Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5ways to boost your sales with marketing automation

281 views

Published on

Marketing automation has the unique advantage of executing both ways of increasing sales: Attracting more leads & closing a major chunk of it. Read on & know how marketing automation can boost the sales of your organization

Published in: Sales
  • Be the first to comment

  • Be the first to like this

5ways to boost your sales with marketing automation

  1. 1. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com 5 ways to boost your sales with marketing automation
  2. 2. In the ancient business era, the then salespeople travelled far & wide to pass on marketing messages to their prospects in hopes of better business. Sales has always been a game of communication where the one who convey messages successfully succeeds. But this was never easy until science introduced the concept of marketing automation. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  3. 3. Marketing Automation is one of the most advanced tools we have seen thus far which can accurately deliver messages that a prospect wants to see. It is awesome how marketing automation aids marketers in generating, segmentation, nurturing & scoring of leads, cross-sell & up-sell, customer lifecycle marketing, customer retention & ROI measurement. What’s amazing is that Marketing Automation can not only be used by big companie s but also by small & growing ones. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  4. 4. Advantages of Marketing Automation for B2B companies Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  5. 5. Improved Lead Nurturing, Lead Quality, and Increased Lead Generation Since leads that convert is something that marketers should pay attention to, it should be always quality over quantity. With quality data gathered via marketing automation, marketers can score & grade leads to ensure that only the be st ones get passed onto sales. Automation also enables leads to be automatically assigned to sales reps as they reach a threshold score & grade. This aids in cutting down the manual processes, increase pipeline speed & ensure that lead assignment is fair, efficient, & effective. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  6. 6. Helps in understanding ROI One of the biggest challenge that B2B marketers face today is measuring the result. Because mark eting automation is there for rescue, marketers now have got closed-loop reporting that enables them to measure the effectiveness of their work. Marketing automation is so advanced that certain software provide some level of ROI reporting. Marketers can have a data-driven approach with marketing automation & will be able to invest in future campaigns whether it’s SEO, PPC, link building or social media etc. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  7. 7. Personalization & segmentation Market segmentation is an awesome technique if your goal is to boost B2B sales through the process of personalized marketing. The Fun part is that it is easier than ever with the marketing automation process. Personalized marketing messages improve click through rate & conversion rate & segmenting audiences allows marketers to personalize content based on the need of each group whic h increases CTR. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  8. 8. Send messages that matter By making use of the behavioral information that’s collected by marketing automation, marketers can easily send targeted messages & lead nurturing emails, personalized to your prospect’s interests & stage in the buying cycle. To add even more relevancy to messages, increased level of engagement & improved click-through rates, marketers can create one-to-one email communications or segment th em based on criteria like product interest or industry with the help of marketing automation. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  9. 9. For generating referrals Word of mouth marketing is still one of the best marketing pra ctices that work. But many businesses, may not have the time, r esources or money to invest in a full-fledged comprehensive referral program. Marketing automation, helps out here as it can take added pressure off sales & marketing, while ensuring action is taken. Marketing automation easily navigates contacts through the refe rral process, which in turn helps to sustain consistency and qua lity throughout. Segmenting contacts into different groups & then creating wor kflows that are tailored for each of these groups is the simples t & most effective ways to encourage referrals. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  10. 10. Marketing automation takes effort & time, but it’s well worth the investment of the resources for your long term growth. Used effectively the technology can have broad reaching benefits for a B2B company from increasing revenue to maximizing sales opportunities. Call us for a quote at 1-800-523-13 | contact us at connect@datacaptive.com
  11. 11. Give your Campaigns a boost with the Marketing Automation & generate revenue like never before! Call us for a quote at 1-800-523-1387 Or contact us at connect@datacaptive.com

×