By Darya Skilyazhneva
For Design Thinking Action Lab
A guy, 34 y.o.
A family man, has 2 kids
Hard worker, professional
Wants to learn Spanish
Wants to change his job
I am looking for a team of professionals who speaks
the same language as I do.
I have 2 kids and cannot leave my wife as the only one
person who brings money and pay the bills.
I need to improve my Spanish
I need to earn more money
I think maybe in October I will get a new job finally..
I want to have stability and be sure that I won’t lose the
new job the day after I come.
I am working for a subcontracting company
Right now I am in a passive search..
I have uploaded my resume on headhunter’s site and
waiting for responses.
I learn Spanish right now
I'm looking for a company where I can contribute and
grow in a team-oriented environment.
He thinks that if he learns Spanish he will get a biiger
He thinks that in October he will get a new job finally..
I am Dad and hard-worker at the same time
I need more money but I also need more time to spend
with my family
I need stability in every day
He feels that he is responsible for the fmily and cannot
leave his wife as the only one person who brings
He is afraid of new challenges and changes
He isn’t quite sure about “tomorrow”
He is frustrated about his career as he is not quite
familiar with market situation and his future position
A family man, diffident, doubting, a
bit pessimistic, very polite, with a big
Needs to learn Spanish and find a new
job with a bigger salary and career
He needs stability in the future, career
growth, pay the bills, spend more time
with the family
Needs a way to
He is very diffident guy who cannot decide what’s
more important: a family or a new job
He started to answer my questions very
enthusiastically but when I started to ask more why
questions to make him talk more on his opinion he
didn’t know what to answer, because he didn’t have a
plan at all
The questions about his future job frustrated him