Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Empathize and define


Published on

The assignment for Design Thinking Lab, Stanford University on-line Course

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Empathize and define

  1. 1. By Darya Skilyazhneva For Design Thinking Action Lab
  2. 2. Stakeholder  A guy, 34 y.o.  A family man, has 2 kids  Hard worker, professional  Wants to learn Spanish  Wants to change his job
  3. 3. Say  I am looking for a team of professionals who speaks the same language as I do.  I have 2 kids and cannot leave my wife as the only one person who brings money and pay the bills.  I need to improve my Spanish  I need to earn more money  I think maybe in October I will get a new job finally..  I want to have stability and be sure that I won’t lose the new job the day after I come.
  4. 4. Do  I am working for a subcontracting company  Right now I am in a passive search..  I have uploaded my resume on headhunter’s site and waiting for responses.  I learn Spanish right now  I'm looking for a company where I can contribute and grow in a team-oriented environment.
  5. 5. Think  He thinks that if he learns Spanish he will get a biiger salary  He thinks that in October he will get a new job finally..  I am Dad and hard-worker at the same time  I need more money but I also need more time to spend with my family  I need stability in every day
  6. 6. Feel  He feels that he is responsible for the fmily and cannot leave his wife as the only one person who brings money  He is afraid of new challenges and changes  He isn’t quite sure about “tomorrow”  He is frustrated about his career as he is not quite familiar with market situation and his future position
  7. 7. Problem Statement A family man, diffident, doubting, a bit pessimistic, very polite, with a big heart Needs to learn Spanish and find a new job with a bigger salary and career opportunities He needs stability in the future, career growth, pay the bills, spend more time with the family Needs a way to Because Stakeholder Need Insight
  8. 8. Insights  He is very diffident guy who cannot decide what’s more important: a family or a new job  He started to answer my questions very enthusiastically but when I started to ask more why questions to make him talk more on his opinion he didn’t know what to answer, because he didn’t have a plan at all  The questions about his future job frustrated him completely