Marke&ng Pla,orms 201 Penn Center Blvd. | Ste. 400 | Pi4sburgh, PA 15235 firstname.lastname@example.org | h4p://www.dariancs.com 888-‐400-‐4066
The Opportunity The JOBS Act has eliminated the “general solicitaNon” markeNng/adverNsing restricNons for most private funds and their advisors. For the ﬁrst Nme since the beginning of securiNes regulaNon in the United States, hedge funds, private equity funds, and their managers can largely market just like mutual funds. Powerful Tools The best markeNng reaches the widest audience of appropriate customers. The experience of mutual funds shows that casNng that wide net directly correlates to an increase in assets under management, regardless of fees, load, or even performance. The most powerful of these tools of broad reach also provide superior metrics of eﬀecNveness because they are engaging and interacNve: Television Commercials Online Video Mobile Web/Apps
The Complete Package • Discovery/Strategy/Concept Development – MarkeNng Goals, ExisNng pla[orms, Brand PosiNoning, Intended Message, Scripts, Storyboards, Treatments • Pre-‐Produc&on and Design – Design Templates, Scheduling, BudgeNng, CasNng, Music Licensing, Art DirecNon & Set Design, Talent NegoNaNons, etc. • Produc&on – LocaNon or Studio ShooNng, DirecNon of Talent, Models or Celebrity Talent, Beauty and Hero Product Cinematography, and much more • Post Produc&on – Editorial, MoNon Graphics, Visual Eﬀects, AnimaNon, Formacng and ReplicaNon • Distribu&on and Delivery – Media Planning – TV -‐ Targeted Media Buys and Placement – Web/Mobile Placement or Release – Mobile AdverNsing
Advantages of Our Model • Targe&ng: Pinpoint your customers – Target a4ributes such as M34-‐60, Accredited Investor • Measurement: Eliminate waste and improve ROI – Click through and impression tracking, as high as 2% on mobile; Use promo codes, 800 numbers, and other technology to measure response and engagement from TV ads • Flexibility: OpNmize quickly – Start with short period test buys and use data to change campaign direcNon if needed • Aﬀordability: Starter packages available – Even TV placement is an opNon for any size company – Use short runs to launch product/service – MoneNze web and mobile content with third party ad placement • Credibility: Improve Brand awareness – You can build brand presNge and credibility with TV and Web presence
The Impediment of Cost? Darian Capital Services and its partners are at the cucng edge of reducing cost while delivering a quality product. Nevertheless, broadcast quality video and dynamic mobile and web apps can be beyond the reach of some managers’ markeNng budgets. Many of these same managers are invited on investment bank pla[orms or service (and fee) rich “hedge fund hotels”, but they each suﬀer from: • Limited spots • Demands to change operaNng culture or por[olio behavior • Overall loss of control • No access to other pla[orm revenue streams • Conﬂicts of interest that omen favor the pla[orm over the manager
Concept Several complementary advisors/funds (e.g. The “Club Deal” commodiNes, L-‐S Asia, and L-‐S U.S. Healthcare) pool cost and eﬀorts to establish Darian Capital a shared Fund of Funds (FoF) and manager TV that allocates to their primary funds. Services (Media and Back Oﬃce) Beneﬁts to Client • No need to alone suﬀer expense of high quality media campaign, with negoNable Internet contribuNon, investment allocaNon, and exit Club Capital terms. Management, LP • Low-‐cost aid in establishing FoF, (Manager) idenNfying “club” members, and outsourced back oﬃce all provided by Darian Capital Services. • Complete club control and ownership of Club Capital, LP (FoF) Client Investors the FoF as a pla[orm and all its revenue streams (including paid access by future “club” members). • Market individual fund/manager and their performance alongside the FoF pla[orm. • Make the FoF a registered fund and reach Client Client Client the retail market. Fund Fund Fund
TV/Video Partner -‐ Sam Khazaeni – Managing Partner Sam began his producing career in 1995 working on a variety of ﬁlm and television projects. From an early stage he gained an appreciaNon for the commercial producNon industry; quickly establishing contacts and starNng a career of developing TV commercials with renowned ad agencies like Ogilvy, Grey Worldwide, BBDO, Publicis, and McCann-‐Erickson among others. Over the years, he produced numerous projects for major brands such as Coca Cola, Adidas, Ford, AT&T, McDonald’s and Procter & Gamble. In 2009, recognizing the potenNal in new technologies and emerging markets, Sam and partner Andy Wehrspann founded Think Tank Media, bringing together the combinaNon of their experience, vision, and creaNvity with a track record of delivering high producNon value for all their clients.
TV/Video Partner -‐ Andy Wehrspann – Crea&ve Producer Andy’s producing career spans over a decade while freelancing on top commercial projects for various adverNsing agencies including: Deustch Inc.; BBDO; Leo Burne4, Saatchi & Saatchi; KBSP, and The Kaplan Thaler Group. In 2008, Andy accepted an oﬀer to head a creaNve markeNng division for commercial producNons at NBC/Universal. While with NBC, Andy developed innovaNve markeNng concepts for new media content including: social networking iniNaNves; seamless adverNsing; virals, blips and interacNve markeNng Campaigns. In 2009 Andy partnered with Sam Khazaeni to manage the creaNve team at Think Tank. Over the years, he provided producNon or creaNve on numerous projects for major brands such as General Motors, Puma, and Honda. For more company informaNon please visit thinktankmedia.tv For a link to some representaNve work: h4p://bit.ly/XCeNfu
Apps and Mobile Web -‐ Bardia Dejban – Managing Director Gary Rudolph– Managing Director Bardia and Gary have been the in-‐house design and programming team behind the mobile strategies of recognizable ﬁnance, retail, and social network companies such as Intuit, eHarmony, and Citysearch. Since founding Lolay, Inc. several years ago, it has grown to over 10 employees in the United States and Canada and produces proprietary and corporate mobile apps and mobile web pla[orms to reach and engage potenNal customers, add automaNon, aid internal markeNng teams to capture leads, or otherwise support a company’s overall new and tradiNonal media campaigns. Their process is comprehensive from concept to design to moneNzaNon/user capture. RepresentaNve projects include those for ChromeRiver, My Life, eHarmony, and OpenTable. For more company informaNon please visit www.lolay.com and h4p://youtu.be/TLms-‐MzNk6g
Legal and Regulatory Daryoush Niknejad, JD -‐ Managing Member Daryoush Niknejad is the founder of Darian Capital Services, and is a investment advisory a4orney who has served in-‐house and as outside counsel to registered investment advisors, venture capital ﬁrms, private equity ﬁrms, and broker-‐dealers. Most recently, he was Managing Director of Blue River Partners and its subsidiary, Steelbridge Compliance, where he ﬁlled the general counsel and chief compliance oﬃcer roles for numerous publicly registered and private fund managers, including BDCs, CLOs, and tradiNonal hedge funds and private equity funds. Prior to that, he was Associate General Counsel at Highland Capital Management, L.P., a mulN-‐billion dollar investment advisor responsible for some of the world’s largest distressed asset funds, as well as various retail and private hedge funds, CLOs, and real estate funds. While at Highland, he helped design, build-‐out, and test the ﬁrm’s compliance pla[orm while also advising on derivaNves trading, liNgaNon management, and myriad strategic relaNonships and agreements. Mr. Niknejad also served as Associate General Counsel at IP NavigaNon Group, LLC, a technology-‐focused private equity ﬁrm, where he was also General Counsel to its various por[olio companies. While at IP Nav, he was the sole a4orney responsible for technology licensing, due diligence, and regulatory compliance. He is a graduate of UCLA and the University of Texas School of Law, and a member of Texas and California bars.