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EG2009 RLC on Social Media Ppt

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EG2009 RLC on Social Media Ppt

  1. 1.
  2. 2. Can you use social media/social networking tools to strengthen your work?<br />
  3. 3. What is social media?<br />
  4. 4. Characteristics of social media?<br />Source: iCrossing<br />
  5. 5. 5 things Social Media is all about.<br />
  6. 6. Source: Conversation Prism 1.0, Brian Solis/Flickr<br />
  7. 7. #1<br />Conversations =&gt; Trust<br />Actually, what we are saying is that<br />conversations can build <br />social capital,which in turn helps<br />communities get things done<br />
  8. 8. Source: Renew Newcastle Facebook Group<br />
  9. 9. Source: Energize Clinton’s Facebook Page <br />
  10. 10. #2<br />It’s about Listening<br />
  11. 11. It’s about listening<br />If you are marketing, you’d better be listening<br />Source: http://www.youtube.com/watch?v=DkOHsjZKBB0<br />
  12. 12. It’s about listening<br />Google Alerts<br />Go to the Google Alerts homepage to start<br />
  13. 13. It’s about listening<br />What should you listen for?<br /><ul><li>Your name
  14. 14. Your products
  15. 15. Your Organization or </li></ul> Business<br /><ul><li>Community
  16. 16. Competition
  17. 17. Clients
  18. 18. Writing Topics</li></li></ul><li>
  19. 19. It’s about listening<br />Twitter Search<br /><ul><li>http://search.twitter.com/</li></ul>Permission by: www.clickrain.com<br />
  20. 20. It’s about listening<br />RSS Feeds--<br />RSS is a technology that enables users to receive updates on their favorite blogs & websites<br />Source: “RSS in Plain English”/YouTube<br />
  21. 21. #3<br />It’s about “Getting things done”<br />
  22. 22. It’s about getting things done<br />Project Management--Basecamp<br /><ul><li>To do list
  23. 23. Message Board
  24. 24. Writeboard (wiki)
  25. 25. File Upload
  26. 26. Time</li></li></ul><li>It’s about getting things done<br />Social Bookmarking<br /><ul><li> Delicious
  27. 27. Digg
  28. 28. Diigo
  29. 29. True Thinker</li></li></ul><li>#4<br />It’s about Collaboration<br />
  30. 30. It’s about collaboration<br />Principle – share don’t send<br />Send<br />Share<br />Check out Google Wave -- http://wave.google.com<br />
  31. 31.
  32. 32. It’s about collaboration<br />Wiki’s work great for creating collaborative documents<br />http://www.writeboard.com/<br />
  33. 33. It’s about collaboration<br />Flickr’s Creative Commons <br />http://www.flickr.com/creativecommons<br />
  34. 34. Resource: A Complete Guide to Finding and Using Incredible Flickr Images<br />
  35. 35. #5<br />It’s about building a movement<br />
  36. 36. It’s about building a movement<br />Attributes of a Tribe:<br />Connect to one another<br />Connect to a leader<br />Connect to an idea<br />Source: Seth Godin, Tribes, p. 1 Read Seth’s blog <br />
  37. 37. “Great Leaders create movements by empowering the tribe to communicate.”<br />Quote: Seth Godin, Tribes, p. ?<br />
  38. 38.
  39. 39. http://sdexplorer.ning.com/<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43. What would it take to create an Economic Gardening movement in SD?<br />
  44. 44. Conference Ning Networkhttp://egconference.ning.com<br />Rural Learning Center <br />Rural Transformation Inc.<br />Howard, SD<br />www.rurallearningcenter.org<br />www.ReImagineRural.com<br />

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