NEWSPAPER DESIGN CONCEPTSLEARNING OBJECTIVE: Detail the design concepts used in ship or stationnewspaper makeup.Successfully designing a newspaper page encompasses more thanexperimentation. It is actually a calculated art evidenced by the following fivenewspaper design concepts:. Balance l Contrast. Rhythm l unity l HarmonyBALANCEIn the balance concept, the page designer (hereafter referred to as the editor,although it may be any member of the newspaper staff performing thisfunction) tries to balance heads against heads, pictures against pictures,stories against stories and artwork against artwork. This balance, however, is arelative balance, and it is not measurable but is something gauged in theviewers mind. Therefore, the editor has to sense, rather than measure, thebalance for a page. This perception is one developed by experience. The editorlooks at the pageCONTRASTIn the contrast concept, the editor strives to separate display items on the pageso each gets the attention it deserves. The editor uses type, headlines, pictures,white space and color to achieve contrast.For example, the editor can achieve contrast with type by using regular typewith boldface type. Headlines also can be contrasted by using bold, blackheadsor by displaying reman type with italic type. The editor can achieve contrastwith pictures by using verticals with horizontals, small column widths withlarge column widths or dark and light photographs. Further, the editor canachieve contrast through color by displaying black type with color boxes,pictures and heads.RHYTHM
By using the rhythm concept, the editor tries to get the reader to move fromone element to another element on the page. Rhythm is achieved in newspapermakeup by staggering headlines, stories and pictures on the page.UNITYThe unity concept of newspaper makeup is used to tie the page together;therefore, the page is not divided into one, two or more sections. A page thatlacks unity is called a paneled page. You can avoid paneled pages by crossingthe column gutters (space between columns) with headlines and pictures in themiddle areas of the page.HARMONYThe harmony concept is used to give a newspaper a standard appearance fromday to day. Harmony generally refers to typographic harmony. This meansusing one typeface for body type and a contrasting typeface for cutlines.Headlines should have the same typeface as the body type and maybe varied byweight and the use of italics on occasion.Figure 8-19. - Newspaper nameplates.