How To Design a Logo in 7 Steps

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Simple tutorial for designing a logotype based on a case study for D7 Photostudio identity.

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How To Design a Logo in 7 Steps

  1. 1. Based on a Case Study: D7 Photo Studio Logo Design Designing a Simple Logo in 7 Steps IxDWorks & Tallinn Summer School 2014 Valeria Gasik, Daria Tokranova, Roger Puks Tuesday, July 29, 14
  2. 2. Tuesday, July 29, 14
  3. 3. Brainstorm with yourself or the colleagues Mind-maps/concept maps Lists of concepts Step 1. Coming up with an idea Tuesday, July 29, 14
  4. 4. Stuff to map: • Colors • Emotions • Level of details • Message of the logo • Area of use • Whatever comes to your mind :) Tuesday, July 29, 14
  5. 5. The more sketches — the better! (30-40) No self censoring, sketch and doodle everything. (you will edit it later) Show nothing to the client at this point. Step 2. Make sketches and visualize your ideas Tuesday, July 29, 14
  6. 6. You should consider: • Aesthetics and creativity • Client’s comments and ideas • Your own ideas • Current trends of the market • Deadline Tuesday, July 29, 14
  7. 7. Step 3. Vectorizing logo Tuesday, July 29, 14
  8. 8. Work in progress... Tuesday, July 29, 14
  9. 9. Step 4. Edit and short-list Tuesday, July 29, 14
  10. 10. Step 5. Adding the typography Tuesday, July 29, 14
  11. 11. Step 6. Finalizing the logo Tuesday, July 29, 14
  12. 12. Step 6.1 Still finalizing... Tuesday, July 29, 14
  13. 13. • Hidden words • Inappropriate visuals Step 7. Double check! Tuesday, July 29, 14
  14. 14. Tuesday, July 29, 14

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