Ever wondered what makes a really great product? Or what is the difference between good and great user experience? This presentation will give you some really cool answers covering those topics and also will encourage you to... make more mistakes. True story.

1. User Experience
Designing Products People Love

2. Few words about me

4. What is UX?

9. Overall experience

10. „ „

11. But, what is UX?

12. uxisnotui.com

13. Is it worth it?

14. Sure, you’ll create products
people love!

16. You’ll save time and money

18. Win the internetz!

20. Cool, but how I do this?

22. Specs → Mockups → Graphics → Development
Classic Process

23. Need
discovery
Defining
problems
Multple
ideas
Optimization
& iteration
Prototyping
& testing
Human-Centered Process

24. Need discovery

25. User interviews
Need discovery

27. Observation
Need discovery

29. Surveys
Need discovery

31. Defining
problems

32. Personas
Defining problems

33. Źródło::fakecrow.com

34. Customer Journey
Defining problems

35. Źródło: kerrybodine.com

36. Źródło: ymedialabs.com

37. Ishikawa Diagram
Defining problems

38. Źródło: eesemi.com

39. Multiple
ideas

40. Brainstorming
Multiple ideas

41. Lotus Flower
Multiple ideas

42. Source: andyeklund.com

44. Don’t get shy, come up with
as many ideas as you can
Multiple ideas

47. Prototyping
& testing

48. Prototypes
Prototyping & testing

52. Pencil

55. How to create a good prototype?
Prototyping & testing

56. Ideate many solutions
Focus on small parts of functionality
Identify problem you want to solve
Don’t be afraid of making mistakes
Focus on interaction and the situation that the user is currently in

57. User testing
Prototyping & testing

62. How to conduct a good test?
Prototyping & testing

63. Don’t make assumptions, just stick to the facts
Never criticize the user
Keep an open mind
Analyze the data with other people
Record the tests and make notes
Ask open-ended questions

64. Optimization
& iteration

65. Analytics
Optimization & iteration

67. A/B testing
Optimization & iteration

69. Heatmaps
Optymization & iteration

71. Draw conclusions,
learn from your mistakes
Optimization & iteration

72. Summary
Optimization & iteration

73. Make mistakes, they’re OK!
Come up with many solutions
Identify real user needs
Verify your solutions through user testing
Work with your users
Define success criteria

75. Need
discovery
Defining
problems
Multiple
ideas
Prototyping
& testing
Optymization
& iteration
User interviews
Observation
Surveys
Personas
Customer
Journey
Ishikawa
Diagram
Brainstorming
Lotus flower
Pen&Paper
UX Pin
Axure
Balsamiq
Pencil
Photoshop
Sketch
Adobe XD
Invision
Marvel
Analytics
A/B testing
Heatmaps