the
digital marketing tools that are
necessary for growth, including the
ones needed to generate new leads,
roll up under the umbrella of
marketing automation. This mistaken
belief has left many marketers with
elegant tools but no solution to
generate new leads to nurture in the
first place.
• Imagine that you are growing a
plant. First, you need fertile soil
for the growth of the plant.
Next, you will need seeds, then
water & light in order for the
seeds to nurture into a
blooming plant. Effective
marketing automation is just
like nurturing this plant.
• You need to figure out what
you need, do some research &
get in touch with the best
providers. Marketing
automation is a blessing & a
curse. While there are chances
that it can cause a few
headaches in research, you’ll
be glad that you didn’t end up
biting the bullet.
Save your time & effort in marketing automation by leaving the task
of attaining market data to us. Stay ahead of your competition with
DataCaptive.
DataCaptive for Data that sells.
Give your Campaigns a boost with marketing automation
& generate revenue like never before.
Call us for a quote at 1-800-523-1387
Or
contact us at
connect@datacaptive.com

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Wonders of marketing automation

  • 1. Wonders of Marketing Automation
  • 2.  Damn sure that you have heard about it, plenty of marketers has fallen head over heels in love with it, but still at the end of the day, many are left behind confused about it….
  • 3. Enter the beautiful world of Marketing Automation
  • 4. Marketing Automation isn’t something new. Ever since man discovered marketing as a way to promote the products & services of their businesses, there has been an immense amount of competition. And as time passed, marketing infused with technology which gave rise to modern marketing emerged as we know it. Generations of marketers started finding competitive ways to reach prospects through the mediums of radio, television & internet and there was a time when many marketers started struggling with the ever expanding customer base.
  • 5. • It is said that this is when technology of marketing automation emerged a solution was given to the marketers to reach people through a number of continually increasing media channels. But it’s origins can be traced back to the basic form of customer relationship management which was rolodexes & collection of business cards.
  • 7. Today, Marketing Automation has become the system of record for modern marketers where it has turned to a place where they can manage all their data & create a rich profile of their target buyers. It is the place where the data is managed to create rich profiles of their target buyers. This intelligence can be used to send out the right information at the right time to move prospects along their buying journey.
  • 8. The simple fact that marketing automation systems can link into CRMs gives marketers to give visibility into all the data, so sales can do a better job & close deals faster.
  • 9. Who can use Marketing Automation? • It’s a common misconception that marketing automation is only for big companies. Right now, small & mid-sized businesses make the largest growing segment in the market right now. And trust me, thousands of companies across multiple industries, who are even smaller than SMBs are using marketing automation as well.
  • 10. What are the common features?  Email Marketing  Landing Pages  Campaign Management  Prediction/Scoring  Lead Management  CRM Integration  Social Marketing  Analytics
  • 11. Now let’s check into some reasons why marketing automation should be used. 1. It Saves Your Time 2. Helps To Get More Out of The CRM 3. It Gives “Big Picture” of the Data 4. It helps you to be Consistent 5. Empowers Personalization
  • 12. 1. It Saves Your Time • Most marketing automation tools allow to manage all the campaigns from one dashboard & to send multiple marketing messages in one go. It also makes you stay organized by enabling you to schedule your campaigns & social media posts ahead of time. • Most marketing automation tools also have the interface for drag & drop which enables marketers to build email campaigns, landing pages & social campaigns with no technical or design expertise required. • Also, by making the sales process more efficient & effective, you can reduce the time it takes for a potential lead to become a customer.
  • 13. 2. Helps To Get More Out of The CRM • CRM is more contact focused & usually used more by sales. Marketing automation on the other hand is marketing focused. While great on their own, both are more valuable when combined. This enables to give a full picture of a prospect’s relationship with your brand & makes it easier for you to align with it.
  • 14. 3. It Gives “Big Picture” of the Data • Marketing automation tools allow you to tag all your marketing activities with the associated campaigns & see an all-inclusive analytics of your traffic, conversion rates, clicks etc. in one place. You can even more access reports & view how everything is performing in real time. Using one tool designed to track how marketing efforts are affecting sales, you get the visibility needed to pivot your strategy immediately.
  • 15. 4. It helps you to be Consistent • With marketing automation tool, marketers can relax a bit knowing that the online audience will be receiving the same & consistent experience based on their actions. For an example, when a user subscribes to the blog, a workflow can be set up to automatically send a welcome email suggesting articles. With marketing automation, you can forget about manually sending out emails to your database. No matter when a user jumps into a workflow, they’ll always get optimized messaging.
  • 16. 5. Empowers Personalization • With marketing automation tool, marketers can relax a bit knowing that the online audience will be receiving the same & consistent experience based on their actions. For an example, when a user subscribes to the blog, a workflow can be set up to automatically send a welcome email suggesting articles. With marketing automation, you don’t have to worry about manually sending out emails to the database. No matter when a user jumps into a workflow, the user will always get optimized messaging when no matter when the jump into workflow is made.
  • 17. • But however, marketing automation has become a buzz word, for marketers to seek out the software under the assumption that all of the digital marketing tools that are necessary for growth, including the ones needed to generate new leads, roll up under the umbrella of marketing automation. This mistaken belief has left many marketers with elegant tools but no solution to generate new leads to nurture in the first place.
  • 18. • Imagine that you are growing a plant. First, you need fertile soil for the growth of the plant. Next, you will need seeds, then water & light in order for the seeds to nurture into a blooming plant. Effective marketing automation is just like nurturing this plant.
  • 19. • You need to figure out what you need, do some research & get in touch with the best providers. Marketing automation is a blessing & a curse. While there are chances that it can cause a few headaches in research, you’ll be glad that you didn’t end up biting the bullet.
  • 20. Save your time & effort in marketing automation by leaving the task of attaining market data to us. Stay ahead of your competition with DataCaptive. DataCaptive for Data that sells.
  • 21. Give your Campaigns a boost with marketing automation & generate revenue like never before. Call us for a quote at 1-800-523-1387 Or contact us at connect@datacaptive.com