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CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE Show

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CES 2019 has made the first move from a Tech Show to an Experience Show. It’s no longer a platform to reveal the latest technologies but a place where we bring values to consumers. In this report, we decoded CES for Home & Lifestyle companies, highlighting trends and looking at how we put consumers at the center. Discover how CES and consumers experiences we will look like in the years to come!

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CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE Show

  1. 1. 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 2019 From Consumer Electronics Show to Consumer EXPERIENCE Show CES 2019 decoded by Dassault Systèmes – Home & Lifestyle Industry Experts
  2. 2. 2 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Who is the New Consumer? Consumer Experiences in 2030 Summary Top Trends from CES 2019 in Home & Lifestyle Introduction
  3. 3. 3 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Who is the New Consumer? Consumer Experiences in 2030 Summary Top Trends from CES 2019 in Home & Lifestyle Introduction
  4. 4. 4 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 CES 2019 : From a Tech Show to an Experience Show CES 2019 has made the first move from a Tech Show to an Experience Show. This movement is perfectly aligned to how new consumers want to experience new products and services and how these can work interdependently in order to increase convenience and to enhance the consumer experience.
  5. 5. 5 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Technology as an EXPERIENCE Technology DELIVERING and even ANTICIPATING consumers NEEDS and exceeding EXPECTATIONS Technology to ENHANCE the consumers’ lifestyle, bring comfort, save time, enhance sleep, beauty, health and wellness, and create a BETTER LIFE. CES 2019 was a showcase of Technology in context of the CONSUMER:
  6. 6. 6 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 CES highlights the magic of showing first the real value brought to consumers, visible in the front-end. That Value is the starting point to create the brand story-telling that will directly convince the consumer. The technology and the back-end itself is now invisible to the consumer. Value for Consumers
  7. 7. 7 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Who is the New Consumer? Consumer Experiences in 2030 Summary Top Trends from CES 2019 in Home & Lifestyle Introduction
  8. 8. 8 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 THE NEW CONSUMER: URBAN 600 mega cities will generate 60% of the economic growth in 2025 The most ‘adapted’ to an urban context are the millennials. They are the digital pioneers and constantly connected. They are the first generation to be living, for real, in a global village. This leads to a new type of behavior, and we see millennials acting more and more as a tribe, where there is a sense of unity, but also of belonging.Tribes Global Village Millennials
  9. 9. 9 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 THE NEW CONSUMER: CONNECTED By 2030, there will be more than five connected devices for every user Anywhere, anytime, made for me: Same-day delivery Finding product fast Eager for new experiences: Demand product information: delivery time, real price, product origin… Tired of sharing data: Data security, GDPR. Being recognized but “anonymous” Using, sharing, not buying: The sharing economy could exceed $300 billion by 2025. They don’t look like “consumers” anymore Sharing Economy Impatient Data Security Demanding
  10. 10. 10 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 THE NEW CONSUMER: NEW VALUES 50% of total world organic consumption comes from Millennials Local brands are growing faster than global players. Consumers trust more and more local brands. They want more natural, simpler food, more local, right quantities. They are leading a food revolution. Sustainability is in their top of mind. The new consumer does not accept the consequences anymore. Health & Wellness is also having a huge impact in their buying decisions and behaviors. They need brands to contribute to this realm. Local Trust Food Revolution Health & Wellness Sustainability
  11. 11. 11 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Who is the New Consumer? Consumer Experiences in 2030 Summary Top Trends from CES 2019 in Home & Lifestyle Introduction
  12. 12. 12 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Top Trends from CES 2019 in Home & Lifestyle SANITARY & SUSTAINABILITY WELL BEING Water management is #1 priority SMART KITCHEN Connected appliances, smart assistant to cook the perfect meal… Sleep tech, home speakers, lights and connected apps… EMBEDDED CONNECTIVITY EVERYWHERE Bicycles, skis, make-up mirrors, clothing, footwear… COSMETICS Skin scanning, product match-making…
  13. 13. 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 SANITARY & SUSTAINABILITY Water management, sustainability, personal experience From voice controls to catalytic cleaning, modern bathrooms are flush with tech. While the personal experience is paramount, better cleaning with less water becomes increasingly critical for both home and commercial environments.
  14. 14. 14 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 A lot of life happens in the bathroom. As a global leader in innovation and technology, TOTO has a relentless pursuit to engineer cutting-edge products that turn people’s daily rituals into transformative experiences to improve the quality of people’s lives. Intelligent toilets with advanced cleansing technology also bring artistic beauty to the room. With ‘people-first innovations’ consumers appreciate the high-tech sensor operation for auto open/close and auto flush; integrated personal cleansing system with warm, aerated water to cleanse, warm air dryer, heated seat, and in-bowl catalytic deodorizer. With key energy- and water-saving features, TOTO is also steadfast in its commitment to develop products that offer inclusive functionality and respect for the environment. TOTO Delivering “people-first innovations”
  15. 15. 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 WELL BEING Better sleep through personalized experience While prior years’ shows focused on tech to improve the sleep environment (beds, lighting, sound) now it’s clear the technology can directly engage with the sleeper’s nightly experience.
  16. 16. 16 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Millions of people know that quality sleep is critical to their health but struggle to achieve it. Philips SmartSleep Deep sleep headband is a clinically proven wearable solution for consumers to actively enhance the quality of deep sleep. Building on the successful introduction of the SmartSleep Deep Sleep Headband at CES last year, PHILIPS has expanded their suite of solutions to monitor, analyze, coach and improve consumers’ ability to fall asleep, stay asleep, minimize snoring, get deeper sleep to help people everywhere sleep better, wake refreshed and live happier, healthier lives. PHILIPS Intelligent, personalized solutions for better sleep
  17. 17. 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 SMART KITCHEN It’s no longer enough to have a connected fridge or a smart food-robot. The goal is to let consumers cook better, faster, improving quality, and reducing cost. The smart kitchen serves consumers’ health and wellness. Connected appliances, smart assistant to cook the perfect meal…
  18. 18. 18 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 The kitchen is the center of family discussions, the makeshift desk for tackling homework, and the place for preparing and cooking meals. In this multi-purpose space – the appliances need to do more than cook and bake – they should connect the kitchen. Whirlpool has introduced the Connected Hub Wall Oven concept, a vision for a central cooking hub that will offer a whole new automated cooking experience for families. While traditional ovens focus on programming, running, and completing the cooking experience, the Whirlpool Connected Hub Wall Oven will expand possibilities in the kitchen with augmented reality and the latest in touchscreen technology. WHIRLPOOL Connected Hub Wall Oven Concept with Augmented Reality
  19. 19. 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 EMBEDDED CONNECTIVITY EVERYWHERE Connectivity becomes part of how we live, not an ‘add on’ device Fitness trackers have given way to the smartwatch which is quickly becoming the ‘smart everything’. Connected devices are everywhere in our homes, offices and cars. Now connectivity comes to what we wear so that the experience becomes seamless.
  20. 20. 20 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 The desire for perfect fit, perfect comfort and ultimate performance has been at the heart of footwear design for centuries. ECCO, a world-leading brand of footwear and leather goods, and its Innovation Lab (ILE) have collaborated with Dassault Systèmes to develop a pilot footwear customization project named QUANT-U (quantified you). Individual bio-mechanical data is combined with in-store additive manufacturing to create customised silicone midsoles, quantified by the wearer. The unique service takes place within only a few hours, and is today showcased exclusively at ECCO’s experimental shoe store W-21 in the heart of Amsterdam...but expanding soon. What’s next? Continuous connectivity for health, performance, safety and more so staying connecting to your world is a seamless step forward. ECCO A unique step into the future of footwear
  21. 21. 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 COSMETICS Skin scanning, product match-making Tech is great when it makes us feel younger or more beautiful. But cosmetics are now going a level higher : from a personalized diagnostic to a product based on individuals needs, we’re reaching a new level of personalized cosmetics, bringing new perspectives of ingredients to meet today’s consumers expectations.
  22. 22. 22 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Neutrogena 3D print custom face masks based on buyers’ skin measurements The company is creating custom face masks through a new iOS app called MaskiD. The app does rely on the TrueDepth camera in the iPhone to take a 3D image of users’ faces. The idea? Every mask is customized to fit each person. The company will offer five main ingredients to start with: stabilized vitamin C, purified hyaluronic acid, niacinamide, feverfew, and N-Acetylglucosamine. With this App, Neutrogena continue to focus on personalization. It’s a priority for beauty companies. Neutrogena sells thousands of products, and this App was designed to give customers a better sense and more control over what they’re putting on their faces.
  23. 23. 23 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Who is the New Consumer? Consumer Experiences in 2030 Summary Top Trends from CES 2019 in Home & Lifestyle Introduction
  24. 24. 24 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 Experiencing Consumer in 2030- Trends & Perspectives How will CES look like in 2020 and beyond? According to a survey based on 1000 US consumers conducted by CITE research on behalf of Dassault Systèmes, it appears that:  70 % of consumers expect to have a completely personalized experience  81 % expect to use digital technologies in a store  80 % of consumers expect to be using personalized products by 2030  84 % expect to pay their purchase via mobile technology Discover what experiences await consumers in 2030 and what it means for Home & Lifestyle businesses. Download our detailed report, done in collaboration with Frost & Sullivan. DOWNLOAD THE REPORT
  25. 25. 25 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015 STAY TUNED ! Want to know more about the top trends seen at CES 2019 for one of the following segment? Stay tuned so you don’t miss the next reports: Furniture and Home goods Sports and Leisure goods Fashion and Luxury goods
  26. 26. 26 3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015

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