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Media relations for the start-up:
when it’s too early…
Daria Batukhtina,
Marketing Communications Professional
Tech events...
How you will deal
with 100 journalists
contacting you today? :)
Meet industry.
Think about tomorrow, not today.
What are communication
channels for the start-up?
• Key messages on the web site, in brochure
• Personal blog
• Opinion of...
European conferences, where is
good to be as a start-up
August
Pirate Summit (Cologne)
Tech Open Air Berlin
September
Tech...
You should be useful for the market
and media, which write about it! In
these case media will use you…
CEO is responsible for sales…
and evangelism.
• “Founders Works Stories”
• “Seducing your first customers”, Adelina Peltea
What is a good story for
media/bloggers?
What is a good story for
media/bloggers?
• Launch of new product
• Personal stories from founders (37signals)
• Expansion ...
Thank you for attention!
Questions?
Daria Batukhtina
darena82@gmail.com
+420 774 064 043.
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Tech Peaks workshop: Media relations for the start up

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Tech Peaks workshop: Media relations for the start up

  1. 1. Media relations for the start-up: when it’s too early… Daria Batukhtina, Marketing Communications Professional Tech events Producer Adviser at Tech Peaks darena82@gmail.com +420 774 064 043 July 11, 2013
  2. 2. How you will deal with 100 journalists contacting you today? :)
  3. 3. Meet industry. Think about tomorrow, not today.
  4. 4. What are communication channels for the start-up? • Key messages on the web site, in brochure • Personal blog • Opinion of leaders from the market about you and your product • Your opinion about news and trends on the market (again personal blog :)) • Market analysis • Presentations • Speaking at professional conferences • Awards
  5. 5. European conferences, where is good to be as a start-up August Pirate Summit (Cologne) Tech Open Air Berlin September TechCrunch Italy Webexpo.net (Prague) FailConf France (Paris) October Webrazzi Summit Turkey (Istanbul) IDCEE Ukraine (Kiev) TechCrunch Distrupt Europe and Hackathon in Berlin DLD Tel Aviv Pioneers Festival Web Summit Dublin F.ounders (Dublin) November How to web (Bucharest) Global Entrepreneurship Week Europe (London) Slush December Le Web Tech Crunch Moscow
  6. 6. You should be useful for the market and media, which write about it! In these case media will use you…
  7. 7. CEO is responsible for sales… and evangelism. • “Founders Works Stories” • “Seducing your first customers”, Adelina Peltea
  8. 8. What is a good story for media/bloggers?
  9. 9. What is a good story for media/bloggers? • Launch of new product • Personal stories from founders (37signals) • Expansion to new markets • Fails • Fundraising • (also) Pivot • (also) Business news like new partner, big client and etc.
  10. 10. Thank you for attention! Questions? Daria Batukhtina darena82@gmail.com +420 774 064 043.

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