The making of the West is happening again. Where
once the railroad tracks were laid across America, now
the broadband connections have been laid. Were
Western Frontiers existed new routes were laid open for
marketeers, salesmen, traders such opportunities are
There are no rules. Just like back then any man or
women could make their mark on America, the
communication channels and distribution channels
freed everyone up. The frontier is a decent online
identity, a blog or a website. The possibilities are
endless. You might think Amazon made all the money
but we are at the beginning of a revolution not the
end!! Just like the old days freedom is again order of
the day. Bandits in tea and coffee shops with Wi-Fi
replace cowboys and prospectors. Freedom is back!! It
is not about the boys either. The annual GDP of
Women businesses in the U.S are greater than that of
Germany. Mom bloggers are a powerful force, creating
freedom in work patterns that you had to go back 200
years to find.
The frontier is all around us and not so far in some
distant land or Goldmine. In the recent financial disaster
Silicon Valley actually continued much of its growth.
Apple, Facebook, Twitter to name a few continued
rampant growth. So too did early adopters of Social
Like the railroads and telegraph wires broadband and
postal routes allow business to flourish. This is the second
industrial revolution. That is how big the chances are!!
Social Media is like a carriage, but its just one carriage
and its not the steam engine. Managing your identity
and creating brand identities is the way forward, also
making websites that do not require people to squint
when they visit your website is the ticket to ride to the
frontier. Outposts matter but ranches rule!!
It has to be done well and it has to be done like this is
not the end of the world. The first number of websites
were just thrown up. The General Store clients a.k.a
Society demand quality. It did not work in 1880 and it
will not work in 2010!! You need make your self-
talkable through quality. You also need get quick and
nimble and ready to move ready to redesign, re-
package and re-purpose! Wordpress can help!
Quality is easier than it used to be. If your missing Guy
Kawasaki speak on rails, ruby, Wordpress and blogs
Your Missing The Train. One can be up and running for
a few hundred. Check out Guy Kawasaki, Chris Brogan
and others they will show you how to do it. Information
is at your fingertips and business gold is in YouTube
video. You need to start listening to bandits!!
Talkable brands rely on quality, tools and being
Wanted Dead OR Alive. You have to be going for
banks a.k.a link to bigger blogs, getting some great
guests. Standing out! You might start by blogging. You
are either wanted or you are not!
Outlays have codes and creeds transparency seems to
be one you should adopt and keep the secrecy in your
strategy, plans and goals unless that is how you like
If you are totally new reading Cluetrain Manifesto will
get you ready to ride the railtracks, understand the
country and ready for the Wild Web. Trust and
Transparency will matter in a world where everyone is
talking, you want to use the tools only to steer some it,
engage with it and join it. The Saloon ways.
Without the Saloon “joining the conversation” your
adventure will be dry, will be one-way and you will be
forcing yourself on your target audience.
Create interesting articles, writing great copy be and
do what business people did in 1890 to attract people
be focused on the people and stories. Advertising is sales
in print; you need to persuade not shove links down
people’s mouths. People buy quality in packaging, in
sales patter and pitches, not links. The store now has
some of the saloon and some of aspect of the outlaws to
it. I realise one is a person and one is a place.
People count too. Hire for strengths, hire for
humaneness and hire the best. If you want the reward
you need the best. You need the best cowgalls,
gunslingers and marksmen around. This is more
important than the tools!! Hire Human!
Care more about copy and design than you do right
now. This really goes for the early adopters and those
that got in early. Jack Trout thinks most read like the
phonebook, they do. Strip it all back!! Get some design
manuals and get developers that love design.
That is how the West Was Won. Thanks for