How To Write An Artist Blog


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A blog for artists is a great tool for getting their work out and their name known. But many artists struggle with blogging because it can be tough to gain readers and keep readers.

Make sure you have these 7 ingredients to every blog post to ensure people want to read what you write.

Published in: Career, Technology
  • Thanks Daryl - I learned a TON of things to try!
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How To Write An Artist Blog

  1. 1. A Blog For Artists Should Have These Seven Key IngredientsA blog for artists is a great tool for being found online and gaining a larger audiencefor your work. Blogs are ideal because they can be completely free, search engineslove them, they are easy to start and simple to manage. Many artists try blogging atone point or another to help promote and market their art online.But I also know many artists abandon their art blogs too. Mostly because the blognever really “takes off” and it seems no one is reading it. Why bother?It is like they keeping working in the kitchen making cupcakes but no one wants to eatthem. Why keep making them?People love cupcakes. I think we can all agree on that. So it is not the cupcake per seit might be that they are missing an ingredient or two.Blogging can be the same way. People love blogs. They have become a staple of theinternet. So when a blog fails for artists I believe it is probably missing a few keyingredients.
  2. 2. Ingredient #1: WordsAt least 250 of them to be exact.Many an artist has uploaded a photo of their latest work in a blog postwith a sentence like “Finally finished this piece last night.”Brief statements like that do not help you because they do not helppeople find your blog. Search engines need text in order to know whatyour site is about and point people to it. Be sure to have at least 250words in every post. It is more ideal to have 300 to 750 but if you canmanage at least 250 words in every post you’ll be fine.It helps me to write blog posts offline first in a notepad. Try it. If you aregoing to publish a blog post about a piece sit with the piece notebook inhand and write a letter to the viewer. Start simple and trust yourself.
  3. 3. Ingredient #2: ImagesFor the blogging artist this is usually not an issue. A lot of your postsare probably centered around an image or two.But even when you post something that isn’t be sure to add animage. We are visual creatures as you know and it is much morepleasant to read an article that has a picture or two than just ascreen full of text.And while we are talking images do yourself a favor and change thename of the image file from something like IMG_245885 tosomething that includes your name or something that describes thework. This will also help people find you because I guarantee no oneis putting IMG_245885 in to Google‘s search bar.
  4. 4. Ingredient #3: ConsistencyI am speaking from experience on this one and I dare say this mightbe the most important ingredient in blogging.Set yourself a bare minimum goal for your blog and stick to it comehell or high water. Start with an easy goal like once a month or onceevery three weeks.Schedule it and make it happen.The more you blog the better for sure. If you can pull off every dayor 5 times a week you’ll see your blog’s traffic increase fast. But ifyou can only do once every two weeks and you do it consistentlyyou’ll be ahead of most artists out there.
  5. 5. Ingredient #4: Stay on topicIn this case your art and your life as an artist.If you feel the need to post a restaurant review, a movie review, or anupdate from your family reunion please start another blog and keepyour art blog about your art.
  6. 6. Ingredient #5: Write to just one personJust as in speaking it is a lot easier to address something to one personthan it is to a whole audience. Writers refer to this as your “IR” or“ideal reader.” It is a person you keep in your mind as you put thewords on a screen. I am doing it right now.My ideal reader is a fictional amalgamation of artists I’ve coached overthe years. I write to please just that one person because I know I can’tplease everybody and it would be a waste of time to try.Your ideal reader should be your ideal collector or patron. Who is yourbiggest fan? Who is drawn to your art at shows or galleries? Picture thisperson when you write and only this person and you’ll find the wordscome much easier.
  7. 7. Ingredient #6: ProofreadAgain I am speaking from experience on this one. I am very guilty ofwriting a post and then rushing to hit publish before I check it over forany obvious spelling and grammar errors.Most folks are forgiving of such errors but others just can’t get pastthem and the beauty of your wisdom is forever stained because youused a your where you should have used a you’re.If you do not have a someone else to proof read it for you try eitherreading it out loud or reading it the next day. (Or both)
  8. 8. Ingredient #7: Promote the postAfter you’ve written, formatted, and hit publish on your blog post nowis the time to spread the word about it. Post it on the social medianetworks of your choice. Blogs can be configured to do thisautomatically but the “how to” of that goes beyond the scope of thisarticle. (Which is why I wrote this article.)But don’t just post it once. Continue to promote it through differentchannels in different ways for weeks and months. Keep in mind thatsocial networks are more like rivers than walls when it comes to postingcontent. The information is always moving and flowing so people aregoing to miss your posting because maybe they didn’t log in that day.Just don’t over do it and you’ll be fine.
  9. 9. Thanks For Reading daryle@artpalaver.comThis ebook is a service of Feel free to use it however you see fit.The content is released under Creative Commons Attribution-ShareAlike 3.0 Unported.(