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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
Is what we do!
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
Is what we do!
Small ...
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
Is what we do!
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
Is what we do!
I’m no...
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
Is what we do!
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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#1BE N...
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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YOU EI...
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
Is what we do!
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REMEMB...
HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS
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Olympic Peninsula Tourism Summit

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Marketing Tips & Takeaways for SMALL businesses and small business owners.

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Olympic Peninsula Tourism Summit

  1. 1. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! Small Business Marketing Tips + Takeaways
  2. 2. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! I’m not going to give you a couple of weak tips that probably won’t make a noticeable difference. I’m am probably going to annoy you a little, especially in the beginning.
  3. 3. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! #1BE NICE.
  4. 4. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! BE RESPECTFUL, KIND, WHATEVER YOU WANT TO CALL IT. BE A GOOD CITIZEN It’s obvious why business owners need to be good citizens in the community. Isn’t it?
  5. 5. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! It’s obvious why business owners need to be good citizens in the community. Isn’t it? If you have a bad reputation with a local, they are not going to refer you to a tourist, or partner with you in their business. BE RESPECTFUL, KIND, WHATEVER YOU WANT TO CALL IT. BE A GOOD CITIZEN
  6. 6. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! YOU are your business. BE RESPECTFUL, KIND, WHATEVER YOU WANT TO CALL IT. BE A GOOD CITIZEN
  7. 7. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! …SOMETIMES WE ALL MAKE MISTAKES. …AND OFCOURSE SOMETIMES THERE’S EXCEPTIONS.
  8. 8. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! #2YOU NEED AT LEAST TWO OF THESE: 1. Great Service 2. Great Product 3. Great Price
  9. 9. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! DANNY AND TOBI’S BIG FLOP OF A BUSINESS HAD: 1. Great Service 2. Great Product 3. Great Price
  10. 10. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! IN SMALL TOWNS: 1. Marketing starts with you and your product. 2. Marketing ends the thought your customer has in their mind after using your product or service.
  11. 11. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! FOR NOW REMEMBER: 1. Marketing starts with you and your product. 2. Marketing success depends on the thought your customer has in their mind after using your product or service. PSST!
  12. 12. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HOWEVER TODAY we’re supposed to talk about the actions you can take in between [you and your customers’ thoughts].
  13. 13. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! AND we’re going to start from the ground up.
  14. 14. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! #3 ASK FOR FEEDBACK.
  15. 15. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! FEEDBACK!
  16. 16. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! THEY WILL GIVE IT Online and publicly. Get ahead of the game. Ask for feedback. Improve what you do. Engage with your customers.
  17. 17. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS: 1. Ask for feedback via email. • Have a sign-up sheet by the register. • Use automated services like ZenReach. • Follow-up with a note of thanks and ask for feedback.
  18. 18. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS: 1. Ask for feedback via email. • Have a sign-up sheet by the register. • Use automated services like ZenReach. • Follow-up with a note of thanks and ask for feedback. 2. Have a comment box or guest book. No, this isn’t the best way. The best ways are always harder. • It’s better than nothing…
  19. 19. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS: 3. Respond to all reviews online, especially the bad ones. Yelp, TripAdvisor, Facebook, Foursquare etc.. • Google your business, find the reviews, and humbly respond and reach out.
  20. 20. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS: 3. Respond to all reviews online, especially the bad ones. Yelp, TripAdvisor, Facebook, Foursquare etc.. • Google your business, find the reviews, and humbly respond and reach out. 4. Encourage online reviews. • For under $50 you can print a card to keep on-hand that requests reviews from various online source.
  21. 21. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS: 3. Respond to all reviews online, especially the bad ones. Yelp, TripAdvisor, Facebook, Foursquare etc.. • Google your business, find the reviews, and humbly respond and reach out. 4. Encourage online reviews. • For under $50 you can print a card to keep on-hand that requests reviews from various online source. 5. Ask. • I think the best and most hardest way is to humbly ask for feedback by simply…asking for it.
  22. 22. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS: 6. Be nice, and do your best to make changes where possible to negative feedback.
  23. 23. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! #4 DESIGN & COLLATERAL.
  24. 24. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! YOU EITHER HAVE AN AMAZING REPUTATION AND YOUR PRODUCT STANDS ON IT’S OWN, OR…
  25. 25. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! YOU NEED to establish your business visually in a way that shows you can be taken seriously.
  26. 26. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! REMEMBER A brand is not your logo, and branding is not something that can be put into a presentation on tips for marketing.
  27. 27. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! EVERY successful business we work with has taken care to present themselves well visually. Some have failed at doing it well, but they all have taken the care to.
  28. 28. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! CREATE: • Logo • Rackcards • Nice business cards • Nice signage • Auto signage • Menu of services • Door hangers • Direct mail postcards • Flyers for the chamber newsletter • Stickers • Cool clothing for employees
  29. 29. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do!
  30. 30. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! So…  You represent your business in a respectable way.  You have two of these; a great product, great pricing, great service.  You’ve asked for feedback and fine-tuned your product or service.  You have a well designed logo and marketing collateral.
  31. 31. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! NOW YOU CAN MARKET and meet the expectations of your customers, because you’ve done the ground work.
  32. 32. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! #5 ADVERTISING.
  33. 33. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! EVERYTHING YOUR BUSINESS DOES IS ADVERTISING.
  34. 34. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HIGHLY SUCCESSFUL businesses usually advertise in some way.
  35. 35. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! There’s no way I can tell you where or how to advertise your business right now.
  36. 36. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do!  that’s what we get paid to do 
  37. 37. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ADVERTISING DEFINED: To describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance
  38. 38. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS: 1. Banners on the highway – a super cheap way (in comparison) to reach thousands. 2. Take advantage of yearly ad sales to get larger ads at better prices. 3. Always ask anywhere you advertise to lower their price. 4. Start a yearly scholarship giveaway 5. Create a rackcard and give it to accommodations 6. Facebook boosts for specific results, targeted to specific audiences 7. Pinterest pins if you have an e-commerce store 8. Investigate smaller publications like Port Ludlow’s Village Voice for advertising opportunities 9. Have a large giveaway and announce it in the paper 10. Our market is saturated with classes right now, but they can be good ways to get leads.
  39. 39. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! #6 DIGITAL MARKETING.
  40. 40. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! YOU EITHER NEED time or money. You can absolutely use digital marketing to your advantage and it will increase, at a minimum, visits to your website.
  41. 41. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS 1. Create a customer newsletter 2. Create an educational blog on your website that will encourage site visits. 3. Advertise on Google and Facebook 4. Optimize your website for search engine placement If you have only a little bit of money and a lot of time you can research and learn the basics.
  42. 42. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS 1. Work with a professional to analyze your business’s specific needs 2. Create a strategy and editorial calendar 3. Implement the strategy and editorial calendar across all mediums 4. Manage your social media well 5. Ensure your website is optimized for Google (SEO) If you have a budget for digital marketing.
  43. 43. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! ACTIONS 1. Do something other than digital marketing. If you have NO time and NO budget
  44. 44. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! #7 DO THESE THINGS NOW Update Your Google My Business Listing Use The Tools Of Your Chamber Respond To Negative Reviews Online Think About What A Successful Business Looks Like, For You. Define Your Mission Based On Those Thoughts Ask For Help!
  45. 45. HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! HELPING ORGANIZATIONS ACHIEVE EPIC SUCCESS Is what we do! Survive winter 

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