Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing Overview


Published on

A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel

Published in: Marketing
  • Login to see the comments

Digital Marketing Overview

  1. 1. Speed & Popularity To reach 50 million customers Radio took 38 years It took 13 years for TV Internet took 4 years Added 50M in 62 days in 2010 In 2015 it took 2 days for same
  2. 2. • What is digital marketing? • Why people are going online? • What is digital marketing funnel? • What does digital marketing consist of? Digital Marketing Overview Key Points
  3. 3. Digital Marketing Overview What is digital Marketing? ‘Digital Marketing’ is a process of building & maintaining customer relationship through online activities to generate sales and/or capture customer that are searching on internet for answer. Plain English: Getting found online
  4. 4. • Learn • Have Fun • Socialize • Express Yourself • Advocate • Do Business • Shop Digital Marketing Overview Why people are going online?
  5. 5. Digital Marketing Overview Statistics
  6. 6. Digital Marketing Overview Digital Marketing Funnel • Contact us • Landing page • Enquiry / Registrations / Purchase
  7. 7. Digital Marketing Overview What does digital marketing consist of? Digital Marketing SEO SEM/ PPC SMO Email Content Website Design EmailAnalytics AffiliateMobile
  8. 8. Digital Marketing Overview Search Engine Optimization (SEO) SEO is the act of modifying a website to increase its ranking in Organic Search.
  9. 9. Digital Marketing Overview Example Keyword Paid (PPC) Organic (SEO)
  10. 10. • The results are low cost (comparison to Adwords & PPC) • Better ROI • Definite increase in traffic • 60% of clicks go to first result • 280 million websites on web, SEO makes you stand out • Higher brand credibility, people trust Google • Your competitors are doing it Digital Marketing Overview Why SEO?
  11. 11. Digital Marketing Overview SEO techniques
  12. 12. Digital Marketing Overview Pay per click (PPC) Pay per click (PPC), also called cost per click, is an internet advertising model, in which Advertisers pay the publisher when the ad is Clicked.
  13. 13. Digital Marketing Overview Who provides PPC advertising?
  14. 14. • Highly targeted audience (demographics, area, keywords, websites etc) • Speed-to-market • No dependencies on SEO or Google Algorithmic changes • Better Reporting • Remarketing Digital Marketing Overview Why SEM/PPC?
  15. 15. Digital Marketing Overview Process of PPC Advertising Find Acquire Convert Keywords Budget Ad copy Landing Page
  16. 16. Digital Marketing Overview Social Media Optimization (SMO) Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event
  17. 17. • Branding & Brand recall • Increase brand visibility • Direct communication with prospect user / buyer / seller • Create groups and reach to niche audience • Latest way of marketing and promotions • Stand out of the crowd • Drive more traffic • Back links Digital Marketing Overview Why SMO?
  18. 18. Digital Marketing Overview How to do SMO?
  19. 19. Thank you for your attention • Contact us • Landing page • Enquiry / Registrations / Purchase Presented by: Darshan Torane Connect here: