[Moving Targets] #BetaXY

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our presentation from the Goodby, Silverstein & Partners #BetaXY offsite at Google SF.

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[Moving Targets] #BetaXY

  1. 1. [MOVING TARGETS] Goodby, Silverstein & Partners Beta XY ~ 12/03/10 Google San Francisco
  2. 2. http://www.flickr.com/photos/chrisjl/4751558220/in/photostream/
  3. 3. @BRIANJEREMY & @DARRELLWHITELAW (we make things at MIR) @MIRsanfrancisco & @MIRnewyork
  4. 4. [THE HISTORY OF MOBILE]
  5. 5. [PRE-2005]
  6. 6. 2005 [THE YEAR OF MOBILE]
  7. 7. 2006 [THE YEAR OF MOBILE]
  8. 8. 2007 [THE YEAR OF MOBILE]
  9. 9. 2008 [THE YEAR OF MOBILE]
  10. 10. 2009 [THE YEAR OF MOBILE]
  11. 11. 2010 [THE YEAR OF MOBILE]
  12. 12. 2011, 2012, 2013, 2014, 2015 [ALSO THE YEAR OF MOBILE]
  13. 13. [WE ARE HERE] (is it safe?)
  14. 14. [TRENDS]
  15. 15. [LOCATION BASED SERVICES]
  16. 16. [GEO-FENCING]
  17. 17. [AR • QR • TAG]
  18. 18. [MOBILE AD PLATFORMS]
  19. 19. (and more...)
  20. 20. [MOBILE STANDARDS]
  21. 21. [APPS FOR 1, 2, 3, 4 AND MORE DEVICES]
  22. 22. [DIVERGING HANDSET OPERATING SYSTEMS]
  23. 23. [MOBILE WEB / UBIQUITOUS COMPUTING]
  24. 24. [BUILDING THE MOBILE EXPERIENCE]
  25. 25. know your target prototype rapidly build to a device test frequentlyfail early (andTHIS] [THINK ABOUT often) start over focus on contentembrace limitationsremember your user
  26. 26. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  27. 27. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  28. 28. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  29. 29. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  30. 30. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  31. 31. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  32. 32. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  33. 33. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  34. 34. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  35. 35. know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user
  36. 36. [WHERE YOU AT?]
  37. 37. [WHERE YOU AT?]
  38. 38. [BUILD A FORTRESS TO KEEP THE HATERS OUT]
  39. 39. [THANKS]
  40. 40. THE PROJECT : GOODBYSILVERSTEIN.MIR.MX

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