Learn about the settings that can save you a bundle when creating Google AdWords campaigns. Your goal is to be as targeted as possible when you first start a campaign. This increases the likelihood of conversions, controls your costs, improves your account quality which will reduces your cost-per-click, and gives your control over how to expand your account strategically.
Learn how to target by geography, device, language, and a buyer's position in the sales funnel. Key to your success is using Analytics to measure conversions on your website so that you can judge which campaigns, ad groups, ads and keywords are generating.