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Top 10 Most Important DAM Features

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Based on results of a survey recently conducted by DataBasics of DAM users. What features do you find to be the most important to you in a DAM? We are adding our experience and expertise of working on 100s of DAM projects over the years. Please comment if you have anything to add.

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Top 10 Most Important DAM Features

  1. 1. TOP 10 FEATURES MOST IMPORTANT DAM FEATURES VOTED FOR BY DAM USERS BY ANTRA SILOVA MEDIA MANAGER DATABASICS
  2. 2. DataBasics provides business consultancy with software solutions and services that improve productivity, effectiveness and efficiency in digital asset & media management. Partnering with Canto since 1995. Canto Platinum Distributor for the last 6 years. Who we are
  3. 3. TOP DAM FEATURES With the advance of all things digital, the requirements for digital asset management go far beyond just a solution for storing digital assets. AND KNOWLEDGE IS POWER These finding are based on 37 respondents of our online survey. Thank you for taking this survey!
  4. 4. TOP DAM FEATURES 95% 78% 76% 73% 73% 68% 65% 59% 57% 54% 1. Ease of use - simple, easy to use interface 2. Integration – ability to integrate with popular platforms/ applications 3. Permissions – having easy access to restrict or allow permission to assets 4. Sharing – ability to share easily without using traditional email/ attachment 5. Easily searchable – search tags to easily find assets 6. Multiple file formats – capability to store multiple file formats (images, txt, video, audio..) 7. Automation – possibility of automating routine tasks 8. Bulk metadata edit – ability to add metadata to multiple files at once 9. Easy preview – easy media preview of all formats 10. Customisable – customisable to suit diverse needs Top 10 Most Important DAM Features UX Capabilities Functionality % of respondents that selected this option
  5. 5. TOP FEATURE#1 EASE OF USE – SIMPLE EASY TO USE INTERFACE
  6. 6. UX. EASE OF USE 95% of respondents would like a simple, easy to use, intuitive interface. DAM is about making content available to users – an easy to use solution makes it achievable. With user adoption as one of the most challenging aspects of DAM implementation, a solution that allows to perform basic tasks without user training is a basis for the success of the project.
  7. 7. TOP FEATURE #2 INTEGRATION – ABILITY TO INTEGRATE WITH POPULAR PLATFORMS/ APPLICATIONS
  8. 8. CAPABILITIES. INTEGRATION Tipped as the most important DAM requirement of the future over the past 10 years. Now that time is upon us and integration is number 2 most popular feature. DAM has always been about organisation’s infrastructure – to be that it needs to integrate into an organisation’s environment.
  9. 9. TOP FEATURE #3 PERMISSIONS – HAVING EASY ACCESS TO ALLOW OR RESTRICT PERMISSION TO ASSETS
  10. 10. CAPABILITIES. PERMISSIONS Voted number 3 most important feature highlights how DAM has moved from a workgroup style solution to enterprise wide for most organizations. Important for an organisation - permissions keep its assets and brand safe. You have control on who, when and how uses your organisation’s assets.
  11. 11. TOP FEATURE #4 SHARING – THE ABILITY TO SHARE EASILY WITHOUT USING TRADITIONAL EMAIL/ ATTACHMENT
  12. 12. FUNCTIONALITY. SHARING It’s all about collaboration. Sharing saves time and space on your hard drive as you can share assets directly from a DAM using share links or URLs. Send large files via branded portals, reinforcing your brand at the same time. Reuse and repurpose already created media without having to re-create.
  13. 13. TOP FEATURE #5 EASILY SEARCHABLE – SEARCH TAGS TO EASILY FIND ASSETS
  14. 14. UX. EASILY SEARCHABLE DAM used to be all about Can’t find it, can’t use it – and these results show it still is! DAM solutions these days provide different ways of making the assets easily found: keywords, tags, custom queries. More sophisticated solutions provide automatic tagging to reduce the time to curate your content.
  15. 15. TOP FEATURE #6 MULTIPLE FILE FORMATS – ABILITY TO STORE MULTIPLE FILE FORMATS (IMAGES, VIDEOS, PRESENTATIONS, ETC.)
  16. 16. CAPABILITIES. MULTIPLE FILE FORMATS Core differentiator of DAM to other content management solutions since inception. Organisations do not want to be limited with just still image files, but store, share and manipulate with images, documents, videos, presentations, and other types of files all at once without any barriers.
  17. 17. TOP FEATURE #7 AUTOMATION – POSSIBILITY TO AUTOMATE ROUTINE TASKS
  18. 18. FUNCTIONALITY. AUTOMATION Digital asset management combined with automation creates the basis for a seamless, streamlined workflow environment. For many organisations these workflows enable quick and cost-effective operations to find, create, repurpose and deliver the media assets, making DAM of critical importance.
  19. 19. TOP FEATURE #8 BULK METADATA EDIT – ABILITY TO ADD METADATA TO MULTIPLE FILES AT ONCE
  20. 20. FUNCTIONALITY. BULK METADATA EDIT It is often the simple things in life that make it all worthwhile. When working with thousands of images, having a fast and time-saving option to improve your processes makes a big difference in getting the job done and the project successful.
  21. 21. TOP FEATURE #9 EASY PREVIEW – EASY MEDIA PREVIEW OF ALL FORMATS
  22. 22. UX. EASY PREVIEW Again, it’s the simple things in life! What would a DAM be without thumbnails and previews of ALL content regardless of format? Not a DAM!
  23. 23. TOP FEATURE #10 CUSTOMIZABLE – CUSTOMIZABLE TO SUIT DIVERSE NEEDS
  24. 24. CAPABILITIES. CUSTOMIZABLE An organisation’s use of content/media changes quickly. We are at just the tip of the iceberg in how media will be used in corporate communication. A DAM solution that can easily adapt to an organisation’s needs becomes a great investment and a long-running solution.
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